传统手工艺小微企业Z公司（35年运营史裁缝店）的运营转型研究

… Secondly, it examines some critical socioeconomic factors for the craft industry for … digital technology factors on them to motivate then to be transformed as entrapment in the handicraft …

<ns3:p>Background Digital transformation has emerged as a key driver of competitiveness across industries, yet its adoption in the upcycling craft sector remains insufficiently explored. Existing studies often focus on large enterprises, leaving a research gap in understanding how micro-scale, resource-constrained upcycling businesses integrate digital technologies, specifically within the Indonesian upcycling craft sector context. This study addresses this gap by developing the Behavioral-Based Digital Transformation (BBDT) model to investigate behavioral determinants of digital adoption, implementation, and innovation outcomes in Indonesia’s sustainability-oriented creative sector. Method This study employed a sequential exploratory mixed-methods approach. The qualitative phase involved field observations and in-depth interviews with three upcycling craft enterprises, while the quantitative phase surveyed 30 micro-scale upcycling businesses across multiple Indonesian regions. Data were analyzed using thematic coding, NVivo software, and Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed Behavioral-Based Digital Transformation (BBDT) model. Results and Conclusion Findings indicate that internal and external factors, including leadership commitment, financial capability, and market demand, significantly shape behavioral orientation toward digital adoption. Behavioral intentions, in turn, drive digital technology implementation, enhancing operational efficiency, material optimization, and product innovation. Digital adoption acts as both an outcome and enabler of early-stage sustainable transformation pathways, sustainable transformation, with innovation reinforcing initial cycles of engagement with technology. The study provides preliminary support for the mediating role of behavioral intention and underscores the critical importance of human and organizational readiness. These insights offer theoretical contributions to TAM, TPB, and IDT integration and practical guidance for policymakers, creative communities, and micro-enterprise owners.</ns3:p>

The knife craftsman located in the village of Parakan Panjang, Cadasari, Pandeglang Regency, still rely on traditional product marketing methods. The aim of this activity was to assist the knife craftsman in adapting to the current digital era. The development of this knife craftsman's business began with observation and interviews to gain a comprehensive understanding of their current business operations. The outcome of this activity was the creation of a new business name to strengthen the products produced by the craftsman and the development of digital promotional materials to be disseminated through existing digital channels such as Instagram, YouTube, TikTok, and other platforms like WhatsApp status updates. By introducing digitalization to micro and small businesses, such as this knife craftsman, it is hoped that micro and small businesses in Indonesia can thrive and adapt to the new digital business environment.

… Since these coefficients are Boolean values and our dependent variable has been log-transformed, we can say that as Handmade item moves from zero to one, we observe a exp(0.58) …

The Indonesian New Exporters (INE) program is a model for export development through training from upstream to downstream. Indonesia's handicraft export activities during the Covid-19 pandemic experienced a significant decline. A good strategy is needed in its development so that the handicraft sector MSMEs can enter the export market. This study aims to create a new exporter solution in the handicraft business sector. The method used in this paper is descriptive qualitative through learning by providing knowledge training and practice. The training includes the manufacture of new products, branding, displays, pricing, negotiations, delivery methods, completeness of export documents, and promoting handicraft products at the International Craft Exhibition. Material by preparing superior craft products according to global market demand. This research involved 20 MSMEs participants in Bantul Regency, Yogyakarta Special Region. MSMEs participants gain experience in preparing new handicraft products to export sales methods. The creation of handicraft products is adjusted to the growing trend in the world of export destinations. The results show that the training provided can increase the number of new entrepreneurs in the handicraft sector. New entrepreneurs who understand the mechanism of handicraft export can be formed correctly. INE offers clear directions for coaching and business development in the export-oriented handicraft sector. INE provides support and support in improving the community's welfare and economy and increasing the State's foreign exchange.

