跨境电商和地区产业

Driven by the “Internet Plus” strategy and the explosive growth of cross-border e-commerce, this study addresses structural contradictions in talent cultivation at local applied universities. The research constructs a dynamic competency development model through industry-education integration and multi-party collaboration, employing a four-dimensional analytical framework of “curriculum dimension, teaching dimension, evaluation dimension, and synergy dimension”. Innovations include modular project-based curricula integrating real enterprise projects, a three-party evaluation mechanism combining teachers’ data, platforms’ data and enterprises’ data, and a tiered base construction plan with cross-regional replication potential. Theoretical contributions advance the “Internet + Education” system through regional empirical evidence, while practical implications provide an actionable paradigm for transforming applied talent cultivation systems in the digital economy era. This research offers empirical evidence and strategies for promoting high-quality regional digital economy development through optimized talent cultivation.

This study explores how small and medium enterprises (SMEs) engaged in Chinese cross-border e-commerce respond to the pandemic by integrating resilience strategies with digital transformation initiatives. Through 15 qualitative interviews and quantitative surveys of 300 businesses, the research reveals that SMEs enhance their digital transformation efforts by adopting digital tools in conjunction with supply chain expansion, employee training, and improved customer engagement. A high level of integration between resilience practices and digital initiatives leads to better operational performance and increased competitiveness. While the findings offer valuable insights, limitations such as a small qualitative sample suggest the need for larger, longitudinal studies to capture broader industry and regional variations. Practically, the results emphasize the importance of managers embedding resilience strategies into their operations and investing in digital technologies and workforce development to foster adaptability in the face of ongoing global market changes. Theoretically, the study contributes novel insights by connecting resilience capabilities with digital transformation in SMEs, presenting an innovative model that highlights their combined positive impact in uncertain business environments.

With the accelerating process of global economic integration, the cross-border e-commerce industry has rapidly emerged as a crucial driver of international trade and regional economic development. This expansion has created an urgent demand for systematic evaluation and accurate forecasting of graduates’ employment quality, particularly for talent cultivated by private universities. However, conventional evaluation approaches often suffer from excessive subjectivity, limited scalability, and weak predictive capacity, making them inadequate in dynamic and uncertain labor markets. To address these challenges, this study proposes an integrated computer-based model that combines Fuzzy Comprehensive Evaluation (FCE) with Grey Prediction (GM(1,1)), while further enhancing the framework through machine learning techniques for parameter and weight optimization. Specifically, FCE utilizes fuzzy membership functions and the Analytic Hierarchy Process (AHP) to transform qualitative assessments such as job satisfaction, salary expectations, and job relevance into quantifiable measures, whereas GM(1,1) captures temporal dynamics of employment indicators through differential equations. To improve adaptability and reduce forecast errors, a Genetic Algorithm (GA) is incorporated to optimize the parameters of the GM(1,1) model. Empirical analysis based on a dataset of 300 graduates from three private universities in Eastern China demonstrates that the proposed approach achieves an average prediction accuracy of 91.5% and reduces Mean Squared Error (MSE) to 0.035. Comparative experiments against standalone fuzzy evaluation and linear regression models reveal that the integrated method offers superior robustness, predictive stability, and generalizability in handling uncertain, small-sample, and time-series employment data. This study not only enriches the methodological toolkit for employment quality assessment but also provides practical implications for higher education institutions seeking to align talent cultivation with evolving industry demands.

Cross‐border e‐commerce (CBEC) significantly stimulates foreign trade development and the flow of goods and services. This study, using Chinese city‐level data and a multiperiod difference‐in‐differences model based on CBEC comprehensive pilot zones, explores the impact of CBEC reform on urban service industry entrepreneurship. The results show that CBEC reform increased entrepreneurial activity, and this is confirmed by robustness tests. The mechanisms driving this effect include the attraction of foreign direct investment, improved information infrastructure, and talent development. Regional analysis reveals stronger effects in central, western, and noncoastal cities, and industry analysis highlights public and consumer services. Spatial heterogeneity shows that the reform's impact diminished with distance from pilot zones, with potential inhibitory effects in remote areas. This study demonstrates how CBEC reform can stimulate entrepreneurship and foster economic growth.

The purpose of this research is to study the impact of cross-border e-commerce development under the regional economy of Inner Mongolia on the construction of higher vocational education majors in the autonomous region. Taking the cross-border e-commerce profession of higher vocational education as the research object, it analyses the current situation of cross-border e-commerce professional curriculum and teaching quality of higher vocational education in Inner Mongolia by investigating the demand for relevant talents in the cross-border e-commerce industry in the region, and constructs the core curriculum standard of cross-border e-commerce profession of higher vocational education in Inner Mongolia on this basis. In addition, the implementation scheme of cross-border e-commerce professional core curriculum is explored and the assessment method is proposed. In order to provide reference value for talent cultivation of cross-border e-commerce development under the regional economy of Inner Mongolia.

: In the rapid development of digital trade today, the smooth development of foreign investment has an important role in regional development, and digital trade has a significant positive enabling effect on China's competitiveness in the field of economic development. In this paper, digital trade is divided into digital technology, cross-border trade platform, digital operation mode, etc. Based on the analysis of the dimensional level, this paper researches the cross-border e-commerce mode mechanism from multiple angles. At the same time, this paper analyzes the cross-border e-commerce enterprise development mode and motivation in the context of digital trade development in a multi-dimensional way. This paper aims to explore the development of China's cross-border e-commerce industry, with a view to providing theoretical support for the future development of traditional retail industry.

With the increasing diversification and personalization of consumer demand in the international market, coupled with the rapid development of the internet, the many advantages of cross-border e-commerce as an emerging trading model have become more apparent. When the hybrid system synergy model is based on the effective combination of the systems, the overall performance is greater than the sum of various elements’ simple superposition. As the upstream chain of modern logistics, cross-border e-commerce requires its virtual characteristics to develop in the direction of informationization, automation, and intelligence. Only when they are interdependent and mutually promoted can they achieve greater synergy. The regional difference measurement theory is often used to measure the effect of cross-border e-commerce industry transfer. First, build a cross-border e-commerce industry transfer effect measurement model to analyze the development level of China’s cross-border e-commerce, for example, the measurement model of commercial industry transfer effects from 2001 to 2016. It is mainly because the development of modern logistics lags behind cross-border e-commerce, resulting in the inability of cross-border e-commerce and modern logistics to form an orderly coupling in the system structure and function. Therefore, to better promote the coordinated development of cross-border e-commerce and modern logistics, it is necessary to stimulate the functions of various subsystems and promote the synergy and deep integration of multiparty entities such as government, enterprises, and industry associations.

Under the background of the continuous improvement of my country's social modernization and enhancement of economic strength, cross-border e-commerce trade, as a new development model of the foreign trade industry, not only provides favorable conditions for Chinese companies to expand overseas marketing channels, but is also an only way for Chinese foreign trade companies to realize comprehensive transformation and upgrading. At present, cross-border e-commerce has become the important component part of China's e-commerce and foreign trade with its own diversified advantages. How to explore a strategy suitable for the continuous improvement of China 's cross-border e-commerce has become one of important social development strategies in the contemporary society. This article focuses on a detailed analysis of the effective training path of cross-border e-commerce innovative and entrepreneurial talents on the background of the regional economy, and provides active help for the further improvement of China's cross-border e-commerce comprehensive strength.

The Muslim fashion industry is one of the creative sectors with rapid growth in the ASEAN region, along with the increase of the Muslim middle class, internet penetration, and halal lifestyle trends. Digital transformation through e-commerce is a key catalyst that allows local brands to expand their market reach to the regional level. However, this dynamic also presents challenges in the form of cross-border regulations, logistical barriers, low digital literacy, and global competition. This study aims to analyze the transformation of the local Muslim fashion industry through e-commerce in ASEAN by emphasizing the driving and inhibiting factors, local brand adaptation strategies, as well as economic, socio-cultural, regulatory, and technological implications. The research uses a qualitative approach with a descriptive-comparative design. Data was collected through semi-structured interviews with industry players, questionnaires open to consumers, and digital observations of marketplaces and social media of Muslim fashion brands in Indonesia, Malaysia, Brunei, and Thailand. Data analysis was carried out using thematic analysis techniques and source triangulation. The findings of the study show that e-commerce is driving the significant growth of the local Muslim fashion industry, with the main adaptation strategies in the form of omnichannel marketing, influencer collaboration, culture-based storytelling, and sustainable fashion innovation. The main barriers include logistics issues (35%), cross-border regulation (30%), digital literacy (20%), and global competition (15%). Digital transformation has proven to have implications for increasing market access, strengthening ASEAN Muslim identity, and the need for harmonization of halal regulations and digital technology integration.

In the era of network economy, electronic commerce talent cultivation is an important issue for the current higher education research. In order to cultivate electronic commerce talents, who can meet the needs of times and the changes, we put forward E-Commerce innovation and entrepreneurship interdisciplinary talents education system multi-level linkage resource sharing based. According to the demand of electronic commerce talents in China and regional economy characteristics, we proposed that it should be oriented by industry innovation and cross-border e-commerce market demand, been defined the level and direction of talents cultivation and development. Also, we should persist in multilayer linkage, schools’ resources sharing, reciprocal needs between schools and enterprises and the combination of production, education and scientific research. Then we cultivate electronic commerce talent with the ability of practice and innovation, in line with the social needs of e-commerce industry.

: Under the "Outline of the Plan for Building a Strong Education Country (2024-2035)", deepening industry-education integration is crucial for aligning higher education reform with modern industrial development. This study examines Zhongshan Polytechnic as a case study, highlighting the innovation mechanisms in Guangdong-Taiwan vocational education cooperation. It explores how cross-strait higher education resources can empower regional industrial upgrading through practices such as elevator engineering training, teacher-student exchanges, and cross-border e-commerce collaboration. These initiatives demonstrate how vocational education breaks down barriers to industry-education integration and fosters new quality productivity via a triple mechanism: two-way empowerment between education supply and industry demand, digital transformation (e.g., AI and virtual training), and institutional breakthroughs (e.g., policy coordination and school-enterprise contracts). The study further proposes a "government-school-enterprise-Taiwan" collaborative ecosystem and suggests establishing a Guangdong-Hong Kong-Macao Greater Bay Area industry-education integration community, offering a replicable "Zhongshan Plan" for higher education to serve local socioeconomic development.

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Digital trade is an advanced form of digital transformation in the field of trade. China has made significant strides in the realm of digital trade, particularly in the domain of cross-border e-commerce. It is worthwhile to consider whether the dividend of digital trade benefits enterprises and fosters new competitive advantages at the micro level. This study constructs a framework for analyzing enterprise competitiveness under the background of digital trade. The digital trade development index is measured comprehensively across five dimensions with entropy weight method and TOPSIS, reflecting China’s regional diversity. A two-way fixed effects (TWFE) model is utilized to verify the influence of digital trade on enterprise competitiveness based on panel data from Chinese A-share listed companies from 2011 to 2020. The study finds that digital trade has a positive effect on enterprise competitiveness, mainly strengthening the scale factor. Furthermore, the influence of digital trade on enterprises exhibits heterogeneous characteristics. Through moderation effect testing, it is found that the positive effect of digital trade is stronger for enterprises with high participation in digital trade and market competition, while it is weakened for enterprises with high proportion of overseas business. Enterprises in China that participate in and benefit from the digital trade are mainly from non-technology-intensive industries and located in regions with better digital innovation environments, where they are more likely to adapt to the development of digital trade. Both state-owned and non-state-owned enterprises are equally affected by digital trade. Through mechanism testing, the study finds that digital trade promotes enterprise competitiveness mainly through three channels: asset expansion, cost reduction, and efficiency improvement. This research analyzes the micro-level impact effects of digital trade development on individual entities, expanding research perspectives into this field.

Cross-border e-commerce is a pivotal component of the digital economy, serving as a crucial gauge for regional competitiveness in digital transformation and international trade. This study employs the Groundings-Enterprises-Markets (GEM) model, factor analysis, and the entropy weight method to evaluate the regional competitiveness of cross-border e-commerce in China. Analyzing data from 2018 to 2021 across 31 provinces, municipalities, and autonomous regions, the research assesses competitiveness through basic, enterprise, and market factors. Findings reveal annual improvement in China’s overall cross-border e-commerce competitiveness, yet notable regional disparities persist, with the east outpacing the west. Guangdong Province emerges as a key player and leader when the regions are classified into three tiers. Key factors influencing competitiveness include the digital economy development index, the number of cross-border e-commerce pilot zones, R&D expenditures, cross-border enterprise competitiveness, and core enterprise scale. The study concludes with policy recommendations, emphasizing digital reform, logistics efficiency enhancement, and the promotion of digital technologies.

