传统手工艺小微企业Z公司的运营转型研究
数字化转型与经营管理信息化
该组文献集中探讨通过引入ERP系统、电商平台、财务及销售管理数字化工具,实现小微企业日常运营的流程自动化、数据驱动决策与管理效率提升。
- Design and Construction of a Sales Information System Using the Reactjs and Expressjs Frameworks: case study of Fa_al.store(Kevin Yohanes Wuryanto Wuryanto, Agung Brastama Putra, Nur Cahyo Wibowo, 2025, JURNAL TEKNOLOGI DAN OPEN SOURCE)
- Digitization, Automation Problems and Solutions in Small Business on the Example of Azerbaijan(Jamila Hasanova, K. Najafova, 2025, WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS)
- THE IMPACT OF INVESTMENTS IN CLOUD COMPUTING AND WEBSITES UPON RESEARCH AND DEVELOPMENT COSTS IN THE PRIVATE SECTOR(Diana Aderina Moisuc, S. Achim, 2025, Review of Management and Economic Engineering)
- Digital Business Transformation of SMEs: Tracing Determinant Factors and Actors(M. Cahyadin, Emi Widiyanti, Nidyah Widyamurti, Arief Iman Santoso, Ratna Endah Santoso, Basem Ertimi, 2025, Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan)
- PERAN AUDIT KEUANGAN INTERNAL SEBAGAI ALAT PENGENDALIAN DAN EVALUASI MANAJEMEN KEUANGAN PADA UMKM JASA DARAUGIIART(Ummul Bisriah Fatrah, Rini Bella Vista, F. Faizah, Nayanty, Muhammad Arya, Rezqy Firmansyah, Ahmad Siddiq Madi, 2025, JURNAL LENTERA AKUNTANSI)
- Determinants of mobile application adoption among micro-entrepreneurs(Emmanuel I. Slinger, S. Pather, M. du Plessis, 2024, South African Journal of Information Management)
- The impact of business model innovation and knowledge management on firm performance: an emerging markets perspective(M. Bashir, Rayees Farooq, M. M. Naqshbandi, 2024, Business Process Management Journal)
- OVERCOMING BARRIERS TO DIGITAL FINANCIAL INCLUSION: A CASE STUDY OF MICRO ENTERPRISES IN TOMOHON(Priskila Gissela, Marlia Walangitan, .. M. Hambatan, 2025, Santhet (Jurnal Sejarah Pendidikan Dan Humaniora))
- The Effect of Digitalization and the Number of Workforce on the Business Revenue of the Micro Enterprise in Indonesia(Rachmaan Jordan, Benedict Nathanael Kardiman, Nur Azmi Karim, 2025, 2025 International Conference on ICT for Smart Society (ICISS))
- Digital Empowerment and E-Commerce Adoption among Handicraft SMEs: A Contemporary Islamic Economic Law Study Using the TOE Framework(Nuril Aulia Munawaroh, Sudarmiatin, Erry Tri Djatmika, Agus Hermawan, Miftahul Munir, 2025, MILRev: Metro Islamic Law Review)
- Strategies and Challenges of Traditional to Digital Business Transformation in MSMEs in Indonesia(Azis Maulana, 2025, ORGANIZE: Journal of Economics, Management and Finance)
- Beyond Traditional Boundaries: Embracing Digital Transformation for Enhanced Management Efficiency at Micro and Small Business Enterprisess(Retnawati Siregar, Eko Sudarmanto, 2023, West Science Interdisciplinary Studies)
- Small business digital transformation in the context of the pandemic(Munir Mandviwalla, R. Flanagan, 2021, European Journal of Information Systems)
- Digitalization as an Indicator of the Modernization of Business Models of Trade Enterprises(K. Bagatska, I. Krechkevych, 2026, Business Inform)
- Leveraging Technology and Innovation for Effective E-Business Management(Haerdiansyah Syahnur, 2024, Advances in Business & Industrial Marketing Research)
- Small business digital transformation in the USA in the conditions of COVID-19 pandemic(N. Petrovskaya, S. Kiseleva, 2024, Vestnik Universiteta)
- Rancang Bangun Sistem Aplikasi Kasir Pintar Enterprise Resource Planning (ERP) Berbasis Odoo pada UMKM Rumah Makan Tradisional Uni Mita Lintau(Rumah Makan, Tradisional Uni, Mita Lintau Nendi, Hendra Saputra, Ahmad Suprianto, P. Aprilia, Syntha Agung Lestari, 2024, Jurnal Pengabdian Nasional (JPN) Indonesia)
- DIGITAL BUSINESS MANAGEMENT: ASPECTS OF CONTROL AND OVERSIGHT OF BUSINESS OPERATIONS(Olesya Havrylets, Oleksandr Bilak, Serhiy Khoma, 2025, Business Navigator)
- Adoption of E-Commerce in the Agricultural business sector in Vietnam(H. Trang, T. Do, Huong Vo, 2024, Journal of Economics, Finance And Management Studies)
- Adoption and Effectiveness of Enterprise Resource Planning (ERP) Systems : A Comparative Analysis of Key Performance Indicators (KPIs) and the Perceived Value from Automation(Vinayak Goel, 2025, International Journal on Science and Technology)
- Enterprise Resource Planning (ERP) Business Process Reengineering with Accelerated SAP (ASAP) and Kanban Methods (Case Study: Sahana Bali Craft)(Herry Daniel Prasetia Liukae, I. Pratama, Gusti Agung Ayu Putri, 2024, Jurnal Ilmiah Merpati (Menara Penelitian Akademika Teknologi Informasi))
- Digital Modernization of State Regulation of Small Business Development in the Brewing Industry in modern Ukraine(Valerij Babaiev, A. Soroka, 2025, Pressing Problems of Public Administration)
- RESEARCH ON THE IMPACT OF DIGITAL SUPPLY CHAIN ON ENTERPRISE OPERATION PERFORMANCE(Z. Bing, 2024, The EUrASEANs: journal on global socio-economic dynamics)
- Leveraging Excel-based Business Intelligence for Micro-enterprise Growth: The Case Study of Brother’s Wagon Street Food Stall in Kolhapur, Maharashtra, India(V. Bhanage, Tejas P. Sawan, V. Khot, Sourabh B. Barale, 2025, Asian Journal of Education and Social Studies)
- Modern Features of Digitalization Implementation in Small Business in the Trade Sector(Oleksandr S. Popov, Serhii A. Makarov, 2025, The Problems of Economy)
- Analysis of Accounting Digitalization Transformation on the Financial Performance of Msmes in Cirebon City(Sri Rahayu, Firman Hidayat, 2025, Greenation International Journal of Economics and Accounting)
- DIGITAL TRANSFORMATION IN THE CREATIVE ECONOMY: OPPORTUNITIES AND RISKS(F. Senduk, Syalomitha Pongayouw, Riza Mokoginta, 2025, EDUCATIONE)
- Digital Platform-Based Value Creation in Micro-Enterprise Networks(Kaisa Liukkonen, Otto Nokkala, J. Vilko, 2025, Proceedings of the 27th International Conference on Enterprise Information Systems)
- Pengembangan Platfrom Teknologi Inovatif Untuk Efisiensi Produksi UMKM (2024)(Hasil Kegiatan, Layanan Masyarakat, Nana Erika¹, Nailatun Nadrah², Ramada Sandi³, 2025, Sevaka : Hasil Kegiatan Layanan Masyarakat)
- Analyzing the Factors of Business Digitalization and Their Impact on the Entrepreneurial Growth of the Handmade Toy Industry(U. Yadav, R. Rena, 2025, THE ELECTRONIC JOURNAL OF INFORMATION SYSTEMS IN DEVELOPING COUNTRIES)
- Digital Transformation of Marketing Channels in Handicraft Industry of Oman(Ghouse Mohiyaddin Sharif G.M, Maryam Hilal Abdullah Salim Al Jabri, Noor Said Mohamed Al Wahibi, Wasan Khalil Nabhan Al Mamari, 2024, International Journal of Innovative Science and Research Technology (IJISRT))
- Analysis and implications of digital transformation for small business owners in the Post-COVID era(Jaeeun Shin, Jiye Rhee, 2024, The Korean Academic Association of Business Administration)
- Digital Transformation and Innovation Performance in Small- and Medium-Sized Enterprises: A Systems Perspective on the Interplay of Digital Adoption, Digital Drive, and Digital Culture(Shaofeng Wang, Hao Zhang, 2025, Systems)
- Digital transformation in small and medium-sized enterprises: key insights for entrepreneurs and policymakers to cultivate a future-ready business(Jitender Kumar, Vinki Rani, M. Rani, G. Rani, 2025, Digital Transformation and Society)
手工艺生产流程优化与精益管理
该组文献专注于生产环节,通过精益工具、质量控制、生产调度模型、循环经济原则及自动化技术来解决手工艺小微企业的产能瓶颈与质量浪费问题。
- Impact of AI-Driven Micro-Entrepreneurship: Opportunities, Risks, and Ethical Implications in Emerging Economies(Ugonna Augustina Kalu-Okoro, U. Otika, Chuks Evans Odunna, Uchechukwu Christogonus Egwenike, 2025, International Journal of Entrepreneurship and Business Innovation)
- Leveraging Artificial Intelligence for predictive supply chain management, focus on how AI- driven tools are revolutionizing demand forecasting and inventory optimization(Uche Nweje, Moyosore Taiwo, 2025, International Journal of Science and Research Archive)
- Sustainable Production Strategies: Incorporating Internet Celebrity Aspects into Yingjing Black Sand Craft Design(Xuemin You, R. Legino, Pan Xiao, Mohd Fuad Md Arif, Wang Ling, 2024, International Journal of Research and Innovation in Social Science)
- Advanced supply chain analytics: Leveraging digital twins, IoT and blockchain for resilient, data-driven business operations(Louis Owusu-Berko, 2025, World Journal of Advanced Research and Reviews)
- Effect of AI-Driven Technological Integration on The Performance of Micro Enterprises in Osun State, Nigeria(Alabi Ezekiel, Kosile Betty Adejoke, Ajayi Samuel Oluwaseun, 2025, International Journal of Latest Technology in Engineering Management & Applied Science)
- Análisis de los procesos productivos del sector dulcero de Pamplona comoplataforma para el desarrollo industrial y empresarial(Vianeth Socorro Jaimes Villamizar, Zoraima Victalia Peñaranda Ayala, Sandra Milena Castro Escobar, 2025, Ingeniería Solidaria)
- Integrated optimization of design and production process with personalization level of products(Bayi Cheng, Jie Duan, Xin Shi, Mi Zhou, 2024, Optimization Letters)
- Production Process Optimization Model to Increase Productivity of Microenterprises in the Industrial Chemical Sector Using 5S and TPM(Leonardo Chancahuana-Palomino, Alondra Ortiz-Licas, Ernesto Altamirano-Flores, Daniel Aderhold, 2020, Advances in Intelligent Systems and Computing)
- Awareness and Willingness to Adopt Lean Technology among Micro Small Medium Enterprises in Nigeria(Okwenna Elochukwu John, 2024, American Journal of Industrial and Business Management)
- Optimization of the Production Management of an Upholstery Manufacturing Process Using Lean Tools: A Case Study(Eva Santos, Tânia M. Lima, P. Gaspar, 2023, Applied Sciences)
- A Solution Approach on Reducing Defects in Batik Tanah Liek Production Process of a Small and Medium-sized Enterprise(Agus Sutanto, N. Putri, Tessa Alqifti, S. Yusof, 2025, Jurnal Optimasi Sistem Industri)
- Optimization of Production Process Time with Network/PERT Analysis Technique and SMED Method(M. Kholil, B. N. Alfa, Supriyanto, 2018, IOP Conference Series: Materials Science and Engineering)
- A Study on Process Optimization in Wallet Production(S. K., 2025, INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT)
- Optimization model to increase the efficiency of the flexible packaging production process applying the Johnson Method, SMED and TPM in a SME in the Plastics Sector(Yrwing Miranda-López, Fiorella Toledo-Loza, Ernesto Altamirano Flores, 2022, Proceedings of the 20th LACCEI International Multi-Conference for Engineering, Education and Technology: “Education, Research and Leadership in Post-pandemic Engineering: Resilient, Inclusive and Sustainable Actions”)
- Adopting Excel-Macro and POM-QM Automation System to Enhance Operational Efficiency in an Herbal MSME(Yakobus Saktono Adi, 2026, Jurnal Ekonomi Manajemen Sistem Informasi)
- On Production Process Optimization Based on Queuing Theory—Take Enterprise A as an Example(Cai Gongshan, Ni Yuan, Yang Lu, Gao Yudong, 2020, Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR2020))
- Optimizing the Gayo Kerawang Production Process Through a Local Wisdom - Based Operational Management Approach(Zulfikri Dwi Sahputra, Daryono, 2025, International Journal of Advanced Multidisciplinary Research and Studies)
- Payroll Decision Support System for Production Employees Based on Key Performance Indicators Using the Simple Additive Weighting Method(T. Suganda, Intan Dzikria, 2025, Journal of Information Technology and Cyber Security)
- Applying Circular Supply Chain Quality Management in the Production Process of Traditional Fish Sauce Villages in Nam Dinh (Case Study of Sa Chau Fish Sauce Village, Giao Chau Commune, Giao Thuy District, Nam Dinh Province)(Nguyen Thi Phuong Anh, Do Thi Van Anh, Vu Thi Mung, 2024, VNU Journal of Science: Policy and Management Studies)
- The Layout Optimization of Production Process Facilities in Apple Processing to Improve Productivity and Sustainability SMEs(D. P. Andriani, M. Zamroni, Tiffany Clara Alesi, Fajri Rahman, 2017, 2017 6th IEEE International Conference on Advanced Logistics and Transport (ICALT))
- Building Accounting Cost Production Using Analytic Network Process and Full Costing Method for Leather Industry Craft in Malang(Ariadi Ririd, Wilda Imama Sabilla, Puspa Kirana, Vit Zuraida, 2025, KnE Social Sciences)
- Evaluation of SongketChain: A Framework to Protect Unique Cultural Product using Blockchain Technology(J. Abdullah, Muhammad Hassif Imran Muhammad Harris Irwan, Adnan Shahid Khan, N. Khan, 2024, Journal of Advanced Research in Applied Sciences and Engineering Technology)
- Two-stage Process Analysis Using the Process-based Performance Measurement Framework and Process Simulation(K. Han, J. Kang, 2007, 5th ACIS International Conference on Software Engineering Research, Management & Applications (SERA 2007))
- Community Empowerment in MSME Craft Production Based on Conventional Method and Innovation with 3D Printing(Mutiara Yetrina, N. Fatchurrohman, Mohammad Farid, Dian Apri Pratama, 2025, Majalah Ilmiah UPI YPTK)
产业链协同与生态系统构建
该组文献强调手工艺企业如何通过供应链网络、生态系统映射、全球价值链嵌入及合作竞争机制,获取资源和增强市场协同效应。
- Influence of Horizontal Coopetition in Outbound Logistics on the Profitability of Micro and Small Enterprises: A Case of Arusha Handicraft Industry(Twazihirwa Tunzo Mnzava, Gwahula Raphael, Hawa Uiso, 2023, PAN-AFRICAN JOURNAL OF BUSINESS MANAGEMENT)
- Business competitiveness in the handicraft sector. Case study of San Antonino Castillo Velasco, Oaxaca(Leobardo Daniel Cruz-Garcia, Maricela Castillo-Leal, Antonio Ramírez-Jimenez, B. Cruz-Cabrera, 2023, ECORFAN Journal Republic of Peru)
- Assessing the Factors Affecting Supply Chain Performance in the Handloom Industry in the Central Province of Sri Lanka(C. Kavirathna, W. Weerapana, 2026, Journal of South Asian Logistics and Transport)
- Blockchain for the supply chain of the Italian craft beer sector: tracking and discount coupons(Lorenzo Ariemma, Niccolò De Carlo, Diego Pennino, M. Pizzonia, A. Vitaletti, Marco Zecchini, 2023, International Journal of Parallel, Emergent and Distributed Systems)
- Development of novel resource flow model towards a digital transformation framework for the Sri Lankan Handicraft supply chain(P. P. G. C. N. Hansika, C. Rajapakse, 2022, 2022 2nd International Conference on Advanced Research in Computing (ICARC))
- Technology Adoption and Nature-Based Solutions in Sustaining Artisan Family Businesses in a UNESCO World Heritage Site(Nor Fatimah Abd Hamid, Hairul Nizam Ismail, N. D. Md Khairi, 2025, IOP Conference Series: Earth and Environmental Science)
- Ecosystem mapping technology to understand innovation challenges in MSME Sector: An analysis of the handicraft sector in Sri Lanka(C. Rajapakse, 2020, 2020 International Research Conference on Smart Computing and Systems Engineering (SCSE))
- CRAFT PRODUCTION AS THE SOURCE OF DEVELOPMENT OF REGION’S TOURIST INDUSTRY(Oksana Komlichenko, A. Zhyvets, Viktoria Nakonechna, 2023, Economic scope)
- Causal-Aware Multimodal Transformer for Supply Chain Demand Forecasting: Integrating Text, Time Series, and Satellite Imagery(Ying Wang, Guanyu Ding, Ziyang Zeng, Shiyu Yang, 2025, IEEE Access)
- Blockchain-Based Tracking of the Supply Chain of the Italian Craft Beer Sector(Lorenzo Ariemma, Niccolò De Carlo, Diego Pennino, M. Pizzonia, A. Vitaletti, Marco Zecchini, 2022, No journal)
- Global Value Chain Competitiveness of MSMEs: The Role of Skill Development and Local Enterprise Performance in Mayurbhanj District(Arsu Hembram, Ch Sudipta Kishore Nanda, Annada Sankar Dash, 2026, International Journal of Science and Research (IJSR))
- Alleviating Poverty by Empowering Women Through Business Model Innovation: Manufacturing & Service Operations Management Insights and Opportunities(E. Plambeck, Kamalini Ramdas, 2020, Manufacturing & Service Operations Management)
- Empowering Resilience: How Digital Tools and Environmental Practices Can Foster Growth in the Informal Business Sector(H. Fridayani, Li-Chun Chiang, Muhammad Eko Atmojo, Kuang-Ting Tai, 2025, IOP Conference Series: Earth and Environmental Science)
- Entrepreneurial networking and sustainability of women-owned micro-enterprise performance: the mediating role of self-organization and entrepreneurial learning behaviors(Ssekajja S. Mayanja, Henry Mutebi, Juliet Wakaisuka Isingoma, 2025, IIMBG Journal of Sustainable Business and Innovation)
- Impact of Customer Service Management on the Survival of Micro, Small and Medium Scale Enterprise (MSMEs) in Asaba, Delta State, Nigeria(Tochukwu Ifeanyi, O. Onwuka, Elo Emaviwe, 2024, Journal of Policy and Development Studies)
- Effect of Supply Chain Innovation on Enterprise Operational Performance under the Perspective of Collaborative Management(Xi Zhao, 2023, Frontiers in Business, Economics and Management)
- Network Linkages and Performance of Exporting Micro and Small Enterprises in Dar es Salaam, Tanzania: Perspectives in the Handicraft Industry(Isaac Kazungu, 2020, Global Business Review)
- Value Chain Analysis In The Marble Production Process In Aceh Selatan Polytechnic.(Afdhal Afdhal, Hasan Yudhie Sastra, Husni Husni, 2025, International Journal of Multidisciplinary Sciences and Arts)
- The Effect of Green Lifestyle on Generation Z's Purchase Behavior Towards Handmade Bamboo and Rattan Products in Vietnam: Moderating Role of Environmental Awareness(Quan Nguyen Van, Linh Vu Hoang, 2025, Journal of Economics, Finance And Management Studies)
- Application of Reinforcement Learning Methods Combining Graph Neural Networks and Self-Attention Mechanisms in Supply Chain Route Optimization(Yang Wang, Xiaoxiang Liang, 2025, Sensors)
- Supply Chain Collaboration in Craft Production: empirical evidences from the food and beverage industry(Michele Fiorello, M. Bruccoleri, D. Corti, P. Pedrazzoli, 2021, 2021 3rd International Conference on Management Science and Industrial Engineering)
商业战略、能力构建与韧性发展
该组文献探讨如何通过商业模式创新、创业能力、人力资源发展及数字素养培育,提升企业应对复杂市场风险的韧性与长期竞争优势。
- Membangun Keterampilan SDM melalui Program Pengabdian untuk Menghadapi Era Digital di UMKM Kecamatan Meureubo Aceh Barat(Mukhsinuddin Mukhsinuddin, Sumardi Efendi, 2025, Ibrah: Jurnal Pengabdian kepada Masyarakat)
- Evaluating the Internal Marketing of Handicraft MSMEs' Development Based on the Hexahelix Model(Depy Muhamad Pauzy, R. Sundari, Mehmet Özdemir, 2025, Jurnal Ilmiah Manajemen Kesatuan)
- STRATEGIC EFFORTS OF MICRO GARMENT BUSINESS “SIMUH KONVEKSI” THROUGH LOCAL PRODUCTION AND DIGITAL ADAPTATION IN APPAREL INDUSTRY(I. Kurniawan, N. Anwar, 2025, The International Conference on Sustainable Economics Management and Accounting Proceeding)
- Designing for the Infrastructure of the Supply Chain of Malay Handwoven Songket in Terengganu(Min Zhang, C. Sas, Zoé Lambert, Masitah Ahmad, 2019, Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems)
- Leveraging financial literacy into sustainable business performance: a mediated-moderated model(Kusuma Ratnawati, Victor Koval, I. Arsawan, Yiğit Kazançoğlu, I. Lomachynska, H. Skyba, 2024, Business, Management and Economics Engineering)
- Digital Leadership and Organizational Innovation: The Key to Successful Business Transformation of MSMEs(N. Prameswari, Dimas Arya Nugroho, 2025, Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis)
- Assessing Sustainability Trade-Offs in Craft Beer Production Through Life Cycle and Costing Analysis Scenarios(Shini Ooyama, Yuna Seo, Koichi Maesako, 2025, Sustainability)
- Breaking the digitalization barrier for SMEs: a fuzzy logic approach to overcoming challenges in business transformation(Jorge Aníbal Restrepo-Morales, Jaime Andrés Ararat-Herrera, D. A. López-Cadavid, Aquileo Camacho-Vargas, 2024, Journal of Innovation and Entrepreneurship)
- How the Souvenir Industry Is Using Social Media for Customer Growth: Koi Kei Bakery in Macau as an Example(Feifan Shi, 2025, Proceedings of the 2nd International Conference on Public Relations and Media Communication)
- Resilient and Governed: Enhancing Firm Performance in the Traditional Weaving SMEs Supply Chain – An Empirical Investigation(Moh Ramdhan Arif Kaluku, S. Sumiati, Ainur Rofiq, Djumilah Hadiwidjojo, 2025, Operations and Supply Chain Management: An International Journal)
- Strengthening organizational resilience: role of sustainable supply chain, digitalization and business model adaptation(Varun Sharma, T.A.S. Vijayaraghavan, Raghu Ram Tata, Alok Raj, 2024, Journal of Business & Industrial Marketing)
- THE INFLUENCE OF DIGITAL LITERACY AND DIGITAL TRANSFORMATION ON THE RESILIENCE OF THE SHADOW EMBROIDERY INDUSTRY IN COASTAL DISTRICTS SOUTH WITH TECHNOLOGY DOPTION AS MEDIATION(Meli Putri Yana, Ma’ruf, Eri Besra, 2024, Journal Publicuho)
- The Evolution from Traditional to Digital Supply Chain Management(I. Hasan, M. Habib, 2023, International Supply Chain Technology Journal)
- Entrepreneurship in Tribal & Rural India: Expansion of Cultural enterprises, Handicraft and Tourism-Based Micro-Organizations among the people of Arunachal Pradesh in India.(Minam Yomso, 2025, International Journal For Multidisciplinary Research)
- The important role of system dynamics investigation on business model, industry and performance management(L. Gozali, T. Zagloel, T. Simatupang, W. Sutopo, A. Gunawan, Yun-Chia Liang, B. Yahya, J. Garza‐Reyes, A. Irawan, Y. Suseno, 2023, International Journal of Productivity and Performance Management)
- INNOVATIVE STRATEGIES IN SMALL BUSINESS MANAGEMENT(Marina A. Nesterenko, Kirill A. Sergeev, Ilya D. Filin, Roman Romanovich Grigoryan, 2025, ACCOUNTING AND CONTROL)
- Status And Conditions Of Community-Based Micro, Small, And Medium Enterprise (MSMEs) In Dumaguete City: Basis For MSMEs Management Model(Ma. Rosalina A. Besario, Adelina V. Balatayo, Christian A. Diaz, 2025, International Journal on Science and Technology)