… trying to implement digital transformation strategies. A micro-enterprise with few employees … extent (eg, small family traditional shops and craft services for the population). Despite the …

… inclusive digital transformation in informal microenterprises. … digital bricolage for micro-enterprise outcomes and growth. … For instance, a small-scale artisan business operating in a …

PurposeDespite their economic and cultural significance, the growth of handicraft micro firms is vulnerable, given their small size and resource limitations. By examining the impact of cooperation on firm performance via innovation capability, this study shows how micro firms can address constraints and achieve sustainable development by acquiring and utilizing external resources, complemented by innovation capability, through internal development.Design/methodology/approachData were collected from 164 handicraft micro firms in Pakistan via a questionnaire. Structural equation modeling was employed to estimate interrelations of various constructs simultaneously and control measurement errors.FindingsThe impact of cooperation with customers and suppliers on firm performance via innovation capability was positive and significant. Contrarily, competitor cooperation did not significantly affect innovation capability. Furthermore, there was a positive and significant interaction effect of customer and competitor cooperation on innovation capability. Thus, micro firms must reinforce their customer and supplier relationships through innovation capability and internal transformation for sustainable development. Moreover, a balance must exist between cooperation and competition to achieve optimal innovation returns for the sustainable development of firms.Originality/valueThis study emphasized that micro firms must strengthen their customer and supplier relationships via innovation capability and internal development to achieve higher performance. Moreover, the study introduced a new dimension for measuring firm performance.

Amid rapid digital transformation and shifting consumption models, the tailoring industry faces a dual challenge: preserving its artisanal essence while adapting to the expectations of an increasingly digital-oriented clientele. This study introduces a methodological framework for designing buyer personas suited to the contemporary artisanal tailoring ecosystem, offering a structured approach to understanding modern consumer behavior within hybrid physical–digital environments. Using a mixed-methods design and Sastrería Jorge Ospina (Caicedonia, Colombia) as a case study, 378 online surveys—117 from current clients and 261 from potential clients—were analyzed using descriptive and inferential statistical techniques (Pearson’s χ2, p < 0.05). Managerial priorities were concurrently assessed using a multi-criteria decision-making model (TOPSIS) with entropy-based weighting. The analysis identified two consumer archetypes: (1) the Classic Segment—mature clients motivated by tradition, loyalty, and reliability, who value tangible elegance and experiential craftsmanship; and (2) the Digital Segment—young consumers driven by aesthetic trends, convenience, and immediacy, who prioritize online interaction and personalized digital consumption. TOPSIS results highlighted older men (Cᵢ = 1.000) and young women (Cᵢ = 0.870) as the most strategically valuable customer groups. These findings redefine the post-digital tailoring consumer as a hybrid entity guided by artisanal value, hyper-personalization, and digital engagement.

Abstract From a cosmopolitan localism perspective, the circular economy could be described as a web of smaller circular economies where the core development is situated in local areas, like cities, or regions, with the active participation of territorial stakeholders. The objective of this research is to explore the development of local business model niches within the scope of circular textiles and fashion, including social enterprises. The research is based on the analysis of a specific territory, the Nouvelle Aquitaine Region in France, where participative observations at different scales (local, regional and interregional) have permitted an in-depth comparison of four local social enterprise business models. The study defends the active role of social entrepreneurs in supporting circular transitions into regions and highlights the strong diversity of challenges they faced during the design of local business models, both at a technological, social and policy level.

This study explores the intersection of strategy, governance, and diversity, equity, and inclusion (DE&I) in the transition to a circular economy, using a small tailoring workshop in Qatar …

For small businesses and craftsmen, the move to digital commerce has brought both opportunities and problems, especially when it comes to expanding their market reach and upholding sustainable business practices. The creation of a sustainable e-commerce platform to help small businesses and artisans market their eco-friendly, repurposed, and handmade goods is the focus of this study. This study determines user demands, refines possible solutions, and assesses the viability of an online marketplace catered to these companies' needs and limitations using the Design Thinking Methodology. The study covers important aspects such community-building elements, sustainability integration, e-commerce trust models, and user experience. In order to identify best practices, it also takes into account case studies on artisan marketplaces and insights from current e-commerce frameworks. The results of this study will further knowledge of how digital platforms may support sustainable consumption and give small-scale producers access to a better organized and easily navigable online marketplace.

