传统手工艺小微企业Z公司的运营转型研究

… on customer satisfaction with online purchases of local traditional handicraft … transformation to enhance product consumption and promote the development of traditional handicraft …

Despite the fact that the global handicraft business has enormous growth potential, Sri Lankan handicraft artisans are unable to benefit from it. Though there are numerous state and private actors in Sri Lanka's handicraft ecosystem, a fundamental issue that has led to this predicament is a lack of communication and collaboration among these organizations and stakeholders. More specifically, a lack of communication and collaboration among ecosystem actors impairs the ecosystem's resource flow, resulting in inefficiencies in crucial industry processes. To overcome current inefficiencies and make the craft ecosystem more productive and sustainable, digitalization has been recognized as a major option. This research was carried out with the goal of identifying inefficiencies in the Sri Lankan handicraft industry's supply chain and developing a resource flow model that could be used as the foundation during the process of digitalization of industry processes. Following a thorough study of the literature, data was gathered through interviews and surveys with key stakeholders. These unique data were analyzed to identify interconnections and resource flows, and a model reflecting the handicraft supply chain's information, knowledge, financial, products, and material resource transactions was developed with relevant validation procedures. This resource flow model might serve as the cornerstone for future digital transformation, allowing all actors in the handicraft ecosystem to connect digitally and eliminate inefficiencies through improved communication and collaboration.

PurposeThe study aims to explore dynamic capabilities such as innovation, entrepreneurial leadership, absorptive capability, and the dimension of entrepreneurial orientation in the handicraft sector to enhance supply chain resilience and innovation during unprecedented times. This study also used innovation as a mediating construct and supply chain orientation as a moderating construct.Design/methodology/approachWe gathered data from the handicraft sector in the Uttar Pradesh (UP) in India using a pretested questionnaire. We used variance-based partial least squares structural equation modelling (PLS-SEM) to test our research hypotheses.FindingsOur study indicates that to enhance innovation and improve supply chain resilience, firms should focus on developing dynamic capabilities such as entrepreneurial leadership, absorptive capacity, artificial intelligence (AI), innovativeness, risk-taking ability, and protectiveness. The study highlights the significant role of dynamic capabilities in the handicraft sector during times of crisis, enabling innovation and resilience to risk.Practical implicationsThe study highlights the significant role of dynamic capabilities in the handicraft sector during times of crisis, enabling innovation and resilience to risk.Originality/valueThis study provides significant insights into the current understanding of dynamic capability theory and supply chain orientation and expands upon the existing literature in this field. It comprehensively analyses the latest research and advances knowledge in this area.

This research focuses on the factors that barriers and foster (drivers) digital innovation and entrepreneurship amongst small businesses operating in the Handicraft industry after the economic downturn. From the perspective of new Indian craft entrepreneurs, digital and innovative entrepreneurship is crucial to surviving the crisis. It will eventually encourage the development of the handmade goods market and the artisanal reconfiguration as a business. In this study, the qualitative method was used. For the creation of themes, Inductive content analysis (analytical, inductive technique) was used to interview fifty online handicraft business owners who rely on their craft talents for income. After the pandemic, two types of motivation were generated for handmade entrepreneurs. The first motivation was extrinsic, which conditioned the handicraft market, restricted mobility, and upgraded household status for entrepreneurship. The second was intrinsic motivation among the craft entrepreneurs who generated individual and professional skill growth. These two factors encouraged digital craft innovations and entrepreneurial advancement of transitioning handicraft companies to digital platforms. After the interview, respondents explained several hindrances or restrictions, market interruption, and quality internet. Even after that, it resolved as the effect of the pandemic reduced and digital skill training for innovation and entrepreneurship passion increased for developing a robust programme that supports the handicraft new entrepreneurs after the economic calamities. This finding contributes to the area of investigation and contributes to entrepreneurship literature. This study will open the route for making the policy and development of solid strategic plans for the handicraft sector’s new craft entrepreneurs. With the help of innovative and digital entrepreneurs, small-scale or craft industries will boost the Indian economy and give some of the best suggestions for global economies. For developing economies, this study will also empower entrepreneurs to open new dimensions for marketing, supply chain, and exportation and will finally increase the Globalisation of handmade products.

PurposeCrafts embody the history and heritage of their country of origin and can play an essential role in the country's socioeconomic development by providing significant job opportunities for the rural population. This article investigates the significant challenges that artisan entrepreneurs face when creating, communicating and selling handcrafted goods to potential customers in emerging economies. This study attempted to rate the impediments based on their severity using the voices of artisan entrepreneurs.Design/methodology/approachA mixed-method approach combining qualitative and quantitative data analysis was followed to identify the leading causes of the artisans' pain points. In the first phase, empirical observations were gathered through focus group discussions with artisan entrepreneurs, and the identified factors were quantitatively ranked using the analytic hierarchy process in the second phase.FindingsThe mixed-method research assisted in identifying the primary constraints affecting the efficient and effective operation of the artisan-driven small handicraft business. This study identified six factors that were ranked based on the voices of artisan entrepreneurs during the survey, as barriers to effective handicraft marketing.Originality/valueFew studies on the handcraft industry have sought to explore the issues faced by artisan businesses holistically. The voices of artisan entrepreneurs were gathered for this study to identify and rate the present obstacles influencing the functioning of small handicraft firms in emerging nations. Handicraft marketing will become more effective and efficient if these barriers are removed.

… Therefore, we consider that handicraft SME are all small … on handicraft SMEs and the lack of consensus in prior SMEs’ … conducted in eight Tunisian handicraft SMEs. These were chosen …

… for handicraft businesses to digitally transform in order to remain competitive and viable. In more saturated or disrupted markets, hesitation around integration may not be an option. …

The purpose of this paper is to analyze the impact of various dynamic capabilities (Innovation (IN), entrepreneurial leadership (EL), Social media (SM), and digital technology (DT)) on Business performance (BP). This study also analysis the mediating impact of talent management(TM), and Entrepreneurial orientation (EO) between EL, and Business performance. The reason for this is that in the handicraft industry SM, DT TM, and SR impact on business performance are still not fully understood. We have adopted a survey-based methodology from 410 handicraft artisans or entrepreneurs. Data was empirically analyzed to test the theoretical model of mediation through Smart partial least square method (SMART PLS-SEM) software. The study's findings prove entrepreneurial EL improves Business performance whereas the association between Social media (SM) and BP is insignificant. The mediating impact of Talent management, EO, and strategic resilience was statistically positive and significant and proved that bridging between BP and all three mediators supports and makes stronger EL for boosting business performance. Innovation, and digital technology, positively affect Business performance. This study explores artisans' formal entrepreneurial EL style. This study is unique because the Dynamic capability theory (DCT) as an extension of the resource-based view (RBV) has been used for critical business factors like EL, strategic resilience, Business performance, digital technology, innovation, and talent management in the handicraft sector will be extended. This study also proposes a new Digital capability view (DCV) for future study. This study will explore the theoretical and practical understating of (DCT) with managerial use of EL, Innovation, and TM for boosting Business performance.