- Enhancing organizational performance through agility strategies: The mediating effects of green innovation and digital transformation(Yusup Yusup, A. Subyantoro, R. Hc, 2025, Asian Management and Business Review)
- Knowledge management model of community business: Thai OTOP Champions(Kulthida Tuamsuk, Thongchai Phabu, Chollabhat Vongprasert, 2013, Journal of Knowledge Management)
- Trends in the development of small business in Ukraine(Vladyslav Andriievych, 2025, Scientific bulletin of Polissia)
- Business model design and the performance of entrepreneurial firms in emerging markets(L. Sabaruddin, Nining Islamiyah, Mazni Abdullah, 2025, Journal of Small Business and Enterprise Development)
- Business Model Innovation through AI Adaptation: The Role of Strategic Human Resources Management(Sanjit K. Roy, B. Dey, David M. Brown, Aman Abid, Chrysostomos Apostolidis, Michael Christofi, S. Tarba, 2025, British Journal of Management)
- Creative Transformation of Cultural Heritage Handicraft Products in the Digital Age(Yanyan Wang, Hassan Alli, 2025, International Journal of Academic Research in Business and Social Sciences)
- Adapting Business Models in the Age of Omnichannel Transformation: Evidence from the Small Retail Businesses in Australia(Michael Baldivia, Soumitra Chowdhury, 2024, Journal of Theoretical and Applied Electronic Commerce Research)
- Digital Transformation in MSME Human Resources Management: Adaptation Strategies Towards Sustainable Business(Akh.Fawaid, Asep Saputra, Hery Suprayitno, Agus Hermawan, Puji Handayani, Jurusan Manajemen, 2025, Jurnal Transformasi Bisnis Digital)
- Impact of Dynamic Digital Literacy on Operational Performance(Budi Rahardjo, Suliyanto, Daryono, 2025, Modern Economic Science)
- Top management team boundary-spanning behaviour, bricolage, and business model innovation(Shuai Yan, Baoliang Hu, Guang Liu, Xingjun Ru, Qitao Wu, 2019, Technology Analysis & Strategic Management)
- The Influence of Organizational Capabilities, Intellectual Capital, and Entrepreneurial Leadership on Micro-Enterprises Performance(Ahmad Raflis Che Omar, S. Ishak, Azima Abdul Manaf, 2025, International Journal of Academic Research in Business and Social Sciences)
- Entrepreneurial Motivation Competence and Growth of Micro and Small Enterprise in Nairobi County(Justus Thaimuta, P. Ngugi, S. Nyang’au, 2024, International Journal of Entrepreneurship and Project Management)
- Impact of entrepreneurial leadership, Social media, digital technology, Entrepreneurial orientation and innovation on business performance in the handicraft sector: Talent management as mediating construct(U. Yadav, Shweta Vyas, Kanchan, Indrajit Ghosal, Ajay Kumar Yadav, 2024, Journal of Innovation and Entrepreneurship)
- The Role of Human Resource Development in Driving Product Innovation among White Iron Handicraft MSMEs in Ternate City(Irwan Yantu, Rezkiawan Tantawi, Anisa Malanua, 2025, International Journal of Innovative Science and Research Technology)
- Influence of Duration of Coopetition on the Profitability of Micro and Small Enterprises: A Case of Tanzania Handicraft Industry(Twazihirwa Tunzo Mnzava, Gwahula Raphael, Hawa Uiso, 2023, PAN-AFRICAN JOURNAL OF BUSINESS MANAGEMENT)
- Entrepreneurial Innovation Competence and Growth of Micro and Small Enterprise in Nairobi County(Justus Thaimuta, P. Ngugi, S. Nyang’au, 2024, International Journal of Entrepreneurship and Project Management)
- Consumer Behavior Trends: Implications for Small Business Management in the Digital Age(Abhijit Thombre, Chaitali Chandarana, Pradeep Gupta, Dr. Pankaj Nan, 2025, European Economic Letters (EEL))
- Strategic Innovation of Enterprise Business Management Based on Core Competitiveness(Zhengpeng Li, 2025, Accounting and Corporate Management)
- Artificial Intelligence-Enabled Business Model Innovation: Competencies and Roles of Top Management(Philip Jorzik, Anil Yigit, Dominik K. Kanbach, S. Kraus, Marina Dabić, 2024, IEEE Transactions on Engineering Management)
- Assessing the Performance of Micro-Enterprises in Guangdong, China(Feng Ming, 2025, Journal of Business and Management Studies)
- Enhancing the Visibility of Handicraft-Based MSMEs through Strategic Web Design(A. Nisa, Ellya Zulaikha, 2025, Journal of Management Studies and Development)
- Digital Marketing Strategies for SMEs Based on Local Wisdom in Indonesia(Hendar Rubedo, Dewi Indriani Jusuf, Amida Hanna, A. Fr, 2024, PINISI Discretion Review)
- Growth Trajectory and Support Needs of the Food Artisan Economy: Insights from Rural BC(N. Vaugeois, John Predyk, 2025, Proceedings of the Canadian Rural Revitalization Foundation)
- Innovation in Business Management Exploring the Path to Competitive Excellence(Ariana Delhi, 2024, APTISI Transactions on Management (ATM))
- Product Segmentation of Wooden Handicraft Micro, Small and Medium Enterprises (MSMEs) in Indonesia(M. Christine, M. Dachyar, R. Nurcahyo, 2019, IOP Conference Series: Materials Science and Engineering)
- Confirmatory Factor Analysis Applied to the Business Model of the Artisan Sector, case of Tenango de Doria, Hidalgo, Mexico(Gabriela Ortiz Cordero, Gisela Yamín Gómez Mohedano, M. Alonso, 2024, International Journal of Professional Business Review)
- Business Model for Small-Scale Artisan Tea Family Business(Budiyoko Budiyoko, Adistiar Prayoga, Rusdah Rusdah, Mehmet Sıtkı İlkay, Abdulhakim Madiyoh, Eka Dewi Satriana, Whisnu F. Afrianto, 2024, TIJAB (The International Journal of Applied Business))
- Diseminasi Transformasi Digital: Refleksi Hasil Penelitian pada UMKM Kerajinan Tradisional di Makassar(Harry Yulianto, 2025, Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat)
- ACCOUNTING-BASED BUSINESS PLAN DEVELOPMENT: COST ANALYSIS, FINANCIAL STATEMENT PROJECTION, AND PROFITABILITY IMPROVEMENT STRATEGIES FOR MSME TARA’S PROMOTIONAL BAGS(Raya Puspita, Sari Hasibuan, Selfi Afriani Gultom, Cut Nizma, Putri Syuhada, Politeknik Negeri Medan, 2026, INTERNATIONAL SEMINAR)
- Pengembangan Kapasitas UMKM Kelompok Perajin Purun melalui Pelatihan Literasi Keuangan Digital(Sufi Jikrillah, 2025, Jurnal Pengabdian ILUNG (Inovasi Lahan Basah Unggul))
- Analisis Penggunaan Prinsip Akuntansi Manajemen pada UMKM Aceh Barat(Fitria Mandaraira, 2023, Jurnal Bisnis Dan Kajian Strategi Manajemen)
- Los impuestos y su incidencia en los emprendimientos artesanales. Caso de estudio sector artesanal del cantón Loja(Mary Beatriz Maldonado Román, Natalia Zhanela Largo Sánchez, Gladys Ludeña Eras, Yolanda Margarita Céli Vivanco, 2025, Revista Tecnológica - ESPOL)
企业治理、绩效评估与数字赋能实践
该组文献专注于企业实施重大变革后的绩效追踪、风险评估机制以及基于特定文化背景下的转型实践路径和数字驱动管理体系。
- Pengaruh Implementasi Enterprise Resource Planning (ERP) Apache Ofbiz Pada Kinerja UMKM Renyah.an(Jefril Rahmadoni, Putri Jugalo, Nadilla Saraswati, 2023, JURNAL FASILKOM)
- Digital performance indicators as drivers of small business competitiveness in the digital economy(Maksym Shmatok, 2025, Ukrainian Journal of Applied Economics and Technology)
- The Impact of Enterprise Risk Management on Business Performance of MSMEs in Cateel, Davao Oriental(John Dave C. Cadayona, C. Cervantes, Adam B. Montero, Ryan S. Ramirez, Lyndon P. Solante, Emmalyn J. Navarro, 2025, Asian Journal of Education and Social Studies)
- Digital transformation and competitiveness in Peruvian small business(M. Inga-Ávila, R. Churampi-Cangalaya, Jesús Ulloa-Ninahuamán, José Luis Inga-Ávila, Marilú Uribe-Hinostroza, M. Inga-Aliaga, Francisca Huamán-Pérez, 2023, International Journal of Data and Network Science)
- Algorithmic Profiling of Operational Risk: A Data-Driven Predictive Model for Micro-Enterprise Solvency Assessment(J. Pérez-Salazar, Nicolás Márquez, Cristian Vidal-Silva, 2026, Computers)
- Transformasi Digital UMKM Berbasis Odoo: Studi Kasus Toko Crochet dalam Perspektif Sosiologi Agama(Melda Agnes Manuhutu, Marsanda Marsanda, Yulianti Yulianti, Brian Brian, Natasya Leuwol, 2025, Cakrawala: Jurnal Pengabdian Masyarakat Global)
- Micro Enterprise (MEs) Upgrading in Indonesia: Why MEs are not Growing?(Atika Masrifah, S. Lahuri, muhammad Zakarsyi, S. Untung, 2019, Proceedings of the Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia)
- Strategy Of MSMES Development Based On Shariah Economy In The Digital Era: Case Study Of Small Business In Morombuh Village(Salman Alfarisi, Achmad Budi Susetyo, 2025, RIGGS: Journal of Artificial Intelligence and Digital Business)
- Empowering MSMEs through Visual and Digital Transformation: Strengthening Branding and Technology-Based Market Access(Nikmatus Sholikha, R. Nurdiansyah, Muhammad Nursyamsu Alhafidh, Ryan Wajdy Hamas, Ri’syad Salman Alfarisyi, Corin Saila Rizqi Toyyibah, 2025, Jurnal Pengabdian Masyarakat Bhinneka)
- Technology Adoption in Artisan Family Business: A Perspective Article(Nor Fatimah Abd Hamid, Hairul Nizam Ismail, N. D. Md Khairi, 2025, International Journal of Research and Innovation in Social Science)
- Empowering Micro Enterprise in the Knife Manufacturing Industry through Digital Promotion(Farid Wajdi, Wyke Kusmasari, Muhammad Nurhaula Huddin, 2024, Jurnal Abdi Masyarakat (JAM))
- Big data for small and medium-sized enterprises (SME): a knowledge management model(Shouhong Wang, Hai Wang, 2020, Journal of Knowledge Management)
- Understanding determinants of digital transformation and digitizing management functions in incumbent SMEs(Sami Seppänen, Juhani Ukko, Minna Saunila, 2025, Digital Business)
本次研究将传统手工艺小微企业的运营转型文献整理为五大核心领域:数字化管理与信息化、生产流程优化与精益管控、全球价值链协同、商业战略创新与组织能力韧性、以及转型绩效评价与企业治理。该分类逻辑从微观的技术实施延伸至宏观的组织变革,为Z公司提供了全面且结构化的运营转型知识框架。
总计142篇相关文献
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting national economic growth and expanding employment opportunities in Indonesia. However, many MSMEs still face significant challenges in improving production efficiency due to limited human resources, low levels of technology adoption, and suboptimal operational management. To address these issues, this study developed an innovative digital technology platform designed to help MSMEs enhance productivity, reduce material waste, and accelerate the production process. The platform integrates Internet of Things (IoT), Artificial Intelligence (AI), and simplified Enterprise Resource Planning (ERP) technologies tailored for small business operations. Through IoT, production processes can be monitored in real time; AI is applied to analyze sales data and predict material requirements and production schedules; while the ERP system automates inventory, transaction, and financial reporting processes. Trials conducted across MSMEs in the food, handicraft, and textile sectors demonstrated a 30% improvement in production efficiency and a 20% reduction in operational costs. The results indicate that the implementation of innovative technological platforms can significantly enhance efficiency, accuracy, and competitiveness among MSMEs. Digital transformation not only increases production efficiency but also enables broader business integration into the global market through cloud-based systems. Government and institutional support are essential to expand the adoption of such technologies, ensuring that Indonesian MSMEs become more adaptive, productive, and sustainable in the era of Industry 4.0.
In the present era of data-driven decision-making, businesses across the globe are increasingly adopting technologies and systems to gain competitive advantages. Research indicates that more than 90% of organizations, regardless of size, rely on data analytics and business intelligence tools to streamline their operations and improve performance. Importantly, this trend is no longer confined to established corporations and large-scale enterprises. Even small businesses, micro-enterprises, and those operating in the unorganized sector are embracing digital solutions to enhance efficiency. This case study focuses on a micro-enterprise in the unorganized food sector of Kolhapur city, highlighting its journey of adopting business analytics practices. The study demonstrates how the vendor systematically recorded sales, monitored expenses, and managed inventory using simple yet powerful tools like Microsoft Excel. By shifting from intuition-based decisions to data-supported strategies, the business was able to identify customer demand patterns, minimize wastage, and optimize resources. The results reveal that integrating business analytics not only improved day-to-day operational efficiency but also contributed to maximizing profitability, with the enterprise achieving nearly 60–70% gains. This case exemplifies the broader transformation occurring at the grassroots level, where micro and small-scale industries are leveraging digital practices to ensure sustainability, competitiveness, and long-term growth.
: Digital platform-based value creation allows micro-enterprises to cost-effectively share information within their value networks. However, these enterprises face challenges due to limited resources and skills, making network participation crucial for value creation. Digital platforms are generally accessible, offering micro-enterprises practical tools for enhancing business operations and value creation. This study aims to examine the value networks in the non-timber forest sector, exploring how sector participants create value and the digital platforms they use. Conducted as qualitative research, the study combines a literature review with empirical data. Findings reveal that digital platforms, including websites, social media, and communication platforms, were primarily used for sales, marketing, and communication. However, digital platform use and perceived value creation were low; companies attributed this to resource constraints and satisfaction with current customer numbers.
This study aims to analyze the influence of digitalization and the number of workers on the revenue of micro enterprises in Indonesia. Digitalization is a transformation process that involves the application of information and communication technology to support various business activities, such as internet use, digital marketing, cashless transactions, and customer data management. In the current digital economy era, the use of technology is able to increase the efficiency and effectiveness of micro business operations, especially in expanding market reach. However, the adoption of digitalization also poses challenges, such as the importance of the workforce to have digital skills and readiness in the face of work process automation. In this study, secondary data belonging to the Central Statistics Agency (BPS) was used from an article entitled Statistics Indonesia for the period 2010 to 2023. The analysis method used in this article is a multiple linear regression analysis method to test the relationship between independent and dependent variables. The results of the analysis show that the number of workers has a positive and significant influence on increasing the revenue of micro businesses. In contrast, digitalization measured through the percentage of households accessing the internet did not show a significant influence on revenue. The results of this analysis explain that the role of labor, especially in the field of micro enterprises in Indonesia, is still the main factor in boosting the income of Indonesian micro enterprises even though digitalization technology has been used in current economic activities.
The knife craftsman located in the village of Parakan Panjang, Cadasari, Pandeglang Regency, still rely on traditional product marketing methods. The aim of this activity was to assist the knife craftsman in adapting to the current digital era. The development of this knife craftsman's business began with observation and interviews to gain a comprehensive understanding of their current business operations. The outcome of this activity was the creation of a new business name to strengthen the products produced by the craftsman and the development of digital promotional materials to be disseminated through existing digital channels such as Instagram, YouTube, TikTok, and other platforms like WhatsApp status updates. By introducing digitalization to micro and small businesses, such as this knife craftsman, it is hoped that micro and small businesses in Indonesia can thrive and adapt to the new digital business environment.
Purpose: Micro and Small Enterprises (MSEs) are important drivers of economic growth and development in Kenya. These enterprises create employment, facilitate wealth creation and form the backbone for private sector growth and expansion. The numerous challenges facing MSEs in Kenya are both internal and external to their operations. Many businesses are characterized by entrepreneurs’ lack of proper entrepreneurial training, lack of marketing capacity and broad operational capacity, lack of business innovation, inadequate business training, lack of motivation for business and pro-activeness. The purpose of the study was to evaluate how entrepreneurial innovation competence influences the growth of micro and small enterprise in Nairobi County. Methodology: The study adopted a descriptive survey design. There were 1,236,907 operating businesses categorized as MSEs in Nairobi County by the year 2020. To select the MSE in all the regions in Nairobi County, cluster sampling techniques was employed, first to identify the various MSEs and clusters relevant to this study. Seventeen clusters were identified according to where they are located. 384 respondents formed the study sample. The selection of the sample from each cluster of the study was through simple random sampling. The study used a questionnaire to collect primary data, which was then analyzed using Statistical Package for Social Sciences (SPSS version 23). Data analysis was done using descriptive statistics, Pearson correlation coefficient and regression analysis. Findings: The findings showed that an increase in Innovation competence would result to increase in growth of micro and small enterprise in Nairobi County. The findings showed that a unit increase in Entrepreneurial Innovation competence would result to an increase of 0.622 units in growth of micro and small enterprise in Nairobi County. The univariate analysis fitted to test the relationship between innovation competence and growth of micro and small enterprises in Nairobi County show that entrepreneurial innovation competence explained 31.2% of the variation in growth of micro and small enterprises in Nairobi County other factors held constant. Unique Contribution to Theory, Practice and Policy: The Theory that underpinned the study was entrepreneurial competency theory. This study recommended that micro and small enterprises should invest in technological innovation to enhance their growth. Investing in the latest software and hardware solutions can help increase productivity, streamline operations, and improve customer service. Additionally, investing in technology can help micro and small enterprises stay competitive in the global marketplace.
Purpose: The purpose of the study was to establish how entrepreneurial motivation competence influences the growth of micro and small enterprise in Nairobi County. Micro and Small Enterprises (MSEs) are important drivers of economic growth and development in Kenya. These enterprises create employment, facilitate wealth creation and form the backbone for private sector growth and expansion. The numerous challenges facing MSEs in Kenya are both internal and external to their operations. Many businesses are characterized by entrepreneurs’ lack of proper entrepreneurial training, lack of marketing capacity and broad operational capacity, lack of business innovation, inadequate business training, lack of motivation for business and pro-activeness. Methodology: The study adopted a descriptive survey design. There were 1,236,907 operating businesses categorized as MSEs in Nairobi County by the year 2020. To select the MSE in all the regions in Nairobi County, cluster sampling techniques was employed, first to identify the various MSEs and clusters relevant to this study. Seventeen clusters were identified according to where they are located. 384 respondents formed the study sample. The selection of the sample from each cluster of the study was through simple random sampling. The study used a questionnaire to collect primary data, which was then analyzed using Statistical Package for Social Sciences (SPSS version 23). Data analysis was done using descriptive statistics, Pearson correlation coefficient and regression analysis. Findings: The findings showed that an increase in Innovation competence would result to increase in growth of micro and small enterprise in Nairobi County. The findings showed that a unit increase in Entrepreneurial Motivation competence would result to an increase of 0.639 units in growth of micro and small enterprise in Nairobi County. The univariate analysis fitted to test the relationship between motivation competence and growth of micro and small enterprises in Nairobi County show that entrepreneurial motivation competence explained 29.9% of the variation in growth of micro and small enterprises in Nairobi County other factors held constant. Unique Contribution to Theory, Practice and Policy: The Theory that underpinned the study was entrepreneurial competency theory. This study recommended that micro and small enterprises should have a strong mission and vision that is shared with all employees. This will help to create a shared sense of purpose and ensure that everyone is working towards the same goal. Investing in training and development will help to increase employee motivation.