… analytics and big data analytics are highly important for e-commerce … business value for artisans and e-commerce business … Small business awareness and adoption of state-of-the-art …

… However, artisans often face big challenges like limited … This research looks at how e-commerce can help improve the … suggests that e-commerce is a promising way for artisans to …

Lokart, a mobile application developed using Flutter SDK and powered by Google Firebase, aims to empower local artisans in Machilipatnam, including small-scale jewellers, by addressing the challenges they face in accessing markets and selling their products. Through Lokart, artisans can showcase and sell their products directly to customers, eliminating the need for intermediaries and expensive marketing apps. Leveraging real-time database capabilities, Lokart ensures a seamless, secure, and efficient e-commerce experience, providing customers with access to high-quality products at affordable prices with minimal delivery time. Additionally, Lokart offers a B2B feature, enabling artisans to sell raw materials and goods to businesses, thereby expanding their market reach and economic opportunities. This paper discusses the development and implementation of Lokart, highlighting its unique features and benefits for artisans and customers alike. By fostering economic empowerment within local communities and streamlining business operations for artisans, Lokart has the potential to make a significant impact on the e-commerce landscape for small-scale businesses.

… and e-commerce and groups of craftsmen planning to expand their business with activity in the e-commerce … about the activity of artisans in the field of e-commerce and exploring the …

… The idea will be based on the European IST project SMARTISAN (Smart Artisan), which is … the generic e-commerce solution itself, moreover, we will focus on the innovative business …

… Adopting e-commerce as a sales channel is one of the ways to … why small and medium size enterprises employed in handicraft sector move from traditional commerce to e-commerce …

The rapid expansion of the digital economy has significantly transformed traditional modes of trade and commerce, offering new avenues for the promotion of indigenous industries. In this context, the present study investigates the role of e-commerce in promoting Bastar handicrafts through a quantitative analytical framework. The primary objective is to examine the impact of e-commerce adoption on market reach and sales performance, as well as to analyze the challenges hindering its effective utilization among artisans.The study is based on primary data collected from 200 respondents, including artisans and handicraft vendors, using a structured questionnaire. Statistical analysis was conducted using SPSS, employing inferential tools such as the Chi-square test and Pearson’s correlation coefficient. The results reveal a statistically significant association between e-commerce adoption and enhanced sales performance (χ² = 77.00, p < 0.05), indicating that digital platforms substantially improve market accessibility and economic outcomes. Furthermore, correlation analysis demonstrates a moderate negative relationship (r = -0.52) between adoption and prevailing challenges, suggesting that factors such as limited technical knowledge, inadequate infrastructure, and logistical constraints impede the effective integration of e-commerce.The findings underscore the dualistic nature of e-commerce as both an enabler of economic growth and a domain constrained by structural barriers. The study concludes that while e-commerce possesses significant potential to enhance the visibility and sustainability of Bastar handicrafts, targeted interventions focusing on digital literacy, infrastructural development, and policy support are essential to ensure inclusive participation.

… E-commerce may offer small business comparatively more … Electronic commerce can give small business a better chance … research on E-commerce for small artisans and development …

… Ensuring the longevity of this traditional craft is important to … To ensure the survival and growth of this historic craft business… and enduring legacy of the Basang Tamiang Pottery Craft has …

Craft firms characterized by a humanistic approach to work face a tension between adhering to pure craft principles and embracing industrialization. This challenge is heightened in family‐controlled craft firms, striving to uphold tradition while adapting to change. This study examines how craft work evolves along the trajectory of entrepreneurial development through a case study of Thun, a third‐generation family craft firm. We identify a set of mechanisms and four configurations—pure, technical, narrative, and ecosystemic—through which craft work evolves over time. These configurations not only preserve traditions, but also infuse them with entrepreneurial spirit, reinterpretation, and deep innovation. This study contributes to the craft work literature by moving beyond static perspectives and revealing the dynamic interplay between different craft configurations.Craft firms, which emphasize a humanistic approach to work, often struggle with the tension between preserving traditional craftsmanship and embracing industrialization. Our study of Thun, a third‐generation family craft firm, provides practical insights for managers by identifying a set of mechanisms and four configurations—pure, technical, narrative, and ecosystemic—that show how craft work can evolve over time. Managers can use these configurations to balance tradition and innovation, and inject entrepreneurial spirit into craft processes. Our findings underscore the importance of managing this balance for sustainable competitiveness and fostering an entrepreneurial firm culture that supports both artisanal and industrial production. Our study also provides a practical guide for craft firms seeking to evolve strategically, ensuring the integration of tradition with contemporary entrepreneurial development.

