基于文化符号学分析的万寿宫街区色彩视觉再设计

在新型城镇化背景下，历史文化街区的语言景观是文化传承与城市发展的重要媒介，彰显城市文化韧性与创新潜力。基于场所符号学理论，深入分析巢湖市耳街语言景观现状，重点探讨其语码分布、标识形式及空间配置所传递的文化符号与象征意义。研究表明，耳街的官方与私人标牌在语码选择上趋于一致，汉语使用比例高且地位突出。语言景观结合了区域文化底蕴与现代更新，契合新型城镇化发展理念。针对标牌设计中文化符号同质化和多语标牌覆盖不足等问题， 提出了优化路径，以推动城市语言文化生态建设，助力城市高质量发展。

现代设计的同质化现象驱使我们在对地域文化和文化传统的继承中，探索新的设计模式。陕西独具的悠久历史资源、厚重的民俗文化和红色文化等，具有鲜明特征的地域文化可以为现代设计新模式创作带来新的灵感。通过对陕西地域文化的挖掘及其地域文化符号的创造性应用，可以为现代设计带来新的灵感。具体而言，主要表现为像似符号的解构化应用、指示符号的保留化应用、规约符号的转换化应用等三个方面。可以看出，陕西地域文化在产品设计中已经展现出积极的前景和巨大的市场价值。

在数字媒介迅猛发展与全球老龄化加速的双重背景下，视觉信息过载已成为常态，而老年群体因视觉功能退行，其信息处理能力仅为青年群体的60%—70%。传统视觉符号设计多依赖美学经验，缺乏对用户感知机制的科学支撑，导致应急导视、复杂界面等场景中信息传达效率低下、认知负荷过高。本研究以Gibson生态光学理论与Peirce符号三元论为基础，结合视觉认知科学视角，构建“符号设计—感知过程—传达效果”的作用机制模型，通过实验探究动态性、复杂度等关键设计特征对不同年龄群体视觉注意分配、识别效率及主观体验的影响。研究采用“定性理论构建—定量实证验证—设计输出”的方法路径，旨在建立普适性与场景特异性兼具的视觉符号设计准则。研究成果可为智慧城市建设、适老化服务、无障碍设计及公共安全应急管理提供实证驱动的设计决策支持，推动视觉传达从经验主义向科学化范式转型。

本文基于文化记忆理论框架，以南宁邕剧为研究对象，探讨其在数字动画创作中的视觉符号重构策略。南宁邕剧作为广西地区独具特色的传统戏曲形式，蕴含着丰富的文化记忆与地域审美特征，但其传承面临当代传播语境下的挑战。研究表明，数字动画作为新兴媒介形式，为南宁邕剧的文化记忆活化提供了创新路径。本文首先分析邕剧的文化记忆载体，重点剖析其角色造型、服饰纹样、脸谱谱式等视觉符号系统；进而提出数字动画创作中视觉符号的四重重构策略：造型元素的简化与夸张、色彩体系的转译与强化、动态程式的提炼与创新、叙事符号的整合与再造。通过动画媒介的特性，将传统邕剧视觉符号转化为符合当代审美且保持文化内核的动画表现形式，从而增强文化记忆的传播效能。研究发现，数字动画通过视觉共鸣与情感连接、符号重构与意义再生、媒介融合与记忆扩展三种机制，能够有效激活邕剧文化记忆，为传统戏曲的当代传承提供创新思路。

在黔东南州地区，苗绣被誉为“穿在身上的苗族史诗”。当下研究多侧重于苗绣的外在形式或者装饰母题，而从色彩切入进行深层文化研究的内容尚显不足。因此，本文引入符号学理论，从色彩的构成范式、语义层次与语用实践三个维度剖析苗绣色彩符号的内在逻辑与文化功能。研究表明，苗绣色彩是一个集形式、意义与功能于一体的完整符号系统。这一理解框架不仅深化了对苗族审美文化的认知，也为传统艺术的当代转化提供了理论基础与路径参照。