Entrepreneurship is increasingly recognized as a route towards inclusive, sustainable development in tribal and rural India. Drawing upon indigenous knowledge, cultural heritage, and community networks, cultural enterprises, handicrafts, and tourism-based micro-businesses are emerging as vital livelihood strategies for marginalized communities. This conceptual study explores the evolution of tribal and rural entrepreneurship, focusing first on the transformation of cultural assets into economic resources. Based on cultural economy, social capital and sustainable livelihoods theories, the study establishes a conceptual model which connects cultural resources as a driver, entrepreneurial activities and economic consequences. Central issues involved community involvement, traditional skills, women and youth participation, and tourism links are discussed. Continuing concerns around market access, finance, infrastructure, and digital exclusion are also discussed. Applying Arunachal Pradesh to this topic, the study explores the role of culturally grounded entrepreneurship in increasing income generation, cultural persistence, and community empowerment. The study’s findings provide both theoretical and pragmatic insights for policymakers, development agencies and researchers in promoting the sustainability of entrepreneurship in tribal and rural India.
The intense competition between wooden handicraft Micro, Small and Medium Enterprises (MSMEs) in Indonesia has encouraged business owners to generate creative innovation in order to maintain the sustainability of the company. This study aims to develop the new product development strategy based on the product segment characteristics from wooden handicraft MSMEs in the Special Region of Yogyakarta, Indonesia. The segmentation of products was done by applying the combination of K-Means Algorithm and Frequency, Monetary, Customer Variety (FMC) variables to the customer transaction data. The results showed five different types of product sales characteristics in three wooden handicraft MSMEs. It will encourage business owners to gain valuable insights about useful product sales characteristics for building business strategies to face increasingly fierce competition in this era.
This study assessed the influence of horizontal coopetition in outbound logistics on the profitability of micro and small enterprises in the handicraft industry using the Theory of Coopetition and Resource Dependence Theory as theoretical frameworks. The horizontal coopetition in outbound logistics is hypothesized to influence profitability, and the resource interdependence between the MSEs was thought to moderate the influence. A sample of 159 MSEs from a population of 297 MSEs in Arusha, Tanzania took part in the study, using a stratified random sampling method. A survey approach was used to collect the data, which were quantitatively analysed using the moderated multiple linear regression (MLR) model to test the hypotheses. The results before and after moderation revealed that horizontal coopetition in outbound logistics had a positive and significant influence on the profitability of the MSE. After the introduction of the moderator, the resource interdependence had no statistically significant moderation influence in the way horizontal coopetition in outbound logistics influenced the MSE profitability. The study had contextual limitations of generalization even in MSEs engaged in the handicraft industry. More research needs to be done in a rural setting, involving more variables of horizontal coopetition in outbound logistics, and factoring in the MSE attributes as moderators. It is recommended that similar studies be conducted in more tourist areas. More empirical data on horizontal coopetition from industry-specific MSEs are recommended to vindicate what was generated in this study since it would add more understanding and knowledge to the theory of coopetition.
The objective of this study was to investigate the influence of the duration of coopetition on the profitability of MSEs in the handicraft industry operating in Arusha, Tanzania. It employed the theories of coopetition and resource dependence as theoretical frameworks. Data collected by survey approach were quantitatively analysed using the moderated Multiple Linear Regression (MLR) model to test the hypotheses. The results demonstrated that the duration of coopetition positively and significantly influenced the MSE’s profitability before and after moderation. The resource interdependence showed a statistically significant moderating influence on strength of the relationship between the duration of coopetition and MSEs’ profitability. The results mean that more profitability is assured if the firms coopete for an extended period and that resource interdependence increases the coopetition propensity of the firms. It is recommended that longitudinal studies be done on the handicraft industry in both urban and rural setting to see if similar results would be obtained with those of cross-sectional studies. In addition, more empirical data from industry-specific MSEs other than handicrafts would substantiate the findings and would add to the coopetition theory's knowledge and understanding.
This study aims to develop a strategic web design approach for micro or small enterprises focusing on workshop-based creative industries, using FGH (an enterprise specializing in handcrafted shibori techniques) as a case study. The research adopts a design thinking approach, encompassing five stages: empathize, define, ideate, prototype, and test. Data were collected through interviews and observations involving the business owner and potential customers. Two key personas emerged: “The Curious Creative” and “The Craft Entrepreneur,” with the design focus on the latter. During the define stage, user needs were synthesized using the empathy map, Customer Journey Map (CJM), and Value Proposition Canvas (VPC). The ideate phase involved collaborative brainstorming sessions guided by the five dimensions of experiential marketing: sense, feel, think, act, and relate. Ideas were then validated with stakeholders for relevance and feasibility. The findings reveal a demand for a digital platform that not only provides workshop information but also supports learning processes, community engagement, and access to an alumni marketplace. This research contributes to understanding user-centered digital strategies for creative micro-enterprises, particularly those offering experiential-based services.
This research investigates the impact of digital financial inclusion on the marketing strategies of micro enterprises in Tomohon, Indonesia. Digital financial inclusion refers to the accessibility and use of financial technology by micro enterprises to enhance their operations and marketing efforts. The study employs a qualitative approach, utilizing in-depth interviews and case studies to gather data from micro enterprise owners who have adopted digital financial technology. The findings reveal that while the adoption of digital financial technology among micro enterprises in Tomohon is still limited, it has shown significant potential in improving marketing efficiency and expanding market reach. The use of social media platforms, e-commerce, and digital payments has enabled these enterprises to overcome geographical limitations and reach a broader customer base. However, the research identifies several challenges, including low financial literacy, inadequate technological infrastructure, and limited support from government and financial institutions. These challenges hinder the widespread adoption of digital financial technology among micro enterprises. To address these issues, the study recommends the development of comprehensive financial literacy programs, investment in technological infrastructure, and incentives for the adoption of digital payments. Continuous monitoring and evaluation of these initiatives are essential to ensure their effectiveness in promoting sustainable growth and inclusivity. The research concludes that digital financial inclusion can be a catalyst for economic growth and development in Tomohon, provided that the identified barriers are effectively addressed.
Micro-enterprises, crucial for economic development, rely heavily on government support. This study assessed the performance of micro-enterprises utilizing micro-financing in Guangdong Province, China, addressing their profiles and challenges. Key findings include: most businesses are sole proprietorships in retail, operational for 6–10 years; they reported sales of 100,001 – 500,000, ROI of 21–40, and cash flow of 50,001 – 100,000 with liquidity ratios between 1.51:1 and 3.00:1. Performance metrics showed no significant differences based on business form or years of operation, though sales varied by type, favoring service enterprises. Common issues identified included insufficient cash for purchases, high competition, lack of management training, and natural disasters. An action plan is recommended for enhancing micro-enterprise operations in the region.
Abstract: The integration of technology into the operations of micro enterprises has become a critical factor in enhancing business performance, especially in the context of business growth. However, the empirical effect of AI-driven technological integration on micro enterprises in Osun State, Nigeria, remains underexplored. This study therefore examined how AI-enabled technological tools affect micro enterprise performance within the state. A survey research design was employed, covering 30 Local Government Areas (LGAs) and the Modakeke-Ife Area Office, with a study population of 288,780 micro business owners across various sectors who have created paid jobs for others (NBS, 2017). A sample size of 400 was determined using Taro Yamane's formula. Data were collected through a structured questionnaire and analysed using SPSS version 25, utilising both descriptive statistics (frequencies and percentages) and multiple regression analyses. The findings indicate that digital skills (0.795), digital infrastructure (0.724), and e-commerce platforms (0.692), when powered by AI technologies, significantly affect business growth among micro entrepreneurs. Collectively, these factors account for 78.4% of the variance in business growth. The study concludes that AI-driven technological integration is a key driver of micro enterprise performance and employment. It is recommended that policymakers and stakeholders focus on improving AI-enabled digital infrastructure, enhancing digital literacy, and supporting intelligent e-commerce adoption to boost micro enterprise growth and job creation in Osun State.
This study explores the strategic response of Simuh Konveksi, a micro-scale garment business located in Banyumas, Central Java, in facing increasing competition and digital transformation within Indonesia’s apparel industry. The objective is to examine how traditional micro-convection enterprises sustain their operations, innovate, and maintain social relevance amidst a changing economic landscape. Using a qualitative case study method, data were collected through in-depth interviews with the business owner and local workers, supported by direct field observations. The findings reveal that Simuh Konveksi adopts a localization strategy by sourcing materials and labor locally, enabling cost efficiency, product authenticity, and rapid response to market demand. It also applies personalized production processes and informal digital marketing through Instagram, TikTok, and Google Business. These platforms allow the business to reach younger demographics and strengthen customer engagement at low cost. Furthermore, the enterprise empowers local labor, maintains flexible pricing strategies, and builds long-term customer relationships, all of which contribute to its sustainability. The study highlights how micro-enterprises can remain competitive by integrating local strengths with accessible digital tools. This research contributes to the literature on resilient entrepreneurship, especially within the context of Indonesian MSMEs, and offers practical implications for policy formulation and digital empowerment programs targeting micro-scale businesses.
Indonesia had a vast number of micro, and small enterprises and only a few larger enterprises, more than 90 per cent of firms were micro-sized enterprises (MEs). Empirical evidence suggested that most of them stagnated and never graduated into the segment of the medium even small-size enterprises, only a small minority of them graduated to the next size category. This research referred to this group as upgrades. It raised the question as to which factors determined the upgrading of MEs into higher scale. The target population of this study was MEs which graduated to small enterprise, operating in different lines of business. The sample size of this study was 209 enterprises. Responses of the subjects were collected through questionnaires. Structural Equation Model (SEM) was used for analysis. As a result, the main factors determined the upgrading of MEs was shaped by internal (i.e. financial literacy, operational training, accessibility to a financial institution) as well as external (i.e. policy, social environment, challenge) factors. SEM results showed that financial literacy and operational training were the most critical determinant to upgrade the scale level of MEs. Meanwhile, lack of accessibility to the financial institution could not stop them from surviving, since they financed by their capital. External factors also contributed significantly to the upgrading of MEs. Eventually, the research provided policy recommendations not only specific to develop microenterprise, but should further upgrade the size of micro size enterprises in operation, management and policy.
This study examines the effect of human resource development (HRD) on product innovation advancement among micro, small, and medium enterprises (MSMEs) in the white iron handicraft sector in Ternate City. Using a quantitative approach with simple linear regression analysis, the research investigates whether HRD initiatives such as technical training, skill enhancement, and entrepreneurship development contribute significantly to improving product innovation. The findings reveal that HRD has a positive but not statistically significant effect on product innovation, indicating that current HRD efforts have not yet yielded substantial innovation outcomes. This condition reflects that existing training and capacity- building programs are not yet integrated with the actual production needs and innovation dynamics of MSMEs. The study further highlights that other factors, including managerial capability, technological access, market orientation, and institutional support, play a greater role in determining innovation performance. Based on these findings, it is recommended that HRD programs be designed based on real field needs (demand-driven), supported by continuous mentoring, and strengthened through collaboration between government institutions, universities, and the private sector. Theoretically, this study reinforces the view that HRD is an essential foundation for innovation but requires a supportive ecosystem to produce measurable outcomes. Practically, it provides insights for policymakers and development agencies to formulate more targeted and context-based HRD strategies for MSME innovation enhancement.
The handicraft sector in Rajapolah, Tasikmalaya, faced significant challenges during the coronavirus disease 2019 pandemic, impacting the economic resilience of micro, small, and medium enterprises. This study aims to evaluate how internal marketing practices, integrated with the Hexahelix model involving academia, business, community, government, media, and investors, enhance the development of these enterprises in a regional context. Employing a qualitative descriptive approach, data were collected through semi-structured interviews, observations, and document analysis from nine handicraft enterprises in Rajapolah. The findings reveal that academia, business, community, government, and media significantly contribute to internal marketing by supporting employee training, digital promotion, and market access, whereas investor engagement remains limited due to perceived risks. Effective stakeholder collaboration, particularly through digitalization and local exhibitions, improves product quality and brand visibility. This study concludes that integrating internal marketing with the Hexahelix model fosters sustainable development for handicraft enterprises, though strategies to engage investors are needed to ensure scalability.
Background: Since the onset of the global pandemic, unemployment has increased to new levels. As a consequence, the need to stimulate economic growth through the development of the micro-enterprise sector has become a central vehicle to decrease unemployment and stimulate economic growth. The problem, however, is that despite the potential benefits of digitisation, the micro-enterprise sector has been unable to effectively integrate information and communication technologies (ICTs) into the fabric of their operations.Objectives: The objective of this study was to investigate the factors that influence the adoption and use of mobile applications for micro-enterprise operations in South Africa.Method: A quantitative methodology using a survey design was used to collect data from a sample of entrepreneurs, with 221 responses.Results: Performance expectancy (PE) and effort expectancy (EE) positively influence the micro-entrepreneurs’ behavioural intention (BI) to adopt and use mobile applications, while social influence (SI) has no impact on the same. Facilitating conditions (FC) and BI are the strongest determinants of mobile application adoption and use for micro-enterprise operations.Conclusion: All the constructs of the unified theory of acceptance and use of technology (UTAUT) model showed a satisfactory level of reliability and discriminant validity, which was confirmed by testing the measurement model against two competing models. The UTAUT model is a good predictor of the intention to adopt and use mobile applications for micro-enterprise operations.Contribution: The findings provide parameters to develop a focussed strategy to catalyse the adoption and subsequent use of mobile applications among micro-entrepreneurs. It further informs initiatives to close the gap of a known reluctance in using technology among micro-enterprises.
This study examines the influence of network linkage on the performance of handicrafts-exporting micro and small enterprises (MSEs) in Tanzania. Quantitative and qualitative techniques were used to analyse data collected from 171owner-managers of sampled exporting handicrafts MSEs in Dar es Salaam. The study used paired sample t-test to investigate the existence of significant differences between the two sets of data (before and after networking) from independent variables. The findings indicated a significant relationship between network linkages and MSEs’ performance. The study recommends MSEs to invest in business networks which facilitate their access to market information, materials and ancillary support services. It is anticipated that the findings of this study will serve as a frame of reference for future research studies in business networking, entrepreneurship development and export trade.
Artisan family businesses (AFBs) serve as custodians of cultural heritage, particularly in UNESCO World Heritage Sites (WHS) such as Melaka and George Town, Malaysia. Their survival across generations reflects resilience and a commitment to preserving traditional craftsmanship. However, despite their significance, AFBs face growing threats from rapid urban development, tourism dependency, and environmental change. This study addresses this gap by examining how incremental digital adoption and heritage-sensitive ecological practices contribute to the sustainability of AFBs. Drawing on ethnographic case studies of sixteen AFBs that have been operating for more than five decades, the study identifies both technological and ecological practices that support business longevity. The findings reveal that small-scale digital transformation and heritage-sensitive ecological practices, when aligned with family traditions, strengthen AFB resilience without undermining authenticity. This paper contributes to the literature by (i) highlighting incremental technology adoption as a survival mechanism in heritage contexts, (ii) positioning artisanal practices within the Nature-Based Solutions (NbS) discourse, and (iii) proposing an integrated framework where technological and ecological dimensions converge in sustaining artisan family businesses.
The purpose of the study is to examine small businesses digital transformation in the US in the context of the COVID-19 pandemic. The subject of the study is the pandemic impact on small businesses digitalization in the US. The coronavirus had a huge impact on the small business sphere, influenced the distribution of these businesses by industry, their employment ratio, the socio-demographic characteristics of small business owners, and accelerated digitalization in order to adapt to new conditions and overcome the economic crisis. It was hypothesized that the coronavirus pandemic had a greater impact on the services market than on the goods market. The authors investigate what changes occurred in small businesses as the pandemic result and what digital technologies were applied to adapt to the new conditions. The COVID-19 pandemic triggered the digitalization that had already begun earlier, increasing digital transformation in the small business sector from an average of 30 to 55 %. According to 86 % of U.S. small business owners, it was the use of technology that helped them survive the pandemic. As the study result, the authors concluded that manufacturing companies have started using digital platforms more frequently than businesses related to their services. Hence, the hypothesis put forward is not confirmed. The COVID-19 pandemic has severely impacted small businesses around the world. The American experience can help to understand what strategies and technologies were used to adapt to the new environment and retain business.
No abstract available
Background: Tea stands as one of Indonesia's primary plantation commodities. The demand for tea in the domestic market is currently experiencing positive growth, reflecting shifts in consumer lifestyles and an increased interest in health products. Among the varieties of processed tea available, artisan tea stands out for its superior quality and distinctive characteristics. CV BMB, a family-owned small-scale enterprise, specializes in the development of various artisan tea products. This startup has received support from the startup incubation program provided by the Start Up-Business Development and Incubation Agency of Universitas Airlangga and the Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia. Given its niche market and unique business management approach based on familial relationships, this company presents an intriguing case for analyzing its business model. Objective: This research aims to analyze the business model and competitive strategies of CV BMB, to enable it to compete effectively and sustain growth in a competitive market. Method: This research was conducted using a phenomenological approach. The analysis of CV BMB's artisan tea business model was carried out using the business model canvas. Subsequently, Porter's Five Forces analysis was conducted to obtain suitable competitive strategies for small-scale family businesses producing artisan tea. Results: Porter's Five Forces analysis successfully identified competitive elements within the artisan tea market. Additionally, nine elements in the business canvas model have been identified, contributing to the competitive strategy and development of CV BMB as a small-scale family business producing artisan tea. Three alternative strategies for BMB's business development have been outlined: market expansion, product innovation and development, and management enhancement. Conclusion: The uniqueness of BMB's artisanal tea products, and the market niche that is still open, is an opportunity for future development. As a family business company, the strategy implementation of business model analysis is expected to drive BMB's positive growth. Keywords: artisan tea; family business; business model canvas.
This research study explores the role of digital transformation in improving management efficiency in micro and small enterprises (MSEs) in West Java. The objectives of this study were to understand the adoption of digital technology among MSEs, assess its impact on management efficiency, and identify perceived benefits and challenges related to digital transformation. Data was collected through interviews and surveys with MSE owners and managers. Findings indicate significant adoption of digital technologies among MSEs, resulting in improved supply chain management, inventory control, decision-making, and customer relationship management. Perceived benefits include increased productivity, cost savings, improved customer satisfaction, and enhanced competitiveness. However, challenges such as limited resources, lack of digital skills, and resistance to change have been identified. These findings highlight the importance of embracing digital transformation to improve management efficiency in MSEs, while recognizing the need for targeted support and resources to address related challenges.
Digital transformation has become fundamental to improving the competitiveness of microenterprises worldwide, and Huancayo, Peru is no exception. By adopting digital technologies, microenterprises can improve their operational efficiency, expand their market reach and enhance their abilities to make informed decisions. They have therefore found innovative ways to adapt to changing market conditions, such as incorporating information technologies, online sales, use of social networks and home delivery. Despite this, many microenterprises struggle to survive due to lack of access to financing and adequate government support. This study aimed to analyze how individual, group and organizational factors influence the digital transformation of microenterprises and its impact on their competitiveness. The research was carried out in a sample of 80 multi-sector microenterprises, using a non-probabilistic and cross-sectional research design of a quali-quantitative and explanatory nature, using SEM-PLS. The results of the study indicate a positive relationship between individual, group and organizational factors and digital transformation, as well as with the competitiveness of microenterprises. The coefficients of determination (R2) obtained were 0.8897 and 0.7931 for digital transformation and competitiveness, respectively, indicating a predictive ability in both cases. These findings are of great use to policy makers, business owners and researchers interested in fostering the growth and development of microenterprises in emerging economies.
ABSTRACT The pandemic is a major crisis for small businesses. Digital transformation (DT) offers a lifeline for some small businesses. In this paper, we outline a rapidly conceived and implemented research project to digitalise small business. We apply action design research using the DT lens to intervene and impact 42 different small businesses over an intense six-month period. Three detailed case studies illustrate the problem, drivers, mechanisms, and challenges of DT. The results illustrate how small businesses can engage, sell, and deliver using technology, and the factors that influence the transformation process. We also discuss limitations and identify research opportunities in relation to the DT, platform, and small business literature. The paper demonstrates how IS can have an immediate impact on the livelihoods of the businesses in our community during the pandemic.
Digital transformation is a promising phenomenon that facilitates changes in small and medium-sized enterprises (SMEs). The current article examines the factors affecting digital transformation and their impact on a firm’s financial performance. The authors utilized a quantitative research method utilizing self-administered questionnaires. The primary data for the study were gathered from 511 managers and owners of Indian SMEs. The “statistical package for the social science (SPSS)” followed by the “partial least square structural equation modeling (PLS-SEM)” technique was applied for the data analysis. The study findings reveal that information technology capabilities, value co-creation, market pressure and government policies significantly influence digital transformation and organizational innovativeness. Conversely, technological anxiety insignificantly impacts both digital transformation and organizational innovativeness. The findings also confirm a substantial association between digital transformation, organizational innovativeness and financial performance. This article is valuable for SME managers, government and practitioners, empowering them to make informed decisions about integrating digital transformation into their business processes. Additionally, the results of this research may serve as a catalyst, encouraging SMEs to embrace digital transformation more willingly and recognizing its potential benefits in enhancing business processes, decision-making and financial performance. This research proposes a unique research model by integrating theoretical perspectives: resource-based view (RBV), value co-creation (VCC) and processing efficiency theory (PET) to investigate the mediating effect of digital transformation and organizational innovativeness in the association between contextual factors and a firm’s financial performance, specifically within emerging economies.