Purpose Exporters are increasingly using business-to-business (B2B) cross-border e-commerce (CBEC) through third-party platforms as a foreign market entry mode. B2B CBEC platforms resemble online trade shows and aim to facilitate the establishment of relationships between sellers and foreign buyers (e.g. distributors, importers and original equipment manufacturers) to promote repeated exchanges. However, how international buyer−seller relationships are established through such platforms remains unclear. This study aims to draw on the new open resource, linkage and integration (OLI) advantages theory to develop a model for exporters to successfully use CBEC platforms. Design/methodology/approach This study was based on a longitudinal analysis of five Italian firms from the food and beverage industry using Alibaba.com to establish relationships with foreign distributors and professional food service buyers. Grounded theory was used to analyze the data. Findings The analysis resulted in a model explaining how exporters engage in co-creation processes with CBEC platforms’ ecosystems to transform the generic new OLI advantages enabled by B2B CBEC platforms into firm-specific advantages that drive the establishment of relationships with international buyers. Research limitations/implications The cases considered in this study are linked to the food and beverage industry. The buying and selling cycles vary from industry to industry, resulting in the need for varying balances between in-platform and out-of-platform buyer interactions. Practical implications The model developed in this study can be readily implemented by firms using CBEC platforms. The model indicates the need to approach CBEC platform use with appropriate expectations and after assessing organizational readiness. It also emphasizes the need for exporters to adopt proactive behaviors through engagement activities, continuous learning and self-adjustment. Originality/value To the best of the authors’ knowledge, this study is the first to develop a comprehensive model outlining how exporters can use B2B CBEC platforms to establish stable relationships with foreign buyers.

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As a new business model, cross-border e-commerce has become an important way for countries to meet new foreign trade requirements in the Internet economy. The cross-border logistics industry plays a crucial role in supporting cross-border e-commerce. Compared with domestic e-commerce, cross-border logistics faces more challenges. To address the problems in cross-border logistics, this study takes China as an example and constructs a tripartite evolutionary game model to facilitate information collaboration among cross-border e-commerce platforms, domestic logistics enterprises, and foreign logistics enterprises. The collaboration strategies in this tripartite information system are simulated using MATLAB. The study highlights key factors affecting information cooperation, such as standardization levels, risk and payoff distributions, and their implications on collaboration decisions. Specifically, the results show that higher levels of information collaboration standardization promote cooperative strategies among players; the risk associated with information collaboration is the most sensitive factor influencing decision-making within cross-border logistics alliances; and when the payoff distribution coefficient is too high, other members may resist cooperation.

It is a hot topic to enhance the stability, security, and sustainability of industrial chains, against the backdrop of adjustments and rising uncertainty in global value chains. Using Chinese A-share listed firms from 2012 to 2022 as the research sample, this study treats the establishment of Cross-Border E-Commerce Comprehensive Pilot Zones (CBECCPZs) as a quasi-natural experiment and employs a difference-in-differences approach to empirically examine the impact of digital trade (DT) on industrial chain resilience (ICR) and its underlying mechanisms. The findings demonstrate that DT exerts a significantly positive effect on ICR, providing strong support for the long-term sustainability of the economic system. This conclusion remains robust after a series of robustness checks, including the incorporation of high-dimensional fixed effects, exclusion of confounding policy effects, adjustments to the sample, dimension-specific tests, consideration of lagged effects, and propensity score matching. Mechanism analysis reveals that DT strengthens ICR primarily by promoting firms’ digital transformation and improving human capital levels. The heterogeneity results suggest that the contribution of digital trade to resilience differs markedly across structural dimensions: the effect is more significant among firms located in eastern regions, state-owned enterprises, firms operating in regions with higher levels of digitalization, manufacturing firms, firms in more competitive industries, and firms with stronger internal control systems. From the perspective of ICR, this study elucidates the intrinsic mechanisms through which DT fosters high-quality development and sustainable economic growth. The findings provide robust empirical evidence for understanding the strategic role of DT in enhancing the security, stability, and sustainable operation of industrial chains and in building a modern industrial system that is autonomous, controllable, secure, and efficient. Moreover, the study offers important policy implications for governments seeking to advance DT institutional innovation and promote coordinated regional development, as well as for firms aiming to leverage DT to enhance long-term competitiveness and achieve sustainable development goals.

With the deepening of the EU Green Deal, global cross-border e-commerce is rapidly moving from a “cost-driven” to a “compliance-driven” model. Drawing on institutional theory and ecological modernization theory, this paper builds a four-dimensional framework of “institutional pressure–platform governance–technological empowerment–standards game” to examine how CBAM, Digital Product Passports (DPP) and the Packaging and Packaging Waste Regulation (PPWR) reshape China’s cross-border e-commerce ecosystem. The analysis shows that EU green rules are creating a full-chain compliance system from upstream carbon pricing to downstream digital traceability and packaging norms, fundamentally altering cost structures and business models. Platform firms are reconfigured from neutral intermediaries into “green compliance gatekeepers,” using algorithms, certifications and logistics rules to internalize external regulation. At a deeper level, methodological gaps between ISO-based carbon accounting and the EU’s PEF system, coupled with asymmetric LCA databases, generate hidden green technical barriers. The paper proposes countermeasures in database co-construction, platform-based compliance tools and enterprise-level eco-design.

With the in-depth development of globalization and the continuous progress of information technology, cross-border e-commerce has become an important part of international trade. As one of the media tools for international business communication, the integration of business English and cross-border e-commerce is an innovative development direction for the transformation of business English majors and talent cultivation in vocational colleges. They must accurately meet the needs of the international market and industry to explore an effective path for the cultivation of dual-track skilled talents of Business English + Cross-border e-commerce, and cultivate interdisciplinary talents with "profound literacy, skilled language, creative thinking, proficient skills, and technical operation" to satisfy the needs of professional development, workplace communication and cross-cultural communication. One major and multiple abilities of comprehensive application-oriented technical talents is conducive to deepening the integration of industry and education and school-enterprise cooperation, serving regional economic development, and building a modern industrial system.

This paper investigates the impact of artificial intelligence (AI) and big data analytics on optimizing cross-border e-commerce efficiency for straw hat manufacturers in Zhejiang Province, China. It identifies market and consumer demand trends through machine learning analysis of comprehensive e-commerce data and leverages generative AI to revolutionize production and marketing processes. The integration of AI-generated content (AIGC) technology facilitates streamlined design-to-production cycles and rapid adaptation to market changes and consumer feedback. Findings demonstrate that the application of AI and big data significantly enhances market responsiveness and sales performance for straw hat enterprises in cross-border e-commerce. This research contributes a novel framework for employing AI and big data to navigate the complexities of international commerce, providing strategic insights for small and micro enterprises seeking to expand their global market footprint.

As the main form of digital trade, cross-border e-commerce plays an important role, allowing China to expand its opening-up and promote the optimal foreign trade structure. It also provides opportunities for Chinese enterprises to develop digital technology. From the perspective of the establishment of China's cross-border e-commerce comprehensive pilot zone (CBECPZ), this article uses the multi-period DID method to examine the effects of cross-border e-commerce on enterprise digital technology innovation based on listed companies in the Shanghai and Shenzhen stock markets from 2007 to 2020. The CBECPZ dramatically promotes enterprise digital technology innovation. The mechanism test shows that the CBECPZ promotes digital technology innovation by financing constraint alleviation, digital transformation, and producer service industry agglomeration. The heterogeneity test shows that the direct effect is more significant in the enterprises of large-scale, non-state-owned, with high ICT correlation and in areas with strong government resource allocation capabilities. The research findings have important reference value for how to utilize cross-border e-commerce to promote digital technology innovation, and they also provide directional references for other developing countries to develop cross-border e-commerce.

This paper mainly focuses on the core journal literature related to cross-border e-commerce in the CNKI database from 2018 to 2023. By applying the scientific bibliometric analysis method and with the assistance of Excel software and CiteSpace software, this paper makes an in-depth study of China's cross-border e-commerce field, and discusses its current research status, hot topics and future development direction. The research findings show that at present, the research hotspots mainly concentrate on the growth path and development trend of the cross-border e-commerce industry itself, the logistics and distribution system that ensures its smooth operation, supporting the continuous expansion of the industry's talent training system, including diversified cross-border e-commerce business operation strategies and the construction of cross-border e-commerce platforms. The research topics of cross-border e-commerce mainly focus on platforms, logistics, personnel training, development and enterprise dimensions, and have obvious clustering characteristics. The development research focuses on its dynamism, regional and industrial characteristics, and covers hot topics such as Belt and Road, industrial clusters and new economic normal. The content is flexibly developed according to various regions and industries.In the future research direction, the field of cross-border e-commerce in China will show a trend of deep integration with practice, realizing the mutual complementarity between theory and practice. The basic theories of cross-border e-commerce will strive to break through the limitations of the existing theoretical framework, and the application of various cutting-edge theories and practical tools in the context of cross-border e-commerce will also become more extensive.

With the development of my country's economy and society, the development of cross-border foreign trade companies has gradually attracted people's attention. In order to make foreign trade companies grow, they must implement e-commerce strategies reasonably according to the rare opportunities and challenges in the Internet era, so as to conform to the status quo of trade development. To this end, this article aims to discuss China's cross-border e-commerce strategy to promote foreign trade transformation and modernization from the perspective of industrial integration, as well as the current challenges of my country's foreign trade enterprise transformation. In the internet age, this paper examines the economics of cross-border e-commerce in the context of the trend of industrial integration in the internet age, uses appropriately realistic assumptions and theories, and analyzes the development of foreign trade patterns in recent years. Years old. Consider it a specific research topic and bring new knowledge in e-commerce foreign trade field. These new ideas will help change and improve the foreign trade system. Experimental results show that China's cross-border e-commerce is positively impacting the transformation and modernization of foreign trade.

: The digital transformation of the world economy is accelerating, a new round of scientific and technological revolution and industrial transformation is deepening, and the iterative upgrading and converged application of technology driven by e-commerce continues to deepen. The cross-border e-commerce comprehensive test zone in China is the “Gathering place” of system innovation, management innovation, service innovation and technology innovation, in particular, in the extensive application of big data and other information technologies to promote the reform and development of the comprehensive test zone to form a number of worthy reference and promote the application of the advanced experience, it includes building new statistical model, risk early-warning system, intelligent logistics system, and global trade precision marketing, to promote the high-quality development of global digital trade.

The promulgation and implementation of the opinions of the CPC Central Committee and the State Council on the comprehensive revitalization of northeastern China and old industrial bases provided historic opportunities for the development of Liaoning province; the core of development is to realize the transformation and upgrading of economic structure and industrial structure. Then foreign trade, as the main driving force of economic development, will play an indispensable role in the transformation and upgrading, the development of crossborder e-commerce will realize the transformation and upgrading of foreign trade development, and will inject new impetus into foreign trade and even the whole economic development. The main body of cross-border e-commerce in Liaoning province is the small and medium-sized enterprises whose fate is closed related to the research of cross-border ecommerce. The research also exerts an influence onthe upgrading of industrial structure. This paper mainly discusses some problems in the development of cross-border e-commerce in Liaoning province, such as weak brand awareness of enterprises, insufficient application of e-commerce information technology, large gap in talent demand, logistics mode, etc. Through the creation of enterprise advantage brand, establishing a leading multi-polar cross-border e-commerce industry chain, strengthening the application of information technology in crossborder e-commerce, uniting universities, enterprises and the government to participate in the training of mixed talents, improving the efficiency of logistics and others, it is possible to build a comprehensive service platform suitable for the development of cross-border e-commerce in Liaoning province to improve the comprehensive level of cross-border e-commerce. The platform can become the important fulcrum that revitalizes the northeast, offers help for economic development of Liaoning

Against the backdrop of economic globalization, the “dual carbon” goal and “dual circulation” strategy, China’s cross-border e-commerce enterprises face opportunities from digital technology development and challenges such as a complex international environment and hindered transformation and upgrading. Centered on the collaborative empowerment of technology, data, and laborers, new quality productive forces offer new insights for their upgrading. This paper deconstructs its connotation for cross-border e-commerce, identifies core elements (technological innovation, data elements, new-type laborers), explores their coupling mechanism, and builds a technology–market–ecology framework. By analyzing three typical Guangdong industrial clusters, it verifies the framework’s effectiveness, finding that new quality productive forces significantly empower in three dimensions, drive industrial transformation from single-point breakthrough to systematic reconstruction, form a “manufacturing + service + data” model, and support high-quality development.