This paper explores what really matters for the longevity of craft-businesses that operate in resource-constrained contexts and deliberately reject growth-oriented logics. Drawing on an in-depth qualitative study of 24 craft-entrepreneurs in small towns in northeastern France, the findings suggest that business-level success is anchored in what we call a craft affectio societatis (CAS), a shared set of existential conventions that functions as a necessary relational grounding for sustaining a craft-business. CAS becomes meaningful only when enacted through relationships, and the analysis identifies four conventions that together form a sufficient configuration for sustaining longevity, namely, a sense of belonging to a sustainable CAS, exclusivity and recognition within it, moving beyond transactions toward mutuality, and co-preserving shared conventions. This framework enriches contextual and relational understandings of entrepreneurship and offers insights for entrepreneurs seeking to sustain their craft-businesses over decades despite operating in resource-constrained contexts.

This publication highlights the strategic combination of the preservation of heritage and innovation for supporting the sustainability of traditional crafts in Europe. Demonstrating both challenges and opportunities faced by artisans, there is a need to balance cultural authenticity and the pressures of current markets and environmental imperatives. The research has explored interventions at three levels of craft practice, education, and training and recommends practical directions on short- and long-term bases. Key findings include new materials and technologies to revitalize crafts, the integration of digital tools in education, and cross-border collaboration, which are considered vital for enhancing the visibility and viability of traditional crafts. The circular economy principles and eco-certifications emerge as key to aligning traditional crafts with global sustainability goals. The analysis also highlights cultural policies and funding mechanisms as a means of encouraging innovation and promoting the resilience of the craft sector. The publication, by weaving together case studies, policy analysis, and strategic recommendations, provides a comprehensive roadmap for stakeholders—from artisans and educators to policymakers and researchers—to ensure that the legacy and relevance of Europe’s rich craft heritage continue.

PurposeThe purpose of the study is to investigate the potentiality and dimensions of promoting handicraft family business practices in handicraft as well as the extent to highlight the local tradition and culture.Design/methodology/approachThis study is an insight from the existing relevant literature on family-owned businesses in handicrafts from time immemorial. Furthermore, data were collected from the 300 respondents using a purposive sampling procedure in which the rate of response was 67%. The structural equation modeling (i.e. SmartPLS 3.0) was used to analyze the construct and test the hypothesis.FindingsAccording to the result, among the 4 hypothesized paths all were supported, but out of 22 relationship paths, 15 paths are considered significant This study shows the relationship among the promotional factors, economic factors and motivational factors, and support and challenges factors have a crucial effect on the adoption of handicraft family business.Research limitations/implicationsThe findings of this study will assist the tourism scholars and managers to apprehend an authentic relationship between age-old practices of the family business as well as the legacy of the family business in art and crafts to empower the local people.Originality/valueThe study is a foremost to ascertain the critical success factors of the adoption of family business practices in art and crafts through rural tourism to empower the local economy.

… styles, traditional craftsmanship, and cultural legacies, blending them with contemporary … sustainability and wish to invest in pieces with longevity. This focus on enduring quality aligns …

Morocco is endowed with an intangible cultural heritage of great interest at the global level, to which Moroccan craftsmanship, for which it is widely known internationally, makes a significant contribution. In today's, the notion of heritage is continuously expanding, experiencing an almost unlimited extension. The intangible heritage increasingly occupies a prominent place in the planning of several bodies, whose aim is to raise awareness among nations of the need to protect their cultural diversity and to help them to develop projects for the safeguarding and preservation of this category of heritage. The majority of marketing research has not addressed the issue of the relationship between social media communication and the promotion of intangible cultural heritage in the sense that there is an information deficit in addressing this issue. The concept of social media communication represents for professionals a lever of great importance since it has become indispensable to a good marketing strategy. It constitutes, in the context of research, a real tool for the promotion of intangible cultural heritage and the enhancement of territories. The main objective of this article is to explore the concept of intangible cultural heritage given the great importance it represents and its relationship with social media communication in the Moroccan context, especially in the promotion, transmission and even the safeguarding of this wealth. The study used a multidisciplinary exploratory in the fields of media communication and territorial marketing. Thus, the study focused on the two concepts: intangible cultural heritage and communication through social media, while analysing the nature of their interrelation in general and more specifically the relationship between communication through social media and the promotion of Marrakech handicrafts as part of Morocco's intangible cultural heritage. The results of this empirical study of an exploratory nature, conducted among 14 experts operating in the Moroccan handicrafts sector, demonstrated the existence of a strong relationship between the use of social media communication and the promotion of Moroccan intangible cultural heritage and more specifically the intangible cultural heritage of the city of Marrakech through the development and enhancement of its handicraft products.