… And to study the social, economic, financial, and digital technology factors on them to motivate then to be transformed as entrapment in the handicraft industry, on entrepreneurship …

Purpose – Technology is considered a tool of competency enhancement and a source of innovation and competitive advantage for small and medium-sized enterprises (SMEs). Although many studies examined the drivers and barriers of technology adoption in SMEs, little is known about handicraft companies (HCs) operating in emerging market settings. This paper aims to analyse and better understand HCs’ attitudes and behaviours towards technology implementation. Design/Methodology/Approach – We conducted an in-depth qualitative analysis to uncover the idiosyncratic experiences related to new technology adoption in HCs located in Morocco. We drew on the underlying principles of grounded theory approach because it allows for new realities and novel interpretations of complex phenomena to emerge directly from the field. Findings – We developed a grounded theory of technology adoption in HCs operating in emerging market settings. This resulted in the identification of a comprehensive process that managers rely on before deciding on a new technology, which is composed of three stages: (1) need recognition, (2) technology approval, and (3) adoption decision. We have also uncovered the intervening conditions that play a crucial role in technology-related decision-making at each stage. Practical Implications – Our study could help managers to gain an in-depth understanding of the intricacies associated with technology adoption in HCs and to be better equipped when attempting to implement new technologies in their own entrepreneurial firms. Originality/Value – This research goes beyond the mere identification of obstacles and motives of technology adoption by advancing a well-defined framework for usage in the understudied handicraft sector in emerging market settings.

This study rethinks innovation diffusion in craft-based small and medium-sized enterprises (SMEs) by examining how cultural logics and collective governance shape selective digitalization. Drawing on a qualitative case of Ata handicraft SMEs in Bali, Indonesia, the study analyzes in-depth interviews with artisans through the lens of Innovation Diffusion Theory. The findings reveal that digital technologies are not rejected but adopted selectively, mediated by Balinese Hindu philosophies such as Tri Hita Karana, Tat Twam Asi, and Segilik Seguluk Selunglung Sebayantaka, which emphasize balance, relational ethics, and communal solidarity. Rather than pursuing efficiency-driven digital adoption, artisans prioritize collective control, cultural continuity, and equitable value distribution. Digital tools function primarily as complementary mechanisms—supporting coordination, documentation, and market interaction—rather than as transformative drivers of organizational change. This study contributes theoretically by extending Innovation Diffusion Theory beyond linear adoption models, demonstrating how culturally grounded governance structures recalibrate the meaning and trajectory of digital innovation. More broadly, it offers insights for inclusive innovation discourse by showing how collective institutions enable SMEs to engage with digitalization while safeguarding cultural integrity and social sustainability.

Business resilience is essential for MSMEs to survive any crisis. This study examines the factors that influenced the survival of handicraft MSMEs in Bali Province during the COVID-19 pandemic, arguing that their survival heavily depended on pre-existing socio-economic relations. This aligns with previous research indicating that MSMEs, while vulnerable to external pressures, possess socio-economic capital that is often underutilized. The central role of MSME owners and managers is crucial, as is a supportive business environment where business sector actors, local communities, and government collaborate to assist MSME owners and managers. The study finds that weaving SMEs in Bali successfully adapted to their environment, leveraging social capital in the form of social embeddedness. This social cohesion, demonstrated through community and stakeholder support, provided vital social connections that enabled these businesses to withstand the challenges posed by the COVID-19 pandemic. The findings underscore the importance of optimizing socio-economic capital and fostering collaborative support networks to enhance MSME resilience. This research offers valuable insights for policymakers and business leaders aiming to strengthen the resilience of MSMEs in similar contexts, highlighting the need for strategic collaboration and community engagement to support business continuity during crises.

Handicraft industries continue to play an important role in the economies of all Asian countries including Malaysia. They not only constitute small business activities in themselves but are also often the only available means to provide additional employment and raise the level of living for rural populations. Despite the government's several institutional and policy support for enhancing the capacity of micro and small-scale enterprises, the results have fallen short of expectations. In view of the growing world market for products of traditional Asian handicraft industries, having a relevant entrepreneurial ecosystem model specific to handicraft micro and small industries in Malaysia is imperative. Thus, this study attempts to: (1) identify the components of entrepreneurial ecosystem of handicraft micro and small industries in Malaysia; (2) determine the relationship between components of entrepreneurial ecosystem and business performance. The SEM-PLS approach has been employed as a statistical method to analyze the research model. Data were collected from 50 handicraft micro and small entrepreneurs using personally administered questionnaire surveys. The findings indicate that only talent was found to have a significant relationship with business performance. This study is significant to the investors, the ministry, the government, academics and even business owners in providing a comprehensive model in understanding the handicraft industry entrepreneurial processes through which the ecosystems emerge, change, and influence the activities of the entrepreneurs.

Purpose Though certain characteristics of micro-firms affect the likelihood of their participation in external relationships, how cooperation in craft enterprises differs from low and high-tech enterprises has not been investigated yet. Therefore, this study aims to fill the above gap in the literature. Design/methodology/approach This study adopts a descriptive approach by extensively reviewing relevant literature to explore the unique characteristics and nature of micro-firm's co-operative behavior. The theoretical approach of this research is grounded in resource-based view and dynamic capabilities theories. Findings This study finds that handicraft micro-firms possess special and unique characteristics that differentiate them from low- and high-tech firms. Further, handicraft micro-firms' co-operative behavior also differs from other firms in terms of cooperation motives, breadth, depth and factors that inhibit or promote cooperation. Additionally, in small handicraft firms, the co-operation is more informal, personal and through social networks, whereas in the corporate sector, it is more formal, direct and through supply chains. This study also argues that contrary to handicraft and low-tech firms, high-tech firms are more likely to cooperate with external partners and invest heavily in R&D for new product development (often radical in nature). Originality/value This study enriches our understanding of handicraft micro-firms' special and unique characteristics that differentiate them from low- and high-tech micro-firms. This research also provides in-depth knowledge to understand the handicraft micro-firms’ co-operative behavior and how it differs from low- and high-tech firms.

… such as resellers, and boutiques who were already selling handmade products led Megha to seek other ways to bring uniqueness to her business model. That is when she focussed on …

PurposeDespite their economic and cultural significance, the growth of handicraft micro firms is vulnerable, given their small size and resource limitations. By examining the impact of cooperation on firm performance via innovation capability, this study shows how micro firms can address constraints and achieve sustainable development by acquiring and utilizing external resources, complemented by innovation capability, through internal development.Design/methodology/approachData were collected from 164 handicraft micro firms in Pakistan via a questionnaire. Structural equation modeling was employed to estimate interrelations of various constructs simultaneously and control measurement errors.FindingsThe impact of cooperation with customers and suppliers on firm performance via innovation capability was positive and significant. Contrarily, competitor cooperation did not significantly affect innovation capability. Furthermore, there was a positive and significant interaction effect of customer and competitor cooperation on innovation capability. Thus, micro firms must reinforce their customer and supplier relationships through innovation capability and internal transformation for sustainable development. Moreover, a balance must exist between cooperation and competition to achieve optimal innovation returns for the sustainable development of firms.Originality/valueThis study emphasized that micro firms must strengthen their customer and supplier relationships via innovation capability and internal development to achieve higher performance. Moreover, the study introduced a new dimension for measuring firm performance.