With the rapid development of the cross-border electronic international economic and trade industry, cross-border business activities have become an important part of international economic and trade. Since the birth of the cross-border e-commerce model, the transaction volume has increased year by year, with an increase of more than 20%, which has become a major component of China's foreign trade economy. Provides significant pull. However, although cross-border e-commerce has advantages in the development of international economic and trade, its development is not ideal and faces challenges such as high logistics costs, trade barriers, imperfect credit systems, intensified market competition, and lagging laws and regulations. This article proposes that cross-border e-commerce policies will continue to be optimized, industrial chain integration will be accelerated, service innovation will meet the diverse needs of consumers, and deep integration with the real economy will help China's economic transformation and upgrading, the pace of internationalization will be accelerated, and talent cultivation will become the key , to adapt to the new needs of cross-border e-commerce development. Driven by policy support, market drive and industrial upgrading, China's cross-border e-commerce is expected to overcome challenges and achieve high-quality development.

With the rise of the global digital economy and the deep integration of digital technology into traditional manufacturing operations, cross-border e-commerce provides a new commercial model and pathways for transforming and upgrading Dongguan’s traditional manufacturing industry. It also offers perspectives for enhancing the integration of online and offline operations while advancing the industrial Internet process. This study examines the impact of cross-border e-commerce on Dongguan manufacturing, highlighting its role in improving production efficiency, expanding international markets, and driving industrial upgrading through product enhancement, supply chain optimization, and innovative business models. By incorporating practical cases and data analysis from Dongguan enterprises, this study investigates the benefits and challenges of cross-border e-commerce in the transformation of the manufacturing industry, aiming to offer a reference for enterprise digital transformation and global competitive strategies.

With the rapid advancement of globalization and informatization, agricultural products e-commerce has become an important force to promote the transformation and upgrading of agricultural industry. From the perspective of “double circulation” new development pattern, this paper analyzes the development status quo, opportunities and challenges of Laiyang Pear e-commerce, and puts forward targeted development countermeasures according to the actual situation. Laiyang pear, as a characteristic agricultural product of Laiyang City in Shandong Province, has many features and advantages. However, in the era of widespread internet use, its e-commerce development still faces challenges such as the difficulty in variety optimization, unstable supply chains, insufficient industrial chain construction, lack of brand influence, and limited sales channels. Under the “dual circulation” pattern, the e-commerce industry of Laiyang pear needs to seize new opportunities, such as the growth of domestic and international market demand, national support for strengthening supply and industrial chains, and promoting rural income. It must also calmly face challenges like the difficulty in standardizing product quality, low participation of diversified entities, a shortage of e-commerce talents, and inadequate brand building and market promotion. According to the realistic opportunities and challenges, this paper proposes to improve the preservation level, optimize the quality of fruit, encourage the participation of multiple subjects, promote the integration of industrial development, strengthen the mechanism of cultivating talents, stimulate the vitality of industrial development, expand sales channels, explore the international market and other countermeasures, to help Laiyang pear e-commerce better connect the domestic and foreign markets, to achieve high-quality development.

Lu embroidery is a vital component of Qilu culture, rich in cultural heritage and historical significance. the decline of traditional handicrafts and the intensifying market competition have led to a reduction in Lu embroidery's market share, posing challenges for its industrial innovation and development. In the context of globalization and rapid advancements in internet technology, promoting and disseminating excellent traditional culture has become a significant responsibility of our time and an important means to showcase the nation's cultural soft power. Cross-border e-commerce offers new opportunities for traditional industries like Lu embroidery and opens up vast international markets. This article examines the current state of the Lu embroidery industry and its external sales models, explores the advantages of cross-border e-commerce and its role in driving the industry's growth, and proposes a series of strategies to support the industry's transformation, upgrading, and sustainable development.

. With the popularization of the Internet, small and medium-sized enterprises and consumers are becoming the new main body and new impetus of global cross-border e-commerce, influencing the pattern of international trade, international division of labor and industrial structure. This paper takes the cross-border exporter enterprise established by an undergraduate student of Alibaba Business School of Hangzhou Normal University as an example, describes and analyzes its operation process and value chain structure, and summarizes the "global value chain model of C2F full-link operation". From collecting the market’s hotspot information to forming the user's portrait, this model achieves product’s originality, customization, globalization and branding during the whole operation process. It explores a path to rise in the global value chain for Chinese enterprises, provides the reference for the development of small and medium-sized cross-border exporters, and promotes the transformation and upgrading of traditional foreign trade industry.

This paper takes the "Comprehensive Demonstration Counties for E-commerce in Rural Areas" project as a quasi-natural experiment and empirically analyzes the impact and action mechanism of e-commerce on the transformation and upgrading of the county-level industrial structure through a multi-period DID model. The results show that during the pilot period of the project, e-commerce has significantly promoted the upgrading of the county-level industrial structure. This effect is more pronounced in county-level regions in the western part of China and is influenced by local network resources and agricultural development. Further mechanism analysis shows that e-commerce mainly affects the transformation and upgrading of industrial structure through channels such as expanding product exports and stimulating entrepreneurial vitality.

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The article analyzes the main approaches to the interpretation of the category "e-commerce", shows its existing forms, and focuses on the emergence of new ones, including social commerce, mobile commerce, etc. The scope of e-commerce facilities is also expanding, which is not limited to consumer goods and is increasingly attracting industrial equipment into its orbit. The relevance of this study is due to the need for a comprehensive analysis of international e-commerce standards and an assessment of their impact on national regulatory and development processes. The article analyzes key international agreements and regulations in the field of e-commerce. The study showed that international standards and multilateral agreements play a key role in shaping the legal and institutional framework for digital commerce at the national and global levels, ensuring transparency, compatibility and trust between participants in cross-border transactions. Organizations such as the WTO, UNCITRAL, ISO and the OECD form principles that ensure the harmonization of e-commerce rules at the global level. However, not all aspects of developing e-commerce, including in formal terms, are fully regulated today. It has been established that the main factors in the development of e-commerce at the global level are the expansion of Internet infrastructure and access to digital technologies, financial inclusion and payment solutions, logistics infrastructure and delivery services, socio-economic and cultural factors, globalization and market integration, as well as technology transfer, as well as external shocks and special circumstances.

ABSTRACT Digital empowerment is reshaping business ecosystems across all dimensions. As a paradigm of green commerce, cross-border e-commerce (CBEC) offers distinct advantages in resource utilization efficiency, product environmental attributes, circular economy practices, and digital innovation. By transcending spatial barriers to factor mobility, CBEC facilitates interregional factor interaction, promotes agglomeration advantages in industrial chains, and fosters virtuous cycles in technology, labor, and capital – thereby driving upgrading and innovation in industrial ecological structures. Using panel data from 271 prefecture-level and above cities in China (2013–2021), this study measures green total factor productivity (GTFP) and analyzes CBEC’s intrinsic impact on it. Findings reveal that CBEC significantly promotes GTFP progress, with industrial structure and technological innovation serving as critical moderating variables. Heterogeneity analysis shows that eastern and non-resource cities exhibit stronger positive effects and moderating influences than central/western and resource-based cities. These insights offer valuable guidance for policymakers and business leaders to better understand and leverage CBEC ecosystems for enhancing GTFP.

: Currently, global cross-border e-commerce is expanding rapidly. Cross-border e-commerce has become a new source of kinetic energy for promoting the economic development of multiple nations and a new model for fostering international trade cooperation. The SCO attaches great importance to strengthening cooperation among its member states in e-commerce. The China SCO demonstration zone has broken new ground in cross-border e-commerce by utilizing Qingdao's e-commerce to create a new model for economic and trade interaction with SCO countries. This article takes the development of Qingdao SCO Cross-border E-commerce Industrial Park as the main object of discussion. Relying on its fruitful project results and economic benefits, it uses SWOT to analyze its development status. It proposes countermeasures in the opportunity of globalization trends and the successful development of cross-border e-commerce.

Driven by globalization and digitalization, cross-border e-commerce has become an important force to promote the optimization and upgrading of economic structure. Taking Liaoning as an example, this paper explores how to promote the transformation of industrial structure to a green and sustainable direction through the development of cross-border e-commerce. This paper analyzes the current situation of Liaoning's industrial structure, points out the existing problems and challenges, and puts forward a green transformation strategy based on cross-border e-commerce.

Cross-border e-commerce (CBEC) encompasses internet-mediated transactions to acquire and deliver goods and services across the border. In the following research, the objective is to evaluate the economic development and contribution of CBEC on industrial zones by employing a new Malmquist Total Factor Productivity (TFP) technique. To this end, the study will use nonparametric linear programming techniques to create an efficient Malmquist TFP index that provides efficiency evaluation, ranking of different regions, and time series analysis. We employed Data Envelopment Analysis (DEA) to effectively compare industrial transfer effects in several regions. Our findings show that industrial belts supported by infrastructure and other fixed assets and centralized urban areas are the major beneficiaries of industrial productivity and international trade. Launched in Jiangsu Province, the results reveal that cities within major economic axes, including the Yangtze River Economic Belt and the Shanghai-Nanjing Economic Circle, experience the most rapid CBEC transactions. Besides, the study also reveals that there are regions where government support facilitates logistics and e-commerce infrastructure, which indicates that those regions seem to be more coherent in developing e-commerce and modern logistics. These findings further underpin the centrality of industrial belts in the growth of the economy and highlight the need to align CBEC strategy to the development of these belts.

In 2020, under the influence of the novel coronavirus epidemic, global cross-border trade has been hindered. The digital transformation of the foreign trade industry has given birth to a new form of cross-border e-commerce live streaming. As a mainstream cross-border e-commerce B2B platform, Alibaba International Station has launched the world’s first B2B cross-border e-commerce live streaming, becoming the focus of attention in the industry. Taking stroller products as an example, this paper conducts SWOT analysis on the cross-border e-commerce live streaming model of Alibaba International Station based on big data and summarizes the path of cross-border ecommerce live streaming to fully empower foreign trade transformation and upgrading in the post-epidemic era.

INTRODUCTION: With the drive of globalization and digitalization, the global energy industry is undergoing a brand new transformation. Energy international e-commerce is an emerging paradigm that continues to grow within the global value chain framework, bringing significant changes and opportunities to the energy sector.OBJECTIVES: This research examines the role of international e-commerce in advancing the energy industry's growth, maximizing the distribution of resources worldwide, and boosting market competitiveness. It does this by analyzing the innovation strategy of the sector based on the global value chain.METHODS: The basic concepts and characteristics of global value chain theory and energy international e-commerce are analyzed, and then the innovation strategies in technological innovation, international cooperation, supply chain optimization, and data-driven are explored in depth, and empirical analyses of these strategies are conducted through case studies.RESULTS: It is found that technological innovation not only promotes the development of international energy e-commerce but also gives rise to new business models; international cooperation and supply chain optimization effectively optimize the global resource allocation and market layout; and data-driven market expansion strategy improves the market competitiveness of enterprises. The case study results further validate the effectiveness and practicality of these strategies. CONCLUSION: Energy international e-commerce innovation strategies based on GVCs play an essential role in promoting the transformation and upgrading of the energy industry, optimizing resource allocation efficiency, and enhancing enterprises' market competitiveness. 