A cultural landscape is the result of a continuous interaction between the surrounding natural landscape and culture. Meanings, symbols, and codes of culture are an integral part of it. This paper is a review of publications on current research over the past 20 years. The aim is to analyze the existing research practices, which are based on factual evidence and existing theoretical foundations, using an interdisciplinary approach, in order to come closer to a sufficiently holistic understanding of the coloristic semantics of the cultural landscape. Such a review and analysis of disparate studies allows for the first time the correlation of different types of cultural landscapes (urban, rural, gardens, and parks) and different types of signifier functions performed in them by color—signals, indices, iconic models, conventional signs or symbols, zero, or empty signs. The author analyzes the difference in the semantics of chromatic and achromatic colors and explores the landscape chromodynamics, namely, by creating the first-ever classification of the types and meanings of color foci of various durations—from days to decades. Color loci signs are continuously communicating in the cultural landscape, which is a field of constant “cultural explosion”, where traditional cultural meanings are transmitted and new meanings are generated. The author comes to the conclusion that color symbolism is part of the “landscape-as-text” containing certain information—“messages” of culture to itself. In these messages, color has sacral, temporal, and historical semantics, thus creating an extended semantic frame for the reproduction of cultural codes.

… color from a social semiotic approach, this paper explores and discusses whether the emergence of new color expressions in the urban … colors were widely introduced into urban cultural …

… The semiotic medium for collective identity messages in urban … There are visual codes that relate colors to identity and codes … of this perspective for the study of urban life and culture. …

… from urban neighborhood communities in US and European cities. Our spatial semiotic analysis … There are visual codes that relate colors to identity and codes for alphabets as physical …

… in the local reproduction of urban culture. The authors argue … There are visual codes that relate colors to identity and … The archive is the data source for our investigations of the urban …

… practices and dimensions of culture, especially the textual … As a researcher of urban semiotic landscapes, what was … color of signage and street furniture further link the Easton space to …

… To study spatial semiotics of urban vernacular landscapes, … includes white and green Islamic colors and Arabic lettering (… urban life and culture. Much of the appearance of vernacular …

… show that this clustering reflects non-arbitrary semantic structure, consistent with metaphor-… semantically similar words have more similar color distributions. Strikingly, we show that color …

As an essential medium for the cultural narrative of architectural space, studying the cognitive transformation mechanisms of traditional ethnic decorative patterns is critical for their effective preservation and innovative application. This research focuses on typical decorative motifs found in She ethnic architectural heritage, systematically classifying them into five categories—animal, plant, human figure, totem, and geometric—based on symbolic themes, formal structure, and cultural function. Correspondingly, 20 sets of standardized black-and-white line drawing stimuli were developed for experimental use. Methodologically, this study utilized the EyeLink 1000 eye-tracking system to acquire real-time gaze metrics, including fixation duration and saccadic amplitude, as well as pupil dilation responses from participants engaged in a controlled pattern observation task. Immediately after observation, participants completed a semantic differential assessment using a five-point Likert scale. Data analysis employed descriptive statistics, analysis of variance (ANOVA), Kruskal–Wallis tests, and Bonferroni-adjusted post hoc comparisons (α = 0.05). Attention allocation was further examined through heatmaps and gaze trajectory visualizations to provide comprehensive insight into visual engagement. Two principal findings were identified: first, male participants showed a predominant focus on holistic structural composition and cultural symbol representation, whereas female participants exhibited a processing bias towards fine details; second, concrete symbols imbued with historical significance elicited more pronounced emotional responses, while abstract geometric patterns necessitated formal reconstruction to enhance cognitive accessibility. These findings offer empirical support for gender-inclusive architectural design strategies and inform practical approaches for safeguarding cultural heritage within contemporary architectural environments. Consequently, modern reinterpretation of traditional decorative patterns should balance cultural narrative fidelity with functional adaptation, achieving inclusive expression through contextual reconstruction and interactive design strategies. Future research directions include expanding participant demographics to encompass cross-cultural cohorts and incorporating multimodal neuroimaging techniques to elucidate the underlying cognitive and affective mechanisms, thereby advancing the sustainable transmission and innovation of ethnic cultural heritage.

Color is a fundamental and pervasive element of human perception and a critical tool in various design disciplines. This review synthesizes the scientific literature on the psychological meaning of color within design contexts, encompassing graphic, web, interior, product, and marketing design. The study examines how color influences human emotion, cognition, and behavior, drawing upon theoretical frameworks ranging from biological and evolutionary perspectives to learned associations and context-dependent models, particularly the Color-in-Context theory. The methodology involved a systematic review of peer-reviewed journal articles, academic books, and conference proceedings, focusing on empirical research employing experimental, correlational, survey, and qualitative methods. Key findings indicate that colors such as red, blue, green, yellow, black, and white evoke complex, often dualistic psychological responses (e.g., red signifies both passion and danger; blue conveys trust but also sadness). These responses are significantly moderated by factors including the specific design context, cultural background, individual differences (age, gender, personality, experience), and the interplay of color combinations, saturation, and brightness. Methodological limitations within the field, such as inadequate color specification and control, underpowered samples, and oversimplification of stimuli, are identified. Practical implications for design professionals highlight the need for nuanced, evidence-based color strategies that consider context, target audience, and brand identity, alongside ethical considerations regarding potential manipulation and accessibility. The review concludes that while color demonstrably affects psychological functioning, the field requires further research with improved methodological rigor, a greater focus on moderating variables and complex color interactions, and the development of mid-level theories to bridge the gap between fundamental research and effective design application.