… realistic ambitions for growth are in craft micro‐enterprise. … of micro‐enterprise (defined as one‐ to two‐person businesses) owners… of growth as it is experienced in the micro‐enterprise. …

… and handmade products. In recent years, eBay has done more to cater to the needs of micro-… on the rise of microenterprise-to-consumer business models. Our goal was to empirically …

… the context of handicraft micro-enterprises, very few … handicraft micro-enterprises. We argue that cooperation is vital for the success of handicraft micro-enterprises as these businesses …

Micro and small enterprises (MSEs) are noted to be the important sector which plays role in economy of a country. In Indonesia, there are 62.9 million units of MSEs which consisted of 62.1 million micro enterprises and 757.090 small enterprises. All of these MSEs contributed for 57.94 % of Indonesia’s Gross Domestic Product or worth IDR 4.303 trillion, and permeate up to 110.8 million workers. Malang City is a city in Indonesia, which has a lot of MSEs that are engaged in the field of food, clothing, and various home industries producing handicrafts as souvenirs. The potential of handicrafts in this city is promising. With the locals marketizing different kinds of handicraft product themselves, it in fact eases the tourists to find handicraft products as souvenirs typical  of Malang. Typical in this sense means that handicraft products produced by the MSEs are based on the historical and cultural aspect of the city. Problems that exist were that there was no best model that could be used by the MSEs to create handicraft products identifiably typical of Malang. The aim of this study is to compare several alternatives of the structural model so that the best model can be obtained. It was done by using Partial Least Square (PLS) method in which customer needs were identified. This research gives the best structural model among the alternatives created for the MSEs so that they could design the handicraft products based on historical values, local culture and consumer needs. The designs as the innovation are products putting the word “Malang”; using the picture of “City Monument”; the image of “Lion’s Head” and “Lotus” as symbol of the city; the handicraft product must be beautiful when being enjoyed visually; it has to have sharp colors, unique and dynamic impression, functional aspect and be easy to carry

This study assessed the influence of horizontal coopetition in outbound logistics on the profitability of micro and small enterprises in the handicraft industry using the Theory of Coopetition and Resource Dependence Theory as theoretical frameworks. The horizontal coopetition in outbound logistics is hypothesized to influence profitability, and the resource interdependence between the MSEs was thought to moderate the influence. A sample of 159 MSEs from a population of 297 MSEs in Arusha, Tanzania took part in the study, using a stratified random sampling method. A survey approach was used to collect the data, which were quantitatively analysed using the moderated multiple linear regression (MLR) model to test the hypotheses. The results before and after moderation revealed that horizontal coopetition in outbound logistics had a positive and significant influence on the profitability of the MSE. After the introduction of the moderator, the resource interdependence had no statistically significant moderation influence in the way horizontal coopetition in outbound logistics influenced the MSE profitability. The study had contextual limitations of generalization even in MSEs engaged in the handicraft industry. More research needs to be done in a rural setting, involving more variables of horizontal coopetition in outbound logistics, and factoring in the MSE attributes as moderators. It is recommended that similar studies be conducted in more tourist areas. More empirical data on horizontal coopetition from industry-specific MSEs are recommended to vindicate what was generated in this study since it would add more understanding and knowledge to the theory of coopetition.

… The study is important for rural women at the micro level and at the macro level as it contributes to … The Business model was prepared for study area. In this model, the garments will be …

: This study analyzed the insights of Filipina entrepreneurs in the handicrafts industry on creativity and sustainability as they relate to innovation. Specifically, the responses of the EntrePinays in Luzon, Visayas, and Mindanao pertaining to factors affecting their innovation activities; the degree of implementation of innovation activities; factors hampering innovation activities; and the effects/impact of innovation on sustainability and other outcomes were compared. The study utilized the conceptual framework on creativity and entrepreneurship by Matthews (2007) and the innovation measurement framework of the OECD/Eurostat (2005). Two hundred three Filipina entrepreneurs in the handicrafts industry from Luzon, Visayas, and Mindanao were interviewed using the adapted survey instrument from OECD/Eurostat (2005). Results indicate that on a national scale, only creativity and laws and regulations significantly influence product innovations. Moreover, the influence of creativity is twice as much as that of laws and regulations. Likewise, it was found that only the institutional factor (incentive program for innovations) significantly influences process innovations. Among the innovation activities, product and marketing innovation activities have the highest level of implementation. Organizational innovations activities, on the other hand, are the least implemented. There are no significant differences in the degree of implementation of innovation activities among Luzon, Visayas, and Mindanao Entrepinays. Only product and organizational innovations affect sustainability. Thus, the study recommends that more training programs be offered, both by the government and private sectors, as well as the academe, to enhance entrepreneurs’ creativity; and for the government to ensure that laws and regulations affecting entrepreneurs’ efforts to undertake product innovation will protect and foster such initiatives for creative outcomes.

… contract types on firms' business strategies and digital-related … platforms to demonstrate their artisanal creations and then … opening atypical business opportunities. The integration of …

The changing role of the digital, through the evolution of mobile technologies, is reflected in the increasing use of digital platforms and devices for e-commerce purposes. As a consequence, the way in both business-to-business (B2B) and business-to-consumer (B2C) activities are conducted in many sectors has been completely modified. This chapter examines how digital tools can lead to traditional businesses turbulence by changing the way that crafts pieces are consumed in the contemporary market. In particular, it considers the opportunities that the dialogue with technological innovation brings to the craft sector, which is fueled by continuous renewal. The analysis continues by introducing the potential of digital tools, in particular arguing that the use of digital platforms makes it possible to create ecosystems in which actors collaborate and compete with each other. Through the 'Artemest' case study, the chapter will discuss the crucial phase that Artisanal is facing due to the digital transformation and how it could transform its niche activities into profitable economic innovations by developing valuable partnerships.

This chapter proposes an original analysis of the subtle reconciliation of digital transformation and responsible management within a French family-owned small business named "Les Bougies de Charroux". The research aims to understand better how digital transformation and CSR practices can be reconciled in artisanal family SMEs to work as levers of competitiveness. To achieve this aim, a systemic approach to strategic alignment resulting from the management of Information Systems is followed. The authors formulate a few key points to better support artisanal family SMEs in their digital transformation without denying their values and the specifics of their corporate culture. The study's findings relate to the issue of time. Another interesting conclusion refers to the need to involve all the actors in strategic change induced by digital transformation.