This study explores the necessity for artisan family businesses to adopt digital technology to be sustainable in the post-pandemic cultural tourism industry. The current study aims to highlight the importance of assessing the acceptance of technology by the artisan family business in terms of technology adoption before embracing the digital transformation journey. This study reviewed the existing works of literature related to the digital transformation of family businesses, particularly within the context of artisan family businesses in the cultural tourism industry. Digital transformation is one of the most influential factors for businesses from a long-term perspective. Hence, digital transformation is a critical element to the survival of organisations in the long run. Therefore, assessing technology acceptance related to artisan family businesses is crucial for successful adoption, which helps in the survival of such businesses and, in turn, supports the United Nations Sustainable Development Goals (UN-SDGs). This present study has effectively made a strong assertion of the significance of assessing the technological acceptance among artisan family businesses before adopting relevant kinds of technology. The study offers policymakers and stakeholders an analytical roadmap to help organizations bolster their efforts in their digital transformation processes.
This study analyzes the process of traditional to digital business transformation in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia using a qualitative approach and secondary data. The purpose of this study is to evaluate the impact of digital transformation on MSME performance, identify the challenges faced, and propose strategies to overcome these challenges. The results show that the adoption of digital technology can improve operational efficiency and expand the market reach of MSMEs. However, there are several obstacles in this transformation process, including limited human resources skilled in digital technology, high investment costs, and resistance to change. To overcome these challenges, it is recommended that MSMEs improve human resource training, collaborate with technology providers, and develop effective change management strategies. This study provides insights and recommendations for MSMEs who want to utilize digital technology for sustainable growth and development.
This study seeks to identify the principal factors and actors that determine the digital business transformation of small and medium-sized enterprises (SMEs) in the Malang area (Malang City, Batu City, and Malang Regency). The sample size is 43 SME owners who are actively engaged in digitalisation activities within the context of a business incubator and a local government mentoring programme. The sampling method employed was purposive sampling, which was conducted between June and July 2024. The data analysis method comprised the use of AHP and MACTOR. The findings reveal that the three principal factors affecting SME digital business transformation are digital inclusion, digital infrastructure, and the role of SME incubators/consultants. In addition, the three primary objectives of implementing digital transformation are to increase sales/profits, to better market segmentation, and to facilitate non-cash transactions. The actors under the strongest level of convergence are the Local Government of SME and Trade with Financial Institutions (providers of SME business capital), while the moderate level of convergence is observed between the Local Government of SME and Trade with business incubators/consultants. Therefore, this paper suggests that the parties should increase a collaboration level to guarantee digital business transformation for SMEs.
Digital transformation is a prerequisite for micro, small, and medium-sized enterprises (MSMEs) to maintain competitiveness in the digital economy; however, it remains constrained by low levels of digital readiness and weak leadership. This study examines the effect of digital leadership on MSME business transformation, with organizational innovation serving as a mediating variable. Using a quantitative approach, an explanatory survey was conducted among 230 MSME owners and managers in the service and trade sectors across major Indonesian cities, and the data were analyzed using PLS-SEM. The results indicate that digital leadership has a significant effect on both organizational innovation and business transformation, while organizational innovation partially mediates this relationship. An R² value of 0.598 underscores the critical role of leaders’ capabilities in building a digital vision, fostering collaboration, and cultivating an innovative mindset as key drivers of MSME transformation. The novelty of this study lies in testing an integrative model of digital leadership, organizational innovation, and business transformation within the Indonesian MSME context. Practically, strengthening digital leadership and an innovation-oriented culture emerges as a key strategy for enhancing MSME sustainability and competitiveness.
This study aims to examine the influence of Digital Business Transformation (DBT) and Business Development Strategy (BDS) on the performance of Micro, Small, and Medium-sized Enterprises (MSMEs) in Pakse City, Champasak Province, Lao PDR. The study sample consisted of 400 MSME entrepreneurs in Pakse City, with data collected through a questionnaire. Data analysis used descriptive statistics and Multiple Linear Regression (MLR) to test the hypotheses. Additionally, multicollinearity was assessed by examining the tolerance and VIF values. The study findings revealed that the regression model had an R² value of 0.289, indicating that DBT and BDS together could explain 28.9% of the variance in MSMEs performance. The F-statistic was 80.587, with a statistical significance (Sig.) of 0.000 (P < 0.01), confirming that the model was a good fit and that both independent variables jointly had a significant influence on the dependent variable. For the individual hypothesis tests, the results showed that Digital Business Transformation (DBT) had a positive and statistically significant impact on MSMEs performance (β = 0.339, Sig. = 0.000, P < 0.01). This suggests that an increase in DBT leads to an improvement in MSMEs performance. Business Development Strategy (BDS) had a positive and statistically significant impact on MSMEs performance (β = 0.279, Sig. = 0.000, P < 0.01). This indicates that developing a strong business strategy contributes to enhancing MSMEs effectiveness. Furthermore, the collinearity statistics check showed that the tolerance value for both DBT and BDS was 0.738 and the VIF value was 1.355, which indicates that there was no serious multicollinearity problem between the independent variables. Overall, the findings of this study support the hypothesis that both digital business transformation and business development strategy play a crucial role in driving the performance of MSMEs.
The rapid evolution of digital technologies has fundamentally transformed consumer behavior, redefining how small businesses operate and compete in today’s market. This research paper delves into the key consumer behavior trends of the digital age—namely, the rise of e-commerce, the pervasive influence of social media, and the increasing demand for personalized customer experiences. These trends have significantly altered consumer expectations and have posed both challenges and opportunities for small business management. The study adopts a mixed-methods approach, combining qualitative interviews with small business owners and quantitative surveys of consumers. Through comprehensive data collection and analysis, the research identifies how digital transformation is influencing purchasing behaviors, and how small enterprises can adapt strategically. The findings reveal that businesses embracing e-commerce platforms, leveraging social media engagement, and implementing data-driven personalization are better equipped to retain customers, enhance loyalty, and drive sustainable growth. Case studies illustrate the practical implications of these strategies, showcasing real-world examples of small businesses that have successfully navigated the shift in consumer expectations by adopting agile digital approaches. Additionally, the study underscores the importance of continuous learning and technological adaptation to maintain relevance in an ever-changing digital landscape. Strategic recommendations include investment in customer relationship management (CRM) tools, active digital marketing strategies, and fostering authentic community engagement. A comparative analysis highlights the effectiveness of personalized marketing and the role of micro-influencers in building brand trust. This research contributes to the growing discourse on digital consumerism and offers actionable insights tailored for small business managers aiming to thrive in a hyper-connected, technology-driven world. Ultimately, this paper emphasizes that understanding and responding to consumer behavior trends is not merely beneficial—but essential—for small businesses seeking long-term success. As digital innovation continues to shape the future of commerce, those who adapt with agility and consumer-centric strategies will be best positioned to lead.
No abstract available
The article investigates the impact of digital performance indicators on the competitiveness of small enterprises in the context of digital transformation. A survey was conducted among 254 business representatives in Ukraine to obtain empirical data. The study aimed to assess the application level of digital marketing tools and identify the key digital metrics used by small businesses to evaluate marketing effectiveness. The study focuses on performance marketing indicators such as branded website traffic, social media followers, organic search visits, advertising reach, profile visits, conversions, customer engagement, and online advertising costs. A correlation analysis was performed using Pearson correlation coefficients to determine the relationships between digital performance indicators and the financial outcomes of business activities. The study revealed several statistically significant positive correlations, indicating a strong association between the growth of digital presence and increased business revenues. In particular, branded traffic, organic search visitors, and the number of social media followers demonstrated the strongest correlations with the volume of customer orders. Additionally, moderate positive correlations were observed for advertising costs, social media reach, and profile visits. These findings suggest brand development and organic digital promotion investments enhance business performance. Furthermore, a multifactor regression analysis was conducted to quantify the combined influence of multiple digital indicators on the revenue of small enterprises. The regression model demonstrated a high explanatory power (R² = 0.8988), confirming that nearly 90% of the variance in sales can be explained by the analyzed digital performance factors. The results emphasize the strategic importance of brand awareness development, organic search optimization, and targeted audience engagement through social media platforms for small business growth. The research outcomes offer practical implications for optimizing digital marketing strategies in small enterprises with limited resources. The proposed analytical approach may serve as a framework for managerial decision-making, helping businesses to allocate marketing budgets more effectively, prioritize digital channels, and enhance long-term competitiveness in the rapidly evolving digital economy. Keywords: performance marketing, digital marketing, small enterprises, digital performance indicators, competitiveness, digital transformation, correlation analysis, regression analysis.
Digital transformation processes are having a significant impact on the business sector of Azerbaijan, creating new opportunities for the development of small and medium-sized businesses (SMEs), in particular. Automation is often associated with innovation, efficiency, and competitiveness, which are essential elements for the growth of SMEs in a developing economy. The study aimed to examine the technological, market, and cultural factors influencing the tendencies of SMEs to switch to automated management. The analysis of the tendencies of SMEs to switch to automated management in Azerbaijan is relevant due to its potential to contribute to economic development, reveal cross-cultural dynamics, and increase business adaptability. The article also examines the main problems of small and medium-sized businesses in the implementation of automation systems, such as cybersecurity, technical integration, and bureaucratic obstacles. In addition, the article explores how automation helps employees focus on more valuable activities, simplifying their work processes. The importance of increasing investments in training programs, strengthening collaboration with automation vendors, and developing risk management strategies to enhance the potential of SMEs in the field of digitalization was highlighted. The main purpose of the study is to study and gain a deep understanding of the factors influencing the transition of small and medium-sized businesses (SMEs) to automated management systems in Azerbaijan. This study, which analyzes the nuances of technology adoption, cultural influences, political factors, and market competitiveness, aims to provide valuable suggestions and recommendations to policymakers, businesses, and stakeholders investing in the development and sustainability of small and medium-sized businesses.
This study aims to examine the development strategies of sharia-based Micro, Small, and Medium Enterprises (MSMEs) in the digital era, using a case study of small businesses in Morombuh Village. The research is grounded in the urgency of strengthening MSMEs not only as resilient economic actors but also as entities aligned with Islamic values. A qualitative descriptive approach was employed, using observation, in-depth interviews, and documentation. The study focuses on identifying forms of social accommodation, the implementation of sharia principles in business practices, and the challenges and opportunities presented by digital transformation. The findings reveal that the development of sharia-based MSMEs in Morombuh occurs organically through the role of three key social actors: religious leaders and Islamic boarding schools as moral and spiritual guides, families as sources of technical and emotional support, and local communities as facilitators of digital literacy and market access. Despite challenges such as low digital literacy, weak business management, and limited access to sharia-compliant financing, MSME actors demonstrate significant potential for growth through strong values, social solidarity, and gradual technological adaptation. In conclusion, the development of sharia-based MSMEs requires a contextual, collaborative, and value-oriented approach as its foundational strategy.
The article explores the impact of digitalization on the competitiveness of small businesses in the trade sector. The article discusses the main opportunities and challenges arising in the process of implementing digital technologies; analyzes how they contribute to the growth of enterprises, increase productivity, and expand sales markets. Key trends in digital transformation are identified, including the automation of business processes, the personalization of customer experience, and the implementation of cloud technologies. An analysis of literary sources suggests that digitalization is a key factor in the successful development of small businesses, but it requires a comprehensive approach. The implementation of modern technologies contributes to increasing the efficiency of business processes, reducing costs, and strengthening competitive positions in the market. It has been determined that the important elements of successful digital transformation are the integration of digital platforms, the use of analytical tools for managerial decision-making, and the enhancement of digital literacy among entrepreneurs. Special attention is given to the barriers of digital transformation, including financial constraints, a lack of digital literacy, the complexity of implementing technology, and increasing competition. The issue of small businesses adapting to rapid changes in the digital environment has been studied, as well as the need for a strategic approach to digital transformation. Recommendations for overcoming these challenges are provided, particularly through staff training, engaging accessible digital tools, and integrating omnichannel strategies. The question of government support for the digitalization of small businesses has been specifically addressed, including financial incentives, educational programs, and the development of digital infrastructure. Directions for further research are proposed, including the development of an integrated methodology for assessing the level of digital maturity of enterprises. The study of the digital competitiveness of small businesses requires further empirical analysis, which will enable the evaluation of the efficiency of various approaches and the identification of optimal strategies for the digital adaptation of enterprises in the trade sector.
The article provides a comprehensive analysis of current trends in the development of small businesses in Ukraine under conditions of economic instability, military challenges, and accelerated digital transformation. Small and micro-enterprises play a crucial role in ensuring economic flexibility, employment, and regional resilience; however, their functioning is highly sensitive to macroeconomic shocks, security risks, and institutional constraints. The study examines the dynamics of quantitative and structural indicators of small and micro-enterprises over the period 2010–2024, identifying key regional and sectoral differences in their development. Particular attention is paid to the role of digitalization in transforming the economic potential of small businesses. It is substantiated that digital technologies — including e-commerce, digital payment instruments, cloud services, and remote work formats — have become a key mechanism for maintaining operational continuity, enhancing adaptability, and expanding market opportunities for small enterprises during crisis periods. The research demonstrates that digitalization leads to structural changes in the economic potential of small businesses by shifting the emphasis from material resources toward intangible assets such as digital competencies, information resources, managerial flexibility, and integration into platform-based business ecosystems. At the same time, unequal access to digital infrastructure, financial resources, and human capital results in differentiated development trajectories of small businesses across regions and sectors of the Ukrainian economy. The scientific novelty of the study lies in conceptualizing digitalization not merely as a tool for improving operational efficiency, but as a system-forming mechanism of structural transformation of the economic potential of small businesses in conditions of military and economic turbulence. The article substantiates the necessity of transitioning from universal support instruments toward a differentiated public policy approach that takes into account the level of digital maturity of enterprises, sectoral specificity, and regional conditions. The results of the study can be used by policymakers, regional development institutions, and small business owners in designing strategies for digital transformation, resilience enhancement, and sustainable post-war economic recovery.
The article analyzes the conceptual foundations and practical approaches to the formation of innovative strategies in the management of small businesses under the conditions of digital economic transformation. It is emphasized that the development of innovation activity among small enterprises becomes a determining factor in their sustainable growth and increased competitiveness. The features of strategic innovation planning are considered, including the assessment of innovation potential, selection of development directions, and organization of implementation mechanisms. The importance of innovation culture, managerial flexibility, and human resource competencies is revealed as key elements of the innovation strategy. Special attention is given to the influence of digital technologies on the transformation of business models and the optimization of management processes. The main directions for improving the innovation policy of small enterprises are presented, including integration into innovation ecosystems, development of network interactions, and enhancement of state support efficiency. It is concluded that the implementation of innovative strategies has become an essential condition for the long-term sustainability and competitiveness of small businesses in the modern economy.
Small- and medium-sized enterprises (SMEs) face complex systemic challenges in managing digital transformation while pursuing innovation in an increasingly interconnected business environment. This study adopts a systems theory perspective to investigate how digitalization enhances Innovation Performance by examining the dynamic interrelationships among digital adoption, digital drive, digital culture, and Innovation Performance. Through an empirical analysis of 201 Chinese SMEs using PLS-SEM, IPMA, and ANFIS approaches, we reveal that digital drive fully mediates the relationship between digital adoption and Innovation Performance, highlighting the systemic nature of digital transformation processes. Digital culture emerges as a critical moderator, positively influencing the relationships between digital adoption and digital drive, as well as between digital drive and Innovation Performance. These findings demonstrate how different elements of digital transformation form an integrated system where components interact to produce innovation outcomes. This study contributes to systems theory by illuminating the complex interdependencies in digital transformation and offers practical implications for managing systemic change in SMEs.
Due to the advent of digitalization, the retail business has seen major changes in recent decades, including e-commerce and multichannel retailing. Customers have witnessed the development of new and digitized channels, as well as solutions such as digital marketplaces, social media touchpoints, and augmented reality applications. During the COVID-19 pandemic, as most of the physical brick-and-mortar retailers were forced to close, more consumers turned to digital channels such as apps, websites, social media platforms, etc. Small retail businesses, which account for a sizable share of the retail industry, have also faced challenge of seamless retailing in the era of digitization. This concept of seamless retailing is called omnichannel retailing, and it aims to integrate all the retail channels and touchpoints. The goal for small retailers is to make the transformation to omnichannel. The purpose of this study is to investigate how small retail businesses are changing their business models in the age of omnichannel transformation. Through a qualitative study of small retailers, this research provides empirical insights on business model changes and adaptive skills. The findings show that small businesses can implement complex changes in their business models through adaptive behaviors. This study also identifies areas in their business models and adaptive capabilities that require additional consideration and improvement to support the ongoing omnichannel transformation.
Sa Chau village, Giao Chau commune, Giao Thuy district, Nam Dinh province is one of the famous craft villages with traditional fish sauce products that are popular with consumers. However, the production process still has many limitations in quality management and household owners' awareness of sustainable production and business, so the amount of waste and emissions has not been treated effectively, causing serious consequences to local life, society and environment. Meanwhile, the process of minimizing greenhouse gas emissions in the production process is one of the top priorities that greatly contributes to Vietnam's NetZero goal. The research aims to implement circular economy solutions through applying the model “Circular supply chain quality management - CSCQM”. The goal of the model is to optimize production processes and quality management in the supply chain to create circulation and reuse of resources, contributing to the formation of a sustainable production and consumption system, reducing resource waste and environmental pollution, while increasing business value and community development. By applying the model CSCQM, Sa Chau fish sauce village can strengthen cooperation with stakeholders into a sustainable ecosystem and increase the value of traditional fish sauce products. Strengthening responsible production and business practices will contribute to implementing Vietnam's NetZero commitment.
This paper empirically analyzes collaborative relationships among craftsmen and their suppliers in the food and beverage industry. Despite the recent return to traditional manufacturing methods triggered by customers’ attention, the literature debate on supply chain collaboration, in this field, has received limited research attention. In particular, the paper aims at investigating information and knowledge sharing in craft production environments by addressing the following research questions: RQ1. What type of information and knowledge is shared? RQ2. What are the main antecedents that lead to exchange information and knowledge with suppliers? RQ3. What are the benefits? The qualitative critical analysis carried out to derive empirical evidence was based on multiple case studies involving eight companies, either ice cream artisans or craft beer producers. Collected data have been analyzed focusing on type, direction and amount of the shared contents. The size of the company and the location of supplier are the most impacting factors other than the craftwork approach to explain the emerged behavior. Knowledge exchange resulted to be more important than information sharing. The paper has a twofold contribution: on one hand, it fills the highlighted literature gap; on the other, it provides practitioners with hints to better understanding their playing field.
Supply chain performance (SCP) plays a critical role in improving efficiency and competitiveness; however, its application in traditional craft-based industries remains limited. In Sri Lanka’s handloom sector, SCP concepts and performance metrics are poorly understood, and empirical evidence is scarce. This study addresses this gap by providing a structured assessment of SCP in the handloom industry, focusing on government-operated centres in the Central Province. Owing to the absence of systematically recorded operational data in the sector, this study adopts a perception-based approach using expert judgment. Qualitative interviews were conducted to map the supply chain and identify inefficiencies. The Analytic Hierarchy Process (AHP) was applied with nine experts to prioritise SCP-related factors. Additionally, 24 SCP measures were evaluated by 20 experts using a Likert-scale questionnaire to assess current performance levels. The results identify sourcing as the most influential determinant of SCP, followed by operational, transportation, and distribution, and market factors. Economic and customer satisfaction dimensions show satisfactory performance, whereas operational efficiency and flexibility remain weak. This study contributes academically by extending SCP frameworks to a traditional, data-constrained industry using a hybrid methodological approach. In practice, it offers policymakers actionable strategies to enhance efficiency while preserving the sector’s cultural integrity.
The growing HCI interest in developing contexts and cultural craft practices is ripe to focus on their under-explored homegrown sociotechnical infrastructures. This paper explores the creative infrastructural actions embedded within the practices of songket's supply chain in Terengganu, Malaysia. We report on contextual interviews with 92 participants including preparation workers, weavers, designers, merchants, and customers. Findings indicate that increased creative infrastructural actions are reflected in these actors' resourcefulness for mobilizing information, materials, and equipment, and for making creative artifacts through new technologies weaved within traditional practices. We propose two novel approaches to design in this craft-based infrastructure. First, we explore designing for the social layer of infrastructure and its mutually advantageous exploitative relationships rooted in culture and traditions. Second, we suggest designing for roaming value-creation artifacts, which blend physical and digital materializations of songket textile design. Developed through a collaborative and asynchronous process, we argue that these artifacts represent less-explored vehicles for value co-creation, and that sociotechnical infrastructures as emerging sites of innovation could benefit from HCI research.
The traditional art of Songket weaving in Sarawak, Malaysia, embodies a rich cultural heritage that has faced threats from counterfeit practices, undermining the authenticity and economic value of this artisan craft. In response, this research introduces SongketChain, a blockchain-based framework aimed at preserving the originality and enhancing the traceability and transparency of Songket production. By leveraging both public and private blockchain technologies, SongketChain offers a novel approach to securing pattern rights and supply chain logistics, ensuring that each Songket product's journey from weaver to consumer is documented and verifiable. This study evaluates the effectiveness of SongketChain through a comparative analysis of blockchain platforms and consensus algorithms, highlighting the framework's potential to mitigate counterfeit issues and support the sustainable development of the Songket market. The findings demonstrate that blockchain technology can play a crucial role in protecting cultural heritage, offering a replicable model for other traditional crafts facing similar challenges. This research contributes to the discourse on the application of blockchain in cultural preservation and supply chain management, laying the groundwork for future explorations into its broader implications for the artisan sector. Quantitatively, the study showcases a 100% improvement in transparency and traceability across the Songket supply chain, effectively integrating over 12 unique data points per product to authenticate and secure the Songket production process from inception to customer delivery.