Due to digital transformation, e-commerce adoption has become essential to SMEs’ ability to compote in the global market. SMEs can reduce operating costs and get around geographical restrictions thanks to e-commerce, particularly in developed countries. Given Azerbaijan’s aspirations for the transition to a digital economy and the local SMEs’ demand for international integration, it is imperative to study successful strategies from developed nations. SMEs must effectively implement adaptable operational procedures and agile marketing strategies in order to thrive in the digital economy. Examining the current methods and their impacts in this field offers numerous research opportunities

Digitalization has become more and more important for economic activities and economic development. E-commerce, as a part of local and international trade, is of increasing importance and is highly correlated with technological progress and innovation. Our research investigates the relevance of selected drivers that could explain the latest e-commerce adoption at global level. In our analysis, we used the UNCTAD B2C E-commerce Index (2014–2020, yearly data, covering 133 countries, 931 observations) which can be considered relevant to express an economy’s readiness to support e-commerce. E-commerce adoption is assessed in our research by the following six factors: (i) wealth, economic freedom, and economic development; (ii) access and sophistication of the financial sector; (iii) education; (iv) regulations; (v) development of ICT infrastructure; and (vi) frontier drivers (such as AI, cryptocurrencies, and blockchain technologies). In our research, we used a panel data analysis framework using hard data provided by different databases (UNCTAD, World Bank, etc.). The results we obtained confirmed that developed countries with a higher income level are higher adopters of e-commerce, financial development and the accessibility of financial services significantly help e-commerce adoption, a regulatory system (particularly economic freedom and property rights) strongly supports e-commerce adoption, education has a positive impact on e-commerce adoption, ICT infrastructure increases the adoption of e-commerce and the readiness and use of AI, and frontier technologies generate an increased adoption of e-commerce. The results we obtained are consistent with the findings of similar studies (most of them using different research methodologies) and opens the ground for interesting discussions and further research developments. The novelty of our research consists in the exhaustive perspective on e-commerce adoption drivers (including frontier technologies such as AI or blockchain) based on hard country data collected from various sources for a consistent panel of countries and a relevant number of years, providing an alternative approach to the mainstream studies on e-commerce adoption that process data from surveys, interviews, or focus groups.

This research provides a comprehensive overview of the development and trasnformation of MSMEs (Micro, Small, and Medium Enterprises) in Indonesia in the era of digitalization, focusing on the Go Digital program by Bukalapak. The digital era has redefined the traditional paradigm of MSMEs, enabling them to access broader markets and interact directly with consumers through e-commerce platforms such as Bukalapak. This shift not only enhances the visibility and sales of MSMEs but also supports digital inclusion and empowers the local economy. With the Go Digital program, Bukalapal offers a platform that facilitates MSMEs to sell products online, while also providing support in aspects of marketing, logistics, and transaction security. This research highlights the importance of collaboration between the government and digital platforms to support the growth of MSMEs and the positive impact generated from this synergy, including enhancing the competitiveness of MSMEs in the global market and improving digital literacy. This research utulizes a normative legal research method, which is based on the study of norms and prevailing regulations, and their relevance to the technological developments in society within MSMEs. This reasearch examines constraints such as low digital literacy and logistical issues that need to be addressed, while also emphasizing the importance of understanding and seriously addressing these challenges to ensure the successful transformation of MSMEs through digital platforms.

The development of information technology opens up great opportunities for home industry businesses to reach a wider market through e-commerce. In this research, an OpenCart-based e-commerce system is designed for businesses that process fabrics into various types of clothing, with the main objective of increasing sales and operational efficiency. So far, the promotion of products from the home industry is often only done through certain applications that are limited to the local market and less known in general. In fact, today's rapidly developing technology allows home industry products to be better known by the wider community, even in the global market. The methodology used in this research includes needs analysis, system design, implementation, and testing, with a focus on implementing the OpenCart platform as a flexible and easy-to-operate e-commerce solution. The main features of the designed system include a complete product catalogue, shopping cart, online payment system, inventory management, and integrated sales reports. OpenCart was chosen due to its ease of use, as well as being supported by a wide community and sufficient resources for further development. The implementation results show that this e-commerce system makes it easier for customers to search, select, and buy products online, and allows businesses to manage orders and stock items more efficiently. The system is also equipped with promotional features and social media integration that expand marketing reach, increase product visibility, and open up sales opportunities in the global market. The evaluation shows that the implementation of OpenCart-based e-commerce has a positive impact, both in terms of revenue and operational efficiency, as well as introducing local products to the international market, which increases product competitiveness in the global market.

This study explores the dynamic interplay between foreign direct investment, e-commerce, and China’s export growth from 2005 to 2022 against the backdrop of the rapidly evolving global economy. Utilizing advanced analytical models that combine province- and year-fixed effects with fully modified ordinary least squares and dynamic ordinary least-squares methodologies, we delve into how foreign direct investment and e-commerce collectively boost China’s export capabilities. Our findings highlight a significant alignment between China’s export expansion and the global sustainable development agenda. We observe that China’s export growth transcends mere international investment and digital market engagement, incorporating sustainable practices such as effective utilization of local labor resources and an emphasis on technological advancements. This study also uncovers how knowledge capital and educational attainment positively impact export figures. A notable regional disparity is observed, with the eastern regions of China being more responsive to foreign direct investment and e-commerce influences on export trade compared to their western counterparts. This disparity underscores the need for region-specific policy approaches and sustainable strategies to evenly distribute the benefits of foreign direct investment and e-commerce. The study concludes that while foreign direct investment and e-commerce are crucial for China’s export growth, the underlying theme is sustainable development, with technological innovation and human capital being key to ongoing export success. The findings advocate for policies that balance economic drivers with sustainable development goals, ensuring both economic prosperity and environmental sustainability.

This article discusses the challenges faced by Naras local handicrafts in the face of rapid changes in the digital age, especially in marketing, which still relies on traditional methods. The inability to adopt modern technology makes it difficult for Naras local products to compete in an increasingly competitive global market. This research offers an innovative solution by designing an e-commerce e-shop system using the OpenCart platform, specifically designed to support the marketing of local handicraft and garment products to reach a wider audience in an effective and efficient manner. Using a structured research and development (R&D) methodology, this research went through four main stages, namely define, design, develop and disseminate, to create a digital platform that is not only practical in execution, but also strategic in meeting the needs of the digital market. The results show that this OpenCart based e-shop system is valid, practical, and effective in improving the competitiveness of local products and helping artisans overcome geographical limitations that have been an obstacle to the distribution of their products. The platform functions not only as a modern marketing tool, but also as a driver of digital transformation capable of increasing the visibility, attractiveness and contribution of the local creative economy to the global economy. With this innovative approach, Naras' handicraft products have a strong presence in the market.  

This research aims to develop a web-based digital platform using the OpenCart application to optimize the marketing of MSME products in Palupuh District. So far, MSMEs still rely on traditional promotional methods which limit marketing reach and product introduction, both at the local and global levels. In the digital era with rapid technological developments, MSMEs have a great opportunity to expand market reach, increase competitiveness, and support local economic growth through digital platforms. This research uses qualitative methods with a Research and Development (R&D) approach which refers to the ADDIE (Analysis, Design, Development, Implementation, Evaluation) development model. The research stages include identifying user needs, system design, platform development, to implementation and evaluation with MSME actors. The research results produced a web-based digital platform with intuitive and easy-to-use features, specifically designed to support the marketing of UMKM products. Effectiveness tests show that this platform significantly increases product competitiveness, expands market access, and increases the introduction of UMKM products to the public. With this platform, it is hoped that UMKM in Palupuh District can compete in the modern market and utilize digital technology in a sustainable manner for business development. This research makes a real contribution in supporting the digitalization of UMKM in rural areas.

Small and medium-sized enterprises (SMEs) play a crucial role in many countries’ economic growth and development, particularly in Vietnam. Vietnamese SMEs have been instrumental in creating job opportunities, especially for low-skilled laborers, and are increasingly contributing to the stability and progress of the national economy. However, the rise of globalization and the integration of economies at the international and regional levels have exposed SMEs to severe local and global competition. To sustain and develop their essential role in the face of rising competition, SMEs must innovate and adopt new technologies, with e-commerce being one of the essential solutions. The integration of e-commerce within Vietnamese Small and medium-sized enterprises (SMEs) has posed a significant challenge, making it crucial to identify the key factors that impact its implementation. A quantitative method was used to determine the four factors (Technology, Organizational, Environmental, and Management) influencing the adoption of e-commerce by Vietnamese SMEs. The study found that technology has the most significant impact on the adoption of e-commerce by Vietnamese SMEs, followed by organizational, management, and environmental factors. Technology is considered the most critical factor because e-commerce is primarily a technological solution, and SMEs need to invest in advanced technologies to keep up with their competitors.

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Alibaba and Amazon now dominate global e-commerce. Although their strategies partly differ, they are both territorializing their activities around sorting hubs and warehouses. This often creates tensions in local territories. In our research exploring the effects of these strategies, conducted in France and Belgium from 2019 to 2022, we hypothesized that the impacts of the digital industrialization of local and global trade go beyond sales and logistics; the concentration of these markets in the hands of two ultra-dominant actors reflects unequal power relations that are reconfiguring governance, public decision-making, and democracy, notably by obscuring the major challenges that territories face.

The year 2020 marked a pivotal period for global e‑commerce, with online retail sales estimated at USD 3.914 trillion worldwide despite the economic disruptions caused by the COVID‑19 pandemic — a growth rate of approximately 16.5 % compared with prior forecasts of 20.2 % growth. The pandemic acted as a catalyst for the digital economy, accelerating consumer adoption of online shopping as lockdowns and social distancing limited physical retail access, leading to a 34 % surge in e‑commerce activity in several regions. Emerging markets in Southeast Asia, Latin America, and parts of Africa witnessed substantial opportunities amid this shift. E‑commerce platforms in these regions facilitated access to goods and services for previously underserved populations, bridging gaps in traditional retail ecosystems. Increased smartphone penetration and mobile payments favored digital commerce growth, especially where fintech solutions enabled transactions without established banking infrastructure. These developments allowed local retailers and small and medium enterprises (SMEs) to expand their reach beyond domestic borders, leveraging digital marketplaces to enhance productivity and profitability. However, alongside these opportunities, significant risks persisted — particularly in emerging economies where infrastructural and regulatory constraints limited seamless e‑commerce adoption. Persistent challenges included unreliable logistics networks, limited broadband coverage, and payment security concerns, which in turn affected consumer trust and posed barriers to online market expansion. The uneven digital transformation across regions also underscored socio‑economic disparities, with rural areas lagging in access and digital literacy compared to urban centers. In conclusion, the 2020 global e‑commerce landscape highlighted substantial growth potential for emerging markets, fueled by pandemic‑induced digital acceleration and rising online consumer demand. Yet, capitalizing on these opportunities requires addressing foundational risks related to infrastructure, trust, and regulatory frameworks to ensure sustainable and inclusive e‑commerce development.

In the rapidly evolving digital economy, small and medium sized enterprises (SMEs) are increasingly using digital marketing strategies to overcome traditional barriers to internationalization. However, despite growing accessibility to digital platforms, many SMEs struggle with strategic integration, limited technological readiness, and institutional constraints. This study investigates how digital marketing tools such as search engine optimization (SEO), social media, e-commerce, and customer relationship management (CRM) can be effectively leveraged to support SME international growth. The research adopts a qualitative methodology using literature review and thematic analysis of over twenty peer reviewed studies from 2020 to 2024, aimed at developing a conceptual model that maps the interaction between digital tools, internal mediating capabilities (digital trust and technological readiness), and external moderating factors (institutional barriers and market volatility). The findings indicate that while digital tools facilitate market visibility, customer engagement, and transactional efficiency, their success is significantly influenced by internal readiness and external conditions. The resulting conceptual model offers a comprehensive framework for SMEs to align their digital strategies with internationalization goals and highlights the role of policymakers in supporting digital infrastructure and capability development. This research contributes to both theory and practice by bridging digital marketing and international entrepreneurship, proposing a roadmap for sustainable global expansion through adaptive digital strategies.