… how some Italian craft firms have integrated digital technologies in … case of craftsmanship, these services can be provided if craft … technologies are transforming manufacturing processes. …

This study explores the necessity for artisan family businesses to adopt digital technology to be sustainable in the post-pandemic cultural tourism industry. The current study aims to highlight the importance of assessing the acceptance of technology by the artisan family business in terms of technology adoption before embracing the digital transformation journey. This study reviewed the existing works of literature related to the digital transformation of family businesses, particularly within the context of artisan family businesses in the cultural tourism industry. Digital transformation is one of the most influential factors for businesses from a long-term perspective. Hence, digital transformation is a critical element to the survival of organisations in the long run. Therefore, assessing technology acceptance related to artisan family businesses is crucial for successful adoption, which helps in the survival of such businesses and, in turn, supports the United Nations Sustainable Development Goals (UN-SDGs). This present study has effectively made a strong assertion of the significance of assessing the technological acceptance among artisan family businesses before adopting relevant kinds of technology. The study offers policymakers and stakeholders an analytical roadmap to help organizations bolster their efforts in their digital transformation processes.

Digitalization is transforming communication and business processes, having significant impacts on the creative industries. The concepts of craft and design have undergone a paradigm shift as digital technologies converge the physical and digital worlds, and the interaction between crafters and designers embraces new venues for value creation in the post-industrial world. The design network that continues to exist in Istanbul is a unique case for a modern city, where designers collaborate with craftsmen to produce designed products without opening their ateliers. This paper aims to investigate the design and craft interaction in the digital era by exploring emergent business models in craft-based design enterprises and their competency needs. This qualitative study is based on ten in-depth interviews conducted with "designer-makers" and ecosystem stakeholders in the ceramic and glass sector in Istanbul. Each business model was analyzed utilizing the "Holistic Business Model" by Li (2020), explicitly developed for examining the digital transformation of business models in creative industries. The competency needs were determined following the ESCO (European Skills, Competences, Qualifications, and Occupations) classification. The study indicates that certain enterprises successfully penetrate external markets through collaboration between designers and artisans, requiring them to speak a common language and acquire entrepreneurial competencies.

… ’s artisanal SMEs: settings where digital transformation is … Artisanal and craft-based firms represent a crucial but … through case studies in India and Morocco, where digital tools in …

… strategy in place in their general business strategy. … Therefore, artisan firms will be less hesitant to make cultural … (Economic Reform in Vietnam), the cases of coopetition failures or non-…

PurposeThe aim of this study is, from the perspective of artisan entrepreneurship, to trace and analyse the artisan's profile in the sustainable development of low population density cross-border territories, using the quintuple helix innovation model.Design/methodology/approachTen semi-structured interviews were conducted with cultural and traditional artisans to achieve the proposed objective using a qualitative approach. The artisans are from Northeast Portugal (Bragança, Miranda do Douro, Mogadouro, Vimioso and Vinhais) and Northern Spain (Province of Zamora). The interviews were conducted face-to-face between May and June 2022. The interviews were manually transcribed and subjected to content and lexical analyses using IRaMuTeQ software.FindingsAn artisan was identified as an enterprising individual whose marketed handicraft pieces transmit the values and teachings of his community. Innovation, technology, sustainability and circular economy in a family environment, where dedication, resilience, happiness and hard work transmit an identity that places the artisan and his artisan practice as the driving force for the enhancement and promotion of his territory, cultural heritage and identity.Originality/valueThis work is the first study to address and treat the issue of artisan entrepreneurship by analysing and defining the cultural-based and traditional artisan profile in a cross-border and low population density territorial context.

… case of transformation of leather production using an information and communication technology (ICT) platform is presented. The transformation … hand, most of the leather firms are in the …

… adoption may be more effective than comprehensive digital transformation. For example, small … The article is based on sixteen case studies of artisan family businesses (AFBs) within the …

Purpose This study aims to examine individual-specific market orientation as an innovative approach and its relationship with marketing skills among artisan entrepreneurs in India. Design/methodology/approach The study adopted an in-depth interview to explore variables, a questionnaire survey to understand their latent dimensions through exploratory factor analysis and structural equation modeling to test the relationship between constructs under study. Findings The interview result indicates that 20 variables explain factors affecting individual-specific market orientation with four latent dimensions: customer orientation, competitor orientation, external coordination orientation and personal selling orientation. There is a significant and positive relationship between customer orientation and personal selling orientation with the marketing skills of artisan entrepreneurs in India. Research limitations/implications The study is confined to three southern states of India and weaving villages known for their endemic product specifications. Practical implications The study found significance in orienting artisan entrepreneurs of developing countries and equipping them with desired skills to meet the changing dynamics of the market and meet their livelihood needs. The study further supports policymaking in strengthening the capability of artisans to enter the market without mediators. Social implications The model provides insight into other unorganized sectors to formulate innovative approaches to strengthen marketing skills and entrepreneurial ability. Originality/value As an exploratory study, examining individual-level market orientation as an innovative approach and their relationship with marketing skills among artisan entrepreneurs was unexplored in several unorganized sectors, including handlooms.

PurposeThe handicraft sector is unorganized, with tremendous opportunities for generating employment, particularly for the non-urban and bottom of the pyramid (BOP) population. The aim of this paper is to revisit the existing supply chain of the handicraft sector to identify the gaps that can help generate better marketing outcomes for the sector when addressed.Design/methodology/approachA mixed method of qualitative and quantitative research has been used. Empirical observations from artisans have been collected to identify different variables impacting the functioning of the handicraft value chain.FindingsDifferent variables were identified and grouped into six important dimensions through the mixed-method research. The components were ranked based on importance, which can help in developing a robust supply chain at BOP for the handicraft sector.Originality/valueStudies on the supply chain of the handicraft sector are rare, and none has tried to understand issues in an integrated way directly from the artisans. This study has captured the voices of the artisans, and through qualitative and quantitative data analyses, the main reasons for the artisans' pain points were identified. This can give directions to a viable business model for the handicraft sector.

Craft producers in South Africa (SA) face many challenges including supply chain challenges. There is no existing study that has investigated the supply chain management of the craft industry in SA. There is also dearth of literature on supply chain management of small businesses. The purpose of this study was to investigate the supply chain practices and challenges of craft producers in South Africa. A survey was conducted among 199 craft producers in Gauteng, South Africa. A convenience sampling method was adopted owing to the difficulty of accessing a reliable database of craft producers. Craft producers rely mainly on phones for customers to place orders. However, they use variety of methods for order placement. Customers are allowed to also visit the factory to buy products and they can buy at the exhibition. They use a variety of production methods. Due to transportation challenges, craft producers also make use of public transport to deliver goods and keep some products at the warehouse.

… more nuanced understanding of how Karawo SMEs, despite being rooted in a traditional craft sector, can navigate contemporary supply chain challenges to enhance firm performance. …

… The theoretical contribution offered by the present study aligns with the development of the value chain for a traditional craft that possesses rich intergenerational knowledge. The …

Purpose – The purpose of this study is to assess sustainability across the handloom industry in Sri Lanka and identify opportunities for sustainable innovations supporting new markets, development of SMEs and growth in the Sri Lankan craft sector Design/Methodology/Approach – Using a multiple case studies methodology 10 case studies and 37 semi-structured interviews were analysed in conjunction with the triple-layered business model canvas. Findings- The study reveals the handloom industry to be fundamentally sustainable but with structural barriers hindering innovation and growth. The environmentally conscious production process and social inclusion within weaving communities are the key driving forces of sustainability in the sector but the structure of the industry and lack of access to markets and information act as barriers to innovation and growth. The incorporation of design interventions, closed-loop manufacturing strategies and the encouragement of community-based entrepreneurship would support sustainability orientated business innovation in the handloom industry. Originality/Value - The rapidly increasing market share for high-quality, hand-made goods indicates the potential of the creative industries to accelerate socio-economic growth. Handloom textiles is attracting growing interest in fashion markets, due to increasing concern about exploitation in production encouraging interest in the economic benefits of fairly traded, high quality materials, but also the potential contribution of handloom to sustainability in the fashion industry. The findings of this study will support the handloom industry and policy makers in developing support for sustainable innovation in the handloom industry.