No abstract available
In the Italian craft beer market, many breweries and pubs propose a large number of products to beerlovers. In this highly fragmented market, it is hard for the beerlovers to assess the quality of a beer and it is hard for breweries and pubs to inform the beerlover of the quality of their offer. Supply chain tracking is an interesting tool to improve transparency of food markets. However, standard tracking approaches are challenging in highly fragmented contexts for several reasons. In this paper, we show how it is possible to realize a blockchain-based supply chain tracking tailored for the highly fragmented sector of the Italian craft beer. We collaborated with one of the players of that market to analyse the specific problems of that context and we report the results. We show a design that addresses those problems and might be generalized to support tracking in other highly fragmented sectors. We estimate costs and that turn out to be affordable for that sector. Finally, we discuss the adoption of the same blockchain infrastructure to provide a related blockchain-based discount coupon systems, we analyse the advantages of this approach, and we discuss some design aspects to deal with privacy regulation.
The dynamic landscape of global supply chains necessitates innovative solutions to tackle challenges in demand forecasting and inventory optimization. Traditional methods, often constrained by limited adaptability and scalability, struggle to manage the complexities of modern supply chains. Artificial Intelligence (AI) has emerged as a transformative force, enabling predictive supply chain management through advanced data analytics, machine learning algorithms, and real-time decision-making capabilities. By harnessing AI-driven tools, businesses can accurately forecast demand patterns, reduce stockouts, and minimize excess inventory, thereby improving operational efficiency and customer satisfaction. AI-powered systems leverage historical data, market trends, and external factors such as economic shifts and weather conditions to provide precise predictions. These tools enhance responsiveness by identifying potential disruptions and enabling proactive measures, ensuring supply chain resilience. Furthermore, AI facilitates seamless integration across supply chain nodes, fostering collaboration and enabling data-driven insights that were previously unattainable. From predictive analytics for demand forecasting to intelligent automation in inventory management, AI-driven tools are revolutionizing the traditional supply chain model. Case studies reveal substantial reductions in holding costs, improved lead times, and enhanced supply chain visibility. However, challenges such as data quality, system integration, and ethical considerations in AI deployment remain critical areas for exploration. This paper looks into the transformative impact of AI on predictive supply chain management, highlighting key advancements, practical applications, and challenges. The insights presented underscore the pivotal role of AI in driving efficiency and innovation in an increasingly complex and competitive global economy.
Supply chain demand forecasting faces unprecedented challenges due to the complex interplay of multiple information sources, including market dynamics reflected in textual data, historical consumption patterns, and macroeconomic indicators captured through satellite imagery. Traditional forecasting methods primarily rely on historical time series data, failing to leverage the rich contextual information available from heterogeneous data modalities. This paper proposes a novel Causal-Aware Multimodal Transformer (CAMT) framework that systematically integrates textual data from news and social media, time series of historical demand, and satellite imagery reflecting economic activities for enhanced demand forecasting accuracy. Our approach introduces three key innovations: 1) a cross-modal attention mechanism that enables effective fusion of text-temporal-visual representations through learnable inter-modal relationships, 2) a causal discovery-based feature importance evaluation method that identifies genuine causal relationships between different modalities and demand patterns while mitigating spurious correlations, and 3) a hierarchical multi-scale prediction framework that provides coherent forecasts across product, category, and regional levels. The framework is built upon a Vision-Language Transformer architecture with specialized encoders for each modality and a unified decoder for demand prediction. Extensive experiments on the M5 Forecasting Competition dataset, augmented with news articles, social media posts, and corresponding satellite imagery, demonstrate that CAMT achieves significant improvements over state-of-the-art baselines, with 12.3% reduction in Root Mean Square Error (RMSE) and 15.7% improvement in Mean Absolute Percentage Error (MAPE) compared to the best performing baseline. Ablation studies confirm the effectiveness of each proposed component, while causal analysis reveals that satellite-derived economic indicators contribute most significantly to long-term forecasting accuracy, whereas textual sentiment shows stronger predictive power for short-term demand fluctuations. The proposed framework offers practical implications for supply chain management by enabling more accurate demand forecasting that considers diverse external factors, ultimately supporting better inventory management and operational planning decisions.
The evolution of supply chain analytics has been accelerated by digital transformation, with Digital Twins, the Internet of Things (IoT), and Blockchain emerging as pivotal technologies for creating resilient, data-driven business operations. Traditional supply chains face challenges such as demand fluctuations, logistical inefficiencies, supply disruptions, and lack of real-time visibility. Advanced supply chain analytics, powered by Artificial Intelligence (AI) and big data, enables organizations to transition from reactive to predictive and prescriptive decision-making, optimizing efficiency and mitigating risks. Digital Twins facilitate real-time simulations of physical supply chain processes, allowing businesses to model disruptions, optimize inventory, and improve logistics planning before implementing changes in the physical world. IoT-enabled devices, such as smart sensors and RFID trackers, provide continuous monitoring of goods in transit, ensuring visibility into factors like temperature, location, and shipment integrity. Meanwhile, Blockchain technology enhances supply chain transparency, traceability, and security, enabling secure data sharing and fraud prevention in multi-stakeholder ecosystems. These technologies collectively enable organizations to achieve real-time supply chain optimization, proactive risk management, and sustainable operations. However, challenges such as data standardization, integration complexity, and cybersecurity risks must be addressed for seamless implementation. This paper examines the methodologies, industry applications, and future potential of advanced supply chain analytics, providing strategic insights into how businesses can leverage Digital Twins, IoT, and Blockchain to enhance agility, reduce operational costs, and build resilient global supply networks.
Optimizing transportation routes to improve delivery efficiency and resource utilization in dynamic supply chain scenarios is a challenging task. Traditional route optimization methods often struggle with complex supply chain network structures and dynamic changes, which require a more efficient and flexible solution. This study proposes a method that integrates Graph Neural Networks (GNNs), self-attention mechanisms, and meta-reinforcement learning (Meta-RL) in order to address route optimization in supply chains. The goal is to develop a path planning method that excels in both static and dynamic environments. First, GNNs model the supply chain network, converting node and edge features into high-dimensional graph representations in order to capture local and global network information. Next, a Transformer-based strategy network captures global dependencies, optimizing path planning. Finally, Meta-RL enables rapid strategy adaptation to dynamic changes (e.g., new demand points or route disruptions) with minimal sample support. Experiments on multiple supply chain datasets show that our method improves path planning quality by about 7%, compared to traditional methods, achieving a path coverage of 92.29%. Ablation studies reveal that the on-time delivery rate improves by nearly 30% over the baseline model. These results demonstrate that the proposed method not only optimizes routes but also significantly enhances the overall efficiency and robustness of supply chain networks. This research provides an efficient route optimization framework applicable to complex supply chain management and other scheduling fields, offering new insights and technical solutions for future research and applications.
The world of supply chain management (SCM) has been undergoing a seismic shift, transitioning from the traditional model to a futuristic digital avatar. The digital revolution, characterized by the Internet of Things (IoT), blockchain technology, and digital financial flows, is transforming how goods and services are manufactured, transported, and delivered, influencing various sectors, including the agri-food supply chain. Traditional SCM used to be linear and hierarchical, where each participant operated in silos with limited communication. The supply chain starts from raw material suppliers, followed by manufacturers, distributors, and retailers before reaching consumers. Such a system was characterized by inefficiencies, including information asymmetry, increased lead times, and lack of visibility.
No abstract available
The purpose of this research is to examine the impact of various factors of business digitalization, such as digital procurement (DP), digital technology (DT), artificial intelligence (AI), digital social media (DSM), digital marketing and sales administration (DMA), on entrepreneurial growth (EG) in the handmade toy industry. This study also explores the mediating impact of managing the flow of the supply chain (MSC) between DSM and EG and the moderating impact of management with customers (RMC) on EG. In this study, researchers used a field survey method for data collection with a sample of 150 to validate the proposed hypothesis through convenience sampling from young handmade toy business owners from the State of Uttar Pradesh, India. For data analysis, this study used a partial least square (PLS)‐SEM tool to check the validity and reliability of the suggested model. The study findings prove entrepreneurial growth is much more affected by various factors of digitalization, such as DP, AI, DT, and DSM. These factors have a significant impact on entrepreneurial growth. This study investigates young entrepreneurs' (artisans') entrepreneurial leadership in marketing, supply, and production exploration as the role of AI, DT, DSM, and TM has remained unexplored. The results suggest that the top executives should work on identifying and developing various factors that can boost the entrepreneurial growth of the handmade toys industry. This study is unique because no study has been done on the impact of AI, DSM, and DT on the Indian handmade toys industry. This study used the Dynamic Capability Theory (DCT), resource‐based view (RBV) and extended the digital capability perspective.
While artificial intelligence (AI) requires business model innovation, it simultaneously poses persistent operational, regulatory and strategic challenges, highlighting the importance of researching AI adaptation to appropriate organizational value. AI adaptation is not monolithic, and its nature and consequent value appropriation processes may vary due to external factors and an organization's strategic approach to innovation and resource management. Accordingly, a taxonomy of AI adaptation and its link with value appropriation can yield a theoretical understanding and practical implications of why and how organizations vary in leveraging strategic human resource management to shape business innovation led by AI adaptation. In this paper, we address this issue by applying adaptive structuration theory and conducting interviews with top management personnel from 51 companies based in India. Based on our findings, we develop a novel taxonomy of AI adaptation (exploitive, exploratory, emancipatory and expedient), structured within a 2 × 2 matrix and a robust model of value appropriation within a dynamic business environment.
The purpose of this study is to examine the multifaceted nature of e-commerce excellence and effective e-business management, with a focus on technological infrastructure, innovation, consumer behavior, and management challenges. Employing a systematic literature review approach, the research design and methodology involve the analysis of recent studies and theoretical frameworks in the field of e-commerce. The findings underscore the critical importance of robust technological infrastructure in driving e-commerce excellence, highlighting the transformative impact of emerging technologies such as artificial intelligence, blockchain, and the Internet of Things. Moreover, the study elucidates the pivotal role of innovation in shaping organizational success, emphasizing the significance of product innovation, process innovation, business model innovation, and organizational innovation. The implications of this study extend to both theory and practice, providing valuable insights for researchers, practitioners, and business leaders in understanding and navigating the complexities of the digital marketplace. By prioritizing investments in digital infrastructure, fostering a culture of innovation, and adopting customer-centric strategies, organizations can position themselves for sustained growth and success in the dynamic e-commerce ecosystem.
Research in artificial intelligence and business model innovation is flourishing. Nevertheless, the current discussion lacks an overarching understanding of, and thus has not sufficiently addressed, the interface between artificial intelligence-enabled business model innovation and the critical role of top management. Although a paradigm shift affecting top management is already occurring, extant management literature is limited, especially in terms of primary research. Accordingly, this study explores how top management can encourage and facilitate artificial intelligence-enabled business model innovation. We utilized an inductive approach and conducted semistructured interviews with 47 practitioners to develop a grounded theory. The developed framework consists of five top management competencies and eight top management roles. Overall, our study contributes to research in business model innovation theory, revealing that top management requires a specific skill set to carry out their roles and fulfill expectations.
PurposeDespite the growing literature on business model innovation (BMI) and its implications for firm performance, the research on the antecedents of BMI is still at a budding stage. Therefore, the purpose of this paper is to bridge this gap by examining the causal relationships between knowledge management, BMI, competitive advantage, and firm performance.Design/methodology/approachA purposive sample of 300 micro, small, and medium enterprises was collected with more than 500 employees and total revenue between 50 and 500 million Indian Rupees, according to the Development Act, 2005. The collected data were analyzed using structural equation modeling through smart PLS 3.FindingsThe study’s findings show that knowledge management significantly influences BMI. This study also highlights the synergic impact of Knowledge management and BMI on firm performance. Furthermore, findings highlight the mediating role of competitive advantage in the relationship between knowledge management, BMI, and firm performance.Practical implicationsUnderstanding the impact of BMI and knowledge management is crucial for business owners, managers, and other stakeholders to plan for the continuous improvement of their businesses. Managers can secure a favorable position in the competitive market and improve organizational performance by paying attention to effectively managing their knowledge resources.Originality/valueThe study is one of the first few empirical efforts to investigate the causal relationships between knowledge management, BMI and firm performance. The study adds to the scant literature in this area by highlighting the mediating role of competitive advantage.
In the realm of business management, the focal point has shifted towards innovation as a pivotal endeavor for attaining a competitive edge. This study aims to delve into the repercussions of innovation in business management and accentuate its pivotal role in forging pathways to competitive advantage. The Structural Equation Modeling (SEM) analysis, employing the SmartPLS tool, was employed to scrutinize data gathered from 150 respondents representing Micro, Small, and Medium Enterprises (UMKM) in Indonesia across four distinct sectors: fashion, furniture, home decoration, and services. The analysis reveals a noteworthy impact of innovation on various facets of business management, encompassing strategy, organizational operations, and marketing. These findings underscore that organizations adept at integrating innovation into their management practices can cultivate sustainable competitive advantages. Furthermore, the research spotlights critical factors influencing the implementation of innovation, including leader support, organizational culture, and the ability to navigate risk. This study furnishes invaluable insights for practitioners and decision-makers by underscoring the significance of innovation in fortifying competitive positions. The practical implications of these findings suggest that MSMEs fostering a culture of innovation, backed by leadership support and adept risk management, stand poised to enhance their performance and competitiveness within the increasingly intricate and dynamic markets.
: In today's business environment, enterprises are facing unprecedented challenges and opportunities. How to innovate business management strategy based on core competitiveness has become the key to the sustainable development of enterprises. Therefore, this article has carried out in-depth analysis and discussion. This article expounds the basic theories of core competitiveness and business management strategy, including the concept and composition of core competitiveness, the connotation and importance of business management strategy, and the relationship between them. And this article analyzes the current practice of business management strategy, as well as the changes and challenges faced by enterprises in the external environment, and diagnoses the strategic issues from the perspective of core competitiveness. The research shows that the strategic innovation path of business administration based on core competitiveness needs to follow certain principles and objectives and be implemented through specific strategies and measures. These strategies and measures cover technological innovation, marketing innovation, organizational management model innovation and other aspects, aiming at enhancing the market competitiveness of enterprises, optimizing product structure, expanding market share and enhancing brand influence.
The modern business environment has been transformed by the rapid advancement of digital technologies. Integrating digital tools into business management processes changes operational models and creates new opportunities and challenges for the proper conduct of business operations. Digital technologies enable effective management, enhance transparency, reduce risks, and improve decision-making at all levels of the organization. Along with the advantages, implementing digital solutions requires careful consideration of control and oversight of business operations, as this determines financial stability and ensures compliance with security and ethical standards. Thus, the article aims to explore the significance of digital technologies for improving management processes, ensuring effective control, and identifying potential problems and risks that arise when implementing digital management systems.
PurposeThis research studies the development of the evolving dynamic system model and explores the important elements or factors and what detailed attributes are the main influences model in achieving the success of a business, industry and management. It also identifies the real and major differences between static and dynamic business management models and the detailed factors that influence them. Later, this research investigates the benefits/advantages and limitations/disadvantages of some research studies. The studies conducted in this research put more emphasis on the capabilities of system dynamics (SD) in modeling and the ability to measure, analyse and capture problems in business, industry, manufacturing etc.Design/methodology/approachThe research presented in this work is a qualitative research based on a literature review. Publicly available research publications and reports have been used to create a research foundation, identify the research gaps and develop new analyses from the comparative studies. As the literature review progressed, the scope of the literature search was further narrowed down to the development of SD models. Often, references to certain selected literature have been examined to find other relevant literature. To do so, a supporting tool (that connects related articles) provided by Google Scholar, Scopus, and particular journals has been used.FindingsThe dynamic business and management model is very different from the static business model in complexity, formality, flexibility, capturing, relationships, advantages, innovation model, new goals, updated information, perspective and problem-solving abilities. The initial approach of a static system was applied in the canvas business model, but further developments can be continued with a dynamic system approach.Research limitations/implicationsBased on this study, which shows that businesses are developing more towards digitalisation, wanting the ability to keep up with the era that is moving so fast and the desire to increase profits, an instrument is needed that can help describe the difficulties of the needs and developments of the future world. This instrument, or tool of SD, is also expected to assist in drawing future models and in building a business with complex variables that can be predicted from the beginning.Practical implicationsThis study will contribute to the SD study for many business incubator research studies. Many practical in business incubator management to have a benefit how to achieve the business performance management (BPM) in SD review.Originality/valueThe significant differences between static and dynamics to be used for business research and strategic performance management. This comparative study analyses some SD models from many authors worldwide. Their goals behind their strategic business models and encounter for their respective progress.
No abstract available
Purpose Big data has raised challenges and opportunities for business, the information technology (IT) industry and research communities. Nowadays, small and medium-sized enterprises (SME) are dealing with big data using their limited resources. The purpose of this paper is to describe the synergistic relationship between big data and knowledge management (KM), analyze the challenges and IT solutions of big data for SME and derives a KM model of big data for SME based on the collected real-world business cases. Design/methodology/approach The study collects eight well-documented cases of successful big data analytics in SME and conducts a qualitative data analysis of these cases in the context of KM. The qualitative data analysis of the multiple cases reveals a KM model of big data for SME. Findings The proposed model portrays the synergistic relationship between big data and KM. It indicates that strategic use of data, knowledge guided big data project planning, IT solutions for SME and new knowledge products are the major constructs of KM of big data for SME. These constructs form a loop through the causal relationships between them. Research limitations/implications The number of cases used for the derivation of the KM model is not large. The coding of these qualitative data could involve biases and errors. Consequently, the conceptual KM model proposed in this paper is subject to further verification and validation. Practical implications The proposed model can guide SME to exploit big data for business by placing emphasis on KM instead of sophisticated IT techniques or the magnitude of data. Originality/value The study contributes to the KM literature by developing a theoretical model of KM of big data for SME based on underlying dimensions of strategic use of data, knowledge guided big data project planning, IT solutions for SME and new knowledge products.
Manufacturing & Service Operations Management (M&SOM) has published papers of importance for poverty alleviation. Yet rich opportunities for impactful research remain as yet untapped. Operations ma...
ABSTRACT Resources are basic element of business model innovation, but most enterprises face serious resource constraints due to their capability limitations. This study focuses on boundary-spanning behaviour of top management team and bricolage, to explore their influence mechanism on business model innovation. A hierarchical regression analysis is carried out on data from China. Responses from 163 enterprises indicate that top management team boundary-spanning behaviour has a significantly positive influence on business model innovation, that bricolage has a significantly positive effect on business model innovation, and that bricolage plays a significant intermediary role between top management team boundary-spanning behaviour and business model innovation. This study enriches theoretical and empirical researches on business model innovation while serving as a valuable reference for business practice.
Purpose – The current study evaluates the linkage between financial literacy and the sustainable business performance model with access to finance and fintech adoption. Further, the moderating role of top management support in the linkage between financial literacy toward access to finance and fintech adoption was verified. Research methodology – This research was conducted in the SME sector in Indonesia. The sample frame were 261 SMEs and 783 respondents from three levels of management. Data was collected in the October-December 2023 period. Data were obtained utilizing Likert-scaled questionnaires and analyzed using SmartPLS. Findings – The results demonstrate that financial literacy is an instrumental driver of access to finance and fintech adoption that promotes sustainability performance. Subsequently, the study highlights the critical role of access to finance and fintech adoption as the mediator and top management support as moderator. Research limitations – The study is solely performed on the SME sector in one country; thus, the findings’ generalization is lacking. Practical implications – SME managers need to upgrade their financial literacy because financially knowledgeable managers are keenly informed of the costs, benefits, and risks related to funding schemes to encourage sustainable performance. Originality/Value – Empirical research that explores the implication of financial literacy on access to finance and fintech adoption in promoting sustainability performance is lacking, reported solely on manufacturing companies and banks. Meanwhile, the SME sector, especially in developing countries, is understudied. Consequently, the initial study leads the examination of financial literacy’s role in enhancing access to finance and fintech adoption to foster the sustainability performance of SMEs.
The importance of green lifestyles and environmentally friendly consumption behaviors is increasingly attracting the attention of many people, especially Gen Z. In Vietnam, handmade bamboo and rattan products have always been considered famous traditional products with a strong growth market, and today's young people are extremely interested in such environmentally friendly products. This study applies TPB theory to examine the moderating role of environmental awareness in the relationship between green lifestyle and Generation Z's purchase behavior towards handmade bamboo and rattan products in Vietnam. Through a survey of 402 Gen Z consumers, quantitative data was processed through SmartPLS 4. The research results emphasize the direct positive impact of green lifestyle on consumer behavior of handmade bamboo and rattan products in Vietnam. Along with that, the positive moderating role of environmental awareness in the above relationship was also found. From there, appropriate manegerial and policy implications are proposed, such as raising environmental awareness through educational initiatives, influencers, as well as tightening environmental-related policy institutions. Businesses should also integrate sustainability into their brand identity and supply chain management to enhance their reputation and trust among today's young consumers.
Purpose Organizational resilience is a prerequisite to ensure preparedness and quick recovery from disruptions for an organization. However, there is scant literature that examines antecedents that are associated with resilience. This study aims to evaluate antecedents of organizational resilience considering three factors: sustainable supply chain management (SSCM), business model adaptation (BMA) and digitalization. Design/methodology/approach This study considers the dynamic capability view as a theoretical lens to formulate the hypotheses between the mentioned constructs. The authors test the hypotheses based on the data collected from 259 manufacturing companies. The authors consider structural equation modeling and mediation analysis to analyze the proposed hypotheses. Findings The results of structural equation modeling suggest that there is a positive association between SSCM and organizational resilience. Furthermore, the results suggest that digitalizing the business processes and deploying an adaptable business model can help organizations enhance their resilience levels. Originality/value This study contributes to the literature by identifying dynamic capabilities that can influence organizational resilience and extending the relevance of BMA and digitalization in the context of sustainability and resilience. Furthermore, this research informs managers on effective pathways for managing future disruptions.
Handicraft is any country pride and craft makers represent any country's culture by displaying their products in the local market and abroad. Handicraftmen having huge artisian skill but lack of marketing techniques hinders their goal of reaching national and international markets. This paper aims to study the barricades and issues of Omani caraftmen in marketing their products and proposed a novel model by digital trnaformation of marketing channels to solve their marketing short commings.
