传统技艺传承与现代柔性制造的深度融合：长寿裁缝店运营策略研究 Z公司运营现状的SWOT分析与战略启示

Throughout history, cultural heritage has accumulated, and is often embodied in monuments, structures, and notable figures. Cultural heritage preservation and management also include digitalization, allowing tangible monuments to be managed as digital inventory with “digital twins”. This provides innovative ways to experience and interact with the real world, in particular by using modern mobile devices. The digitalization of monuments opens new ways to produce decorative items based on the shape of the monuments. Usually, decorative items are produced by craft businesses, family-run for generations, with specialized skills in metal and stone processing. We developed and tested a methodological proposal for frugal innovation: how to produce decorative items with minimal costs based on digital twins, which are particularly in demand in tourism-driven countries like Croatia. A micro-business with three employees, specializing in “metal art,” aims to innovate and expand by producing small-scale replicas of cultural heritage objects, such as busts, statues, monuments, or profiles. A method has been developed to create replicas in the desired material and at a desired scale, faithfully reproducing the original—whether based on a physical object, 3D model, or photograph. The results demonstrate that this sustainable frugal innovation can be successfully implemented using affordable tools and licenses.

The sustainability problem of many intangible cultural heritage (ICH) products stems from the shrinking of the core practitioner group, which is also the case for bamboo basketry craft. We believe that the problem in bamboo basketry originated in the lack of labor division between design and manufacturing, which prevents professional designers from entering this industry and results in the absence of several key stakeholders related to innovation and R&D. The lack of labor division is due to the technical difficulties associated with expressing the design concepts. The complexity of basket weaving structures makes it difficult to communicate between designer and manufacturer without precise expression tools, thus binding design and manufacturing into an integrated role. Guided by the user innovation theory, our team studied the design technology of bamboo basketry and developed a series of aiding tools, including the modeling of basic over–under structures and free weaving structures, automatic mapping techniques from 2D to 3D and several frequently used weaving skills, such as connecting, wrapping, plaiting and knotting. This technology enables designers to quickly design and express weaving structures with full details in digital models rather than to make samples. The application of the software shows that the technology considerably improved the designer interest and confidence. This technical solution makes designers, rather than programmers, able to do the development work, which also helps to create a sustainable ecological environment of technological research, also avoiding the difficulties associated with attracting business investment for such niche demands in the starting stage. Our practice shows that the sustainability of ICH products and the sustainability of the industry are closely related and that solving the latter supports the former.

To solve the problems of insufficient extraction accuracy, disconnection from packaging scene adaptation, and weakened cultural connotation transmission of intangible cultural heritage elements in packaging design, this study carries out the practice of intangible cultural heritage element extraction and algorithm optimization. Research and construct an integrated architecture of “multimodal data layer intangible cultural heritage element extraction layer packaging adaptation optimization layer”, integrating traditional image processing and deep learning techniques: the data layer ensures the adaptation of intangible cultural heritage image quality and packaging printing accuracy through relative total variation denoising and standardization processing; The extraction layer integrates layered extraction logic and attention module to achieve accurate capture of contour, color, and line features; The adaptation layer combines 3D virtual simulation and process validation rules to achieve deep adaptation of elements, packaging shapes, and processes. The experimental results show that the pixel accuracy (PA) of contour extraction under this architecture reaches 96.1 %, and the intersection to union ratio (mIoU) of complex element segmentation reaches 93.1%; The adaptation deviation of three typical packaging forms is $\leqslant 1.5 \text{mm}$, and the process adaptation qualification rate is $\geqslant 90.8\%$; The cultural fidelity index (CFI) of intangible cultural heritage elements is $\geqslant 0.91$, effectively avoiding cultural symbolization collage. This study provides a technical framework for the large-scale and high-quality application of intangible cultural heritage elements in the packaging field, promoting the deep integration of intangible cultural heritage culture and modern packaging design.

PurposeThe purpose of this paper is to report on the development of a collaborative Heritage Building Information Modelling (HBIM) of a 19th-century multi-building industrial site in the UK. The buildings were Grade II listed by Historic England for architectural and structural features. The buildings were also a key element of the industrial heritage and folklore of the surrounding area. As the site was due to undergo major renovation work, this project was initiated to develop a HBIM of the site that encapsulated both tangible and intangible heritage data.Design/methodology/approachThe design of the research in this study combined multiple research methods. Building on an analysis of secondary data surrounding HBIM, a community of practice was established to shape the development of an HBIM execution plan (HBEP) and underpin the collaborative BIM development. The tangible HBIM geometry was predominantly developed using a scan to BIM methodology, whereas intangible heritage data were undertaken using unstructured interviews and a focus group used to inform the presentation approach of the HBIM data.FindingsThe project produced a collaboratively generated multi-building HBIM. The study identified the need for a dedicated HBEP that varies from prevailing BIM execution plans on construction projects. Tangible geometry of the buildings was modelled to LOD3 of the Historic England guidelines. Notably, the work identified the fluid nature of intangible data and the need to include this in an HBIM to fully support design, construction and operation of the building after renovation. A methodology was implemented to categorise intangible heritage data within a BIM context and an approach to interrogate these data from within existing BIM software tools.Originality/ValueThe paper has presented an approach to the development of HBIM for large sites containing multiple buildings/assets. The framework implemented for an HBEP can be reproduced by future researchers and practitioners wishing to undertake similar projects. The method for identifying and categorising intangible heritage information through the developed level of intangible cultural heritage was presented as new knowledge. The development of HBIM to bring together tangible and intangible data has the potential to provide a model for future work in the field and augment existing BIM data sets used during the asset lifecycle.