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Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy with significant contributions to Gross Domestic Product (GDP) and employment. However, in facing the challenges of globalization and increasingly fierce competition, MSMEs are required to innovate to remain relevant and competitive. Innovation is key to improving product competitiveness by adopting digital technology, integrating traditional elements with modern designs, and utilizing e-commerce platforms and social media. Trend phenomena such as increasing interest in local products with a modern touch, environmentally friendly designs, and unique narratives in marketing are increasingly encouraging MSMEs to adapt quickly. This research uses a descriptive qualitative approach to understand the innovation strategies of MSMEs in Yogyakarta, involving interviews, observation, and documentation. The results show that MSMEs that are able to combine traditional elements with modern innovations can expand their markets internationally. Collaboration with external parties such as startups and business incubators also plays an important role in enriching product quality and expanding market reach. Thus, continuous innovation and support from various parties are the main drivers for MSMEs to continue to grow in a competitive global market

In recent years, in the context of the obvious slowdown of global economic, cross-border e-commerce, as a new model of international trade, has bucked the trend and achieved rapid growth in performance and market size continuously. The rise of cross-border e-commerce business brings new opportunities for small and medium-sized export enterprises, so how to realize the layout and development of China's manufacturing industry from local to a global scale through cross-border e-commerce is crucial. This paper analyzes the problems existing in the current business model of China's export enterprises and gives countermeasures and suggestions respectively. Keywords—export enterprise; cross-border e-commerce; countermeasures

In 2008, Information Systems Journal published a special issue on Information Systems (IS) in China (Davison et al., 2008), which greatly encouraged IS scholars to conduct high-quality research in and about China. Between 2008 and now, China continued to prosper in the global economy. One distinctive force driving China's economic growth and transformation has been the ongoing innovative design and use of digital technologies in advancing manufacturing production, generating new business models, and addressing societal challenges. As noted in a McKinsey Global Institute (2015) report, China has evolved from an innovation ‘sponge’ that absorbs and adapts existing technologies and knowledge from developed countries to a global innovation leader in developing and experimenting with a variety of new digital services. This has been evident in its dominant market share and size of e-Commerce and mobile payment worldwide in the past few years (Abkowitz, 2018; Aldama, 2017). In discussing digital innovations in today's China, practitioners and scholars need to first understand the shaping role of the unique Chinese context. The Chinese digital innovation path is heavily embedded in its economic and social setting. Namely, it is the world's second largest economy, having fast-developing manufacturing and technological infrastructure (McKinsey Global Institute, 2015), and a unique societal and regulatory environment (Bu et al., 2021). The economic prosperity creates a large and dynamic consumer market. In particular, the rise of the middle class characterised by their familiarity with technologies, ever-changing product preference, and purchasing behaviours, and high expectation in consumption experience plays a decisive role in fuelling the country's digital economy. The fast-growing digital products, services, and businesses are fundamentally driven by solving this new generation of consumers' pain points and meeting their needs. Furthermore, the large market size allows many new Chinese digital ventures targeting at even niche markets to rapidly scale their user bases and achieve financial sustainability (Huang et al., 2017). Besides the large number of affluent and Internet-savvy consumers, another contributing factor comes from major changes in the supply side of digital products. Over the past decade, ‘a deep network of suppliers, a large skilled labor force, and a well-developed logistics infrastructure’ (McKinsey Global Institute, 2015, p. 62) has laid an important foundation to support the digitization of products and services across different industry sectors. Several comprehensive manufacturing ecosystems co-locating in close proximity have emerged and thrived in the country, exemplified by the well-known digital ecosystems in Shenzhen and Suzhou. These places offer easy access to talents, knowledge, and business networks, thus fostering the growth of innovation-based Chinese and foreign technological ventures (Ambler, 2017). The co-creation and complementary solution through the ecosystem leads to a virtuous cycle of accelerating the generation of new knowledge, shortening the product development life cycle, and securing financial resources to support quick launch of new digital businesses. The third element in shaping China's digital economy is its societal and regulatory structure. As previously mentioned, the booming economy led to the growth of the middle class and new generation of consumers. These consumer cohorts are more willing to experiment with an earlier version of the products and more open to offer usage feedback to help organisations improve product features and services (McKinsey Global Institute, 2015). Institutional contexts, such as government policies and regulations, and the large numbers of state-owned enterprises (SOEs), are DOI: 10.1111/isj.12379

This study investigates the role of digital marketing strategies in enhancing the competitiveness of agricultural products in the digital economy era. With the rapid advancement of technology and the growing importance of e-commerce, traditional agricultural marketing approaches are increasingly being replaced by digital platforms, enabling broader market reach and direct interaction with consumers. The research explores various digital marketing tools, including social media, e-commerce platforms, search engine optimization (SEO), and content marketing, and examines their effectiveness in increasing market visibility, consumer engagement, and sales of agricultural products. Using a case study approach, this study analyzes agricultural businesses that have successfully implemented digital marketing strategies, assessing the impact on their competitiveness in both local and global markets. Data were collected through surveys and interviews with agricultural producers, digital marketing experts, and consumers. The findings indicate that agricultural businesses adopting digital marketing strategies experience significant improvements in brand recognition, customer loyalty, and sales performance. Moreover, the use of data analytics and targeted marketing enables these businesses to better understand consumer preferences and trends, thereby optimizing their marketing efforts. The study concludes that digital marketing is a crucial tool for agricultural producers seeking to increase their competitiveness in the digital economy. It recommends that agricultural stakeholders invest in digital literacy and technological infrastructure to fully leverage the potential of digital marketing. Policymakers are also urged to support digitalization initiatives within the agricultural sector to foster innovation and sustainability.

The global trade tariff war triggered by protectionist policies between countries has had a significant impact on the sustainability of micro, small, and medium enterprises (MSMEs). As a sector that contributes significantly to the Indonesian economy, MSMEs face challenges in the form of rising production costs due to import tariffs on raw materials, decreased competitiveness of export products, and global market uncertainty. This study uses qualitative methods with a literature review to analyze the impact of the global trade tariff war on MSMEs and formulate adaptive strategies that can be taken. The analysis results show that the main strategies that MSMEs can implement include market diversification, domestic market optimization, digitalization and utilization of e-commerce, product innovation based on local wisdom, increased production efficiency, and collaboration with the government and the private sector. By implementing these strategies, MSMEs are expected to be able to survive, be competitive, and continue to contribute as a main pillar of the national economy amidst global trade uncertainty

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Small and Medium Enterprises (SMEs) represent the driving force for local development and growth in European Less Favoured Regions (LFRs); geographical isolated areas characterized by poor business performance and a less developed and privileged economy. The introduction of e-commerce is considered as an essential element for improvement of local SME’s competitiveness and position in the Global Market, supporting simultaneously these regions to overcome their geographical limitations and follow up international business trends. In the context of the IST-2001-33251 LAURA project, the potential for regional and interregional e-commerce development has been analysed in four European LFRs (Epirus, Messinia, Saxony-Anhalt, and South Central Bulgaria). Based on these results and adopting the notion of a specific type of Virtual Organisation taxonomy (Request Based Virtual Organisation RBVO), we present an operational and technological e-commerce framework adapted to the specific context of LFRs. The paper outlines the core identified factors that will influence the introduction and the effect of e-commerce in Less Favoured Regions.

The evolution of a Global Networked Economy is very much influenced by national environments and policies that determine development of the Internet and E-Commerce. It is widely accepted that the foundations of Information Societies are the underlying infrastructure and pervasive applications of ICT. However, nation states and economies, as is shown in the case studies presented in the In-Focus section, retain enormous power to determine the speed, characteristics and other dimensions of networked economies. To effectively assess the impacts of ICT on national economies and societies requires examining local conditions, such as national income, educational levels, telecom infrastructure and other local conditions. It also involves an extensive analysis of industry sectors, such as the extent of proliferation of information technologies, impacts on financial services, retailing and other service sectors. A research program being carried out by the Center for Research on Information Technology and Organization (CRITO) at the University of California, Irvine is examining the global diffusion of Internet-based ECommerce, based on empirical research in a number of developing and developed countries. The program involves collaboration with experts in Brazil, Denmark, China, France, Germany, Japan, Mexico, Singapore, Taiwan, and the United States. The first of the case studies, Brazil, Mexico and Taiwan, demonstrates the value of in-depth examination of these jurisdictions. I-Ways appreciates the cooperation and assistance of CRITO project directors Professors Kenneth L. Kraemer and Jason Dedrick.

Information and communication technologies ICT is a key driver of globalization, facilitating flows of money, capital, and infomation. It has reshaped industries, including telecommunications and e-commerce, contributing to a new “information age”. Abu Dhabi has invested heavily in technology to support its economic transformation, aiming for a knowledge-based economy. This research emphasizes the impact of technological globalization on Abu Dhabi's industrial projects, using many resources with interviews with local experts to showcase this transformation. Abu Dhabi has initiated several large projects in tourism and infrastructure, addressing challenges like urbanization and environmental concerns through sustainable city planning. Strategies include enhancing connectivity through e-government and improving administrative structures for modern governance. Transnational corporations play a crucial role in technology transfer and urban development, highlighting Abu Dhabi’s emergence as a global city. The study examined the Strata case study as practical evidence of Abu Dhabi’s relentless pursuit of leveraging the technological dimension of globalization and beyond in the Fourth Industrial Revolution. The Strata project exemplifies Abu Dhabi's technological advancements and aims to position the city as a global research hub. The study explores how technology influences Abu Dhabi’s development and its integration into global markets.

The rapid rise of the digital platform economy has changed the competitive landscape of the digital industry, and short video applications have become the main mode of social media interaction. TikTok is a typical example, achieving unprecedented growth in a short period of time. This article discusses TikTok's innovation path from zero to one, and how this innovation promotes the development of its ecosystem. Analysis shows that TikTok's growth can be attributed to algorithm-driven personalization, accurate early market positioning and effective cold start strategy. Its strategy focuses on the global market, which is characterized by local content adaptation and strategic partnership, so that international expansion can be achieved quickly. Ecosystem analysis further shows that the combination of creator motivation and integrated e-commerce functions enhances the network effect and maintains the vitality of the platform. This article draws on more than 20 academic papers. Taking TikTok as an example, it explains the innovation trajectory and ecosystem construction mechanism of platform-based products, and emphasizes its role as an example of digital platform growth and change.

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With the continuous deepening of globalization, cross-border e-commerce has become an important part of global trade. Especially driven by digital payment technology, network technology, industrial upgrading and policy support, China's cross-border e-commerce industry has developed rapidly. This research aims to analyze the sales data of men's footwear on the Amazon platform, understand market trends, user behavior patterns, and product characteristics, and then provide data-supported marketing strategies and operational decisions for e-commerce platforms. We have adopted a variety of data analysis techniques, including data cleaning, ARIMA model prediction, price band analysis, repeat purchase rate analysis, user profiling (RFM model), sentiment analysis and cluster analysis. Through comprehensive analysis of multi-dimensional information such as store sales data, product attributes, market hot words, and user evaluations, market dynamics and user preferences are revealed. We have comprehensively applied a variety of data analysis models and techniques, such as using the ARIMA model for sales prediction, the LDA model for sentiment analysis, and the RFM model combined with cluster analysis to construct a refined user profile. Through in-depth analysis of user transaction behaviors and product attributes, accurate marketing strategies can be provided for e-commerce platforms, enhance user experience, increase user stickiness, and thus achieve business growth and improvement of profitability. At the same time, the research also points out the importance of brand building, supply chain management, risk assessment and other aspects, providing strategic suggestions for the long-term stable development of cross-border e-commerce.

: Cross-border e-commerce has created new opportunities for Chinas manufacturing sector, and their deep integration holds significant importance for building a new foreign trade development paradigm. Based on panel data from eastern Chinas regions (2017-2024), this study employs the entropy-weighted TOPSIS method to construct a comprehensive evaluation system, establishing coupling coordination models and obstacle degree models to empirically examine the coupling development relationship and obstacles between cross-border e-commerce and manufacturing industrial clusters. The research reveals that the coupling coordination degree between these two systems in eastern regions generally demonstrates positive synergistic trends. However, with the exception of Guangdong Province, most provinces remain at medium-to-low coordination levels, forming a distinct three-tiered spatial structure. Technological innovation emerges as the primary constraint on the coupling coordination between cross-border e-commerce and manufacturing industrial clusters, followed by market scale and e-commerce logistics. The focal point of coordinated development between the two systems is shifting toward high-quality and efficient transformation.

The article takes the 86 cross-border e-commerce comprehensive pilot zones in the first five batches of China as research objects. At first, it designs an evaluation index system including five secondary indicators and 10 tertiary indicators from economic strength, cross-border e-commerce, technological innovation, talent environment, financial environment dimensions. Next this paper constructs a niche evaluation model of cross-border e-commerce industry in comprehensive pilot zone based on the niche ecostate-ecorole theory. Finally, it uses the clustering method to compare and analyze the differences in competitiveness of cross-border e-commerce industry in different comprehensive pilot zones. The study finds that, based on the gap in industrial competitiveness, the 86 cross-border e-commerce comprehensive pilot zones can be divided into three echelons: strong, catch-up and disadvantaged. In terms of development strategies, strong comprehensive pilot zones, which are at a high niche in all dimensions, should expand their niche by integrating domestic and international resources; catch-up comprehensive pilot zones, which have demonstrated strong competitiveness in some dimensions, should actively develop synergistic cooperation with neighboring regions while giving full play to their own distinctive advantages, so as to jointly build ecological alliances and avoid homogeneous competition; disadvantaged comprehensive pilot zones with relatively weak industrial competitiveness and a lack of relevant industrial infrastructure, should improve their business environment and promote the introduction of niche through policy support.