The digital transformation of the cultural heritage sector has emerged as a key trend in the era of digital intelligence, presenting both opportunities and challenges for traditional handicrafts. As consumer preferences evolve and markets become increasingly globalised, cultural heritage crafts must adapt to remain relevant while preserving their authenticity. This study examines the role of digital technologies such as digital manufacturing, artificial intelligence, and interactive platforms in shaping the creative process and market potential of cultural heritage handicrafts. Through an in-depth analysis of design elements, innovation concepts, material selection, and user experience, it explores how digital applications influence craftsmanship and industry sustainability. Employing a qualitative research approach that integrates case studies and industry analysis, this study investigates the impact of digital transformation on design methodologies and economic sustainability within the handicraft sector. Findings indicate that digital technologies enhance accessibility, adaptability, and commercial viability, expanding audience engagement and fostering new forms of cultural storytelling. This study offers valuable insights into the sustainable development of traditional handicraft industries in the digital age.
Despite the fact that the global handicraft business has enormous growth potential, Sri Lankan handicraft artisans are unable to benefit from it. Though there are numerous state and private actors in Sri Lanka's handicraft ecosystem, a fundamental issue that has led to this predicament is a lack of communication and collaboration among these organizations and stakeholders. More specifically, a lack of communication and collaboration among ecosystem actors impairs the ecosystem's resource flow, resulting in inefficiencies in crucial industry processes. To overcome current inefficiencies and make the craft ecosystem more productive and sustainable, digitalization has been recognized as a major option. This research was carried out with the goal of identifying inefficiencies in the Sri Lankan handicraft industry's supply chain and developing a resource flow model that could be used as the foundation during the process of digitalization of industry processes. Following a thorough study of the literature, data was gathered through interviews and surveys with key stakeholders. These unique data were analyzed to identify interconnections and resource flows, and a model reflecting the handicraft supply chain's information, knowledge, financial, products, and material resource transactions was developed with relevant validation procedures. This resource flow model might serve as the cornerstone for future digital transformation, allowing all actors in the handicraft ecosystem to connect digitally and eliminate inefficiencies through improved communication and collaboration.
Amid disruption and constant change, the ability to respond with flexibility, often referred to as strategic agility, has become vital in helping MSMEs remain competitive. This is especially true for the handicraft sector, which continues to feel the effects of the pandemic alongside increasing pressure to adopt digital and sustainable practices. This research explores how strategic agility directly influences organizational performance, while also examining whether digital transformation and green innovation play mediating roles in that relationship. The study builds upon the resource-based view (RBV) and natural-resource-based view (NRBV), which underline the importance of internal strengths and sustainable approaches as key drivers of advantage. Data were gathered from 50 MSMEs in the Special Region of Yogyakarta through a Likert-scale questionnaire. The analysis was conducted using partial least squares structural equation modeling (PLS-SEM). Results indicate that strategic agility contributes positively to performance, both on its own and by facilitating green innovation and digital transformation. Moreover, the presence of green innovation appears to reinforce the effect of digital transformation on business outcomes, emphasizing the value of environmentally responsible practices. This research enriches current literature by presenting an integrated framework and offering insights that can assist MSMEs in aligning their innovation strategies with both technological and ecological shifts. In conclusion, strengthening strategic agility along with developing digital capacity and sustainability focus can be a valuable direction for MSMEs. The findings offer useful input for practitioners and policymakers seeking to formulate long-term, resource-based strategies for business resilience in evolving markets.
This research aims to analyze the impact of digital transformation on strengthening the creative economy sector, focusing on three main subsectors in Tomohon City, namely culinary, handicrafts, and fashion. The research approach used is descriptive qualitative with data collection techniques through in-depth interviews, participatory observations, and documentation. The results of the study show that digitalization has brought significant changes to the way MSMEs produce, transact, and market products. In the culinary subsector, digital technology is mainly used for payment systems and delivery services. In the handicraft subsector, social media is the main means of promoting and strengthening product image. Meanwhile, the fashion subsector showed the highest digital integration through the use of various online platforms and data-based financial management systems. Digital transformation has proven to be able to increase efficiency, expand markets, and strengthen local brand identities, but it also presents challenges in the form of low digital literacy, limited infrastructure, and data security risks. This research emphasizes the importance of strategies for increasing the digital capacity of MSME actors as well as supporting policies that favor equitable access to technology. Thus, digital transformation is not only a tool for adaptation, but also a key driver in building an inclusive and sustainable creative economy ecosystem in the digital era.
Digital transformation has become a key foundation for the development of micro, small, and medium enterprises (MSMEs) in Indonesia, expanding market access and improving business efficiency. However, many MSMEs—especially those in the micro-scale batik handicraft sector—still face obstacles in digital adaptation, such as low technological literacy, limited infrastructure, and a lack of relevant branding strategies. This community service activity aims to empower MSMEs through visual and digital transformation to strengthen their brand image (branding) and expand technology-based market access. The approach used includes digital literacy training, visual rebranding assistance, website-based company profile creation, and marketing optimization through marketplaces and social media. Furthermore, artificial intelligence (AI) technology was applied to efficiently create visual promotional content. The activity results showed an increase in participants' abilities in visual identity management, brand narrative development, and digital platform utilization. Partner MSMEs experienced increased market reach and brand professionalism, and were able to integrate digital marketing processes with promotional cost efficiencies of up to 40%. This activity demonstrates that visual and digital transformation plays a significant role in strengthening the sustainability and competitiveness of local MSMEs in the technology-driven economy.
This study critically examines the integration of the Technology-Organisation-Environment (TOE) framework into digital empowerment practices among handicraft small and medium-sized enterprises (SMEs) from the perspective of contemporary Islamic economic law. The research aims to explore how technological readiness, organisational capacity, and environmental support influence the adoption of e-commerce, while aligning these dynamics with Islamic ethical and legal principles such as fairness (‘adl), transparency (shafāfiyyah), and social welfare (maṣlaḥah). Using a qualitative descriptive approach, this study synthesises empirical findings from relevant literature and case studies of handicraft SMEs that have implemented digital transformation strategies. The analysis reveals that the successful adoption of e-commerce within Islamic legal frameworks depends not only on technological and managerial factors but also on compliance with sharia-based economic values that promote justice, trust, and ethical business practices. The study concludes that integrating the TOE framework into digital empowerment provides a holistic model for sustainable SME development, bridging modern economic innovation with the moral foundations of Islamic law. The academic contribution of this study lies in its interdisciplinary integration of the TOE framework with contemporary Islamic economic jurisprudence, offering a novel analytical model that bridges digital innovation and normative Islamic law. It enriches the discourse on digital transformation in Muslim-majority economies by offering a sharia-compliant perspective on sustainable SME development and policy formulation.
The transition to digitalization in the handicraft industry such as Shadow Embroidery in Pesisir Selatan Regency requires a series of innovations and transformations to survive and increase competitiveness. Therefore, mastery of digital literacy and the ability to carry out digital transformation are very important. This study aims to examine the effect of digital literacy and digital transformation on the resilience of the Shadow Embroidery industry in Pesisir Selatan Regency with the adoption of technology as a mediating variable. This study uses a quantitative approach with a sampling method using a saturated sampling technique, involving 87 respondents, all of whom are Shadow Embroidery industry players in Pesisir Selatan Regency. The data obtained were analyzed using the SEM-PLS 4.0 method to see the relationship between the variables studied. The results of this study indicate that all hypotheses have a positive influence.
Digital transformation presents a major challenge for MSME actors in Meureubo Subdistrict, Aceh Barat, where most businesses still rely on conventional methods. This community service program aimed to enhance digital literacy and online marketing skills, helping MSMEs become more adaptable and competitive in the digital era. The program adopted a community-based service and participatory training approach, involving 30 MSME owners from the culinary, handicraft, and service sectors. Activities included a four-day intensive training covering digital marketing (Facebook, Instagram, WhatsApp Business), e-commerce fundamentals (Shopee, Tokopedia), and digital financial management, delivered through group discussions, simulations, and hands-on practice. This was followed by one month of mentoring to support practical application in each participant’s business. Data were collected through questionnaires (pre- and post-test), participatory observation, and semi-structured interviews, and analyzed using descriptive statistics and thematic coding. The results showed significant improvements: ownership of marketplace accounts increased by 59% (from 28% to 87%), use of business social media rose by 55% (from 35% to 90%), and participants’ confidence in managing digital accounts grew by 45% (from 25% to 70%). In-depth interviews also revealed an average revenue increase of 10–20% within two weeks after training, driven by more targeted digital promotions and the confidence to try live streaming features. Beyond technical skills, the program fostered a culture of collaboration and a shared awareness of the importance of digitalization. This participatory, practice-based training model proved effective in supporting MSME digital transformation and can be replicated in other areas with similar contexts.
The issues faced by the "Purun Cantik" Handicraft Group MSMEs can be addressed through the utilization of digital technology, which is currently trending in Indonesia. Financial technology (Fintech) can assist MSMEs in financial areas such as funding, cashless transactions, payments, and more. The aim of this community service is to enhance the knowledge, understanding, and skills in digital finance for the members of the "Usaha Sejahtera Bersama" Purun Handicraft Group. If the Purun Cantik Handicraft Group possesses strong digital financial understanding and skills, it can improve their performance, business growth, and competitiveness. This mentoring activity begins with introductory materials on the digital transformation that MSME actors, especially those with a digital focus, must adopt. For digital-based MSME actors, the utilization of digital tools is essential to ensure continuous growth. The use of digital tools provides significant benefits for MSME actors in developing their businesses.
This dissemination activity aims to share findings and reflections from research on the digital transformation of traditional handicraft MSMEs in Makassar, as well as formulate recommendations for collaborative action. Through a multimodal approach (hybrid seminars, interactive discussions) the activity involved 25 participants. The results show success in knowledge transfer, the creation of direct business opportunities, and the preparation of the digital transformation roadmap and Quintuple Helix collaboration protocol. It is concluded that contextual and participatory dissemination is effective in transforming research findings into real action. The suggestions put forward include the need for a strategy of stakeholder engagement, segmentation of materials based on digital literacy levels, and a long-term impact monitoring system to ensure the sustainability of inclusive digital transformation initiatives based on local wisdom. In addition, it is important to strengthen the capacity of MSME actors through advanced training that focuses on the use of digital marketing technology, product management, and market analytics. The sustainability of collaborative networks between academics, governments, communities, industry players, and the media is also a determining factor in accelerating the digital transformation process in a comprehensive and sustainable manner.
This community service activity aims to support the digital transformation of Micro, Small, and Medium Enterprises (MSMEs) through the use of an Odoo-based system, as well as explore the integration of socio-religious values in the business development process. The case study focused on Toko Crochet, a handicraft MSME located in Kampung Salak, Sorong. The participatory approach is applied through intensive training and direct mentoring to business owners, with a focus on the development and implementation of websites based on the Odoo platform. The results show that the use of digital technology such as Odoo is able to increase the effectiveness of promotions, expand market reach, and facilitate integrated transaction management. In addition to the technical aspect, this activity also examines the religious values embraced by business actors as the foundation of work ethic, such as honesty, perseverance, spiritual responsibility, and commitment to social values. Field findings show that a religious values-based approach is able to encourage more contextual acceptance of technology, as well as create harmony between technological innovation and the cultural identity of business actors. This integration is the key to creating a sustainable MSME development model, not only in terms of economy, but also in strengthening social and spiritual character. Overall, this activity emphasizes that the digitalization of MSMEs is not only a technological issue, but also a socio-cultural process that demands a holistic approach. Strengthening micro businesses through contextual and value-based digital transformation can strengthen the position of MSMEs as the driving force of the people's economy with integrity and sustainability. This result is expected to be an example of the application of technology that is rooted in local and spiritual values of the community.
The rapid digital transformation in the business world has created both opportunities and challenges for small and medium-sized enterprises (SMEs) in Indonesia. Given the importance of local wisdom in Indonesian culture, this study explores how digital marketing strategies can integrate cultural values. The research addresses the gap in understanding how local wisdom can enhance competitiveness in the global market, highlighting the need for innovative marketing approaches that merge tradition with modern business demands. The objective of this study is to identify effective digital marketing strategies that incorporate local wisdom to improve the performance and sustainability of SMEs in Indonesia. The study adopts a mixed-method approach, combining qualitative and quantitative data from surveys and interviews with SME owners across the retail, handicraft, and hospitality sectors. Thematic analysis and statistical tools were used to interpret the data, collected from july to december 2023. Findings reveal that SMEs integrating local wisdom in their digital marketing enjoy higher consumer engagement and brand loyalty. Key elements such as traditional values, local language, and cultural symbols significantly enhance digital campaigns. Additionally, storytelling rooted in local traditions fosters emotional connections with consumers, promoting repeat business and referrals, thereby contributing to long-term growth..
This paper discusses an application of ecosystem mapping technology to visualize the innovation ecosystem in the Micro, Small and Medium Enterprises (MSME) sector. Ideally, actors in the MSME sector should function as a system, exchanging knowledge, information and other resources, to uplift innovation and create economic value to a country or a region. Visualizing this system enables to understand the deficiencies in the exchange of resources among actors; the deficiencies, which makes innovation and growth challenging to MSMEs. Based on this idea, the study presented in this paper focuses on the handicrafts sector in Sri Lanka and attempt to map its ecosystem based on the manually collected publicly available data on social media. The subsequent analysis of the support ecosystem map reveals a major deficit in the exchange of information technology resources, which hinders the digital innovation and transformation of the MSMEs in the handicrafts sector. The paper further discusses the implications and future research directions.
: This study takes the representative brand of Macau's handicraft industry “Macau Moment Kee” as an example, and explores the application strategies of social media (TikTok and XiaoHongShu) in the traditional handicraft industry and its role in driving customer growth. The study analyzes the current situation, core challenges and optimization path of social media marketing in Macau's handmade letter industry through literature survey and case study. It is found that although Moment Kee Bakery achieves short-term traffic explosion through short-video cultural narratives and KOL cooperation, it still faces content homogenization and brand trust crisis. This paper proposes two strategies, namely cooperation with intangible cultural heritage and data-driven operation, to provide a digital transformation framework with both academic value and practical significance for Macau's handmade handicrafts industry.
No abstract available
The purpose of this paper is to analyze the impact of various dynamic capabilities (Innovation (IN), entrepreneurial leadership (EL), Social media (SM), and digital technology (DT)) on Business performance (BP). This study also analysis the mediating impact of talent management(TM), and Entrepreneurial orientation (EO) between EL, and Business performance. The reason for this is that in the handicraft industry SM, DT TM, and SR impact on business performance are still not fully understood. We have adopted a survey-based methodology from 410 handicraft artisans or entrepreneurs. Data was empirically analyzed to test the theoretical model of mediation through Smart partial least square method (SMART PLS-SEM) software. The study's findings prove entrepreneurial EL improves Business performance whereas the association between Social media (SM) and BP is insignificant. The mediating impact of Talent management, EO, and strategic resilience was statistically positive and significant and proved that bridging between BP and all three mediators supports and makes stronger EL for boosting business performance. Innovation, and digital technology, positively affect Business performance. This study explores artisans' formal entrepreneurial EL style. This study is unique because the Dynamic capability theory (DCT) as an extension of the resource-based view (RBV) has been used for critical business factors like EL, strategic resilience, Business performance, digital technology, innovation, and talent management in the handicraft sector will be extended. This study also proposes a new Digital capability view (DCV) for future study. This study will explore the theoretical and practical understating of (DCT) with managerial use of EL, Innovation, and TM for boosting Business performance.
Digital transformation in human resource management (HR) is a challenge as well as an opportunity for MSMEs in an effort to realize business sustainability. This research aims to explore how the digital adaptation process is carried out in MSME HR management practices, as well as identify the challenges faced in its implementation. Using a qualitative approach through in-depth interviews with MSME actors in the creative sector, the data was analyzed thematically to reveal the patterns and dynamics of digital transformation. The results of the study show that most MSMEs have adopted simple technology such as WhatsApp, Google Form, and video tutorials in the process of recruitment, training, and performance recording. However, the limitations of digital literacy of the workforce and infrastructure are the main obstacles. These findings indicate that the digitization of human resources in MSMEs is still gradual and adaptive, and is highly dependent on individual readiness and external support. In conclusion, digital transformation in MSME human resources not only requires technology, but also strengthens human resource capacity and work culture that is inclusive of change. The implications of this study encourage the existence of digital literacy mentoring programs and collaborative policies between business actors, the government, and educational institutions to strengthen the competitiveness of MSMEs in a sustainable manner.
Process optimization in wallet production is crucial for improving efficiency, reducing costs, and maintaining high-quality standards, especially in the highly competitive fashion and accessories industry, where manufacturers constantly strive to enhance their production processes, minimize waste, and maximize productivity to stay ahead in the market. As consumer demands increase and sustainability becomes a key concern, manufacturers must focus on identifying critical areas of improvement within the production cycle, such as material usage, labor efficiency, and technological advancements, to ensure smooth and cost-effective operations. This study delves into the importance of process optimization by exploring various advanced technologies, automation techniques, and lean manufacturing principles that can help streamline production, reduce unnecessary expenditures, and improve overall operational effectiveness. By adopting lean manufacturing methods, companies can eliminate inefficiencies, enhance workflow, and optimize resource allocation, leading to a more sustainable and profitable manufacturing process. Furthermore, optimizing production not only benefits manufacturers by lowering costs and increasing output but also ensures that customers receive high-quality products that meet industry standards and expectations, thereby strengthening brand reputation and customer satisfaction. The research aims to provide valuable insights into effective process optimization strategies, enabling manufacturers to implement best practices that drive innovation, sustainability, and long-term success in wallet production. Keywords: Wallet production, process optimization, lean manufacturing, cost efficiency, quality improvement, sustainability, supply chain management, automation, productivity enhancement, waste reduction.
No abstract available
ABSTRACT In recent years, while the order-pull production model has been favored by the manufacturing industry, many companies also face problems such as order loss and insufficient production efficiency. In this paper, the method of process analysis is used to analyze the existing production process of Enterprise A, find out some problems in the entire production process, and then design an optimized production flow chart; then consider the service quality of the enterprise (the average of customers) Stay time), operating costs and the company's development plan draw two optimization strategies for company A. Using the queuing theory to compare and analyze the two optimization strategies, the research shows that the combination of process analysis and queuing theory can help solve the problems of high cost, low efficiency, and long service time.
This article discusses accounting management for cost production and calculation accounting-based material use for leather crafting industry study case UKM SuyteeStore in Malang. This design application calculation from raw material leather until cost production is influenced by all variables in leather industry calculation. Analytic network process (ANP) is method for decision product with variables from owner leather industry based on sale data in this management application. The result are most productive and profitable for industry before cutting process material. Full costing method in this article development with variable process cutting material leather as one attribute for calculation accounting-based method cutting material is more profitable. This application is built using web programming and results in cost production from influenced attributes. The leather industry begins with the input value in the ANP method andthen calculates Full Costing with attribute values input by the main industry to obtain the most profitable result for the leather industry.
No abstract available
In the current context, the plastic industry has had a recession phase caused by the COVID-19 pandemic, however, according to the Manufacturing Production Report of the year 2020 reveals a recovery of 4.7% in the manufacture of plastics compared to the previous year. Faced with this, new challenges have emerged such as the increase in demand and the demand for high quality products;these are added to the old challenges of the sector such as unproductive times and non-compliance with delivery deadlines. This research is carried out in a small Peruvian company in which the low efficiency of its production process was identified as a central problem. In this sense, we propose the implementation of an optimization model based on the Johnson method, SMED and 2 pillars ofthe TPM methodology, resulting in an increase of24.39% inthe productive efficiency of the company, product of reduced setup times and increased mean time between failures. © 2022 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
Small and medium enterprises (SMEs) often struggle with implementing effective quality management practices, especially in traditional industries like batik production. These challenges include ensuring consistent product quality to differentiate from competitors and attract customers. This study focuses on addressing quality control issues in small-scale Batik Tanah Liek production, where significant defects persist. The research aims to assess existing practices, identify defect causes, and propose solutions to enhance product quality and reduce rejection rates. These efforts contribute to improving production efficiency and supporting the sustainability of this traditional craft. The study employs a systematic approach combining quality management methodologies, including data collection, problem identification, brainstorming, the Failure Mode and Effects Analysis (FMEA) approach, and actionable recommendations. Data was gathered through a questionnaire to capture perspectives on defects and quality control issues in batik production. Key quality challenges identified include faded batik, torn fabric, and incorrect motifs. Analysis revealed that the primary cause of incorrect motifs is the malfunctioning canting tool, which hinders proper wax application. Additionally, defects in dyeing and boiling processes contribute to fabric fading and tearing, exacerbating quality issues. The findings underscore the need for systematic solutions, such as creating clear work instructions, designing Standard Operating Procedures (SOPs) for process consistency, and implementing preventive maintenance schedules for equipment. By addressing these issues, the study provides practical interventions to improve production quality. These measures not only enhance the economic viability of SMEs but also play a crucial role in preserving the cultural heritage of Batik Tanah Liek. The implications of this research highlight the potential for broader adoption of quality management practices in traditional industries to ensure their sustainability in competitive markets.
Gayo Kerawang Crafts are a pillar of the creative economy and a cultural identity of the Gayo Highlands. Despite its vast market potential, the industry remains constrained by production inefficiencies, weak supply chain management, and reliance on conventional methods. This study explores how Operational Management principles can be synergized with Gayo local wisdom to create an optimal production model. Through a qualitative approach and an extensive literature review, this study proposes a conceptual framework that integrates Lean Manufacturing, Total Quality Management, and the Sarak Opat value system. The analysis shows that optimization based on social capital and cultural values not only increases technical productivity but also ensures the sustainability of cultural heritage amidst global competition.