Moving from a design perspective, the paper explores the potential of tangible interaction in giving shape to intangible contents in museums and temporary exhibitions. Going beyond tangibility intended in the strict sense of touching assets (Dudley 2010), we use here a wider interpretation of tangibility that considers touch in the sense of embodied experience. In this way we consider as tangible all those experiences that foster a strong involvement of the body. Tangible interaction is interpreted as a practice able to multiply the levels of the narrative, to make the visit experience memorable and to give physicality to intangible values. This approach sees the use of tangible interaction as a way to transfer practices and rituals linked to the contents and representative of the intangible values embedded in the assets. Therefore we can identify “gesture-through” and “object-through” interactions able to enhance the visitor experience and the understanding of cultural heritage. The rituals of gestures is linked to the concept of museum proxemics (author 2013) that involves both sensuousness and movements in space. If proxemics is the discipline which deals with investigating the relationship between individuals and space, and the significance of gestures and distances among people, then museum proxemics relates to the forms of behaviour which govern the relationship between individuals and museum space, between the visitor and the items on display and among visitors. In the paper we outline existing practices by analysing some case studies representative of the potential of tangible interaction in the cultural heritage field and classified according to the categories in the following: - Smart replicas: visitors interact with a technology-enhanced replica of the artworks to feel sensorial aspects and activate further levels of narrative; - Symbolic objects: visitors interact with objects, icons or elements imbued with symbolic meaning as a vehicle to reach the intangible value of the cultural asset; - Touchable screens: visitors interact with a surface mediating their relationship with contents and allowing for a personalised path within them; - Perfoming gestures: visitors perform meaningful gestures in order to trigger specific effects able to stage the narrative of intangible contents. In conclusion we highlight three actions in the cultural experience driven by tangible interaction and matter of design: (i) interacting with a sensitive object able to trigger intangible values; (ii) revealing contents difficult to transmit; (iii) multiplying the levels of knowledge and narrative.DOI: http://dx.doi.org/10.4995/IFDP.2016.3322

Intangible cultural heritage (ICH) as a field of research and site for digital efforts has grown significantly since the UNESCO 2003 Convention for the Safeguarding of Intangible Heritage. In contrast to tangible heritage, where cultural identities are manifested through physical objects, intangible cultural expressions are defined through tacit reliances and embodied practices. Such practices are usually bodily communicated, enacted, socially transmitted, and constantly evolving. Burgeoning trends in computational heritage and ICT applications have played a crucial role in safeguarding ICH as they produce versatile resources while making them accessible to the public. Nevertheless, most of the inventions are object-centric and cater to conserving material-based knowledge bases. Few endeavors thus far have fully supported the recording, representing, and reviving of the living nature of ICH. One of the challenges now faced is to find appropriate forms, together with efficient methods, to document the ephemeral aspects of intangible heritage. Another barrier is to find effective ways to communicate the knowledge inextricably linked to people. In response, recent efforts have embarked on capturing the “live” and “active” facets of the embodied cultures, which entails addressing technological and curatorial complexity to communicate the material and immaterial aspects within a meaningful context. Meanwhile, advancements in experimental museology have opened up new modes of experiential narratives, particularly through visualization, augmentation, participation, and immersive embodiment. Novel practices of cultural data computation and data sculpting have also emerged toward the ideal of knowledge reconstruction. This article outlines state-of-the-art models, projects, and technical practices that have advanced the digitization lifecycle for ICH resources. The review focuses on several critical but less studied tasks within digital archiving, computational encoding, conceptual representation, and interactive engagement with the intangible cultural elements. We aim at identifying the advancements and gaps in the existing conventions, and to envision opportunities for transmitting embodied knowledge in intangible heritage.

The scientific management and protection of intangible cultural heritage (ICH) cannot be separated from continuous innovation and the public’s active participation. The evolution of the value of local cultural heritage can help prevent the loss of valuable cultural identity and cultural heritage. This study is divided into two stages. In the first stage, the innovative practice of heritage education in colleges and universities is explored through the case studies of “She costumes culture” and “Quanzhou traditional embroidery skills”. In the second stage, a questionnaire survey on creative products and activities of technical, intangible cultural heritage is conducted. SPSS and AMOS are used for statistical analysis of the questionnaire results, and a total of 26 indicators are obtained, as well as six dimensions: heritage education, the local value of heritage, cultural participation, cultural identity, cultural and tourism integration, and cultural reflection. Among these are a covariant relationship between cultural tourism integration and heritage education, which shows that they play an equally significant role. Sustainable ICH education requires the government and local communities to make corresponding adjustments upon clarifying their own roles and functions in preserving cultural heritage. Ultimately, practical innovation in ICH requires more citizens to change their inherited cultural values. In particular, inheritors achieve sustainable protection of ICH through self-management.

The crafts sector, traditionally characterized by its adherence to heritage and small-scale familial enterprises, confronts an array of unprecedented challenges stemming from rapid technological advancement, globalization, climate change, and shifting demographics. This article presents a pioneering investigation into the profound and transformative effects of digitalization on the crafts sector, offering novel insights into the future trajectory of this industry. Through an explorative approach, we critically examine and interrogate the social imaginary underpinning the crafts sector, shedding light on the intricate interplay between tradition and innovation. Leveraging an inter- and transdisciplinary framework, our research brings together academics, experts, and practitioners from diverse regions in Italy and Austria to explore the nexus of digitalization and craft futures. We introduce three future scenarios for the crafts sector, each delineating varying degrees of digitalization and their potential implications. Employing a mixed-method approach encompassing expert interviews, a Delphi survey, focus groups, and scenario development, our study offers a comprehensive exploration of the multifaceted landscape of craft futures. Furthermore, through the visualization of these scenarios, we provide a tangible platform for envisioning and engaging with the myriad possibilities that lie ahead. By synthesizing innovative methodologies from future studies and social imaginaries with a specific focus on the crafts sector, our research offers a robust analytical framework for navigating the complex dynamics of digitalization and envisioning transformative futures. This paper not only illuminates the disruptive forces unleashed by digitalization but also provides strategic insights to inform future decision-making processes within the crafts sector and beyond.

An approach to the representation and documentation of craft processes is proposed. The proposed approach is a method for the systematic identification and digital representation of pertinent data, information, and knowledge. The outcome representation is compatible with contemporary digitisation practices and digital preservation standards. The implementation of the approach is provided within the context of an online platform that is accompanied by auxiliary tools for digital curation. This platform is a multiple user system, where craft representations can be collaboratively authored, shared, displayed, and digitally preserved in standardised formats. Basic uses of this scheme and presentational applications are provided, along with identification of future work and limitations.