… New Development Model and certain visions such as the 2030 vision of the craft industry. … of digital marketing in promoting Morocco’s intangible cultural heritage, in particular the crafts …

This study aims to identify the obstacles craft Small and Medium Enterprises (SMEs) face in Medan, especially Sekar Handycraft SMEs, to understand digital marketing better. During the pandemic, Sekar Handycraft's direct marketing faced challenges that led to a decline in sales during the pandemic. Meanwhile, digital marketing design is still in its infancy. It uses a qualitative method by conducting in-depth interviews with members of Sekar Handycraft as primary data and digital marketing design with secondary data through the Semrush, Social Blade, and Google Trends websites for learning evaluation. The results show a need for more specific skills in implementing digital marketing designs. There is a significant difference between unbalanced direct and digital marketing design skills. The main barriers to technology adoption are individual innovation skills, ease of direct transactions, and skills gaps. As a result, proper digital marketing design integration takes time to implement. It is essential to gain knowledge and awareness of the potential of Sekar Handycraft's digital interactions through a digital optimization strategy approach.

… of the creative economy and creative industries such as … handicrafts are an important part of these creative industries. … , digital operating systems and digital marketing strategies have …

As a combination of traditional handicrafts and modern aesthetics, feather handicrafts have shown unique value in the cultural consumer market in recent years. However, their marketing models are still restricted by traditional approaches and it is difficult to accurately reach the target customer groups. With the upgrading of consumption and the rise of personalized needs, the industry is facing pain points such as single channels and unclear audiences, and digital transformation is extremely urgent. The popularization of big data technology provides a transformative tool for precision marketing. By mining consumers' behavioral data and constructing dynamic portraits, market positioning and marketing strategies can be reshaped. Current research mostly focuses on theoretical discussions and lacks practical application in the niche field of feather handicrafts. Exploring precision marketing innovation driven by big data is not only an inevitable trend of technology empowering the industry, but also a key path for traditional handicrafts to break through market bottlenecks and achieve value leap.

With creativity, items that have no value and are often considered trash can be turned into a product with high economic value, for example leaves. Shanti Permatasari as a creative industry player for home handicrafts created by Shan's Craft uses leaves as raw materials to make various products using the Eco-print technique. Eco-print is a method of coloring and printing natural motifs on fabrics that utilizes leaves or flowers that grow in the yard as a substitute for chemical liquids and is also environmentally friendly. Coloring using natural elements will not cause environmental damage. The development of creative industries is needed to foster community creativity, especially during the current Covid-19 pandemic. Creative industries in the form of handicrafts get enough attention, especially as souvenirs and souvenirs. With the existing potential, the production of the Shan's Craft creation house in the form of handicrafts using the Eco-print technique needs to be supported to increase production and marketing more seriously. Although this business has promising opportunities, there are obstacles in the production process due to the limited space of the workshop which limits the space for movement, production, and even for displaying product displays. In terms of financial management, businesses still combine personal finance and business finance, there is no clear cash flow report on a regular basis. This causes the business to have no clear advantages/disadvantages and is relatively slow to develop. Through this service program, the implementation team offers solutions in the form of expansion and construction of product display rooms for promotional needs, creation of online media accounts as a means of digital promotion, and financial management training and simple bookkeeping of financial statements. The targeted outputs are increased production and sales of eco-print batik, maximum utilization of product display space in reaching the target market, and expanding the market through the use of online media such as social media and e-commerce.