—There is theoretical and practical significance in the research on the collaborative development of cross-border e-commerce and regional industrial clusters. Based on the system coupling theory and population evolution theory, an isomorphic model of cross-border e-commerce and industrial clusters is constructed, and the stable points of the predator-prey model are used to analyze the synergistic evolution characteristics of industrial clusters with upstream and downstream relationships and cross-border e-commerce. Meanwhile, the evolution mechanism of the synergistic development of cross-border e-commerce and industrial clusters is constructed. According to my research, positive feedback effects of knowledge are stronger than competitive effects, and a large number of SMEs can thus obtain the aggregation effect of facing cross-border trade.

The Ministry of MSME administers the Micro, Small & Medium Enterprises (MSME) Mart, while the Ministry of Commerce and Industry administers the Government E-Market (GeM). A study was conducted to understand the performance of industrial clusters in India on these portals with the objective of studying the physical and financial performance of MSME Mart and GeM for MSMEs. The methodology of this study consists of the collection of secondary data from the MSME Mart website using input variables like No. of MSMEs, Micro (Mn), Small (Sn), Medium (Dn), Total Uydam Registration (Ut), No. of MSME Clusters in India (Cn), No. of Working Enterprises in India (Un), Employment in India (En), Original Value of P & M in India (INR crores; Pc), Market Value of Fixed Assets in India (INR crores; Mc), Award of Contract in India (Ac) and output variables like Gross Output in India (INR crores; Gc), which were analysed using descriptive analysis. It was found that there is an increase in the CAGR. The Award of Contract given to MSMEs should be increased as Karnataka and West Bengal are performing well in MSME Mart. The input variables collected from GeM like No. of Orders Placed (Op), No. of Unique Products Sold (Up), No. of Total Products Sold (Ps), No. of Organizations Registered (Cumulative) on GeM (Gn), No. of Sellers/Service Providers (Cumulative; Sn), Order Value (INR crores) by State/UT’s (Os), Order Value (INR crores) by Central Organizations (Co.) and No. of MSE Sellers (Cumulative; Mn) and output variables like Order Value (INR crores; Ove) were analysed using descriptive analysis; it was found that the CAGR is increasing. A correlation analysis was conducted; the findings reveal a strong relationship between the input and output variables. The trend and regression analyses reveal increases in output and input variables. The Government of India and the concerned state governments implement the MSME Mart and GeM for MSME clusters in India to reduce the costs of production and marketing and increase profits, which allows MSMEs to compete in the domestic and international markets through ecommerce.

In recent years, China’s cross-border e-commerce has

This paper focuses on the development status and optimization paths of the cross-border e-commerce O2O model in Wenzhou. Against the backdrop of the global digital wave and domestic policy dividends, Wenzhou, leveraging its strong private economy foundation, vibrant industrial clusters, and strong government support, has actively deployed cross-border e-commerce O2O and achieved significant results. However, challenges such as logistics and payment risks, operational bottlenecks in experience stores, and intensified regional competition persist. Based on field research and SWOT analysis, this paper proposes systematic optimization strategies, ultimately aiming to build a new collaborative ecosystem involving "government, enterprises, and research" to explore a sustainable development path for cross-border e-commerce O2O with Wenzhou characteristics.

This paper proposes a transnational e-commerce platform based on user portrait. The system adopts Spring Mvc+ spring+ mybatis architecture. Using MySQL5.7 database, Tomcat7.0 server, redis cache and other methods, customers and merchants are seamlessly connected to provide prototypes. A method based on “word frequency-text frequency-tag weight” is proposed to model business records of a large number of customers in cross-border e-commerce enterprises. This project establishes a personalized marking system based on customer portraits to conduct in-depth research on the customer service activities of multinational e-commerce enterprises. We tap into the hidden high-risk information and present it to consumers. Practice has proved that dangerous behaviors can be found effectively by modeling user characteristics in the network, which help cross-border e-commerce to achieve data security operation dynamic monitoring. Based on word frequency statistics, the algorithm based on word frequency and PDF is convenient for statistics and calculation, and it is used to calculate the E-mail text frequency. In the project, we propose a clustering algorithm based on user behavior, which can extract user interest model from raw data. Through the analysis of user behavior, we can better understand the user's behavior pattern. And through the understanding of users, we discover the potential needs of users, which can provide valuable services for enterprises.

China’s cross-border e-commerce industry presents the development trend as the service industry clusters, and interacts closely with the traditional manufacturing clusters. However, the mechanism for the coordinated evolution of the two kinds of clusters is not clear yet. This paper defines the cross-border e-commerce and the manufacturing cluster under collaboration as a complex socio-economic adaptation system that includes manufacturers, service providers, government behaviors and market demands. An agent-based collaborative model is designed by three types of agents and four driving interaction mechanisms, then the co-evolution mechanisms are observed and discussed in the process of dynamic evolution. Based on the rationality and feasibility of the model, the research explored the trend of co-evolution through scenario simulations and analysis, improved the mechanisms of co-evolution, and pointed out that cross-border e-commerce is one of the ways to transform and upgrade the manufacturing cluster. The conclusion of the study provides evolutionary ideas for export-oriented industrial clusters to coordinate with the cross-border e-commerce.

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Today, the networks of digital platforms are deeply intertwined with our everyday topographies. One of the giants of the industry is Amazon, the world's largest e-commerce company. Over the past decade, it has become our neighbour, employer and critical public infrastructure provider – a standard in modern city life. For the Ruhr metropolis in Germany, Amazon epitomizes a transformative force for shaping the historically industrial region into a warehouse for Europe. It brings with it the promise of turning the region into a service sector hub. With its extensive logistics and delivery operations, however, Amazon is building onto already existing (public) infrastructures, past and present: Drawing on the example of the logistical cluster at the Westfalenhütte in the north-east of Dortmund, a 612.000-resident city in Western Germany, this paper maps out how deeply rooted in (and dependent on) industrial histories ‘innovative’ contemporary developments by tech companies are. From the ground to the cloud, it reveals the various layers of public local infrastructure that Amazon is settling on to, profiting off of – or even taking over.

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ASEAN has become China's first trade partner, cross-border export of e-commerce accounted for foreign trade from 10.6% in 2013 to 29.3% in 2019; the previous academic community used Citespace to conduct e-commerce research knowledge mapping analysis, the first hotspot is cross-border e-commerce in 3941 papers appeared in the frequency of 73%, centrality is 0.27; therefore, the use of Citespace's knowledge mapping analysis of cross-border e-commerce in China and ASEAN is even more necessary. The analysis reveals that the top three research hotspots are "Belt and Road Strategy", "Trade Facilitation" and "Transformation and Upgrading", while the top three research frontiers are "Belt and Road Strategy", "Cross-border Payment and Settlement" and "Trading Platform", with a Q-value of 0.8417, representing a good clustering effect of co-word networks. The Mean Silhouette value of 0.6149 is greater than 0.5, which indicates that the clustering result is not only reasonable but also efficient; comparing the academic and industrial hotspots and frontiers, the difference between the two is that the academic emphasizes on macro policy implementation research, while the industrial emphasizes on business plan development.

 In the era of global economic integration, the Regional Comprehensive Economic Partnership (RCEP) plays a pivotal role in shaping trade dynamics, particularly by enhancing Vietnam's cross-border e-commerce exports through improved logistics. This study meticulously reviews a vast array of both domestic and international literature and employs Stata 17.0 software to analyze panel data spanning from 2014 to 2022 across RCEP member countries. It focuses on six core logistics performance indicators: customs and logistics management, logistics infrastructure, timeliness of shipments, quality of logistics services, tracking and tracing capabilities, and ease of international shipments.The findings from this analysis reveal that these logistics performance indicators significantly influence Vietnam's e-commerce exports. Infrastructure quality and the ease of shipments have the most substantial impact, suggesting that robust logistics infrastructure and efficient shipment processes are crucial for enhancing trade efficiency. Despite the overall positive trends, the study notes significant variations in logistics development within the RCEP region. While countries like Singapore exhibit advanced logistics capabilities, ASEAN countries generally lag behind, indicating a disparate level of logistics progress across the region.The research highlights the potential for targeted logistics improvements to directly boost Vietnam's cross-border e-commerce exports. By advancing logistics performance, especially in areas lagging behind, there is an opportunity to not only enhance trade but also to level the playing field within the RCEP. This study underscores the critical importance of developing cohesive and efficient logistics systems to support the burgeoning e-commerce sector, thereby fostering economic growth and deeper regional integration within the RCEP framework.

Purpose – The purpose of this study is to identify factors that influence the export performance of small and medium-sized enterprises (SMEs). It primarily seeks to elucidate the mediating role played by business-to-business (B2B) cross-border e-commerce (CBEC). Design/Methodology – Following prior scholarly investigations, measurement factors influencing the export performance of SMEs through B2B CBEC were identified. Hypothesis testing was executed by structural equation modeling using Smart PLS 4.0 statistical software. Findings – This investigation demonstrated that the information and communication technologies (ICT) infrastructure and collaborative partnerships within supply chain management (SCM) significantly influence the export performance of SMEs. Furthermore, B2B CBEC was examined in terms of scalability, compatibility, and usability. As a result, it was found to play a mediating role in the impact of ICT infrastructure and SCM partnerships on export performance. Originality/value – This research highlights the crucial role of various factors in the establishment of a CBEC platform by SMEs. Specifically, the study emphasizes the importance of ICT infrastructures and SCM partnerships as pivotal elements affecting the export performance of SMEs. Furthermore, this study investigates the interplay between CBEC platforms and the influence of ICT infrastructure and SCM partnerships on SMEs’ export performance, with particular focus on factors such as scalability, compatibility, and usability. It underscores the capability of these platforms to effectively address challenges related to language barriers, ICT, order management, and logistics. Consequently, SMEs can attain efficient transaction performance without necessitating substantial additional resource investment.

Objective: The aim of this study is to examine the impact of international marketing capabilities and export operations capabilities on the strategic performance of cross-border e-commerce, considering the mediating role of information technology capabilities. Methodology: This research is applied in purpose and descriptive-survey in nature for data collection. The statistical population consists of managers of small- and medium-sized businesses engaged in online exports in Tehran. Based on the Krejcie and Morgan table, a total of 207 valid questionnaires were obtained through simple random sampling. Field data were collected using the questionnaires developed by Casillas and Magno (2022) and Catanzaro and Tesser (2020). The validity of the questionnaire was confirmed using face and content validity, while its reliability was established through Cronbach's alpha. SPSS and Smart PLS software were used for data analysis. Findings: The findings revealed that international marketing capabilities and export operations capabilities have a significant impact on both the strategic performance of cross-border e-commerce and information technology capabilities. Additionally, information technology capabilities were found to have a significant impact on the strategic performance of cross-border e-commerce. Furthermore, the mediating role of information technology capabilities in the relationship between international marketing capabilities, export operations capabilities, and the strategic performance of cross-border e-commerce was confirmed. Conclusion: Developing global business relationships and establishing international distribution networks enable companies to reach more customers and increase their sales volumes. By analyzing market conditions and anticipating risks, companies can develop appropriate strategies to address challenges. International marketing capabilities also contribute to creating a sustainable competitive advantage in global markets.

PurposeThis study examines the impact of raising the ceiling value of Electronic Commerce Custom Declarations (ECCD) on Turkey's export performance processed via ECCD during the COVID-19 period.Design/methodology/approachThis paper examines the impact of the pandemic conditions on Cross-Border Electronic Commerce (ECCD) exports from Turkey to 47 countries over 42 months before and during the pandemic. An empirical analysis using the Pooled Mean Group (PMG) and Mean Group (MG), Panel Autoregressive Distributed Lag (ARDL) approach was conducted to identify the factors affecting export flows.FindingsThe findings suggest that raising the ceiling of the ECCD trade is a vital factor in increasing exports. and this result is robust after controlling for pandemic conditions. On the other hand, although the COVID-19 shock mitigates the export volume of ECCD in the short run, it changes by reversal and increases the export level in the long run. Additionally, the number of COVID-19 cases and deaths in Turkey have a significant and negative impact on export flows in the short run, while they have a positive and significant effect in the long run.Practical implicationsThe results of this study have practical implications for policymakers, emphasizing the potential and significance of Cross-Border E-Commerce (CBEC) trade.Originality/valueThe study is a pioneering effort in the literature of CBEC to explore how changes in the upper limit on customs declarations can affect export flows, taking into account the impact of the COVID-19 pandemic.