… the expression of traditional crafts in the digital age and the … to achieve the transformation of digital traditional crafts in the … of traditional industries under the digital transformation. In the …

… Craftsmen traditionally relied on proximity markets and localized territories to conduct their … in digital solutions. However, the Covid-19 pandemic necessitated the adoption of digital …

… practices: digital transformation [23]. This has compelled many businesses, particularly those in the artisanal and traditional craft sectors, to swiftly adopt digital transformation to survive, …

As artificial intelligence (AI) technologies advance, traditional craftsmen face new challenges —to innovate using digital tools while preserving cultural authenticity and heritage knowledge. The "hybrid artisan," who strategically integrates AI-based design tools with traditional craft, emerges as a response to this tension. This article addresses research questions on how integrating generative AI technologies into design processes influences: (1) artisans' productivity and product quality; (2) cultural authenticity and heritage preservation; (3) sustainable business models in creative entrepreneurship. The research methodology employs a convergent design with mixed methods, combining: (a) a systematic literature review (PRISMA 2020, n=33 articles, 2022-2025); (b) a qualitative survey (n=13 artisans, Romania; semi-structured questionnaire, 34 items). The literature review identifies three dominant human-AI collaboration models: task-level cooperation, process-level coordination, and system-level co-creation. Diffusion models (LoRA-fine-tuned) and GANs achieve cultural authenticity scores of 73-95%, while reducing design time by 30-70%. Empirical data reveal paradoxes: artisans value authentic creativity and sustainability (30.8% rate sustainability as "extremely important"), but adopt AI cautiously (46.2% unfamiliar with AI tools). Those using AI report 15-40% productivity gains without proportional sales increases, suggesting the market does not yet equally value AI-assisted crafts. The successful "hybrid artisan" model relies on collaborative rather than autonomous AI positioning, explicit cultural safeguards in system design, and transparent communication with consumers about AI involvement. This research provides a framework for policymakers and entrepreneurs integrating digital technologies while maintaining cultural integrity.

… traditional Shetland hap shawl (Craftsy 2016). In order to consider the interaction between digital transformations and traditional crafts … of engaging with the tradition of Sanquhar knitting. …

… Hence the study proposes the building of Digital Eco-system of Traditional Craft Industry as the ,agency carrier for traditional craft industry, assisting traditional craft industry with future …

The changing role of the digital, through the evolution of mobile technologies, is reflected in the increasing use of digital platforms and devices for e-commerce purposes. As a consequence, the way in both business-to-business (B2B) and business-to-consumer (B2C) activities are conducted in many sectors has been completely modified. This chapter examines how digital tools can lead to traditional businesses turbulence by changing the way that crafts pieces are consumed in the contemporary market. In particular, it considers the opportunities that the dialogue with technological innovation brings to the craft sector, which is fueled by continuous renewal. The analysis continues by introducing the potential of digital tools, in particular arguing that the use of digital platforms makes it possible to create ecosystems in which actors collaborate and compete with each other. Through the 'Artemest' case study, the chapter will discuss the crucial phase that Artisanal is facing due to the digital transformation and how it could transform its niche activities into profitable economic innovations by developing valuable partnerships.

Ghana’s artisanal leather craft industry holds significant cultural value, sustained through intergenerational knowledge systems, symbolic traditions, and environmentally embedded practices. However, as digital fabrication technologies increasingly shape global creative economies, artisans face pressure to modernize in ways that may undermine Indigenous knowledge and cultural authenticity. This study adopts a conceptual research design, situated within an interpretivist paradigm, to synthesize existing literature and develop the Heritage–Innovation Alignment Model (HIAM) as a culturally grounded framework for digital transformation in Ghana’s leather sector. The conceptual approach is justified by the need to integrate diverse theoretical insights across heritage studies, Indigenous Knowledge Systems, and digital fabrication research in order to advance theory rather than measure empirical outcomes. Drawing on heritage-sensitive innovation scholarship, particularly the framework advanced by Bonfanti, Viganò, and Brunetti, the study identifies three key findings: heritage and innovation are compatible when artisanal knowledge is preserved, digital technologies are selectively segmented, and hybrid craft–digital practices are synthesized. The analysis further reveals that artisan agency, community knowledge networks, and enabling institutional environments are critical to sustainable technology adoption. Based on these findings, the study recommends heritage-aligned digital training, hybrid production strategies, and supportive policy frameworks to ensure that technologies such as laser engraving and CAD/CAM systems enhance rather than displace Indigenous craftsmanship. By offering a theoretically robust and culturally responsive model, the study contributes a practical roadmap for artisans, educators, and policymakers seeking to modernize Ghana’s leather craft industry while strengthening its cultural foundations.

This essay offers a case study of the ZHI project, a digital craftsmanship project showcasing the beauty of traditional craftsmanship at three levels: knowing, making, and intelligence. The project began with a Designer Residency Program and was developed to answer three crucial questions: (1) How could we bridge the gap between enthusiastic outsiders and little-known creators of intangible cultural heritage? (2) How could we help students understand and participate in craftwork? and (3) How could we facilitate sustainable knowledge production about intangible cultural heritage among the audiences, students, and craftsmen so everyone benefits and contributes? The ZHI project uses minimal computing strategies to encourage craftspeople to pass their skills and knowledge onto others, particularly younger generations, through digitization and online exhibitions that use minimal computing practices. The project provides user-friendly, accessible information to researchers and craftspeople who do not possess expensive digital equipment or high-level technical skills. This offers them opportunities to virtually present their craft and research, share knowledge, and tell their own stories to audiences unfamiliar with craftsmanship.

Abstract. Since the enactment of the Cultural Heritage Preservation Act in 1982, Taiwan has witnessed a gradually increase in the number of designated and registered cultural heritage sites, and among them, architectural heritage is now facing a periodic restoration required approximately every 20 to 30 years. In response to the need, the number of officially certified traditional craftsmen, who are specialists legally qualified to perform heritage restorations, has increased from 572 in 2013 to 984 in recent years. However, this quantitative growth belies a more pressing concern: the dual challenges of an aging restoration workforce and the imminent loss of traditional techniques. Despite the critical role traditional craftsmen play in the maintenance and transmission of traditional techniques, there remains a conspicuous lack of systematic integration of their experiential knowledge. To address this deficiency, this study aims to establish a people-centered, data-driven knowledge management system specifically designed for traditional craftsmen engaged in the field of cultural heritage restoration. The methodology integrates document analysis, field surveys, semi-structured interviews, and relational database design with MySQL. The system records and organizes a wide array of information of traditional craftsmen, including their biographies, lineage of their techniques, techniques they have specialized in, projects they have participated in, and their learning trajectories. It establishes a searchable and expandable database that not only facilitates knowledge preservation but also promotes accessibility and traceability. This research incorporates the DIKW (Data–Information–Knowledge–Wisdom) framework, emphasizing that data is not merely a record-keeping instrument, but a critical substrate through which expert knowledge is translated, synthesized, and mobilized.