: The largest cultural creativity in China comes from the heritage of thousands of years of traditional culture, and is also the DNA of national culture. The auspicious image of auspicious patterns in "Chinese auspicious culture", hereinafter referred to as "auspicious culture", is deeply rooted in traditional culture. After thousands of years of evolution and precipitation, its auspicious implication can more fully express the Chinese people's yearning for a better life and their faith and confidence in Chinese culture. In the current era of development, national cultural confidence has a more positive impact on the development of the "auspicious cultural IP" project. This paper analyzes the whole process of teaching research on the development of the "auspicious cultural IP" project, teaching practice, commercial IP brand building, commercial IP licensing cooperation, and cultural and creative derivative design based on the school-enterprise cooperation and industry-teaching integration model.

… traditional craftsmanship? The Blind Boxes offer an innovative approach — by designing a cultural IP character for the "traditional … to create a cultural brand IP image through innovative …

Aims: The study aims to examine the key determinants influencing Sri Lankan handicraft artisans’ intention to adopt e-commerce platforms, using an integrated framework combining the Technology Acceptance Model (TAM) and the Technology–Organization–Environment (TOE) framework. Study Design: This study adopted a cross-sectional quantitative research design. Place and Duration of Study: The study was conducted among handicraft entrepreneurs and artisans located in three provinces of Sri Lanka with high handicraft density—Western, Central, and Southern Provinces. Methodology: A structured survey questionnaire was administered to handicraft entrepreneurs and artisans. A total of 385 usable responses were collected and analyzed using SPSS. Multiple regression analysis was employed to examine the effects of relative advantage, perceived ease of use, organizational readiness, perceived cost, and government support on intention to adopt e-commerce platforms. Results: The results of the multiple regression analysis indicate that relative advantage, perceived ease of use, and organizational readiness have significant and positive effects on artisans’ intention to adopt e-commerce, while perceived cost has a significant negative effect. Government support shows only a very small influence compared to other determinants. The model explains a substantial proportion of variance in intention to adopt e-commerce (R² = 0.672). The findings highlight the importance of reducing cost barriers, strengthening readiness through skills and infrastructure, and improving platform usability to accelerate e-commerce adoption in Sri Lanka’s handicraft sector. Conclusion: The study concludes that e-commerce adoption in Sri Lanka’s handicraft industry is primarily driven by perceived usefulness, ease of use, and organizational readiness, while high perceived costs act as a major barrier. Government support alone appears insufficient unless it directly addresses artisans’ practical constraints. Targeted interventions focusing on affordability, skills development, infrastructure, and user-friendly platforms are essential to promote sustainable e-commerce adoption among handicraft artisans.

… through the adoption of e-commerce platforms. Through this … face when it comes to adopting e-commerce and how it has … of the barriers hindering e-commerce adoption in the handicraft …

As traditional craftsmanship gains renewed appreciation in modern consumer culture, leather carving artworks are finding a vibrant presence on E-commerce platforms. Focusing on the Chinese mainland market, this study examines leather carving handicrafts sold on leading Chinese e-commerce and social-commerce platforms (Tmall, JD.com, Xiaohongshu). This study explores branding strategies and consumer cognition of leather carving products within digital marketplaces, aiming to guide traditional craft brands in their digital transformation. Using content analysis, a survey of 293 valid responses, and in-depth interviews with 8 consumers, the research examines 18 brands across platforms like Tmall, JD.com, and Xiaohongshu. Specifically, content analysis was applied to 18 brand pages across three platforms, followed by an online questionnaire (n = 293) and semi-structured interviews with 8 purchasers. It identifies three primary branding strategies: unified visual style, compelling brand storytelling, and detailed process presentation. Exploratory factor analysis reveals four key dimensions shaping consumer perception: craftsmanship, cultural identity, aesthetic preference, and trust/recommendation. Consumers were clustered, via K-means analysis, into three groups—design-oriented, culturally driven, and price-sensitive—highlighting varied brand engagement preferences. Regression analysis confirms a significant positive relationship between narrative richness and consumer recommendation intent (0.534, p< 0.01). Despite some success, challenges such as content homogenization, superficial storytelling, and weak user engagement persist. The study proposes enhancing cultural depth, leveraging multi-platform content synergy, and fostering interactive brand communities. Ultimately, the research emphasises that emotionally resonant narratives and rich visual communication are vital for branding artisanal products online. This paper contributes to the field by constructing a multi-dimensional framework integrating brand communication, consumer cognition, and platform mechanisms, offering practical strategies for handicraft branding in the digital age.