The various colors and color combinations in an urban environment are perceived and experienced individually. The article indicates the important role of color in shaping architecture and urban space. The paper discusses the theories of color harmony as an aesthetic principle in architectural design. The results of the research have proven the significant role of color as an element of the composition of urban space affecting the observer. This translates into the importance of color in architectural design, taking into account the difficulty and ambiguity in predicting color aesthetics; the impact of color on humans; and its cognitive, emotional and behavioral effects. The information and conclusions obtained as a result of the literature studies and the results of the survey gave the basis for determining various color strategies in shaping architecture and the effects that we can achieve in urban space thanks to a well-thought-out, conscious use of colors. The research findings also indicate that it is necessary to supplement architectural education programs with broadly understood knowledge about color and its impact on humans. The implemented activities are a response to current ideas and directions in designing and teaching architectural design outlined and suggested as part of the New European Bauhaus initiative.

… color, together with more in-depth critical accounts of the role of color in painting, sculpture, and architecture … learning a color through language, “Identity-the sameness-comes from the …

… of the architectural vari… architectural symbolism. This, in turn, provides a foundation for a discussion of the research needed to build a positive theory of symbolic aesthetics in architecture…

Today, diverse ideologies, thoughts, and beliefs exist in the world all of which try to transfer concepts and ideas to others using the indirect language of semantics. In this regard, architecture, especially the valuable architecture of Iran with wide application and permanent presence in human life has gained considerable attention. Iranian art has always been in coordination with the spirit of Islam and an indicator of its truth. Architecture is where meaning is represented in the formal, structural, and spatial aspects. Light and color are two important visual elements of formation and cognition of architectural works. Color does not manifest by itself unless it is seen through a design, when becomes the origin of work and intervenes in its sense of space. It should be considered that how the existence of light and color in the patterns has been effective in the environmental psychology and how the space is defined in terms of these two elements? And whether the sole use of light and color in the historical architecture was to represent meaning? The present study adopts a descriptive-analytical approach to review and explain the semantic elements of light and color, their application and conceptual features in the historical architecture and hence examines these two distinct elements in the art and architecture of the past and tries to find their semantic features to the extent that have influenced the face and essence of modern architecture in the hope of providing useful insights for the modern architecture.

Historic and cultural heritage districts, as physical carriers of a city’s cultural identity, have become key issues in urban development. Architectural color, as a core visual element of district character, is an important symbol of regional identity recognition. However, further exploration is needed regarding how to integrate architectural color quantification metrics and evaluation techniques into the urban characteristics management framework. In this paper, taking Tianjin’s historic cultural heritage districts as a case study, street view data were utilized, and deep learning along with clustering analysis methods were employed to extract architectural colors. Based on the “point-line-surface” protection strategy, a multi-scale architectural color identification and evaluation method spanning “buildings-streets-districts” was established. This methodology enables the recognition of dominant building colors in heritage zones at the district scale and the assessment of street color harmony and richness at the street scale. By analyzing these two levels, this research interprets the role of architectural color as a visual attribute in defining urban character and enhancing urban distinctiveness. It provides technical support for refining urban characteristics management systems and achieving precise control over the preservation and development of distinctive urban features.

No one can deny Persian garden as a symbol of Iranian architecture in the course of time. Since the long time, Persian Garden has Constant physical characteristics that could preserve Iranian identity, more than any other Persian artistic phenomena. On the other hand, it could adapt itself with each specific part of Religious mystery. As the essence of Persian artist try to get every phenomenon mysterious and scared side to build, The Persian garden is not an exception and behind its tempting and imaginary fairness hide a sacred part. Scrutiny of Persian garden’s frame work, a unique Persian Pleasant, indicates that it has been always a guest of every Iranian people, which lead us to analyze Investigation about this mysterious and sacred face.The research would revolve around homogeny of the Spiritual Principles of Persian Garden in the point of 4 approaches such as: Quran paradise, Iranian cosmos, Persian Sufism and Iranian identity. After that, this research proposes to group the values of Persian garden based on Donald Wilber’s idea on a new concept. Then, by selecting the monuments of Persian garden in a comparative study with mosques decorations, we try to unravel the mysteries of architectural ornamentations in Persian garden. We hope our endeavor stimulate your encouragement.