… These businesses have traditionally followed the local craft model [31], which involves marketing products locally using simple methods and low levels of specialisation. To remain …

… within the value chain. Furthermore, as observed in some Fair Trade certified companies, achieving full integration across all links in the value chain remains a significant challenge. …

… Is there only competition or even collaborations between industry and craftsmanship? … focused’, must be integrated into all stages of the value chain, which includes all processes from …

… craftsmen and women approach the design process could not be more different. The former is led by economics, vertical integration… the most appropriate integration of new technologies …

… Drawn from CCVC, we find there are three different business models utilized by firms, namely, company with marketing competence, craftsman/designer brand, and vertically integrated …

Since the recognition of batik by UNESCO, the batik market has expanded throughout the world. This is marked by the increase in the value of batik exports to various countries. In the midst of increasingly fierce trade competition, industries are demanded to be capable and have high competitiveness. Although batik is considered as one of the strategic industries, in terms of development, batik still faces several problems both internally and externally. The purpose of this research is to discuss about the solution to develop batik in Cibelok Village, Pemalang Regency by analyzing the value chain so that it increases the selling value of written batik. This study used a value chain analysis approach, Competitiveness Diamond, and Critical Success Factor Value. Based on the results of the analysis, it was found that the profit generated per onefabric production is Rp74,700. Increasing profit margins can be done by considering the role of several activities in the batik business process. The activities to consider are operations, followed by marketing and sales, as well as inbound logistics. In addition, product quality and innovation in batik patterns are needed in an effort to increase sales.

Purpose Many leisure boat manufacturers have thrived on designing and building highly customized boats based on longstanding traditions of craftsmanship. To achieve efficient value chains, it is not enough to optimize each process step, but also important to achieve a smooth flow through the dependencies between each process steps. The purpose of this paper is to focus on assessing enablers and disablers for operational integration in a craft-oriented small enterprise. Design/methodology/approach One case company has been studied, to identify enablers and disablers for operational integration in the value chain. The research methodology is based on semi-structured interviews with selected persons from different levels within the company. Findings The results indicate the importance of management promotion and support of integration and a strong relationship between foremen and operators. Furthermore, to avoid functional myopias, mechanisms to encourage horizontal integration could be useful. Small company and informal culture make integration easier. However, to further establish a common standardized platform, could be necessary. Even small physical barriers in the layout were experienced to affect the integration negatively. Research limitations/implications This has been an exploratory study of one single craft-oriented enterprise; hence it is difficult to generalize. Practical implications Based on empirical findings from the case study, recommendations on how to achieve better operational integration will be presented. Originality/value The research initiative provides knowledge experience of operational integration from a case study in one company within craft and artisan sector in Norway.

Lean Management is finding increasing application across various industries, and its potential role in artisanal businesses should not be overlooked. Implementing Lean principles in artisan companies has become a vital way to modernize operations and boost competitiveness. Understanding both the operational dynamics of an artisan business and the evolution of Lean practices is essential for successfully transitioning from a traditional artisanal model to a Lean one. This transformation within production units allows for process optimization, waste reduction, and improved efficiency. It serves as a strategic lever for the sustainable development of the sector while preserving the core values of craftsmanship.

The European fashion craftsmanship sector is renowned worldwide for its excellence and competitive value in producing tangible and intangible cultural heritage (ICH) in creative practices and material artifacts.However, the competition of mass production at lower costs and the increasing jobs digitalization threatens the survival of fashion craftsmanship knowledge.In this context, Industry 4.0 (I4.0) technologies could become a trigger to transform fashion craftsmanship by hybridizing workflows via new tools, gestures, and creative acts.Due to a technological and socio-cultural divide between the old and future generations of fashion craftspeople, new educational models are necessary to update the skills and imagination of future fashion professionals towards the revival of crafts ICH while accounting for holistic multidimensional sustainability.Therefore, the paper presents an interdisciplinary challenge-based learning experience conducted at Politecnico di Milano and University of Borås, combining a design and business management methodological approach to deliver Fashion-Tech proofs of concepts (covering product, service, process, and business model innovations).Delivered proofs of concepts demonstrate the potential of I4.0 technologies to preserve cultural diversity and local heritage, improve multiple dimensions of sustainability, and empower creativity and connectivity between different stakeholders.New products, services, processes, and business ecosystems of hybrid fashion craftsmanship can contribute to interdisciplinary learning spaces where different users/stakeholders connect and engage in co-creation and co-learning activities.Besides, the developed educational model can be applied to training fashion craftspeople 4.0.

… generative AI technology with cultural heritage protection, … Establishment of an intelligent customization system for … and creative development of cultural heritage, offering significant …

Intangible cultural heritage (ICH) with distinct national characteristics serves as an external manifestation of the excellent traditional culture of the Chinese nation and an essential carrier of rural cultural inheritance. In response to current issues in ICH dissemination, such as the loss of authenticity due to media fragmentation, the exacerbation of disembedding due to identity loss, and market chaos caused by value dislocation, this paper proposes the construction of digital rural scenarios through digital twin technology. From the three dimensions of promoting authentic dissemination, reshaping rural identity, and facilitating cultural inheritance, it utilizes Building Information Modeling (BIM), Geographic Information Systems (GIS), Internet of Things (IoT), and XR visualization technologies to present ICH digitally. This approach integrates the rural cultural atmosphere and authentic rural contexts for multi-dimensional display. Empowering rural scenarios with twin technology breaks the physical space limitations of traditional ICH dissemination, transforms rural ICH cognition, innovates ICH business models, enhances the development momentum of ICH, and fosters the inheritance of rural culture, contributing to the sustainable development of rural revitalization.

This paper proposes the use of intangible cultural heritage clothing personalized customization system. The customer first sends the login request at the interface layer and then reaches the business logic layer through the user's registration interface and efficient collection of human body information, so as to obtain their own personal information. In the aspect of clothing modeling, the principle of biological genetics is used to carryon the individual design of clothing modeling. We output a custom 2D image of the clothes. By using 3DSMAX technology and taking the 2D pictures of the custom clothing as reference, the personalized three-dimensional modeling of the clothing is established. And we carried out related interactive design work on the U nity3D platform. Through the method of three-dimensional visualization, the folk clothing effect of Lingnan grass is presented in front of customers. Order can only be confirmed if the customer is satisfied with the quality of the product. At the data level, instructions are sent to the background of the system for processing. The experimental results show that the designed system can meet the needs of individual clothing. The design results obtained meet the requirements of customers to the greatest extent. Thus, it provides a reliable guarantee and support for the development of Lingnan straw woven intangible cultural heritage garment industry.