Current era MSMEs are one of them business to be opportunity in increase rotation wheel economy in Indonesia. Various problem often influence performance MSME business among other advantages competitive, practical supply chain management and innovation. MSME actors not yet realize will importance superiority competitive For win the market. Things that haven't maximized that is practice supply chain management that has not applied in performance MSME business, apart from that's also a drawback do innovation that causes low performance MSME business. Objective from study This is For test influence superiority competitive to performance MSME business, test influence practice supply chain management towards performance MSME business, test influence innovation to performance MSME business. Population in study This is MSME owners in the Regency Purworejo . Taking sample use technique purposive sampling as many as 100 craft MSME owners in the Regency Purworejo. Instrument data collection uses questionnaire with use scale likert which was answered complet, appropriate criteria and meet condition validity and reliability . Analysis This use multiple linear regression with use SPSS 20.0 for Windows tools. Research result show that Superiority Competitive influential to Performance MSME Business, Practice Supply Chain Management has an influence To Performance MSME Business, and Innovation influential to Performance MSME Business.

Purpose Indonesian woven craft small- and medium-sized enterprises (SMEs) have encountered several difficulties in sustaining their success in the digital era. The performance of the business is contingent upon its ability to gain competitive advantage through traditional knowledge capabilities. The purpose of this research is to study the role of traditional knowledge management processes towards competitive advantage and sustainable performance for woven craft SMEs. Design/methodology/approach This research used a quantitative approach with a survey strategy. Confirmatory research was conducted to test five hypotheses to determine the causal relationship of four variables, namely, traditional knowledge management, dynamic capabilities, competitive advantage and sustainable performance. This study used a purposive sampling strategy and gathered data from 385 respondents. The sample was selected based on predetermined criteria, including operation for more than five years and entrepreneurial activity using traditional knowledge as a resource to manage product innovation. The analytical technique used was structural equation modelling with the support of the AMOS programme. Findings The findings indicated that traditional knowledge management processes directly affect dynamic capabilities and sustainable performance. This study also found traditional knowledge management processes play a significant role in enhancing competitive advantage mediated by dynamic capabilities. However, traditional knowledge management processes have no significant effect on competitive advantage. Hence, there is a significant effect contributed by the relationship between traditional knowledge management processes and sustainable performance. Therefore, in the context of craft woven SMEs, the higher the traditional knowledge-based capabilities, the higher their sustainable performance. Originality/value The novelty shows a direct relationship between traditional knowledge management processes and sustainable performance. This study also found traditional knowledge management processes meditated by dynamic capabilities have a relationship with competitive advantage. Traditional knowledge management processes will trigger an increase in dynamic capability which is a source of business development; those conditions will increase sustainable performance. Traditional knowledge-based capability is an antecedent of sustainable performance. The benefits of this research can be used as scientific literature regarding the link between traditional knowledge management processes, competitive advantage and sustainable performance. The results of this study can also be used as a basis for empowering traditional woven craft SMEs in Indonesia.

Lean Management is finding increasing application across various industries, and its potential role in artisanal businesses should not be overlooked. Implementing Lean principles in artisan companies has become a vital way to modernize operations and boost competitiveness. Understanding both the operational dynamics of an artisan business and the evolution of Lean practices is essential for successfully transitioning from a traditional artisanal model to a Lean one. This transformation within production units allows for process optimization, waste reduction, and improved efficiency. It serves as a strategic lever for the sustainable development of the sector while preserving the core values of craftsmanship.

External factors such as blurring market boundaries, escalating customer diversity and increasing global competitive threats have forced businesses to build strategies around key products and formulate market-driven strategies that are integrated with relationship and supply chain strategies to deliver superior customer value. Indeed, in the modern era of supply chain management, organisations are getting more integrated with their suppliers and customers as a way to manage the total supply chain. The purpose of this research was to determine if product strategies and supply chain practices of small craft business are aligned. Personal in-depth interviews were conducted with nine craft businesses operating in Gauteng Province, South Africa. The findings revealed that craft businesses struggle to match their product strategies with their supply chain strategies. Craft businesses also exhibited some inbound supply chain weaknesses.

The handicraft business constitutes concept selling rather than mere product selling, which is highly dependent on demand. Handicrafts' Micro Small and Medium Enterprises (MSMEs) have an expanding market in developed countries. The impact of the pandemic on this industry is severe due to the industry's informal nature and seasonal demand. The survival and resilience of these handicraft MSMEs face many challenges in the post-COVID-19 outbreak. The focus of the present study is to understand and analyze the key challenges for building resilience in handicraft MSMEs by scrutinizing the existing literature and interactions with stakeholders. EFA and the Grey DEMATEL approach are used to analyze the challenges for the adoption of resilience. EFA is used to categorize the challenges into various dimensions. The study has divided the challenges for the inclusion of resilience into survivable, sustainable, and viable categories using EFA to plan for short- and long-term business growth. Grey DEMATEL is being utilized for understanding these contextual relationships for each resilience dimension. Grey systems theory is a methodology that enables the incorporation of improbability and vagueness into the analysis. Findings of the study revealed the influencing challenges for each of the dimensions such as competition from machine-made products, insufficient government support and incentives for export, and inefficient managerial concern and response to internationalization as the prominent challenges. The results of this study illustrate the causal relationships amongst the identified resilience challenges to the various stakeholders. These findings offer practical insights for the government to allocate resources and impose measures to ensure resilience, as well as understanding the cause-effect relationship. Managerial implications and Policy insights for building the resilience of handicraft MSMEs are discussed in detail.