… and objective color evaluations, this research offers a framework to balance commercialization and heritage preservation in global historic districts, prioritizing color harmony to …

This study investigates the relationship between architectural colour and cultural identity in the ancient villages of Hebei Province, emphasising the role of colour in cultural heritage preservation and sustainable development. The research aims to (1) identify the dominant chromatic attributes of Hebei’s village architecture, (2) interpret their cultural and symbolic meanings, and (3) construct a colour model applicable to heritage conservation. A qualitative case study approach was employed across four representative villages, combining field surveys, semi-structured interviews, and digital colour analysis using the COLORO system. The findings reveal that the prevailing hues—ranging from red and yellow to ochre and brown—derive from local stone and timber, embodying values of stability, humility, and harmony with the environment. Decorative elements in bright red and gold signify celebration and community vitality, contrasting with the subdued architectural tones. Integrating these empirical and cultural insights, this study proposes the Colour Symbol System for Hebei Ancient Villages (CSSHAV)—a model that unites quantitative colour parameters with qualitative cultural interpretation. The CSSHAV serves as a practical framework for guiding colour conservation, policy development, and sustainable design in rural heritage contexts. The originality of this study lies in bridging scientific colour measurement with cultural semiotics, providing both theoretical advancement and actionable guidance for the preservation of regional chromatic identity. The findings identify increasing risks of colour homogenisation under the pressures of globalisation. Through the CSSHAV model, it proposes strategies to preserve Hebei’s traditional chromatic identity by integrating digital colour analysis with cultural interpretation. This balance between conservation and innovation contributes to sustaining both the aesthetic integrity and cultural vitality of ancient villages.

In response to the inadequate color-matching effectiveness and the difficulty of restoring color intentions in cultural heritage recreation, a Cultural Color Interactive Genetic Algorithm (Cultural Color IGA) is proposed, which combines a color network model and a color harmony prediction model. First, the role of the color network model in providing color genes for subsequent design is emphasized. Then, a dataset of 10,743 color and color rating data points is used to train 12 color harmony prediction models, with the most efficient stacking model selected to improve the efficiency of user evaluation of color schemes. A prototype system for color regeneration is built in Python, and a user interface is designed. The example analysis is conducted using the Yungang Grottoes as the source of color imagery, and image colorization is tested. Independent experiments compare the proposed method with traditional IGA in terms of average fitness, maximum fitness, and evaluation time. Fuzzy evaluation is applied to assess the effectiveness of cultural heritage color regeneration design. The results show that the trained stacking model achieves an accuracy of 65.52% in color harmony prediction, outperforming previous methods. Compared to the traditional IGA algorithm, Cultural Color IGA reduces the number of user evaluations by 67.4%, improves the average fitness by 22.68%, and increases the maximum fitness by approximately 13.37%. Regarding cultural heritage color regeneration effectiveness, 80.6% of respondents considered the generated color schemes to be of good or higher quality. This method not only generates design solutions with high cultural representation and color harmony but also improves the efficiency and sustainability of the design process by reducing trial numbers and manual evaluation workload. It demonstrates the potential of digital technologies in the protection and sustainable application of cultural heritage color, offering valuable references for the digital preservation and innovative design of cultural heritage.

… digital transformation of intangible heritage. While our framework centers on visual semantics, related heritage … and symbolic color semantics inherent in non-Western cultural traditions. …

This article explores how cultural heritage tourism drives the design and marketing of cultural creative products, highlighting the significant role of digital technology. As demand for these products rises, digital technology enriches spiritual lives and enhances product competitiveness, fostering innovation in the cultural creative industry.Focusing on scented candles, the article notes that China’s cultural heritage informs their design. Modern consumers seek convenience and personalization, prompting innovations in product interaction. By extracting colors from users’ cultural travel photos, designers can enhance emotional resonance and cultural identity. The growth of personalized customization reflects user behavior analysis, expanded social sharing, and optimization mechanisms. Digital media technology facilitates the integration of traditional culture with modernity, enriching the cultural creative field. This integration promotes consumer engagement and satisfaction while embedding cultural heritage’s essence in innovative designs, demonstrating the cultural industry’s ongoing potential for growth.