漫画工作室品牌形象设计

Visual identity design is very important because it is one of the efforts to represent and represent a particular brand. In addition to representing its brand, visual identity can also increase consumer awareness in choosing the brand. This study aims to raise the problem of street vendors, namely "bakso atok" who do not yet have a visual identity, namely a logo. Many consumers are hesitant about the food sold because they are not sure about the quality and taste, plus they do not yet have a visual identity for their merchandise, namely a logo. Bakso atok needs ideas and innovations to increase awareness and trust for consumers. To solve this problem, visual identity design is very important and primary because the first thing consumers see is the logo of the brand. The purpose of this design is to increase consumer trust in bakso atok and be easily recognized by the public in a wider scope, therefore the logo design is made through various processes from observation, sketches, determining the layout and choosing colors to digitalization according to the concept needed and desired. And with the presence of the Bakso Atok logo, it can improve the quality of the branding image and the quantity of sales results so that many people believe and are aware of Bakso Atok and in developing their business, it can be used as an example by other traders or MSMEs who are also in the stage of developing their business.

Purpose When a new logo is released, it does not have an established meaning in the mind of the viewer. As logos have become more highly scrutinized by consumers and critics, it has become more important to understand viewers’ initial responses to logos. While other studies have researched the impact of aesthetic choices on viewer reaction to logos, this study aims to understand the effect of the surrounding visual identity system when a new logo is introduced. Design/methodology/approach This study combines a content analysis of 335 posts on the logo review website Brand New with the voting data from their polls to understand how visual context correlates with a viewer’s initial response. Findings Increased amounts of visual context correlate to an improved response from viewers. Different types of context that can be presented – from logo variations and environmental examples to videos and animation – have varied effects. Practical implications When releasing a new logo, companies and organizations may receive a better response from viewers if they provide more visual context. Animations may also provide an improved response. Originality/value This study takes a novel approach to exploring viewer responses to logos by combining content analysis with voting data. While most studies use fictitious or abstract logo designs, this study uses actual logos and context to better understand viewer responses.

Cartoon character image refers to the portrayal of character image in animation or cartoon. When the application of animation character image in the brand image design, the brand image will leave a deep impression in the minds of consumers, and the brand influence will be enhanced. Among these institutions or enterprises that design their own images in cartoon characters, their biggest purpose is to cater to the young market and attract the attention of target consumers. It is just as why pop culture can quickly become popular among young people. Anthropomorphic products are more affinity, interesting and creative than traditional symbols or their own symbols. To explore the research of cartoon characters in brand image design from the perspective of image narration, this paper uses the method of data collection and case analysis to analyze and study the image of cartoon characters, and summarizes the application advantages of cartoon characters in brand image design. The cartoon character image makes the brand image design vivid, full of affinity, easy to understand by consumers, and has a promoting role in brand image promotion. According to the characteristics of cartoon characters, this paper provides an executable method for brand image design through the study of brand image design.

Core concepts such as corporate culture and management structure are displayed through VI (visual identity) visual design. The key effects of VI visual design include the image design of the entire enterprise and the image design of the main brand of the enterprise. In addition, the overall brand of a business will also be affected. VI visual design also plays an important role in the entire brand promotion. Through VI visual design, you can quickly understand and analyze an enterprise. The development of the Internet has changed people’s living habits and consumption patterns. In order to meet people’s consumption needs, more and more Internet companies have become the mainstream of the industry. Different from the VI image of traditional enterprises, the brand image of the Internet has huge differences in design methods, expression methods, and communication channels. This article objectively analyzes the brand characteristics of current Internet companies, as well as the consumer psychology and needs of consumers in the “Internet +” era, so as to illustrate the importance of the same complete brand image for companies. Next, we will analyze the problems existing in the traditional VI image in the Internet era and design a set of overall Internet brand image design methods. Finally, combined with social development and social hotspots, predictions are made about the changes in brand image design.

… arguments for more coordinated testing of graphic design at the core of corporate visual identity systems.For example, is a particular corporate e-logo crossculturally attractive? Perhaps …

… creating a well-designed corporate identity for Alexandria Trading Group (ATG), a stainless-steel company … The aim of graphic design elements in visual corporate identity is to convey a …

… In this way, brand image designers can optimize their design strategies, … Linking corporate logo, corporate image, and reputation: An examina tion of consumer perceptions in the …

This article explores the significant role of graphic design in building brand image and recognition through visual communication. It highlights the importance of cohesive and consistent graphic design in creating a strong and differentiated brand identity. The article discusses how graphic design elements such as typography, color, imagery, and layout contribute to conveying brand values, personality, and messaging. There is content analysis which examines case studies of successful brands, including Apple, Nike, Coca-Cola, Google, and Airbnb, to illustrate the impact of graphic design in shaping brand image. The results suggest that graphic design helps establish a brand's visual identity, including the logo, typography, color palette, and overall visual style. These elements create a consistent and recognizable brand image that distinguishes the brand from competitors, and ensures consistency and coherence in brand communication. Overall, this article emphasizes the crucial role of graphic design in visual communication and its power in building brand image and recognition.

… graphics and visual design language in shaping modern brand identities, examining how movement transforms brand … Commonly used to create cartoons, it can be non-realistic or semi-…

In today's rapidly growing creative industry, a strong visual identity is essential for a studio to survive and compete professionally. This study aims to redesign the visual identity of Konkou Studio, a creative studio that was once active in the fields of design and branding but faced various internal issues such as conflicting visions and the absence of a strong organizational structure. The design process was conducted qualitatively using an exploratory approach through brainstorming and visual testing. The tools used include Procreate for initial illustrations and Adobe Illustrator for vector based designs. The design outcomes include a new logo, color system, and typography, as well as their application across various promotional media such as business cards, social media, websites, and merchandise. The evaluation indicates that the new design reflects the studio's professional and creative character and can be consistently applied across various platforms. This research underscores the importance of a well-defined visual identity and effective internal team management in supporting the sustainability of a creative studio.   Keywords: Visual Identity, Creative Studio, Promotional Media

No matter in the social environment or as a media, cartoon image as an art form appears in many fields. It is not only the embodiment of human wisdom and creativity, but also a form of expression of human spiritual civilization world yearning. Based on the analysis of the concept and characteristics of cartoon, cartoon image, brand and brand visual image, this paper expounds the application advantages of cartoon image design in brand visual image combined with the three Squirrels brand visual image. Finally, this paper hopes to provide more creative and design ideas for brand visual image based on the analysis of all the previous design content and theoretical summary, perfect integration of cartoon image and brand visual image, inject new vitality for commercial promotion, so that it has a stronger competitiveness in this diversified supermarket.

… As a stimuli participants were shown logos using only sans serif font style and serif style irrespective of type of brand. An analysis of 30 logos revealed that 17 (56.6%) logos applied …

… Creating a visual hierarchy is a significant function of typography, … From a brand identity perspective, unique typography … the brand's identity, and those used in a children's book should …

… similar to those of the Comic Sans typeface. Due to this … in this research—color, typography, and shape—which … , market segment, or communication style. Despite this, and although the …

ABSTRACT This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities’ logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to qualitatively investigate how the institutions’ logos and typography of their names are designed and utilized for corporate branding. The analysis shows that both the logos and names are graphically and typographically designed as effective visual elements and semiotic resources with meaning potentials to signify the Chinese universities’ brand identity.