Intangible cultural heritage is vital because it embodies rich historical, creative, and intellectual value. Its distinctive characteristics and traditional ways of transmission make it particularly challenging to preserve effectively. Our study explores how technology can revitalize and sustain traditional Chinese cloth pasting art within the digital realm. We developed an innovative approach by integrating a LoRA-based style transfer model with a customized ComfyUI workflow. This method effectively translates traditional cloth pasting styles into contemporary designs, enhancing their appeal and accessibility. Through system testing, both quantitative data and user feedback confirm the approach is intuitive, enjoyable, and allows for personalized creativity. These findings provide renewed momentum for preserving this ancient art form. Our results demonstrate that technology can protect intangible heritage, support cultural sustainability, and inspire innovative artistic expressions.

Intangible cultural heritage (ICH) is a crucial part of China’s cultural identity. However, ICH museums face issues like limited scale, low visitor engagement, and operational challenges. …

… means not only introducing innovative and sensing technologies but also transforming the captured data into useful information to deliver customized services to users. Enhancing the …

Abstract. This study proposes a scene-adaptive integration process combining Historic Building Information Modeling (HBIM) and Virtual Reality (VR) for the digital preservation and communication of historic buildings. Addressing limitations in conventional workflows, the methodology emphasizes modular flexibility, semantic structuring, and stakeholder-responsive interaction. It is applied to two contrasting heritage sites—the Former Ota Family Residence in Japan and the Battiferro Watergate Guardhouse in Italy—highlighting the system’s adaptability to varying cultural, material, and technical conditions. Through comparative analysis, the Ota case demonstrated superior balance in modeling efficiency, semantic depth, and immersive engagement, while Battiferro prioritized streamlined technical workflows with less interpretive richness. Evaluation metrics covering data acquisition, integration fidelity, and VR usability validated the proposed framework’s effectiveness in enhancing both scientific documentation and public outreach. The findings confirm that scene-adaptive processes can significantly improve relevance, efficiency, and user resonance in heritage visualization. Future research should expand empirical testing across architectural types and integrate emerging technologies to support wider applicability and long-term sustainability.

… of Heritage Crafts as cultural heritage (CH), pertinent requirements and needed technological … that together with the appropriate technological tools can be applied to any HC instance. …

While communicating a fashion object, tangible aspects are usually emphasized e.g. presenting external elements such as the textiles, characteristics of the materials, and patterns. Nevertheless, the so-called "intangible" heritage, such as knowledge, values and the intrinsic culture in the fashion production itself can and should also be communicated. To this extent, the use of digital media and Information and Communication Technologies (ICTs) in fashion has resulted in various creative innovations with the purposes of education, preservation, and communication of fashion objects. This chapter provides an overview through several case studies on how fashion cultural heritage is being communicated using ICTs, while including both physical (tangible) and non-physical (intangible) elements of fashion. Particular attention is given to fashion museums and exhibitions, as objects that can communicate fashion to various audiences attracting both locals and tourists. There are several challenges though, when it comes to capturing, representing and communicating fashion as a cultural heritage object. Those will also be discussed with several proposals on how to tackle them.

Heritage preservation fundamentally represents an act of communication, with digitization and virtual access driving cultural heritage research development and dissemination. These tools stimulate the creation of cultural heritage content and inspire public engagement in learning about and preserving heritage. Despite substantial academic focus on digital cultural heritage (DCH) research, systematic assessment methods remain lacking. This paper researches the application of digital technologies in cultural heritage studies using CiteSpace 6.2 R4 to analyze the evolution of DCH, identifying research hotspots and predicting future trends. The key findings include the following: (1) Current DCH research focuses on countries with significant national power, but future studies should emphasize regions rich in cultural heritage and promote transnational and interdisciplinary research. (2) DCH research concentrates on three areas: the use of VR, AR, and other interactive digital technologies to enhance cultural heritage experiences; the development of cultural relic databases and digital archives; and the implementation of interactive exhibitions and multimedia guides. (3) Identified research hotspots include user immersion experiences, language and identity, and virtual reality technologies. Digital technologies enhance cultural heritage communication by driving innovations in preservation, information management, and digitization. (4) Future research should focus on practical DCH development, emphasizing innovative virtual technologies, database integration, and standardized assessment methods. These efforts aim to provide valuable insights for the sustainable global preservation and dissemination of cultural heritage. The use of digital technologies in cultural heritage is becoming increasingly important, but there is still a need to strike a balance between technological development and heritage preservation to ensure the sustainability of cultural heritage.

This article takes the cultural digitalization strategy as the entry point, and takes the intangible cultural heritage in Shandong as an example to explore its contemporary inheritance and diversified practice strategies. Studies have shown that intangible cultural heritage is an important carrier of regional culture, and current challenges facing intangible cultural heritage—such as insufficient inheritance space, narrowing transmission areas, and limited communication channels—coincide with the opportunities presented by the digital era. Shandong Province has explored Lu brocade and gourd carving from the technical level, platform construction, collaboration with industries, etc., but issues such as uneven development, redundant efforts, insufficient coordination, and lack of talent remain. This article systematically identifies that intangible cultural heritage must achieve a balance among three aspects: protection, innovation, and communication. At the level of protection, focus on preserving the core content and technical details of intangible cultural heritage through standardized digital recording methods; At the level of innovation, promote the integration of skills with modern media and life scenes to enhance its contemporary vitality; At the communication level, build a hierarchical and classified communication system that connects internal and external to enhance the social cognition and cultural influence of intangible cultural heritage. This paper believes that the inheritance of intangible cultural heritage should always be based on cultural connotation and human inheritance as the core, so as to avoid falling into the misunderstanding of technology supremacy or commercialization. Shandong's practice shows that digital technology can provide important support for the survival and activation of intangible cultural heritage, but it must be combined with the law of inheritance. In the future, we should further improve the mechanism construction, promote multi-party cooperation, and promote the real living inheritance and possibility of intangible cultural heritage in contemporary society.

Cultural heritage sites play a vital role in preserving a nation's history, traditions, and identity. However, to enhance the visitor experience and cater to diverse preferences, it is crucial to understand the sentiments and opinions expressed in site reviews. Existing sentiment analysis approaches have primarily focused on product reviews or social media data, failing to capture the unique context and nuances of cultural heritage site reviews. Current work on analyzing reviews of cultural sites only focuses on identifying positive, negative, or neutral sentiments. None of them worked towards customized analysis based on different user parameters such as age group, location, gender, purpose of visit, or group size. Thus, there is a lack of systems that provide tailored insights and enhance visitor experiences for diverse demographic groups visiting cultural heritage sites. To address this challenge we propose a deep learning-based system to analyse and strategize planning of maintaining and developing cultural sites Our approach leverages deep neural networks to perform sentiment analysis based on visitor reviews, age group, location, gender, purpose of visit, or group size, etc. This customized sentiment analysis enables cultural heritage site operators to gain insights into visitor experiences, identify areas for improvement, and tailor their offerings to meet the preferences of diverse crowds. The applied LSTM model offers powerful capabilities for sentiment analysis in the context of enhancing visitor experiences at heritage sites. By leveraging demographic data in conjunction with sentiment analysis, these models can provide valuable insights and enable personalized, data-driven approaches to improving visitor satisfaction and engagementTherefore, the proposed work may prove useful in strategize planning, maintaining, and developing of cultural sites in a low cost across the globe.