PurposeThis paper aims to provide a comprehensive academic literature review on the relationship between knowledge management, knowledge transfer and organizational performance in a specific subset of the creative industry, i.e. arts and crafts organizations. Furthermore, this paper analyzes how knowledge management and transfer within arts and crafts organizations help increase performance and enhance the value of the activity of the so-called “knowledge workers” (i.e. craftsmen), who are the real knowledge owners in the process of value creation.Design/methodology/approachThe literature review follows the model suggested by Vom Brockeet al. (2009). The review follows a five-phase approach so as to be systematic, transparent and replicable. Academic contributions published over two periods are taken into consideration. The first period covers the years 1990-2000, when the concepts of creative industry and knowledge-based economy were developed. The second period covers the years 2000-2016, when scholars started to investigate how to effectively transfer knowledge (very often in the form of “tacit knowledge”) retained by master craftsmen in arts and crafts organizations and the critical role played by craftsmen in the performance of such organizations.FindingsThree main issues have emerged: how arts and crafts organizations manage and transfer knowledge internally; the effects of these activities on organizational performance; and the prominent role of craftsmen. The literature review shows how in arts and crafts organizations there is a considerable link between the concepts of “performance" and "tacit knowledge", even though addressing such link is somehow hard to realize, for several reasons discussed in the paper. The measurement of performance in arts and crafts organizations has become an area of academic investigation only when both the role of knowledge management and transfer and the role of knowledge workers (i.e., craftsmen) have become evident for obtaining a competitive advantage.Research limitations/implicationsThis paper has been an attempt to organize existing studies on knowledge management and transfer and to investigate the relationship existing between knowledge and performance in arts and crafts organizations. Nevertheless, the relationship between knowledge and performance is yet to be explored, as well as the development of techniques for measuring arts and crafts organizations’ performance effectively. The present contribution calls for a systematic reflection on how the transfer of traditional craftsmen’s skills impacts organizational performances in the long run. The definition and implementation of new performance evaluations criteria tailored to enhance the tacit knowledge of craftsmen as a real source of differentiation and competitive advantage for the arts and crafts organizations is somehow still missing.Practical implicationsBy pursuing its objectives, the present contribution aims to represent a step toward enabling arts and crafts organizations to play a vital role in the modern society in a more structured way. This would help to build awareness of the potential of arts and crafts organizations for promoting economic growth, proposing a value proposition different from the one dictated by the globalization and by the triumph of product standardization and mass production.Originality/valueAnalyzing the knowledge management and transfer within arts and crafts organizations with a historical perspective, it appears that the recognition in academic literature of the centrality of knowledge management and transfer within arts and crafts organizations is only recent (i.e. from 2011 onward). Indeed, for approximately 20 years (i.e. 1990-2010), knowledge has been constantly related to technological paradigms and standardized results, with very little research and debate on craftsmanship and the role of craftsmen. Nevertheless, the research shows that over the years, the focus on knowledge in arts and crafts organizations and knowledge transfer has become progressively more detailed and precise: some authors have studied the role of craftsmen in the knowledge economy according to a historical perspective, while some others have analyzed different types of knowledge more thoroughly. For example, Sveiby (1997, 1996), analyzing the concept of "knowing talent" and "tradition", outlines a more prominent role of craftsmen in the knowledge economy and explain how, in sectors with a strong traditional background, the transfer of tacit knowledge is a meaningful challenge for many organizations.

… when they have control over the sale of products: “What gives … Many NGOs believe that artisan craft is one such product. … for successful implementation of e-commerce businesses. In …

… (ICT) adoption by SMEs, and e-business literature in an industry-specific context, the South African arts and crafts sector. Current levels of e-business adoption are considered through …

… level of technology adoption among microenterprises in … Evidence from different sectors supports this: craft … in the focus group is 20 conducted micro business in various fields as food …

E-business benefit both large and small businesses. However, the aggregate cost of successful online trading, including initial and recurring costs, continues to pose a great challenge to micro-enterprises. For these willing businesses, the result is a mere web presence and for some, the thought of trading online is a no-go area. Using a multi-case study qualitative approach, this study adopts the technology-organisation-environment theoretical lens to explore empirically the strategies used by e-retail microbusinesses to potentially advance their e-business adoption. The findings revealed the actual cost of adoption, the technology-organisation-environment strategies in use to lower the cost barrier, and how the pursuit of the cost barrier simultaneously lowers some adoption barriers outside the cost factors. The study also highlighted the intrinsic idiosyncratic nature of small firms’ ecosystems, and the fact that government resources and services provided by companies, both private and public, could effectively reduce the costs associated with e-business adoption.

The purpose of this research is to examine the impact of various factors of business digitalization, such as digital procurement (DP), digital technology (DT), artificial intelligence (AI), digital social media (DSM), digital marketing and sales administration (DMA), on entrepreneurial growth (EG) in the handmade toy industry. This study also explores the mediating impact of managing the flow of the supply chain (MSC) between DSM and EG and the moderating impact of management with customers (RMC) on EG. In this study, researchers used a field survey method for data collection with a sample of 150 to validate the proposed hypothesis through convenience sampling from young handmade toy business owners from the State of Uttar Pradesh, India. For data analysis, this study used a partial least square (PLS)‐SEM tool to check the validity and reliability of the suggested model. The study findings prove entrepreneurial growth is much more affected by various factors of digitalization, such as DP, AI, DT, and DSM. These factors have a significant impact on entrepreneurial growth. This study investigates young entrepreneurs' (artisans') entrepreneurial leadership in marketing, supply, and production exploration as the role of AI, DT, DSM, and TM has remained unexplored. The results suggest that the top executives should work on identifying and developing various factors that can boost the entrepreneurial growth of the handmade toys industry. This study is unique because no study has been done on the impact of AI, DSM, and DT on the Indian handmade toys industry. This study used the Dynamic Capability Theory (DCT), resource‐based view (RBV) and extended the digital capability perspective.

Microbusinesses are essential in promoting local economies by creating job opportunities, generating income, and improving community welfare. Yet, their adoption of technological innovation remains limited due to various internal and external barriers, making the research on this topic continue to expand and remain relevant. This study systematically reviews existing literature to identify the key determinants influencing technological innovation adoption in microbusinesses. The findings reveal that internal factors, such as digital literacy, education levels, psychological traits, and access to technology, play a significant role in shaping their adoption decisions. Notably, knowledge and education emerge as critical enablers, as informed microbusiness owners demonstrate a higher propensity for technological innovation adoption. External influences, including perceived usefulness and ease of use of technological innovation and social influence, further impact the adoption process. Based on these findings, targeted training programs with mentorship initiatives and policy interventions like financial incentives are recommended to facilitate this population's adoption of technological innovation. As for academics looking to review this topic systematically, future studies are suggested to incorporate a broader range of databases and must not stop replicating to continuously update the literature to include the most recent studies.

: A successful tourism required the support from MSMEs that affiliated with the tourism area. The problem of the growth of the industry in North Sumatra is related to the low competitiveness of MSMEs so that this business will become unsustainable in the long run. Today’s revolution industry 4.0 forced much more digitized and internetization of MSMEs in near future. The existence of advanced technologies lead to application of e-commerce. The future of MSMEs’ growth will be driven with e-Commerce. This paper reported the result of longitudinal study to improve MSMEs readiness to adopt e-commerce in Tourism Area. As e-commerce will improve overall business which may also promote tourism in the future, our experiment was a great success. A number of 200 MSMEs were participated in this study. The MSMEs’ were collected from four main area of toursm, the lake, mountain, coastal and city tour. A paired t-test were used to evaluate the change within MSMEs. The result indicate that it is better to help MSMEs with training and advocating rather than waiting for a pro-active approach from MSMEs to take action.