… to a better understanding of the factors driving technology adoption in craftsmen industry. … respect to the craftsmen industry. Technology service providers, e-commerce platforms, and …

Handicraft MSMEs in Belitung Regency face challenges in adopting digital technology, even though their products have high cultural value. This study analyzes the use of e-commerce and social media by MSMEs to market their products and explores support that can increase digital capacity, such as digital literacy training and infrastructure improvements. The methods used include interviews with local handicraft MSME practitioners and a systematic review using PRISMA analysis. The results show that digitalization opens up opportunities to expand markets and increase income, but obstacles such as low digital literacy, limited internet connectivity, and global competition are still significant. Therefore, a strategy is needed that integrates the use of technology with increasing human resource capacity and infrastructure. These findings provide input for stakeholders, entrepreneurs, and policy makers to support the growth of handicraft MSMEs through sustainable and inclusive digital transformation.Keywords: Micro Small and Medium Enterprises; Handicrafts; E-commerce; Social media; Digital innovation. AbstrakUsaha Mikro Kecil dan Menengah (UMKM) kerajinan tangan di Kabupaten Belitung menghadapi tantangan dalam mengadopsi teknologi digital, meskipun produk mereka memiliki nilai budaya tinggi. Penelitian ini menganalisis pemanfaatan e-commerce dan media sosial oleh UMKM untuk memasarkan produk serta mengeksplorasi dukungan yang dapat meningkatkan kapasitas digital, seperti pelatihan literasi digital dan perbaikan infrastruktur. Metode yang digunakan meliputi wawancara dengan pelaku UMKM lokal dan kajian sistematis menggunakan analisis PRISMA. Hasil menunjukkan bahwa digitalisasi membuka peluang memperluas pasar dan meningkatkan pendapatan, namun hambatan seperti rendahnya literasi digital, konektivitas internet yang terbatas, dan persaingan global masih signifikan, sehingga diperlukan strategi yang mengintegrasikan pemanfaatan teknologi dengan peningkatan kapasitas sumber daya manusia dan infrastruktur. Temuan penelitian ini memberikan masukan bagi pemangku kepentingan, pengusaha, dan pembuat kebijakan untuk mendukung pertumbuhan UMKM kerajinan tangan melalui transformasi digital yang berkelanjutan dan inklusif.Kata Kunci: Usaha Mikro Kecil dan Menengah; Kerajinan Tangan; E-commerce; Media Sosial; Inovasi Digital.

… The conflict between preserving cultural authenticity and adopting … e-commerce platforms have emerged as the foundation of technological transformation for numerous craftsmen…

The paper describes the creation of an ecommerce web application specifically for Tripura artists, with the goal of removing middlemen and increasing market reach for traditional handloom, bamboo, and cane crafts. The platform uses HTML, CSS, JavaScript, and Flask for frontend and back-end development, with MySQL for database management. An important element is the adoption of a content-based recommendation engine, which personalizes user experiences by proposing products based on browsing history and preferences. The report includes a comparative analysis of existing handicraft platforms, which identifies shortcomings in user involvement and customization. The suggested method tackles these restrictions by incorporating modern e-commerce features, assuring smooth transactions, and fostering economic sustainability for craftsmen.

The changing role of the digital, through the evolution of mobile technologies, is reflected in the increasing use of digital platforms and devices for e-commerce purposes. As a consequence, the way in both business-to-business (B2B) and business-to-consumer (B2C) activities are conducted in many sectors has been completely modified. This chapter examines how digital tools can lead to traditional businesses turbulence by changing the way that crafts pieces are consumed in the contemporary market. In particular, it considers the opportunities that the dialogue with technological innovation brings to the craft sector, which is fueled by continuous renewal. The analysis continues by introducing the potential of digital tools, in particular arguing that the use of digital platforms makes it possible to create ecosystems in which actors collaborate and compete with each other. Through the 'Artemest' case study, the chapter will discuss the crucial phase that Artisanal is facing due to the digital transformation and how it could transform its niche activities into profitable economic innovations by developing valuable partnerships.