This paper aims to gain insights into how heritage destinations have adopted innovative technologies (e.g., AI, immersive technology, 3D technology, big data) into their daily operations, and to reveal future research directions that can guide technology studies in the heritage tourism domain. Innovative technologies are crucial for heritage tourism management and marketing as they provide interactive experiences for visitors, improve efficient management of resources, and enhance effective communication among all stakeholders, resulting in increased engagement and sustainability for the heritage tourism industry. To achieve this objective, we propose a conceptual framework for Technology-Destination Interaction. A comprehensive literature search was conducted, resulting in the selection of 111 articles being analyzed and discussed, drawing on the framework. Based on the results, this study proposes seven future research directions that include, but are not limited to, the latest technologies (e.g., ChatGPT, Metaverse, Geo AI) and potential challenges in technology adoption (e.g., tourism leakage, technology waste, or ethnical concerns). Thirty research questions were developed for future studies. The paper contributes to both researchers and practitioners who are interested in investigating the impact of innovative technologies on heritage tourism.

This study explores the evolving impact of technology on cultural heritage encounters, specifically within museum settings. It introduces a comprehensive conceptual framework that encompasses various aspects of the museum experience influenced by technology and assesses its effects on visitor satisfaction and loyalty intentions. Through an empirical investigation involving 300 individuals visiting archaeological sites in Rome (Italy), including both permanent and temporary exhibitions with varying levels of technological integration, this research employs a self-administered questionnaire to validate its hypotheses. The results underscore the significance of technology in shaping diverse facets of the visitor experience, such as education-entertainment fusion, engagement, and ambience, with substantial implications for enhancing customer satisfaction and fostering visitor loyalty. This research adopts a mixed-methods approach to investigate the evolving role of technology in cultural heritage encounters within museums. In a first phase, a comprehensive conceptual model that captures various dimensions of the museum experience influenced by technology was designed. Subsequently, data was collected from a purposive sample of 300 individuals visiting archaeological sites in Rome, encompassing both permanent and temporary exhibitions. This sample is intentionally diverse in terms of technology integration, allowing for a nuanced analysis. Data is gathered through the administration of a self-administered questionnaire designed to empirically test the hypotheses formulated in the conceptual model. Statistical analyses, including regression analysis and structural equation modeling, are employed to assess the impact of technology on visitor satisfaction and loyalty intentions. This research contributes to the field by introducing a comprehensive conceptual framework that holistically examines the multifaceted influence of technology on the museum experience, including dimensions such as edutainment, engagement, and ambience. Furthermore, it provides empirical evidence of these effects through a diverse sample of museum visitors. This study offers valuable insights into the evolving role of technology in cultural heritage contexts, filling a gap in the existing literature and providing actionable guidance for cultural institutions seeking to enhance visitor engagement and loyalty. The findings of this research hold practical significance for cultural institutions, particularly museums, aiming to leverage technology to enrich visitor experiences. By understanding how technology influences dimensions such as edutainment, engagement, and ambience, museums can strategically integrate technology to enhance customer satisfaction and foster visitor loyalty. This research encourages museums to adopt innovative technological solutions that cater to diverse visitor preferences, ultimately ensuring a more immersive and satisfying cultural heritage encounter.

… economy and potential solutions from an artisanal economy. We show that mass production … Plans for scaling up the system included a smart machine that would text the owner when …

… While in our work we seek personalization of artifacts rather than production accuracy, we nevertheless found it important to test how accurately the FreeD can reconstruct a …

… declared that “by enabling ‘smart factories,’ the fourth industrial revolution creates a world in which virtual and physical systems of manufacturing globally cooperate with each other in a …

The traditional leather industry of Fez, one of the moroccan cultural heritage pillars, is currently facing a structural crisis which threatens its survival. This crisis is mainly the result of an out of date supply-chain which lacks transparency, is fully fragmented, and does not provide the quality assurance expected by current consumers. Relying on a field study done through 50 semi-structured interviews with traditional craftsmen, this article identifies some root causes of this crisis, such as the widespread usage of raw chemical products (more than 90%) which is opposite to the "natural" value proposition of this traditional leather industry, and highlights also the lack of digital technologies usage (5%). By linking together these two facts, in order to address this industry challenges, we propose a cutting-edge supply-chain framework, based on Blockchain and IoT, to deliver efficiency and transparency, while coping with current consumers concern about traceability and environmental sustainability of the traditional leather products. Our framework relies on a "digital passport" for each animal skin used by the tannery, which stores all data about its origin and the production process it went through. This will help to restore customer trust in this traditional leather industry, as it will guarantee the authenticity of the products and help craftsmen gain more autonomy. Applying up-to-date digital technologies to this traditional industry will modernize it to adapt to the current customers needs. This will also help the development of this industry which currently faces strong social and technical barriers.

Small-scale production is relying more and more on personalization and flexibility as an innovation key for success in response to market needs such as diversification of consumer preferences and/or greater regulatory pressure. This can be possible thanks to assembly lines dynamically adaptable to new production requirements, easily reconfigurable and reprogrammable to any change in the production line. In such new automated production lines, where traditional automation is not applicable, human and robot collaboration can be established, giving birth to a kind of industrial craftsmanship. The idea at the base of this work is to take advantage of collaborative robotics by using the robots as other generic industrial tools. To overcome the need of complex programming, identified in the literature as one of the main issues preventing cobot diffusion into industrial environments, the paper proposes an approach for simplifying the programming process while still maintaining high flexibility through a pyramidal parametrized approach exploiting cobot collaborative features. An Interactive Refinement Programming procedure is described and validated through a real test case performed as a pilot in the Building Automation department of ABB in Vittuone (Milan, Italy). The key novel ingredients in this approach are a first translation phase, carried out by engineers of production processes who convert the sequence of assembly operations into a preliminary code built as a sequence of robot operations, followed by an on-line correction carried out by non-expert users who can interact with the machine to define the input parameters to make the robotic code runnable. The users in this second step do not need any competence in programming robotic code. Moreover, from an economic point of view, a standardized way of assessing the convenience of the robotic investment is proposed. Both economic and technical results highlight improvements in comparison to the traditional automation approach, demonstrating the possibility to open new further opportunities for collaborative robots when small/medium batch sizes are involved.