Abstract For two decades, fair trade has served as an alternative approach of trading that encourages minimal returns, sustainability, and ethics, by offering producers in developing countries better trading conditions and secured rights. This movement has emerged recently in China, with companies involving domestic trading between richer and poorer regions. However, lack of third-party certification, standardization, process control, public awareness, and brand recognition continue to be challenges. To understand the current fair trade business in China, this paper investigates important decision-making areas from a supply chain management perspective. With the nature of empirical studies, an in-depth case analysis of a fair trade craft company has been conducted along with the purchasing and supplier relationship management, internal operations, and marketing and customer relationship management. This company currently combines the role of fair trade organization and retailer, by implementing an in-house certification system and vertically integrating the supply chain. Findings also highlight risk at each stage of supply chain. Compared with the western society, the unique features of Chinese fair trade business are captured with prioritized areas for improvement. This research contributes to the fair trade literature by providing exploratory study into emerging issues in the supply chain, particularly inside developing countries. The recommendations also create value for policy-makers and practitioners of fair trade companies.

… labor and small-scale production, expanding the business without sacrificing … management in modern Ukrainian companies are extremely relevant. Managers of project companies …

… of the company. Therefore, in order to improve productivity, the operations manager should … A productivity improvement project has already begun on a small scale (a pilot study); the …

… companies, one was a cooperative, and others were private enterprises or individual business … by paying attention to small-scale entities in an industrialized craft village. Their strategies …

… the ability to implement these new technologies effectively is hampered by factors including the lack of financial resources, the lack of technical and managerial skills, the small scale of …

This paper examines structural properties, location dynamics, and economic performance of project-based industries and craft-like production from a historical perspective, based on the empirical cases of film production in Massachusetts and fashion design and production in New York City. Our comprehensive analysis has important implications for regional economic development, labor market policies and firm strategies.

This work explores the intersection of strategic entrepreneurship and craft‐based ventures, focusing on the integration of materiality, authenticity, and tradition in the creation of competitive advantage. Craft, historically rooted in artisanal, small‐scale production, has evolved into “advanced craft,” requiring high expertise while also engaging with modern economic goals such as scaling, technological adoption, and global value chains. Craft‐based strategic entrepreneurship embraces creativity and innovation, alongside traditional values and high‐quality production, to engage with the modern economy without the alienating effects of industrialization. We highlight how craft entrepreneurs balance the pursuit of innovation with the preservation of authenticity and heritage. By examining the materiality, authenticity, and tradition embedded in craft, our work contributes to the understanding of how these elements influence competitive advantage and the broader relationship between economy and society in entrepreneurial ventures.We offer practical insights for owners and managers in craft‐based ventures seeking to balance tradition with modern business strategies. As the craft sector evolves into “advanced craft,” entrepreneurs must integrate artisanal expertise with scalable operations, technology adoption, and global market engagement. We highlight how successful craft ventures maintain high quality, authenticity, and cultural heritage while embracing strategic entrepreneurship practices like innovation, planning, and partnerships with larger organizations. For owners and managers, the key takeaway is the importance of preserving the unique values of craftsmanship—such as materiality, authenticity, and tradition—while also adopting modern tools like advanced technology and marketing strategies to scale and compete. By understanding these dynamics, craft‐based businesses can enhance their competitive advantage, foster meaningful customer engagement, and navigate challenges like technological disruption and market expansion without losing their core identity.

Purpose This study aims to reexamine artisan entrepreneurship ( AE ) by advancing a dual-perspective model that positions artisans as both cultural custodians and innovative actors …

This article explores artisanal entrepreneurship as a cornerstone of cultural preservation and economic development, emphasizing its role in safeguarding traditional craftsmanship amid contemporary challenges. Despite its cultural and economic significance, artisanal entrepreneurship remains underexplored and traditional practices face growing threats from modern industrial methods. The research underscores the need for strategies to ensure the sustainability of artisanal heritage. The purpose of this study is to explore how artisans’ attitudes, subjective norms and perceived behavioral control influence their efforts to preserve traditional crafts, based on the theory of planned behavior (TPB) (Ajzen, 1991). The study examines the impact of key strategies [training, awareness initiatives (artisans’ awareness of preserving traditional crafts), partnerships between artisans and designers and institutional support] on preserving craft traditions. Using partial least squares structural equation modeling, data from 406 Tunisian artisanal entrepreneurs were analyzed to assess the effectiveness of these strategies in promoting traditional craftsmanship. These strategies correspond to components of the TPB: awareness affects attitudes, partnerships relate to subjective norms and training and institutional support enhance perceived behavioral control. The findings highlight the crucial role of awareness initiatives in increasing appreciation for artisanal heritage. Institutional support provides a foundation for sustaining traditional sectors. Training enhances artisans’ skills, while partnerships broaden access to markets and resources. Together, these strategies are vital for preserving cultural heritage and ensuring artisans’ resilience in competitive environments. This study enriches the literature by examining the intersection of entrepreneurship and of craft traditions, while integrating the TPB to advance understanding of artisans’ motivations.

… of artisans, making them entrepreneurship to artisans Among … the local talent of the artisan and rural, tribal people special … in case of handicraft sector that artisans , and worker ground …

… This paper also talks about the modernization of this sector and the use of technological … the Government strategy, which should always be aligned with the rural development strategy. …

Creative social enterprises have several distinct characteristics that support the United Nations' sustainable development goals. In doing so, creative social enterprises embed innovation capability in their businesses, and it happens to be a dynamic force for their economic sustainability while also promoting cultural sustainability. The research studies how the innovation capability of creative social enterprises developed in collaboration with the community of artisans. The study elaborates how creative social enterprise revives the century old handicraft tradition through innovation capability (IC) theoretical lens. Innovation capability has generated extensive interest both academically and practically. However previous works have mostly been performed at conventional organizations with few discussed at creative social enterprise and community level, especially in artisans’ community who are struggling to preserve their handicraft traditions. The research focusing on a unique case, creative social enterprise who works with 14 villages in east Nusa Tenggara Timur, Indonesia. The research used qualitative exploratory study design with single case study. In-depth interviews, a literature review, and documentation were used to collect data for the study. The study result is framework innovation capability in which co-creation as the main engine of IC development of CSE and community of artisans. CSE develops their innovation capability by nurturing multidiscipline team development, listen to market demand, constantly do research and development. Community of artisan’s innovation capability can be developed by considering factors like local culture, local material, local champion, village governance and artisans’ willingness to learn. This research contributes in two ways: first, it provides a comprehensive understanding of how to collaboratively develop innovation capability; and second, it successfully identifies the determinants of innovation capability in both creative social enterprise and artisan communities.

Purpose This study aims to examine issues affecting the growth and survival of traditional handicraft enterprising community in Pakistan, and analyzes their strengths, weaknesses, opportunities and threats, as well as develops strategic solutions to overcome the problems identified for their revival. Design/methodology/approach This exploratory study is based on a descriptive approach because it attempts to investigate the critical issues faced by traditional handicraft enterprising community. To operationalize the theoretical approach, this paper used a SWOT analysis of craft enterprising community. After thoroughly reviewing relevant literature, this study put forward strategic solutions for the revival of the traditional enterprising community. Moreover, secondary data on employment and gender wage gap were used to provide empirical evidence of the issues identified and emphasize the importance of strategic solutions. Findings This study found that traditional handicraft producers are facing many problems that hinder their survival and growth. This paper, therefore, makes some essential strategic recommendations on how to overcome these issues. The current research argues that Pakistan’s handicraft industry must be revived; else, centuries-old traditional culture and patrimonial knowledge will vanish. Moreover, there is a need to attract foreign investment to overcome resource limitations and improve the competitive capability of the enterprising community. Notably, government intervention is necessary for the revival of the traditional handicraft industry. Originality/value This study provides in-depth knowledge of issues faced by the Pakistani traditional handicraft enterprising community and suggests possible strategic solutions for the problems identified. Unlike previous studies, this research also discusses the essential characteristics of traditional handicrafts that differentiate them from identical mechanized products.