The utilization of digital technologies is rapidly increasing businesses’ capacities for innovation and growth, especially in the case of small and medium-sized enterprises (SMEs), with strong benefits in efficiency, competitiveness, and market reach. We aimed to study the impact of digital technologies on cross-border e-commerce (CBEC) in Italian SMEs, with regard to three main ICT areas: e-business, e-marketing, and e-commerce. Using a regression analysis, the study found that e-business tools have an unclear impact on cross-border e-commerce, while e-marketing tools, such as data tracking for medium-sized enterprises and social media for all SMEs, have a positive and significant impact on the online export performance. Finally, we examined the impact of being present on a marketplace rather than having a proprietary e-commerce website, and we found that having a presence on marketplaces such as Amazon or Alibaba is more effective than having a proprietary e-commerce website in terms of cross-border online sales. These results are useful both for policy makers and managers, since making informed decisions to develop SMEs is crucial for industrial strategy effectiveness.

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The development of cross-border e-commerce platform promotes the new channel model between domestic and international. How to determine the dual-channel pricing decision of manufacturers and retailers under the condition of tariff and transportation heterogeneity has become an important and realistic problem. Based on the perspective of cross-border e-commerce dual-channel supply chain, this paper considers the impact of import tariff, transport heterogeneity and export tax rebate, compares and analyzes the performance difference between decentralized decision-making and centralized decision-making, and analyzes the impact of import tariff, export tax rebate and transport heterogeneity on cross-border e-commerce dual-channel pricing, demand and profit. The results show that the tariff is positively correlated with the manufacturer’s direct selling price and the retailer’s retail price, while the tariff is negatively correlated with the wholesale price, the demand and profit of direct selling channel and the retail channel. Export tax rebate rate is positively correlated with manufacturers’ demand and profit and retailers’ demand and profit, and negatively correlated with manufacturers’ wholesale price, direct selling price and retail price. The increase of unit freight in direct channel is unfavorable to manufacturers and beneficial to retailers; The increase in unit freight rates in retail channels is bad for both manufacturers and retailers. Centralized decision-making is beneficial to supply chain demand and profits, and can improve the overall performance of the supply chain.

The study develops a dual-index framework to evaluate the alignment between cross-border e-commerce readiness and SME internationalization within the BRICS economies. The CBEC Readiness Index incorporates digital connectivity, digital payment adoption, and digitalization of border procedures. The SME Internationalization Index captures the degree of substantive export engagement among small firms. Results indicate systematic misalignment. Russia and China show higher readiness relative to export depth, whereas India demonstrates stronger export performance than digital readiness. South Africa presents a balanced profile. Robustness checks using alternative export measures, firm size comparators, distinct weighting methods, and a constrained data period affirm the consistency of the outcomes. This framework offers a diagnostic tool for policymakers to identify where capability building or infrastructural reform is most needed to synchronize digital readiness with export performance.

The digitalization of international trade has transformed the global economic landscape by reshaping how goods and services are exchanged across borders. This study examined the economic impacts of cross-border e-commerce, cross-border data flows, and platform economies on trade performance, market accessibility, and firm-level competitiveness. Drawing on a systematic review of recent empirical and theoretical studies, the analysis revealed that cross border e-commerce significantly reduced transaction costs, enhanced export diversification, and facilitated the participation of small and medium-sized enterprises (SMEs) in international markets. Cross-border data flows were found to improve trade efficiency by enabling real-time information exchange, enhancing supply chain coordination, and supporting the expansion of digital service exports. Platform economies further transformed trade structures by aggregating global demand, integrating logistics and payment systems, and creating network effects that increased market reach, although they also introduced challenges related to market concentration and unequal firm visibility. The study highlighted that while digitalization generated substantial economic benefits, these benefits were unevenly distributed due to differences in digital infrastructure, regulatory frameworks, and firm capabilities. Policy interventions aimed at harmonizing digital trade regulations, investing in digital infrastructure, and supporting SMEs’ digital adoption were identified as critical for maximizing inclusive growth. The findings underscore the importance of coordinated international policies to balance innovation, competition, and equitable access in the evolving digital trade ecosystem.

This study investigates the moderating factors influencing the relationship between cross-border e-commerce (CBEC) development dimensions and international trade value among Regional Comprehensive Economic Partnership (RCEP) member states prior to the agreement's enforcement. Utilizing a descriptive-correlational research design and secondary data from 2018 to 2021, the study applies Kruskal-Wallis H test and Spearman’s Rho to assess the influence of key CBEC dimensions Internet penetration, trade facilitation, liner shipping connectivity, and logistics performance on import and export values, while controlling for macroeconomic indicators such as GDP, trade dependency, population, and tariff-weighted averages. Findings reveal that liner shipping connectivity and logistics performance are strongly and significantly correlated with trade value, whereas Internet penetration and trade facilitation exhibit weaker or context-dependent effects. When moderated by border processing time, the impact of Internet penetration, trade facilitation, and logistics performance shifts to negative, highlighting potential inefficiencies in trade execution despite digital readiness. The results emphasize the strategic importance of physical infrastructure and border efficiency over digital capacity alone in fostering trade competitiveness in the pre-RCEP landscape. These insights offer vital policy implications for optimizing CBEC-driven trade, especially among emerging economies within the RCEP bloc.

Cross-border e-commerce is quickly expanding worldwide phenomenon; import and export activities related to it are impacted by the disruptions associated with global logistics. To increase cross-border e-commerce trade, efficient global logistics are needed for the timely delivery of goods across international borders. There are many obstacles that disrupt global logistics, which have an impact on the performance of cross-border e-commerce. There is a study gap because most existing studies were conducted in developed economies but institutional frameworks and legislation differ among nations, making it crucial to comprehend the obstacles from Nigerian point of view. Examining the impact of global logistics disruptions on cross-border e-commerce performance in Nigeria, this study adopted the probit regression method. Probit model estimation results showed that cross-border e-commerce imports and exports in Nigeria are adversely and significantly impacted by global logistics disruptions. Furthermore, the regression analysis showed that the disruptions encountered by global logistics firms surpassed all attempts to guarantee that global logistics effectively supports cross-border e-commerce transactions. In light of this, the study came to the conclusion that global logistics disruptions impede the expansion of cross-border e-commerce in Nigeria, which has an impact on commodity pricing, global competitiveness, and the advancement of trade infrastructure technology. Customs regulations, tariffs, and taxes present difficulties for businesses, which affect planning and forecasting. The valuable insights from these findings provide practical policy implications for policymakers and businesses to reduce disruptions and ensure effective global logistics to enhance cross-border e-commerce trade.

In digital economy era, enterprise digitalization is the main source of sustainable competitiveness. Cross-border e-commerce (CBE) has become the new power of China's foreign trade growth. The in-depth integration of CBE and manufacturing industry helps to stimulate the vitality of the traditional industry innovation. In accordance with the logical chain of "ability - behavior - results", this paper introduces digital capabilities and value co-creation (VCC) into the research framework, to explore the influential mechanism. After empirical analyses of 626 small and medium-sized manufacturing enterprises which engage in export with the help of platform, the results show that digital capabilities are positively related to enterprise innovation performance (EIP), VCC plays a partial mediating role, network embedding(NE) plays a positive moderating role, and the higher the degree of NE, the more obvious the mediating role of VCC.

Abstract This paper studies the cross-border e-commerce of agricultural products and its logistics supply chain collaborative management approach, the overall transaction mode and basic content, and proposes a cross-border e-commerce supply chain conceptual model. Aiming at the problems of agricultural product supply chains, a method for predicting agricultural product export prices is proposed. The Prophet algorithm under deep learning is utilized to construct the Prophet agricultural product price prediction model for trend, cycle, and holiday terms. Over the introduction of RNN algorithms and LSEM algorithms to optimize the prediction performance of the model, as well as the gradient explosion. On this basis, GRU neural networks are proposed as an improved model of RNN-LSTM. Prediction comparison experiments are designed to empirically analyze agricultural export price prediction and supply chain logistics risk control, and the results of the empirical analysis show that the vegetable export price predicted by using Prophet algorithm during the period of date 2013/4-2013/9 is 2.975, which differs from the actual price by 0.009 yuan, and the margin of error is in the interval of [-0.091,0.014], which is the smallest variation among the three algorithms, which shows that Prophet model has the best performance. After optimizing the FAPSC risk control coefficient, the risk value of supply chain logistics and transportation was successfully reduced from 0.364 to 0.296, and FAPSC effectively minimized the risk.

With its unparalleled supply chain advantages and comprehensive industry support, China's export cross-border e-commerce industry has experienced significant and sustained growth. The performance optimization of supply chain information systems has continuously provided data-driven capabilities for export cross-border e-commerce. This paper focuses on the efficiency of order processing in cross-border exports, taking Dongguan SG Company as a case study. It explores the weights and performance of factors influencing the performance of supply chain information systems from six perspectives: database, hardware, code design, system scale, processes and operational standards, business models, and architecture. Subsequently, it proposes an upgrade and optimization solution encompassing aspects such as table splitting, read-write separation, server upgrades, and standardized operations. Furthermore, potential risks associated with information system upgrades are analyzed, and safeguard measures are suggested in terms of organization, technology, personnel, and institutional aspects. The upgraded and optimized supply chain information system exhibits a 2.5-fold improvement in performance, ensuring the sustainability and high-efficiency operation of cross-border e-commerce businesses.

Digital trade governance and e-commerce infrastructure jointly shape how medium-sized enterprises (MEs) access foreign customers, manage compliance, and scale internationally. This paper compares the United States and China, showing how differences in cross-border data governance, payment systems, and logistics ecosystems produce distinct internationalization pathways for MEs. Through comparative policy and text analysis, synthesis of open empirical studies, and two firm-level vignettes, the paper identifies mechanisms by which data regulations, platform interoperability, payment settlement systems, and logistics capabilities affect export intensity, time to market, and compliance costs. The United States open cloud orientation supports scalable digital service exports but creates administrative complexity through fragmented privacy and national-security rules. Chinas integrated platform and payment stack accelerates platform-led scaling for product exporters while its data-sovereignty measures raise compliance costs for cross-jurisdictional data processing. The paper concludes with policy and managerial recommendations to reduce export frictions for medium-sized firms and outlines empirical strategies for future causal work.

Digital inclusion has emerged as a core driver of cross‐border e‐commerce export growth; nevertheless, the internal mechanisms through which e‐commerce empowers MSEs to conduct export activities, as well as the potential gender‐differentiated pathways, await in‐depth investigation. Drawing on the 2015 China Micro and Small Enterprises Survey data, this paper carries out an empirical analysis and yields three core research findings. First, e‐commerce significantly enhances MSEs’ capacity for export participation, with no significant gender disparity observed in this effect, and this conclusion remains robust after resolving potential endogeneity and self‐selection bias problems. Second, the export empowerment effect of e‐commerce presents significant gender heterogeneity with distinct variations in empowerment pathways: at the market access level, e‐commerce lowers the skill threshold for male‐led firms to enter export markets while alleviating the credit constraints faced by female‐led firms; at the market performance level, male‐led firms expand their export scale by utilizing e‐commerce for procurement to reduce dependence on supplier networks and for sales to lower marketing costs, whereas female‐led firms can only demonstrate the export empowerment effect through e‐commerce sales activities. Third, regional disparities in digital inclusion—especially those in the coverage of digital finance—give rise to a gender gap in the export empowerment effect of e‐commerce. This study provides crucial empirical evidence for the re‐evaluation of China’s trade‐related digital inclusion policies and contributes to filling the research gap in the field of digital inclusion and gender differences in firm exports.