… In other words, the digital technologies (eg, 3D printing and scans) do not replace the old methods of design and production, but rather represent a tool to be added to the artisan’s …

… manufacturing and production have changed over time and the structural affinity between modern manufacturing … From a psychological perspective, artisanal production was much more …

India is a growing country with over 1.2 billion people, out of which more than two-thirds still live in rural areas. Indian rural areas are vibrant heritage-wise. They have both a fascinating hard and soft heritage legacy. Each region has many kinds of villages, and each is characterized by specific arts and crafts skills developed over the centuries. Small settlements retain fascinating heritage, which should be acknowledged and protected. Nowadays, rural villages are slowly perishing and losing their skilled people under the pressure of migration to cities. Rural settlements are suffering the exodus of young people and losing their art and craft skilled artisans. Since these settlements have been neglected, how do we bring attention to these fascinating areas? How do we allow skilled artisans to make a living and want to remain in rural areas? How do we provide a more sustainable future for both our rural and urban settlements? WECRAFT is an initiative that addresses these concerns by combining the best of affordable technologies and humanities, planning to enhance village areas, their skilled artisans and their products. This paper focuses on the requirements we collected and designs the WECRAFT solution.

Under the framework of Industry 4.0, machines and machine tools have evolved to smart and connected things, comprising the Internet of Things (IoT) and leading to the Mass Personalization (MP) paradigm, which enables the production of uniquely made products at scale. MP, fueled by individualization trends and enabled by increasing digitalization, has the potential to go beyond current mass customization. Although this evolution has enabled engineers to gain useful insight for the production, the machine status, the quality of products, etc., machines have become more complex. Thus, Maintenance Repair and Overhaul (MRO) operations should be undertaken by specialized personnel. Additionally, Augmented Reality (AR) can support remote maintenance assistance to handle unexpected malfunctions. Moreover, due to advances regarding Product Service Systems (PSS), manufacturing companies are offering many services to improve user experience. Consequently, in this manuscript the design and development of a method based on the principles of servitization for the provision of an intelligent and adaptable maintenance service assisted by AR are presented. The contribution of the manuscript extends to the provision of an optimization algorithm for adapting the schedules of the stakeholders based on the energy supplier predictions. The developed method was tested and validated on an industrial case study of injection mold maintenance, achieving 11% energy reduction, 50% less time for mold inspection, and a 20% rise in on-time mold deliveries.

Additive manufacturing (AM) has transformed mass customisation by allowing personalised production with remarkable efficiency. This systematic review compiles findings from 61 peer-reviewed articles (2010–2024) to highlight strategies for implementation, technological facilitators, challenges, industry applications, and evaluation frameworks relevant to mass customisation in AM contexts. Utilising the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology, the review applies stringent inclusion criteria and thematic analysis to create an in-depth understanding of this developing area. Four major strategies for implementation have been identified: combining AM with conventional manufacturing, integrating customer-centred design, establishing flexible manufacturing networks, and creating adaptive production systems. Key technological facilitators include capabilities for multi-material processing, integration of digital workflows, and advanced monitoring of processes, while obstacles consist of limitations in materials, challenges in quality assurance, and complexities related to digital asset management. Industry applications reveal tailored approaches specific to medical, industrial, and architectural sectors. This analysis presents a multi-tiered implementation framework encompassing strategic, tactical, operational aspects and performance evaluation aspects to assist organisations in embracing AM-based mass customisation. This framework fills a notable gap in existing literature by aligning personalisation goals with operational efficiency. This paper also outlines future research priorities, such as creating standardised evaluation methods, improving system reliability, incorporating sustainability, and leveraging emerging tools like AI for process improvement. Ultimately, this review bridges theory and practice, offering a clearer path forward for mass customisation in the era of AM.

During the COVID-19 pandemic, global health services have faced unprecedented demands. Many key workers in health and social care have experienced crippling shortages of personal protective equipment, and clinical engineers in hospitals have been severely stretched due to insufficient supplies of medical devices and equipment. Many engineers who normally work in other sectors have been redeployed to address the crisis, and they have rapidly improvised solutions to some of the challenges that emerged, using a combination of low-tech and cutting-edge methods. Much publicity has been given to efforts to design new ventilator systems and the production of 3D-printed face shields, but many other devices and systems have been developed or explored. This paper presents a description of efforts to reverse engineer or redesign critical parts, specifically a manifold for an anaesthesia station, a leak port, plasticware for COVID-19 testing, and a syringe pump lock box. The insights obtained from these projects were used to develop a product lifecycle management system based on Aras Innovator, which could with further work be deployed to facilitate future rapid response manufacturing of bespoke hardware for healthcare. The lessons learned could inform plans to exploit distributed manufacturing to secure back-up supply chains for future emergency situations. If applied generally, the concept of distributed manufacturing could give rise to “21st century cottage industries” or “nanofactories,” where high-tech goods are produced locally in small batches.

Robotics competitions stimulate the next generation of cutting edge robotics solutions and innovative technologies. The World Robot Summit (WRS) Industrial Assembly challenge posed a key research challenge: how to develop adaptive industrial assembly robots. The overall goal is to develop robots where minimal hardware or software changes are required to manufacture a new or altered product. This will minimise waste and allow the industry to move towards a far more flexible approach to manufacturing; this will provide exciting new technologies for the manufacturing industry and support many new business models and approaches. In this paper, we present an approach where general-purpose grippers and adaptive control approaches have been developed to move towards this research goal. These approaches enable highly flexible and adaptive assembly of a belt drive system. The abilities of this approach were demonstrated by taking part in the WRS Industrial Assembly Challenge. We achieved second place in the kitting challenge and second place in the adaptive manufacturing challenge and were presented with the Innovation Award.

… This research presents an adaptive fabrication process that enables a conventional … ) press to produce bespoke, customized blocks. Customized, additively manufactured molds, which …

The bottleneck in introducing successful new products quickly to market is moving from factory floor manufacturing to the product design process and interfaces between designers, manufacturers and users. 'Quality', for products that contact people, has moved beyond functionality and usability to satisfying people's subjective and emotional lifestyle needs. Affective (kansei) engineering design offers approaches that can be used to bring the emotional responses of consumers into the design process. In parallel, mass customisation promises the delivery of mass-produced bespoke products to individual users. Together, affective engineering and mass customisation are having a dramatic impact on the ways in which designers, engineers and manufacturers interact with each other. The challenge for leading edge manufacture is to create new product opportunities through integration of and new developments in technology, systems and design.