… The marketing strategies employed included direct market linkage … artisans secure Udyam and BTR Weaver’s registration, Yarn Passbooks, and Mudra Loans. MEDP (Micro Enterprise …

The study undertakes a qualitative analysis of two government-funded zari embroidery clusters in West Bengal, India, set up under a ‘cluster development programme’. The study has two objectives: (1) to identify the constraints faced by embroidery artisans; and (2) to assess the performances of clusters in overcoming those constraints and fostering the profitability of the embroidery craft and capacity-building of the artisans. Primary data were collected from 92 artisans, as well as cluster staff, using semi-structured questionnaires and in-depth interviews. The findings identify major problems faced by embroidery artisans, such as dependence on intermediaries, unavailability of credit, a shrinking demand for zari craft, low wages and inadequate resilience to exogenous shocks. The interventions of clusters have two major shortcomings: first, they provide limited time-bound support only with respect to technology, training and marketing; and second, there is a predominance of informal networks based on mutual trust and reciprocity, which challenge the collective action. This calls for approaches to cluster initiatives that internalize informality and social cohesion, enabling effective interventions to ensure the long-term viability of artisanal units.

PurposeThis study aims to establish a relationship between creative tourism and experiences in the traditional handicrafts of Barcelos (Portugal). Based on a qualitative approach, it also aims at analyzing the failures and absences from the tourist market by creating new proposals and responses to the demand. The conceptual framework of this study develops three proposals: first, to present new concepts and opportunities for the tourism market; second, to establish a direct relationship between the local traditional handicrafts, creative tourism and experiences; and finally, to promote traditions that add value to the local development.Design/methodology/approachThis study uses an ethnographic case analysis research design to investigate the propositions (ten in-depth interviews with technicians and artisans in Barcelos, Portugal). The key constructs are drawn from empirical research among handicraftsmen in which data analysis was carried out based on a qualitative analysis.FindingsThe results suggest the experience, knowledge and importance of learning this dynamic in an entrepreneurship tourism perspective. Creative tourism and experiences are growing and strengthening the territories and consumer satisfaction in specific artisan, cultural and tourism entrepreneurship contexts.Research limitations/implicationsThis study fills a large gap in the territorial market, associating the knowledge of new concepts with the success of the tourism entrepreneurship. The findings provide solutions for helping handicraftsmen to improve their decision-making logic and increase the speed of market growth. There has been an increased emphasis on local and handmade goods that are linked to the culture and tourism of specific destinations.Originality/valueTourism managers and artisan entrepreneurs can use the outcome of this study to gain in-depth understanding of customer experiences (i.e. consumers of local handicrafts) and develop effective marketing strategies and further stage the operational environment that can maximize customers’ perceived experiential value.

… Digitalisation has become a crucial element for small-scale entrepreneurship, particularly in the field of SMEs … Data analytics application: A case study of online business for Vietnamese …

Context: For many businesses, one of the key indicators in their management is the adaptation of Information Technology in their operations. In Kenya, there has been a phenomenal growth in access to mobile phones, by June 2023, over 66 million mobile phones were connected to various telecommunication operators of which 58.3% were smart phones constituting 67.1% of internet connections. There are many digital technologies which can be adapted to facilitate the processing, dissemination, and access of information. The modern world has become competitive due to the uptake of Information Technology as one of the main business management skill, with the availability of smart phones and many applications that are easily available and easy to use. One of the main beneficiaries of Information Communication Technologies (ICTs) is the Jua Kali artisans who are a key player in the Kenyan economy. Entrepreneurial competencies help the growth of businesses along the dimension of innovation. Kenya intends to entrench the use of Information Technology for public service delivery, business, skills, and innovation. The Jua Kali sector cannot be ignored, it contributes more than 80% of the total employment in Kenya.  Approach: This research was carried out in the Eastlands of Nairobi, Kenya. Data were collected using a questionnaire, an interview and observation schedule. The study used an interview schedule to collect data from Jua Kali artisans carrying out their artisan businesses in the Eastlands of Nairobi and a questionnaire survey to collect data from a sample of identified Nairobi residents who had engaged an artisan to work for them six months prior to the research.  Findings: The research established that most Jua Kali artisans acquired their skills in the Jua Kali sector by apprenticeship (86.3%) while a small percentage (12.7%) trained in Technical Vocational Education Training (TVET) institutions while a further one percent were trained by their former employers. Most of the artisans had attained the basic formal education qualifications i.e. primary education (27.9%) and secondary education (47.6%). The Chi-square (χ²) test was used to test the relationship between use of the basic social media digital platforms in business management and the formal education attained by artisans owning artisan businesses.  Conclusion: At 0.05 level of significance (α) the research established that there is a significant relationship between the adaptation of digital platforms in business management and the formal education attained by the artisans. 

Abstract SMEs are seen to have a hard time integrating the fourth industrial revolution. The purpose of our investigation is to grasp the impact that SMEs inherent limitations have on their integration in Industry 4.0. For this, we performed a 3 months full immersion investigation in a traditional manufacturing SME to assess such limitations (which are accountable for engendering obstacles). We present two digitalization propositions to showcase how simple digitalisation might set a company on the right track towards Industry 4.0. Both case studies display paths to increase the level of digitalization of an enterprise as it is a basic requirement for companies to enter this industrial revolution. Following this research’s methodology will allow companies to be more aware of their current state of Industry 4.0 maturity and carve their way into this fourth industrial revolution.

… We find that cultural values shape digitalisation in craft-based SMEs: batik SMEs widely … technologies that may threaten craft authenticity. Our analysis reveals that association- and …

… , SMEs are perceived as an artisanal dimension of manufacturing and knowledge. This is due to an Italian misunderstanding, in which the adjective “artisanal” … —including case studies …

PurposeBatik is a craft in the creative industry, which is the identity of the Indonesian nation. One of the main batik tourism areas in Indonesia is Trusmi, and women entrepreneurs have a strategic role in developing the batik craft industry in the region. The batik industry faced various challenges during coronavirus disease 2019 (COVID-19). Therefore, this study aims to explore the impact and identify strategic options during the COVID-19 period on batik businesses owned by women entrepreneurs in the Trusmi area.Design/methodology/approachThis study uses a qualitative case study method by interviewing ten batik women entrepreneurs in the Trusmi area.FindingsThis study elaborates findings about the impact of COVID-19, the technology role, collaboration, the government role and strategic options.Originality/valueThis study provides academic and practical implications, which are discussed further about the role of the craft industry in dealing with economic and social turmoil.