This study applies integrated LCA–LCC to 1 L of bottled beer at a representative small Japanese brewery using 2024 operational data. Following ISO 14040/44, the cradle-to-gate boundary covers raw materials (excluding agricultural cultivation while including transport and preprocessing), brewing, packaging, and thermal sterilization. The baseline global warming impact is 0.52 kg CO2e/L and the cost is JPY 487/L, with single-use glass and labor identified as dominant hotspots. As beer is produced from malt, hops, yeast, and water, this study focuses on how alternative production strategies mitigate sustainability hotspots within this process. Three alternative production scenarios were evaluated within this integrated LCA–LCC model. Scenario 1 (local rice substitution) replaces 30% of the fermentable extract from imported malt with domestically grown rice, changing only ingredient transport and preprocessing within the truncated cradle-to-gate boundary (crop cultivation remains excluded), and yields 0.55 kg CO2e/L and JPY 492/L, i.e., a slightly higher global warming impact and cost than the baseline. Scenario 2 (direct sales expansion) assumes that 50% of the beer is sold on site via draft, thereby reducing single-use glass bottles and fuel for pasteurization and achieving 0.29 kg CO2e/L (−44%) and JPY 435/L (−11%) in the deterministic model, the best combined environmental and economic performance among the modeled options. Scenario 3 (joint logistics) models cooperative brewing and shared distribution, which improve labor efficiency and modestly reduce transport intensity, delivering 399 JPY/L in the deterministic model; however, Monte Carlo analysis yields a higher expected cost and indicates that these cost savings are not robust. One-way sensitivity analysis identified packaging and labor as the dominant drivers of both environmental and economic performance, while Monte Carlo simulation confirmed the relative insignificance of electricity-related parameters and reinforced the comparative robustness of Scenario 2. Together, these results highlight the most effective leverage points for a sustainable transition in Japan’s craft beer sector, offering the greatest leverage for a more sustainable transition in Japan’s craft brewing sector.
As a company that does the production process based on orders from customers, the timeliness of completion of the product and the quality of the product is important. Companies were given a period of time to complete the order. So that the company can complete orders on time, the company must have good production planning. For scheduling was done by the method of analysis of network / PERT and SMED method. The study of literature and data collection either through observation, interviews and the collection of documentation do. Data processing is done is identify the critical path with network analysis techniques / methods PERT by collecting data while optimistic, pessimistic and then with accelerating network machine set-up time with SMED method then obtained acceleration time from 10:58 hours to 8 hours set-up compacting machine so that the time that they got 2.6 hours wane. Thus the method SMED obtain optimum results even though they can be accelerated by other methods.
This study aims to address the challenge of implementing Lean philosophy in Small and Medium Enterprises (SMEs) and fill the research gap regarding Lean application in vehicle seat upholstery maintenance/repairing processes. The Lean tools applied in a case study of an upholstery industry of vehicle seats were as follows: Value Stream Mapping, Spaghetti Diagram, Gemba, 5S, Standardized Work, Kaizen, Kanban, and Poka-Yoke tools. A Decision Support Method using Excel Microsoft 365 was developed for improved stock control. A GUT Matrix was formulated to prioritize improvement opportunities, aiding prompt decision-making. This systematic approach enabled the company to address critical areas requiring swift attention. The results of Lean tools implementation led to a process waste minimization around 47%, and the process Lead Time decreased by approximately 26%, resulting in a 33% production increase. Thus, the Lean tools integration leads to substantial waste reduction, shorter process time, and increased production. The Decision Support Method enabled the company to efficiently monitor and manage its stock levels, thereby enhancing inventory management practices. This case study outlines the successful optimization of an upholstery production process in an SME by effectively applying Lean tools, highlighting its feasibility and benefits.
No abstract available
Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the economic growth of Padang City, particularly in the handicraft sector, which represents both cultural identity and a vital source of local economic activity. However, technological limitations and low production efficiency remain major obstacles to improving the competitiveness of local crafts in the global market. This Community Service Program (PkM) aims to integrate 3D printing technology with conventional production methods as an effort to enhance product quality, efficiency, and design innovation. The implementation method includes identifying the potential and challenges faced by artisans, conducting training on the use of 3D printing, and providing mentoring in the design and production processes. This approach combines the artistic touch and craftsmanship of conventional manual techniques with the precision and speed of digital technology. The results show an improvement in artisans’ ability to utilize digital technology for prototyping and developing new designs that are more responsive to market trends. Furthermore, the training and equipment facilitation support continuous knowledge transfer, strengthening the innovation capacity and independence of MSMEs. The combination of traditional skills and modern technology not only produces products with high aesthetic value but also opens opportunities for market expansion and increased economic value. Therefore, the application of 3D printing has proven to be an effective innovative solution for enhancing the competitiveness and sustainability of the local handicraft sector in the era of the digital creative industry.
The study aims to explore the intersection of traditional Yingjing black sand products with modern digital age adaptations, focusing on sustainability, cultural symbolism, and the evolving consumer landscape influenced by network platforms. The research employs a tripartite design framework. The first phase involves analysing ‘Internet Celebrity’ characteristics and their associated poetic imagery to understand their impact on consumer behaviour. In the second phase, the study extracts shape semantics from these elements, translating them into actionable design information. The final phase introduces a four-step design process, utilising 3D modelling to create a Yingjing black sand product inspired by ‘Internet Celebrity’ elements. This phase highlights the integration of digital tools in refining traditional craft designs. The research demonstrates that adapting traditional Yingjing black sand crafts to modern consumer trends through digital tools and sustainable production strategies can enhance their relevance in the digital age. The study underscores the importance of preserving historical significance while promoting environmentally conscious design and production. This research provides innovative insights into the adaptation of traditional crafts within the context of the digital age. It offers a structured approach to integrating modern consumer trends with historical craftsmanship, presenting a compelling model for sustainable craft production. The study contributes to broader discussions on sustainability, cultural adaptation, and the evolution of traditional crafts, making it relevant for both academic and practical applications.
Sahana Bali Craft, a handicraft company that produces Ayaman Bags typical of Tengenan Village, Karangasem Regency, Bali where through the results of interviews and observations, it was revealed that this company faced obstacles in recording production and cost calculations that were still done manually, application of the Make to Order concept was not well integrated, and the company did not have an Enterprise Resource Planning system and re-engineering was carried out. This research recommends the implementation of business process re-engineering as an effort to improve business process efficiency with the ASAP and Kanban methods. The ASAP method is used in designing ERP systems to optimize costs, time, and available resources, while the Kanban method is applied in project management at the business blueprint and realization stages. The business process engineering has been tested with the User Acceptance Testing method and shows 1320 < 1718 < 1760 which means that the proposed business process system is considered positive or quite successful for the company.
Potential rocks such as granite and marble are easy to find in mining products in South Aceh. South Aceh granite and marble, which have high quality, provide benefits and have great potential to be developed. Currently, the use of marble is made into various crafts carried out by workshop the South Aceh PolytechnicCurrent market competition requires a value-added from a product, so the purpose of this study is to conduct a supply chain analysis in the marble production process at the South Aceh Polytechnic. Increasing value chain to marble products is expected to contribute to business development significantly. This research focused on the plan and source stages. The results found that activities in marble production at the South Aceh Polytechnic lack agreements with third parties as both marble supply agents and cooperation agreements with packaging companies, so the marble handicrafts produced have not produced a product. Ready to compete in the market.
Due to pandemic and full-scale war in Ukraine the work of shops, shopping centers, catering companies is restricted; also many enterprises are closed, unemployment rate is too high. This situation results in decreasing the quality of recreation and stopping tourist travelling. However, tourist industry enables people to receive positive impressions, broaden outlook, learn new culture and history. Moreover, it fosters the income of population, region and country to grow. The development of craft business can help to reach the pre-war and pre-quarantine returns from the tourist business. That is why the study of peculiarities, features and activities of craft production is relevant. The purpose of research is to analyze the range of goods in craft production available in the south of Ukraine. The research is aimed for defining impact of above-mentioned goods on the advancement of other spheres of economic activity. From SWOT-based analysis of craft business the fact arises that the demand on natural and unique products is increasing with the competition between craft producers. It should be stressed that there are some legislative restrictions; and certification approving the product quality is needed. Craft production is characterized by flexibility, usage of high-quality raw materials, original recipe, high level of quality control, fast response on changes in consumers’ demand, possible business relocation. But there exist some problems: manual labor, lack of technological processes automation, prevailed creative process over commercial one. The most developed trends of craft production in the south of Ukraine are bread and bakery, confectionery, alcohol drinks, dairy, meet, vegetable products and cheese. The region has a potential to provide the raw materials base for the production of these goods. The production of craft goods positively affects the development of gastronomic tourism. In craft brewery one can try tasteful beer and authentic Ukrainian cuisine. Visiting wineries and historical places, small museums, for example, museums of old agricultural implements, machines, rural kitchen utensils will promote the advance of eno- and ethnotourism. It is common knowledge that wine is served with sweets, cheese, sausages, bakery. This will encourage craft producers to gain profits and attract new tourists to the region. Production of craft goods is the key to the development of other economic spheres.
The persistent financial exclusion of micro-enterprises is fundamentally driven by information asymmetry, as traditional credit scoring models rely heavily on audited financial statements that small entities rarely possess. To address this “thin-file” challenge, this study proposes a shift from asset-based valuation to behavioral algorithmic profiling, hypothesizing that high-frequency operational risk patterns can serve as informative proxies for solvency compared to static liquidity ratios. Using an Extreme Gradient Boosting (XGBoost) architecture on a synthetic dataset of 5000 micro-enterprise transaction logs, we develop a predictive framework that extracts latent features such as supply chain latency, inventory turnover consistency, and digital footprint intensity. The proposed model achieves an Area Under the Curve (AUC) of 0.94, outperforming traditional linear baselines and achieving performance levels above those commonly reported in micro-enterprise solvency prediction studies. The results indicate that operational stability emerges as a strong indicator of repayment capacity within the evaluated context, outperforming static liquidity-based measures. These findings suggest that computational intelligence approaches grounded in high-frequency operational data may contribute to mitigating information asymmetries in micro-enterprise credit assessment, particularly in environments characterized by limited financial disclosure, although further empirical validation is required prior to large-scale deployment.
This research investigates the relationship between the implementation of Enterprise Resource Planning (ERP) systems, process improvements, and technology adoption as independent variables; operational performance as the dependent variable; and dynamic digital literacy as the moderating variable. Employing a quantitative methodology, as well as the PLS-SEM (Partial Least Squares Structural Equation Modeling) technique, the author analyzes data collected from 105 operational respondents from Micro, Small, and Medium Enterprises (MSMEs) based in Yogyakarta. The data indicate that ERP, process improvement, and the adoption of technology have a positive influence on operational performance. Moreover, dynamic digital literacy is a mediator that strengthens the relationship between these variables and operational performance. Increased digital literacy enables employees to more easily adopt the technologies and processes necessary for enhanced business efficiency. There is a growing recognition of the need to improve the digital literacy skills of employees in the context of supporting the organization’s digital transformation. Those organizations that seek to advance their employees' digital literacy skills will, in turn, strengthen their ability to utilize technology for enhanced operational performance and greater market competitiveness.
This study examines the status and conditions of community-based Micro, Small, and Medium Enterprises (MSMEs) in Dumaguete City, focusing on organizational structure, operational challenges, and business performance. MSMEs, constituting 99.6% of registered businesses in the Philippines, play a crucial role in employment generation. However, persistent issues such as limited financing, inadequate strategic planning, and operational inefficiencies hinder their growth. This study employs McKinsey's 7S Model, evaluating Structure, Strategy, Systems, Skills, Staff, Style, and Shared Values within organizations. A quantitative research design was adopted, incorporating surveys and interviews with MSME owners and managers. SERVQUAL was utilized to assess service quality, while Structural Empowerment Theory evaluated management effectiveness. Data analysis included statistical tests to determine relationships between MSME profiles and business outcomes. Results indicate that business experience, asset size, workforce composition, and strategic planning significantly influence MSME sustainability and growth. However, gaps in management skills, technology adoption, and resource allocation hinder operational efficiency. Aligning business strategies with market demands remains a challenge, affecting competitive advantage. The study concludes that addressing internal inefficiencies through a structured MSME Management Model can enhance business resilience. Recommendations include forming strategic alliances, strengthening supplier partnerships, and implementing targeted training programs. Additionally, policy support and financial accessibility are critical to fostering MSME development. These findings contribute to discussions on MSME sustainability and provide actionable insights for policymakers and industry stakeholders.
Currently, many micro, small and medium-scale enterprises suffers from a crumbling infrastructure that acts as a significant drag on operational efficiency and, consequently, customer service delivery, hence, the study examined the impact of customer service management on the survival of micro, small, and medium scale enterprises (MSME) in Asaba, Delta State, Nigeria. The study adopted Descriptive Survey Research Design. Data were collected using structured questionnaire. Hypotheses were tested using Correlation Analysis and OLS Regression with the aid of Statistical Packages for Social Sciences (version 25). Findings revealed that there is a revealed significant impact of customer service management on the survival of micro, small, and medium scale enterprises (MSME) in Asaba, Delta State, Nigeria. The findings concluded that the research offers a foundation for future studies and interventions aimed at optimizing business performance and underscores the critical importance of customer-related factors in the success of MSMEs. The study recommended that MSMEs should invest in comprehensive customer satisfaction programs, also, streamline their customer support systems to ensure that issues are resolved quickly and effectively during the first contact, lastly, develop robust retention strategies.
The performance of micro-enterprises is anticipated to benefit from the development of superior strategic assets, as opposed to a reliance on typical tangible assets. Intellectual capital, entrepreneurial leadership, and organizational capabilities are key factors that may potentially influence the performance of micro-enterprises, particularly within the framework of the Resource-Based View (RBV). The objective of this study is to examine the impact of organizational capabilities, intellectual capital, and entrepreneurial leadership on micro-enterprise performance. A survey was conducted to gather data from a sample of 118 entrepreneurs participating in entrepreneurial programs provided by three selected agencies. Questionnaires were distributed to all entrepreneurs within the sample, and 100 responses were received. Data analysis was performed using Partial Least Squares (PLS). The findings indicate that organizational capabilities exert a weak positive influence on business performance, with operational capability being the primary contributing dimension. Operational capability refers to the ability of business entities to manage and address existing challenges effectively. However, entrepreneurial leadership and intellectual capital were found to have no significant impact on the performance of the micro-enterprises involved. The theoretical implication of these findings is that strategic intangible assets, as
This research investigates the adoption and effectiveness of Enterprise Resource Planning (ERP) systems among Micro, Small, and Medium Enterprises (MSMEs) in Delhi, India. The study explores the extent of ERP adoption, key performance indicators (KPIs) used to measure its effectiveness, and the perceived value derived from automation. It identifies the drivers and barriers influencing ERP implementation, emphasizing the role of cloud-based and modular ERP solutions tailored to specific business needs. A cost-benefit analysis assessed ERP's impact on operational efficiency, decision-making, and compliance, especially under India's evolving regulatory frameworks such as GST and e-invoicing. The findings reveal that while ERP systems significantly improve productivity, financial accuracy, and scalability, challenges such as high initial investment, lack of technical expertise, and resistance to change remain. By examining local businesses across sectors—including retail, manufacturing, and distribution—this paper provides insights into ERP implementation success factors, particularly through the lens of real-time data, KPI monitoring, and organizational adaptability. The study concludes with policy and practical recommendations for facilitating ERP accessibility and enhancing SME competitiveness in the digital economy
This study looked into how Enterprise Risk Management (ERM) practices are applied by Micro, Small, and Medium Enterprises (MSMEs) in Cateel, Davao Oriental, and how these practices relate to their business performance. Even though ERM is becoming more important today, many MSMEs especially in smaller towns still struggle with different types of risks. There is also limited local research that explains how ERM affects the performance of small businesses. To address this, the researchers gathered data from 94 MSME owners using a structured questionnaire and analyzed the results through mean, ANOVA, and Pearson correlation. The findings showed that ERM practices were generally high among the respondents, particularly in compliance and operational activities. Business performance was also rated high. Based on ANOVA results, there were no significant differences in both ERM practices and business performance when grouped according to business type or years in operation, which means the Impact of ERM among MSMEs is almost the same regardless of their size or age. Meanwhile, the correlation analysis revealed a moderate to strong relationship between ERM and business performance, suggesting that MSMEs with better ERM practices tend to perform better overall. In conclusion, the study highlights that ERM plays an important role in helping MSMEs become more stable and sustainable. Because of this, the researchers recommend that smaller and newer businesses be given more access to training and support programs that can help them strengthen their risk management practices.
This study primarily contributes theoretically in three areas: firstly, it enhances the understanding of supply chain digitalization, develops a conceptual model, and broadens the scope of empirical research on this topic. Secondly, the micro-mechanism of manufacturing enterprise supply chain digitalization has improved enterprise operation performance; Thirdly, this study introduces three innovative multi-angle research viewpoints, based on the supply chain's structural composition of point, line, and surface. These viewpoints aim to comprehensively summarize and deeply explore the deep-rooted implications and diverse performance of the supply chain, while also developing a comprehensive measurement index system and method for supply chain flexibility. This study offers practical insights in four key areas: This study identifies an effective starting point for the digital transformation of manufacturing enterprises in China, offers innovative ideas to enhance their operational performance, and lays the groundwork for those preparing to digitize their supply chains in the era of the digital economy. (3) It is beneficial for manufacturing enterprises to prioritize the development of supply chain flexibility. (4) It assists the leaders of manufacturing enterprises in recognising the role of environmental turbulence, enabling them to seize more opportunities in a dynamic environment.
: The development and competitiveness of Micro, Small and Medium Enterprises (MSMEs) are being increasingly associated with their inclusion into the Global Value Chains (GVCs) where efficiency of skills and performance of enterprises are central. This paper will review the impact of skill building programs on the overall competitiveness, productivity and operational efficiency of the MSMEs in Mayurbhanj District, Odisha, which have a large number of tribal and rural based enterprises. The investigation of the relationship between the level of workforce skills, the capacity of the enterprises, and their ability to engage in the GVCs is carried out by means of the combination of qualitative and quantitative research methods, such as the use of structured surveys, interviews and the analysis of secondary data. The preliminary results show that skill development has a significant impact on increasing the efficiency of the process, product quality and market responsiveness, which allows MSMEs to become a part of the global markets and promote the improvement of the local economies. The challenges identified in the study include acquisition of skills, constraints in the infrastructure and market connectivity by the enterprises and makes actionable recommendations of policies to be applied by the regional development authorities, training institutions and the support programs of MSMEs. The study helps in understanding better the processes by which skill progress may make MSME more competitive and encourage sustainable economic development in the emerging rural economies.
Artificial Intelligence (AI) has emerged as a transformative force in the micro-enterprise sector, particularly within emerging economies where resource constraints and infrastructural limitations have traditionally hindered scalability. This study empirically examines the opportunities, risks, and ethical implications of AI-driven micro-entrepreneurship in Nigeria, Kenya, and Bangladesh. Using a mixed-methods approach, data were collected from 367 micro-entrepreneurs through structured surveys and 30 in-depth interviews. Quantitative analysis reveals that AI adoption significantly enhances operational efficiency, customer engagement, and market expansion, with customer engagement emerging as the most impactful driver of performance. However, barriers, such as digital skill gaps, high implementation costs, infrastructure limitations, and algorithmic bias, hinder equitable adoption. Ethical concerns—particularly data privacy, transparency, and cultural sensitivity—were prominent across all contexts. Regression analysis confirmed a strong positive relationship between AI adoption and business performance, moderated by digital literacy. The study concludes that while AI offers substantial benefits for micro-entrepreneurs, sustainable integration requires targeted policy interventions, capacity building, and culturally adapted AI solutions. Recommendations are proposed for entrepreneurs, policymakers, NGOs, and AI developers to maximize benefits while safeguarding ethical standards.
The application of information technology on a Micro, Small, and Medium Enterprises (MSME) scale is crucial in increasing competitiveness and operational efficiency in various industrial sectors. In the food and beverage industry, the implementation of a smart cashier application system based on Enterprise Resource Planning (ERP) using the Odoo platform has become a significant concern. This research aims to design and build an ERP-based smart cashier application system using Odoo at the MSME Uni Mita Lintau Traditional Restaurant. By combining Odoo technology with MSME business practices, this research provides a solution to improve operational efficiency and customer experience in traditional restaurants. Through implementation analysis and evaluation, this research offers practical guidance and insight for other MSMEs interested in adopting similar technology to improve their business performance. Thus, this research not only contributes to the practical understanding of the application of technology to MSMEs but also contributes to further developments in the literature on the application of information technology in the food and beverage industry.
This study designs and implements a production automation system using Excel-Macro integrated with POM-QM to improve production and time efficiency in the micro-scale herbal enterprise Sekar Utami Toga, located in South Tangerang, Banten, Indonesia. Building upon previous research on linear programming optimization, this study integrated the optimization model within an automated workflow. A quantitative descriptive pre-post design was used to compare production performance before (2024) and after (2025) automation. Data were collected through observation, time studies, interviews, and production records. The findings reveal substantial performance improvements: total output increased by 42.5%, profit margins rose by 27%, and production capacity utilization expanded by 34.6%. Data entry errors decreased by 90%, and documentation time reduced by 98.9%. Efficiency ratio analysis indicated moderate gains of 0.11% in production efficiency and 0.07% in time efficiency. Although relatively small, these improvements are significant for MSMEs due to higher productivity and output volume. A paired t-test confirmed a statistically significant enhancement in efficiency (t (7) = 4.08, p = 0.004 < 0.05). The study concludes that low-cost automation using Excel-Macro and POM-QM can effectively enhance operational efficiency, accuracy, and decision-making, offering a practical model for MSME digital transformation in Indonesia’s herbal industry.
The purpose of this study is to measure the level of awareness of lean technology among micro small medium enterprises (MSME) operating in Nigeria and evaluate their willingness to adopt it. Micro small medium enterprises for many decades have proven to be the strength of Nigeria economy, as it constitutes over 90% of the existing enterprises while creating millions of Jobs. As important as micro small medium enterprises are to Nigeria economy, they have very high mortality rate ranking globally, their inability to perform, deliver can be attributed to harsh, unstable business environment. The numerous challenges facing Micro small medium enterprises can be defeated, if the right management tools are deployed. Reduction of systematic waste associated with doing business in Nigeria, by introduction of lean technology to Micro small medium enterprise, will greatly enhance their operational efficiency and improve their performance; thereby cutting to large extent their high mortality rate. For micro small medium enterprises to understand and embrace lean technology there must be high level of awareness and willingness to adopt it. Quantitative research method was used in analyzing valid data from 137 respondents spread across different regions and who identified as micro small medium enterprises. The finding shows that micro small medium enterprises operators in Nigeria are not aware of the existence of lean technology, therefore are not willing to adopt it in operating their businesses.