Abstract A service supply chain can be described as a system of systems with a highly interactive and complex network of suppliers, service providers, OEMs and customers. Supply chain management could create value for bespoke service providers, customers and stakeholders cooperating through the supply chain. Bespoke service provider companies are responsible for managing their asset based on different service contracts and possibly through the end of the asset lifetime. Providing a through-life service requires tailored strategic dimensions to measure the supply chain performance. The performance can be evaluated with regards to several supply chain elements such as demand management, procurement, logistics, etc. This article takes a different angle to the current supply chain performance frameworks by discussing performance through DMAIC cycle. Considering a through-life service, this paper presents a performance optimization framework to improve the supply chain performance in terms of an asset or component availability and cost of service. Moreover, an exhaustive list of KPIs to evaluate the supply chain performance are identified. A case study of fleet management for a bespoke service provider is considered to test the validity of the framework. The DMAIC technique has demonstrated to be an effective method to improve supply chain strategies and performance.

Palembang's Songket, a UNESCO-recognized Intangible Cultural Heritage, faces significant threats from modernization and the gradual erosion of its tacit knowledge, particularly the philosophical meanings embedded within its motifs. This study addressed the urgent need for a preservation model that transcends simple digitization by focusing on semantic revitalization. This research employed a multi-phase, mixed-methods approach conducted between 2023 and 2025. We developed a comprehensive digital archive through high-resolution photogrammetry of 150 heritage Songket textiles and ethnographic fieldwork, including in-depth interviews with 15 master weavers in Palembang. A bespoke semantic ontology was constructed using Web Ontology Language (OWL) to map the complex relationships between motifs, techniques, materials, and their socio-cultural meanings. This ontology formed the backbone of an interactive web-based platform, "The Songket Legacy," which was subsequently evaluated through a user engagement study with 50 participants from diverse backgrounds, including weavers, designers, and students. The project resulted in a robust digital archive containing over 50 gigabytes of data. The Songket Semantic Ontology successfully defi ned 75 distinct motifs and established over 400 relational assertions, linking visual patterns to their historical narratives and philosophical underpinnings. The user engagement study yielded a high System Usability Scale (SUS) score of 85.5. Qualitative feedback confirmed that the semantic framework significantly enhanced users' understanding and appreciation of Songket, with 92% of participants reporting an increased ability to interpret motif symbolism. In conclusion, this study demonstrated that a semantic-web approach offers a powerful methodology for the revitalization of intangible cultural heritage. By creating a "living" digital archive that makes tacit knowledge explicit and accessible, this project provides a scalable model for preserving and promoting the cultural legacy of Palembang's Songket for future generations, fostering both cultural continuity and creative innovation.

PurposeThis article examines curatorial practices, both traditional and digital, in the Guizhou Provincial Museum’s ethnic exhibition to assess their effectiveness in representing ethnic minority cultures, fostering learning and inspiring curiosity about ethnic textiles and costumes and associated cultures. It also explores audience expectations concerning digital technology use in future exhibitions.Design/methodology/approachA mixed-methods approach was employed, where visitor data were collected through questionnaires, together with interviews with expert, museum professionals and ethnic minority textile practitioners. Their expertise proved instrumental in shaping the design of the study and enhancing the overall visitor experience, and thus fostering a deeper appreciation and understanding of ethnic minority cultures.FindingsVisitors were generally satisfied with the exhibition, valuing their educational experience on ethnic textiles and cultures. There is a notable demand for more immersive digital technologies in museum exhibitions. The study underscores the importance of participatory design with stakeholders, especially ethnic minority groups, for genuine and compelling cultural representation.Originality/valueThis study delves into the potentials of digital technologies in the curation of ethnic minority textiles, particularly for enhancing education and cultural communication. Ethnic textiles and costumes provide rich sensory experience, and they carry deep cultural significance, especially during festive occasions. Our findings bridge this gap; they offer insights for museums aiming to deepen the visitor experiences and understanding of ethnic cultures through the use of digital technologies.

This paper explored the digital application of intangible cultural heritage from the perspective of cultural ecology. Through field investigations, combined with cultural ecology theory, an ontology-based semantic web technology was proposed, and Nanjing “Yunjin” brocade weaving technique was selected as the research object. The specific steps were as follows: First, based on the field surveys and cultural ecology theory, the intangible cultural ecological environment was divided into natural and social environments. Next, constructing the intangible cultural heritage ontology was constructed, including the collection and collation of Nanjing Yunjin weaving technique knowledge corpus, based on user needs analysis and corpus analysis, CIDOC CRM was used to create rules to build the ontology. Finally, based on the MediaWiki platform and Semantic MediaWiki, the semantic web model of the intangible cultural heritage was designed, and its semantic retrieval function was realized, thereby achieving the practical application of intangible cultural heritage digitization. Based on the perspective of cultural ecology, a set of intangible digital application models was proposed, which expanded the digital application of the cultural ecology theory, verified the application of this model in the sustainable development of cultural tourism, and provided reference for the sustainable development of cultural tourism.

This study aims to identify and analyze digital marketing strategies based on local culture in creative MSMEs, with a case study focus on Threads of Life in Bali. The background of the research is rooted in the significant role of creative MSMEs in the regional economy, particularly in Bali, which possesses rich cultural heritage as a primary resource. However, in the digital era, business actors face challenges such as limited digital literacy, resource constraints, and the need to preserve cultural authenticity in global marketing. The method used is a Systematic Literature Review (SLR) consisting of planning, literature searches in reputable databases (Scopus, Web of Science, Sinta, Google Scholar), study selection based on inclusion–exclusion criteria, data extraction, and content analysis to identify relevant strategy patterns. The findings reveal that Threads of Life successfully utilizes social media platforms such as Instagram and Facebook, as well as its official website, to develop brand storytelling that emphasizes traditional weaving, sustainability, and community empowerment. The integration of local cultural values such as mutual cooperation (gotong royong) and heritage preservation strengthens brand image and competitiveness in the global market. This study contributes novelty by combining perspectives of digital marketing, cultural preservation, and the creative industry within a single analytical framework. Research recommendations include expanding digital collaborations, developing interactive content, and strengthening sustainability narratives to enhance consumer engagement. These findings are relevant as strategic references for culture-based creative MSMEs seeking to optimize digital marketing without losing their local identity.