… tools to improve an e-commerce website for the Magetan leather crafts SMEs … of e-commerce success factors to explain in detail what factors influence the success of an e-commerce. …

Increase digitalization is the need of every business to sustain and grow in this competitive environment. Many businesses either big or small strive for online appearances due to its cost effective and easy approachable nature to customers. Rural craft now a day is also making its space in the digital social media platform and pottery is one such rural craft. To deal with challenges of competition and lack of market structure, social media presence is what marks solution to its entire problem concerning marketability through online advertisement, promotion through videos & news links and online campaigns for awareness about product & its benefits. This solution can be practically implemented only if artisans of this rural craft opt for social media platforms. Opting social media brings many challenges especially when artisans lack income & education needed to transform its business from offline to online. Along with artisans’ capability, other factors such as perceived complexity in adoption, infrastructure facilities, government support, competition and cost of technology are also influencing adoption of social media platform.

The COVID-19 lockdown situation has raised important socio-economic issues within the craft industry in India. This paper specifically proposes to discuss to what extent the pandemic has strengthened the use of digital platforms and accelerated certain reconfiguration processes within the craft industry. E-commerce platforms have been recently investing in this sector, from local entrepreneurs' initiatives and governmental interventions to large e-commerce platforms (Amazon, Flipkart etc.). The idea is to examine the adaptation of work dynamics in a largely informal and precarious sector, the changes in terms of platform strategies, and the way in which the pandemic may have reinforced processes of dependency on certain digital players. Based on the case of the craft industry in India's North-East region, this paper will rely on qualitative methodology associating document analysis and fieldwork conducted before the lockdown in February 2020 in Assam, and followed by online interviews conducted after several months of lockdown. © OpenEditions Journals. All Rights Reserved.

… village or a certain region, and upgraded it to a high-quality brand by using new technologies. The declining rural economy has been recovering through stimulating consumption [23]. …

This study takes rural revitalization as the background, considers the active inheritance and creative transformation of textile intangible cultural heritage in Hubei ethnic areas, and explores how to effectively inherit and innovate the development of textile intangible cultural heritage culture in Hubei ethnic areas, in order to promote local economic development and social and cultural prosperity. On the basis of analyzing the current situation of inheritance and utilization of traditional textile handicrafts in ethnic areas of Hubei, this article explores the value of textile intangible cultural heritage and the design and transformation strategies and paths of traditional textile handicrafts. Based on the research of domestic and foreign scholars on the active inheritance of intangible cultural heritage, the author proposes two countermeasures and suggestions: the first is to promote the cultural reproduction of traditional handicrafts; the second is to promote the integration of culture and tourism, empower the upgrading of cultural and creative industries, and provide ideas for the active inheritance and creative transformation of textile intangible cultural heritage in Hubei ethnic areas.

Purpose – The purpose of this study is to assess sustainability across the handloom industry in Sri Lanka and identify opportunities for sustainable innovations supporting new markets, development of SMEs and growth in the Sri Lankan craft sector Design/Methodology/Approach – Using a multiple case studies methodology 10 case studies and 37 semi-structured interviews were analysed in conjunction with the triple-layered business model canvas. Findings- The study reveals the handloom industry to be fundamentally sustainable but with structural barriers hindering innovation and growth. The environmentally conscious production process and social inclusion within weaving communities are the key driving forces of sustainability in the sector but the structure of the industry and lack of access to markets and information act as barriers to innovation and growth. The incorporation of design interventions, closed-loop manufacturing strategies and the encouragement of community-based entrepreneurship would support sustainability orientated business innovation in the handloom industry. Originality/Value - The rapidly increasing market share for high-quality, hand-made goods indicates the potential of the creative industries to accelerate socio-economic growth. Handloom textiles is attracting growing interest in fashion markets, due to increasing concern about exploitation in production encouraging interest in the economic benefits of fairly traded, high quality materials, but also the potential contribution of handloom to sustainability in the fashion industry. The findings of this study will support the handloom industry and policy makers in developing support for sustainable innovation in the handloom industry.

This paper explores the relationship between e-commerce development and the revival of rural cottage industry from the perspective of factor reuse, taking the “Daiji Model” of China as …

Rural enterprise clusters in India … rural industrialization notwithstanding this paper explores the nature of institutional constraints to innovation through intensive case studies of five rural …