The MSME (Enterprise, Micro, Small and Medium) ecosystem in Indonesia has undergone significant changes as a result of the digital revolution period. Therefore, the financial performance of MSMEs has a very important role for the national economy, considering that this sector is the backbone of economic growth. Cirebon City as one of the centers of economic growth in West Java Province reflects positive developments in the MSME sector. This study uses a descriptive quantitative approach to analyze the relationship between accounting digitalization transformation variables and the financial performance of MSMEs through objective and systematic measurements. The population in this study includes all MSMEs registered and operating in the city of Cirebon. The results show that the implementation of digital accounting systems in MSMEs significantly improves operational efficiency, especially in terms of reducing the amount of time needed to process financial transactions and reducing the number of errors made manually. the results and implications of this study should be used taking into account the limitations of its scope and methodology. It is hoped that this limitation will be the basis for future researchers to develop quantitative and qualitative approaches, in order to produce a more comprehensive understanding of the impact of digitalization in accounting practice.
This study examines the impact of business model (BM) design on the performance of entrepreneurial firms (EF) in emerging markets, specifically Indonesia. It examines the impact of novelty- and efficiency-oriented and dual BM design on EF performance and explores contingency variables that may moderate the link at micro, organizational and industry levels. Employing a quantitative approach, this study analyzes 158 Indonesian EFs with data collected through structured questionnaires and analyzed using multiple regressions. Performance of EFs is measured by return on assets (ROA) which captures both operational efficiency and the impact of innovation within the chosen BM design. Both novelty- and efficiency-oriented BM designs positively impact EFs' performance; however, a simultaneously high emphasis on both leads to diminishing returns, suggesting a strategic trade-off. Managerial experience is the only significant moderator that positively moderates the effect of dual BM designs but weakens the link between novelty- and efficiency-oriented BM designs and performance. In emerging markets, EF managers should choose their BM design carefully. Less experienced managers can benefit more from focusing on either novelty or efficiency, whereas experienced managers are better suited to leveraging a dual-oriented BM design. This study provides empirical evidence of the interplay between different BM designs and the moderating role of managerial experience on EF performance in emerging markets, offering new insights into the complex link between BM design and performance.
CV. XYZ is a Micro, Small, and Medium Enterprise (MSME) engaged in plastic sack sewing services and implements a piece rate pay system. The company faces obstacles in managing performance-based payroll, which impacts operational efficiency and payment accuracy. This study aims to develop a Payroll Decision Support System (DSS) to record and evaluate the work results of production employees using Key Performance Indicators (KPIs). KPI evaluation is applied as the main criteria in weighting using the Simple Additive Weighting (SAW) method, to produce optimal performance scores. The implementation of KPI-based incentives is expected to improve employee performance while encouraging a productive and transparent work culture. Blackbox testing shows that 97% of the test data meets user requirements, indicating that the system can run according to specifications. The results of this study contribute to the integration of KPIs and SAW in assessing production employee performance for fair and effective payroll decision-making, as well as helping companies implement efficient management practices.
The implementation of Enterprise Resource Planning (ERP) systems has become a priority for many organizations, including Micro, Small and Medium Enterprises (MSMEs) in the industrial sector. The purpose of this study was to evaluate the effect of Apache Ofbiz ERP implementation on performance of Renyah.an MSMEs. This research uses a descriptive qualitative approach to gain an in-depth understanding of the impact of ERP implementation on Renyah.an MSMEs Primary data was collected through interviews with Renyah.an's MSME owners and staff involved in ERP implementation. In addition, secondary data is also used to support the analysis. In this research, several indicators of organizational performance are used, including operational efficiency, customer satisfaction, and business growth. The results of this study indicate that the implementation of Apache Ofbiz ERP has a significant positive impact on the organizational performance of Renyah.an MSMEs. In terms of operational efficiency, ERP systems can increase productivity, reduce operational costs, and improve data accuracy. In addition, ERP implementation also has an impact on customer satisfaction by improving customer experience and increasing response time to customer requests. In terms of business growth, ERP implementation facilitates business expansion, better inventory monitoring, and more accurate data analysis for decision making.
This study aims to develop an accounting-based business plan for Tara’s Promotional Bags, a micro, small, and medium enterprise (MSME) engaged in the production of promotional bags. The research focuses on integrating cost analysis, financial statement projections, and profitability enhancement strategies as the foundation for effective business planning. A descriptive qualitative approach was employed, combining observation, interviews, and documentation techniques to obtain comprehensive financial and operational data. The cost analysis identifies the structure of production expenses and highlights potential cost efficiency opportunities. Financial projections were prepared to illustrate expected income, balance sheet positions, and cash flow performance over a one-year period, providing a realistic overview of the enterprise’s financial prospects. Furthermore, profitability strategies were formulated by emphasizing cost control, pricing adjustments, and product diversification to enhance competitiveness. The results indicate that applying accounting principles in business planning not only improves financial management accuracy but also supports decision-making processes for sustainable growth. The proposed business plan can serve as a practical model for similar MSMEs seeking to strengthen financial performance through structured accounting-based management.
This study aims to analyze the role of internal financial auditing as a tool for financial management control and performance evaluation in the UMKM (Micro, Small, and Medium Enterprise) Jasa Daraugiart. The research focuses on the implementation of internal financial audits, their effectiveness in supporting cash flow control, and their contribution to improving the quality of financial performance evaluation. This study employs a qualitative descriptive approach, with data collected through semi-structured interviews, direct observation of recording and transaction processes, and documentation of financial records. The findings indicate that the internal audit practices within Jasa Daraugiart remain simple and are not yet formally structured; however, they still play a significant role in maintaining the accuracy of revenue recording, reconciling financial data, and detecting discrepancies in transactions. Internal audits also contribute to identifying seasonal income patterns, assessing the effectiveness of operational expenditures, and strengthening accountability through the separation of business and personal accounts. Although the recording of expenses is not yet optimal and functional segregation remains limited, internal auditing is shown to enhance the effectiveness of financial management control and provide a more accurate basis for decision-making. These findings affirm that even a basic internal audit system serves as a strategic instrument for improving the quality of financial governance in UMKM.
Fa_al.store is a micro, small, and medium enterprise (MSME) that sells socks both online and offline. In its operational activities, the process of recording transactions and managing stock is still done manually, so the business owner experiences difficulties in monitoring product availability, assessing sales performance, and preparing periodic reports. This research aims to design and build a web-based sales information system that can facilitate transaction recording, product stock management, customer data, promotions, and presenting sales reports systematically and structured. The development of this system applies the Waterfall method, which includes the stages of needs analysis, design, implementation, and testing. On the frontend side, the ReactJS framework is used to build an interactive user interface, while the backend is developed using ExpressJS to handle business logic and communication with the database. This system is also integrated with the Midtrans payment gateway to support a secure and efficient online payment process. The results of testing using the User Acceptance Testing (UAT) method show that the system has been able to meet the functional needs of users with an acceptance rate of 94.2%, which indicates that the developed system is feasible to use and can help business actors in carrying out business processes effectively.
This study aims to identify the behavior of the Micro, Small, and Medium enterprise within West Aceh in managing financial and operational activities of the business. The object of the research was randomly selected of 30 micro, small and medium enterprises located in West Aceh. The method of the study is a qualitative method with analysis descriptive approach using interview, observation and questionnaire as the technic of data collection. The result of the study shows that the practice of management accounting of the business is not compatible with the actual principle of the concept. Some respondents believe that their businesses operate normally as in fact they are not developing. Others consider that the development of technology and information are not relevant in increasing business’ performance and feasibility. Keywords: Management Accounting, SMEs
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The advent of the digital economy era makes enterprises face more and more complex and dynamic environments, and each field presents the phenomenon of multi-factor complex interaction. Therefore, implementing a supply chain innovation strategy is an inevitable trend for developing China's manufacturing enterprises under the background of rapid technological and product upgrading. Currently, supply chain innovation under the perspective of collaborative management has become a research hotspot in the field of the manufacturing industry. This paper analyzes the supply chain innovation of enterprise operational performance under the collaborative management mode. It explores the influence path of supply chain innovation on the operational performance of manufacturing enterprises.
PurposeThis study examines the mediating role of self-organization and entrepreneurial learning behaviors in the relationship between entrepreneurial networking and sustainability of women owned micro-enterprise performance.Design/methodology/approachWe tested our model based on a sample of 518 women-owned micro-enterprises in Eastern Uganda using ordinary partial least squares regression through Smart PLS version 3.3.3.FindingsThe results show a direct relationship between entrepreneurial networking, entrepreneurial learning behavior, self-organization and sustainability of women owned micro-enterprise performance. In addition, self-organization mediates the relationship between entrepreneurial networking, entrepreneurial learning behavior and sustainability of women owned micro-enterprise performance. Furthermore, entrepreneurial learning behavior mediates the relationship between self-organization and sustainability of women owned micro-enterprise performance.Research limitations/implicationsThe study was cross-sectional; it is possible that the views held by individuals may change over the years.Originality/valueThis research contributes to gender-based sustainability of micro-enterprise performance by empirically testing the anecdotal and conceptual evidence.
Purpose: The purpose of this study is to examine the applicability and effectiveness of the Canvas Model in the artisan sector, specifically focusing on microenterprises in Tenango de Doria, Hidalgo, Mexico. The goal is to understand how the various components of the Canvas Model influence the success of local handicrafts, identifying key factors for their development and sustainability. Theoretical Framework: The study is based on the theoretical foundations of the Canvas Model, which includes nine key elements crucial for business success. Recent literature highlights the need for tailored business strategies in artisan sectors, recognizing the unique challenges and opportunities they present. Design/Methodology/Approach: A cross-sectional and correlational quantitative research design is adopted. Surveys are conducted with 401 potential customers of "Tenango" handicrafts, followed by a confirmatory factor analysis to evaluate the nine key elements of the Canvas Model. Findings: The findings underscore the importance of 'sales', 'distribution channels', and 'innovation' in the Canvas Model within the artisan sector, while 'key partners' emerge as less significant. These findings suggest the need to adapt the Canvas Model to the artisanal context, focusing on effective sales and distribution strategies and strengthening the unique value proposition of the crafts. Research, Practical & Social Implications: This pioneering study provides a solid foundation for future research in the artisan sector and offers valuable insights for the development of business strategies. The findings have significant implications not only for the artisans of Tenango de Doria but also for other artisan contexts, potentially guiding the development and sustainability of micro-enterprises in various cultures and regions. Originality/Value: The study marks a novel approach by applying a quantitative analysis to assess the Canvas Model in the artisan sector, highlighting the complexities of formulating a successful business model in this field and contributing valuable perceptions for its development and sustainability.
The article substantiates the role of the trade sector in shaping Ukraine’s national economy and the position of digitalization processes as key factors in its transformation. Digital technologies affect not only individual business processes of trade enterprises but also the very logic of constructing and evolving business models, driving changes in the ways value is created, delivered, and captured. Based on an analysis of statistical data, it has been found that the overall level of digitalization in Ukrainian trade lags behind that of leading European countries; however, within local markets, the development of Ukrainian digital trade significantly exceeds the EU average. This indicates the uneven nature of digital transformation in trade and highlights the potential for expanding digital horizons. As a result of the study, the main business models of trade enterprises, including retail and wholesale, have been systematized, taking into account their modern transformations. It has been shown that in the practice of large companies, hybrid business models prevail, combining commercial, service, and logistically integrated elements, whereas relatively «classic» business models are more typical for small enterprises. The proposed classification allows for organizing the variety of modern approaches to conducting commercial business. The analysis of digital trade leaders in Ukraine confirmed that the most competitive are enterprises that actively implement digital channels of interaction with consumers, use data analytics, and develop integrated business models. This indicates a direct link between the level of digitalization and the market positions of trading companies. The study of the impact of digitalization on specific types of business models showed that its role varies depending on the model: from optimizing operational processes in traditional forms of trade to being a system-forming factor in omnichannel and platform models. In service-oriented business models, digital technologies help expand the value proposition and shift toward a customer-centric development strategy. Particular attention is given to the role of digitalization in the development of the circular economy and recommerce, where digital platforms and services create the basis for the spread of product reuse models and responsible consumption. In this context, digitalization of trade is considered not only an economic factor but also a socially and environmentally significant one, aligning with modern principles of sustainable development.
The article substantiates the need for state support for the sustainable development of small enterprises in the craft brewing industry. Based on spatial analysis, countries with the most developed craft brewing sectors—such as the United States, the United Kingdom, Germany, Belgium, and others—are identified. For these countries, the dynamics of the number of craft breweries and their market shares over the past 20 years are analyzed. The study examines instruments of public influence on the development of craft brewing in the United States, the United Kingdom, Germany, Belgium, and the Czech Republic. It is established that a targeted combination of tax incentives (reduced excise duties or progressive tax rates for small producers), licensing control, and support through associations and sectoral programs constitutes an effective factor in the development of small brewing businesses.The analysis of digitalization practices in public administration and support for small enterprises in the countries under study shows that they include government service portals, online business registration systems, electronic tax services, electronic submission of licensing documents, online advisory services, and access to financial support instruments (grants, subsidies, and loans). However, no specialized digital platforms or services exist specifically for the craft brewing sector, and small breweries rely on general digital services for entrepreneurs. In Ukraine, state digital services (Diia.Business, e-Entrepreneur) do not take into account sectoral specifics or the particular needs of entrepreneurs engaged in craft brewing. The analysis of the current state of the craft segment of Ukraine’s brewing industry demonstrates that this sector is almost undeveloped, despite having certain growth potential. It is determined that the regulatory framework governing craft brewing in Ukraine is characterized by the absence of a differentiated approach to small businesses: excise taxation is applied at a uniform rate, licensing procedures are identical for small and large producers, and financial support programs for small businesses are formally available, yet most partner banks refuse to provide financing to small craft beer producers.Based on an empirical study (semi-structured in-depth interviews with entrepreneurs who own small breweries), the following constraining factors were identified: disproportionate excise tax burden, complexity and high costs of licensing procedures, limited access to financing, a high share of imported raw materials, a shortage of qualified brewers, and restricted distribution channels. The analysis of state regulatory measures and digital tools and services shows that they do not address the identified intra-sectoral problems of craft brewing. An expert survey of specialists in the craft brewing industry confirms the existence of significant problems related to taxation, obtaining permits and licenses, and awareness of state digital instruments. The paper proposes a differentiated taxation model for small breweries based on a progressive scale, formulates the conditions for obtaining tax reductions under this model, and identifies instruments for digital modernization, including an electronic module “Differentiated Excise Duty for Small Producers” integrated into the taxpayer’s electronic cabinet and the Diia platform; a sector-specific digital service “e-License for Craft Producers”; a sectoral financial window within Diia.Business; and a digital sectoral educational and certification platform for craft brewing. The potential of smart contracts for the development of the craft brewing industry is also assessed.
The artisanal sector represents a means of subsistence for a large number of families worldwide, mainly in marginalized indigenous communities. The companies belonging to this sector produce and market products that transmit the culture and identity of their communities. Oaxaca is a state of the Mexican Republic rich in cultural diversity where the artisanal sector is extremely important for its economy, artisanal companies have had to adapt to the new conditions of a globalized market, making use of different tools and strategies that enhance their competitiveness. This article aims to describe the triggering elements of the competitiveness of the artisan sector of San Antonino Castillo Velasco, Oaxaca, Mexico, a community recognized for its production of textiles and artisan embroidery, the methodology is based on a documentary analysis of different theoretical models contrasted with an ethnographic study based on observation and unstructured interviews within its specific reality.
Yogyakarta, Indonesia, has a massive informal sector lacking social security and facing challenges like limited credit. This study explores how digital tools (online marketplaces) and environmental practices (recycling) can empower these businesses. This research employs a qualitative methodology, with approaches including documentation and interviews. In addition, the artificially intelligent NVivo 12 Plus is employed as an analytical tool in this study. The research highlights artisans and street vendors as potential beneficiaries. Employing in-depth interviews and document analysis, the study found that entrepreneurial skills and social networks are crucial for informal business resilience in Yogyakarta. However, the absence of legal protections, vulnerability to violence, and wage uncertainty were identified as major hurdles. This research provides valuable insights for policymakers looking to improve the informal sector in Yogyakarta and similar regions. It offers a novel approach by combining digitalization and environmental practices to address challenges and empower informal businesses.
Food artisans play a critical role in rural diversification by turning local resources into consumable products using traditional practices. This paper describes a study of BC’s food artisan sector including: a definition and description of food artisans, growth in consumer demand and business, distribution mechanisms and markets, contributions to employment, future business plans and challenges to growth. The study found that consumer demand for products has been increasing whereby 80% of artisans indicated increased demand for their products over the past 3 years, Demand was generated from both resident markets (70%) and visitor markets (30%). Similarly, 85% of artisans indicated business growth over the past 3 years and 86% indicated that their future plans were continued growth. Businesses generated 100% of employment income for 48% of the artisans, with another 40% earning at least 50% of their income from their business. Employment generated by the artisan businesses was more likely to be full time and permanent, with little fluctuation in the averages by season. Artisans used a diverse distribution strategy with the top mechanisms being in local shops, farm markets, local grocery stores and restaurants. The top challenges impacting business growth were difficulties in distributing products, marketing, and accessing capital for expansion. The study provides those involved in economic development, food tourism, and business development new insights on the relative importance of the food artisan sector and its role in place making.
The accelerated digitalization of the private sector has led to a significant increase in investments in technologies such as cloud computing and websites, which are essential factors in business modernization and innovation support. This study analyzes the impact of investments in these technologies on research and development (R&D) expenses, using official data provided by the National Institute of Statistics (INSSE). Investments in cloud computing offer advantages such as reduced operational costs, easy access to advanced IT infrastructures, and optimization of research and development processes, allowing companies to allocate more resources to innovation. At the same time, the creation and modernization of websites enhance firms’ visibility and competitiveness, generating opportunities for the development of new digital products and services. The study methodology involved collecting and processing data on investments in cloud computing, websites, and R&D costs, followed by correlation and statistical regression analyses to determine the influence of these factors on R&D spending. The results show that investments in cloud computing and websites have a positive impact on the evolution of research and development costs in the private sector.
This paper examines the rapid utilization and impacts of e-commerce and specifically online marketing and selling channels on agricultural products, with a focus on the southern region of Vietnam. It highlights key emerging rationales and challenges for Vietnamese agribusinesses to approach e-commerce business models. By analyzing existing literature and sector-focused reports, we can conclude that agriculture sector in Vietnam has been modernized, as e-commerce and digital marketing have enabled firms to reach more customers, both regionally and globally, at a lower, more efficient marketing and selling efforts. Furthermore, this paper provides a brief discussion using the case of VinEco – one of the largest agricultural firms in Vietnam which has successfully integrated e-commerce into its operations. This case study presents a direction for those similar projects which want to enhance their competitiveness within Vietnam’s agricultural product chains.
The purpose of this article is to share the results of the work carried out with the artisans of the Loja canton, in compliance with the project Strengthening of accounting and tax knowledge of the members of the Chamber of Artisans of the Loja canton The main objective was to analyze the accounting and tax knowledge of artisans, their compliance with regulations and their impact on their business activities. The research, of a documentary nature, began with the identification of the relevant regulations to determine the obligations and benefits applicable to this study group. A descriptive approach was adopted to analyze and describe the benefits and obligations of the artisans. The deductive method allowed the construction of a theoretical framework on the topic, while the survey technique, with open and closed questions, facilitated the collection of relevant information. The results obtained revealed that most artisans are aware of their tax obligations and the benefits of artisan qualification. Likewise, the training provided was effective in correcting deficiencies in accounting and tax knowledge. In conclusion, artisans are a vital sector for the economic development of the canton of Loja and the country, and strengthening their accounting and tax capacities contributes significantly to their growth and sustainability.
The article is derived from the research titled “Analysis of the Production Processes of the Pamplona Candy Market as a Platform for Industrial and Business Development,” conducted at the University of Pamplona in 2004. Introduction: The creation of a strategic plan was essential for fostering business development in the competitive Pamplona candy market. This process involved a thorough analysis of the market, competition, and consumer trends. The goal was to evaluate the production processes within the Pamplona candy market to identify areas for improvement and propose strategies that would optimize efficiency, promote business growth, and enhance competitiveness. Problem: The candy market is a crucial economic activity in Pamplona, contributing significantly to the local economy and providing employment. However, it faces challenges related to modernization, competitiveness, and long-term sustainability. Methodology: The research employed a mixed-methods approach, combining both qualitative and quantitative methods. This approach was vital for designing a comprehensive strategic plan. The qualitative analysis provided insights into the dynamics of the sector, while Porter’s Five Forces analysis helped assess the competitive landscape. By integrating both methods, we were able to formulate strategies to enhance the sector’s competitiveness. Results: The survey revealed that the sector is primarily dominated by micro-businesses, emphasizing their critical role in the local economy. The findings allowed us to design a strategic plan aimed at strengthening their competitive growth and establishing the candy market as a platform for sustainable business development in Pamplona. Conclusion: Companies in the candy sector must focus on innovation by creating healthier products, improving digital marketing strategies, and leveraging e-commerce to adapt to market trends. This will enable them to expand into new markets and channels, enhancing their competitiveness in the evolving business landscape.
本次研究将传统手工艺小微企业的运营转型文献整理为五大核心领域:数字化管理与信息化、生产流程优化与精益管控、全球价值链协同、商业战略创新与组织能力韧性、以及转型绩效评价与企业治理。该分类逻辑从微观的技术实施延伸至宏观的组织变革,为Z公司提供了全面且结构化的运营转型知识框架。