Small and Medium Enterprises (SMEs) are pivotal to Zambia’s economic development, contributing approximately 70% of GDP and providing over 80% of employment opportunities. Food and beverage processing SMEs play a key role in supporting agribusiness value chains and producing export-ready products. E-commerce presents these SMEs with opportunities to expand cross-border trade, reduce transaction costs, and improve operational efficiency. However, adoption is constrained by low digital literacy, unreliable internet connectivity, high costs of digital tools, and weak regulatory frameworks. This study evaluates how e-commerce adoption influences cross-border trade performance among Lusaka-based food and beverage processing SMEs. Specifically, it investigates the effect of e-commerce adoption on trade performance, key enablers facilitating effective use, major barriers hindering adoption, and the contribution of e-commerce platforms to trade growth and competitive advantage. A mixed-methods case study was conducted with 20 purposively selected SMEs engaged in cross-border trade. Structured questionnaires captured quantitative data analysed in SPSS, including hypothesis testing, while semi-structured interviews provided qualitative insights analysed thematically to identify enablers, barriers, and strategic considerations. Findings indicate that 95% of SMEs had formalized e-commerce policies, with 41–80% of transactions conducted online for most firms. All four alternative hypotheses (H₁–H₄) were accepted. H₁ confirmed that e-commerce adoption significantly improves cross-border trade performance (β = 0.48, p < 0.01). H₂ indicated that technological infrastructure, including reliable internet, affordable data, and trained staff, significantly enhances e-commerce utilization (β = 0.35, p < 0.05). H₃ demonstrated that barriers such as limited digital skills, high costs, and regulatory complexity negatively influence adoption (F = 7.12, p = 0.01). H₄ showed that e-commerce use significantly contributes to trade growth and enhances competitive advantage (factor loadings: policy comprehensiveness = 0.84; staff competency = 0.76). Key enablers included mentorship programs, platform partnerships, and supportive institutional policies, while major barriers encompassed cybersecurity risks, limited digital access, and complex customs procedures. Overall, the study concludes that e-commerce adoption is a critical driver of operational efficiency, market reach, and competitiveness among Lusaka-based food and beverage processing SMEs, with smaller firms facing greater adoption challenges due to infrastructural and financial constraints.

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This study aims to explore how cross-border e-commerce (CBEC, enabled international businesses through platforms such as Alibaba International and JD Worldwide) and government policy support jointly affect agricultural export performance across regions in China. It particularly focuses on the moderating role of National High-Tech Zones (NHTZs, which serve as innovation hubs offering infrastructure and policy incentives) in strengthening the impact of CBEC on agricultural exports. Using panel data from 31 Chinese provinces from 2009 to 2021, the study employs a robust empirical strategy combining an error correction model (ECM) to capture long-run equilibrium dynamics and geographically weighted regression (GWR) to examine spatial heterogeneity. The results show that CBEC significantly boosts agricultural exports. More importantly, the number of NHTZs amplifies this effect, confirming a strong and positive moderating role. This synergistic effect is particularly pronounced in provinces with strong innovation-oriented institutional capacity, many of which are located in the eastern coastal region, while NHTZs play a more critical compensatory role in central and northern provinces where market-driven forces are weaker. Compared with central and northern regions, eastern and western provinces benefit more directly from CBEC development itself, and the marginal contribution of additional NHTZ support is relatively smaller. This study is limited by the availability of CBEC data at the provincial level, which required indirect estimation using customs and logistics proxies. Additionally, the dataset covers the period from 2009 to 2021, excluding recent years affected by the COVID-19 pandemic. Methodologically, the study employs established models (ECM and GWR) without incorporating advanced machine learning or dynamic forecasting techniques. Future research could explore post-pandemic shifts in policy impact, use real-time CBEC data and apply predictive models to simulate how regional innovation policies shape agricultural exports under evolving digital trade environments. This study contributes to the growing literature on digital trade and regional policy by uncovering the moderating role of innovation-driven policy zones in facilitating agricultural exports. It also highlights the importance of differentiated region-specific strategies to enhance the effectiveness of e-commerce policies in the agricultural sector. The findings may offer useful policy insights for other developing countries.

With the rapid development of the global "Beauty Economy," the international competitiveness of China's cosmetics industry has become a focal point of academic and industrial concern. This study focuses on the South Korean market—a traditional cosmetics powerhouse—to analyze the export performance of Chinese beauty products from 2013 to 2024. By utilizing trade indices such as TC, RCA, and CA, the research evaluates China’s comparative advantages and identifies existing gaps in brand premium and technical innovation. The findings suggest that while Chinese cosmetics have made significant breakthroughs via cross-border e-commerce and cultural "C-Beauty" trends, systematic improvements in brand value and localized marketing are essential. This paper proposes a series of strategies, including R&D investment and digital transformation, to further enhance China's competitive position in South Korea.

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As of November 2023, China's Cross-Border E-Commerce Comprehensive Pilot Zone has expanded to 165, and in the past five years from 2018 to 2022, the China’s cross-border e-commerce scale has grown at an average annual rate of more than 10%. In the first half of 2023, China's cross-border e-commerce imports and exports amounted to 1.1 trillion RMB ($154.57 billion U.S.Dollar), an increase of 16% year-on-year. Cross-border e-commerce has become a new driving force for China's foreign trade, a new channel for transformation and upgrading, and a new starting point for high-quality development. Based on the analysis of relevant data of China's cross-border e-commerce export trade in the past five years, this paper analyzes the characteristics and bottlenecks of China's cross-border e-commerce export trade. On the whole, China's cross-border e-commerce export trade is on the rise, but the growth rate fluctuates, indicating that cross-border e-commerce exports lack momentum, and major exporting countries / regions are gradually shifting to these countries / regions along the "Belt and Road" Initiative which shows that China's choice of trading partners is more tendentious; Then the corresponding promotion strategies are given to help China's cross-border e-commerce export trade develop more healthily.

In recent years, China has actively integrated and participated in the leading wave of globalization, and gradually increased in the international market. "Internet +" is growing, gradually spreading all kinds of China's economic society, and its border e-commerce industry has developed rapidly, and has become the most dynamic business in today's international trade, so cross-border e-commerce development level to China Export trade plays a crucial role. This article will analyze the development status and existence of China's export cross-border e-commerce trade, and finally propose the development of cross-border e-commerce development to expand China's export trade, thus making better coordination China cross-border e-commerce and export trade. The relationship provides theoretical reference basis to promote the sustainable development of China's export trade.

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With the development of economic globalization and the proposal of the "One Belt, One Road" policy, cross-border e-commerce has ushered in development opportunities and developed rapidly. However, the lag of cross-border logistics service level and high logistics cost hinder the further development of cross-border e-commerce and become a bottleneck for the development of cross-border e-commerce enterprises. Therefore, in order to improve the cross-border e-commerce logistics level, cross-border e-commerce enterprises need to make reasonable choices about logistics mode to achieve the effect of reducing costs, improving service level and customer satisfaction. This paper divides the current cross-border logistics mode into express parcels and overseas warehousing and introduces them separately. It analyzes the macro influencing factors and micro influencing factors of the choice of logistics mode. By constructing the profit maximization function, it makes a selection of logistics modes and further studies the decision of self-operating or outsourcing in overseas warehouses. Finally, the corresponding suggestions are put forward according to the actual problems.

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The study explores the transformation of India's blended spices and seasonings sector from traditional regional kitchens to modern digital commerce platforms. It aims to examine how e-commerce adoption, brand management strategies, and product innovations are reshaping the growth trajectories of both legacy and emerging brands in this sector. Utilizing a qualitative research framework, the present study employs a systematic thematic analysis methodology. Primary data were obtained via comprehensive interviews with brand managers, founders, and industry specialists, whereas secondary data were sourced from corporate reports, e-commerce platform analytics, and industry-related publications. The thematic analysis procedure was informed by Braun & Clarke’s (2006) six-phase framework.The research uncovers five critical themes: (1) Digitization of traditional spice brands, (2) Brand positioning challenges in digital marketplaces, (3) Innovation in product development and packaging, (4) Balancing act between regional authenticity and global scalability, and (5) Shifts in consumer perception driven by online brand experiences. These insights reveal that innovation-led brand management combined with strategic digital adoption is pivotal for sustainable market penetration in the seasoning category. This study bridges the research gap between traditional FMCG branding and emerging e-commerce strategies in the Indian context. A new conceptual framework to link brand innovation, e-commerce integration, and consumer behaviour in the context of spices and seasonings is presented. It thus offers actionable inputs to marketers, brand strategists, and policymakers geared towards enhancing the digital competitiveness of traditional FMCG categories.

The rapidly developing digital economy in China has had a profound impact on traditional industries, promoting economic development and technological innovation. How the new information industry represented by "artificial intelligence", "big data", "cloud computing" and "Internet of Things" can reshape manufacturing, agriculture, retail, logistics and other industries in this project. "Internet plus", "Digital China" and other initiatives have created a good atmosphere for Chinese enterprises to improve efficiency, reduce costs and improve user experience in digital transformation. This study focuses on specific examples, including smart factories using automated control and digital twin technology, precision farms with drones and artificial intelligence, and an e-commerce platform that revolutionizes the retail industry and supply chain. However, issues such as technological gaps, cybersecurity, digital illiteracy, and uneven regional development still persist. The report emphasizes that the key to addressing the above issues lies in strengthening digital infrastructure, improving staff skills, and developing balanced management policies. On this basis, the combination of 5G network, blockchain, and metaverse technologies will bring greater development space. The research findings emphasize that in order to maintain the momentum of digital transformation, government, industry, and society must collaborate. China's traditional industry can achieve long-term sustainable development and strong international competitiveness in this digital world as long as innovative strategies are adopted and existing difficulties are eliminated.

The article studies the peculiarities of formation of information support of economic activity of enterprises of construction and light industry in the regional dimension of Ukraine. Attention is focused on the role of the information environment as a key tool for strategic management and increasing the competitiveness of industrial enterprises. The structural and functional characteristics of information support, which covers both internal flows (production, financial, personnel data) and external sources, including market analysis, legal regulation, infrastructure and institutional support, are revealed. The specifics of the sectoral application of digital technologies in the field of construction and light industry are analyzed, where the use of BIM technologies, geographic information systems, CRM and ERP solutions, e-commerce platforms and marketing analytics is becoming increasingly important. It is determined that in the context of increasing market dynamics caused by the war, digital transformation and global economic shifts, information is becoming a critical resource for adaptation, forecasting and increasing the flexibility of management decisions. Particular attention is paid to the regional dimension of information provision, including the creation of regional think tanks, digital platforms, integrated resource maps, and synergies between government, business, and science. A systematic approach to the organization of information support allows to effectively combine industry specifics with regional management features. The results of the study can be used as a theoretical basis for the development of policies for the digital development of industry in the context of decentralization and integration into the European information space. As a result, it is proved that effective information support of industrial activity is a prerequisite for sustainable economic growth, stimulation of innovation, strengthening of investment attractiveness and development of the regional potential of Ukraine in the digital economy.

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This study explores the role of digital transformation in enhancing operational efficiency across e-commerce platforms in Southeast Asia. Through a systematic literature review of 50 academic and industry sources, the research examines the adoption of digital technologies such as artificial intelligence (AI), Internet of Things (IoT), blockchain, and big data and their impact on logistics, customer experience, and performance outcomes. Using the Technology-Organization-Environment (TOE) framework as a conceptual lens, the study thematically analyzes key digital capabilities and their strategic implications, particularly for small and medium enterprises (SMEs). Findings suggest that digital transformation contributes to cost efficiency, service responsiveness, and process integration, with AI alone estimated to reduce operational costs by 15%-20% in leading platforms. While prior studies often focus on isolated technologies or single-country contexts, this research provides a cross-country synthesis that highlights common trends, challenges, and enabling factors. This study fills a critical gap in the literature by offering an integrated regional perspective on how bundled digital technologies shape operational strategies across diverse e-commerce ecosystems. The insights generated serve as a strategic reference for digital policy development, infrastructure investment, and organizational transformation in Southeast Asia.

The pandemic and its restrictions have forced businesses to rethink their strategies and daily operations. The originality of this research lies in assessing the unique challenges cross-border e-commerce Small and Medium Enterprises (SMEs) faced during the pandemic and the strategies they developed to survive. This study also explores the novel practices that emerged during the same period and the digital transformation of these SMEs. Data were gathered through interviews, observation, and questionnaires from 104 cross-border e-commerce SMEs based in China. The study used thematic analysis and descriptive statistics to interpret data. Qualitative Comparative Analysis (QCA) was also used to obtain insights into the configurations of resilience strategies leading to SMEs’ digital transformation. Findings show that cross-border e-commerce SMEs suffered financially during the pandemic. In addition, they faced marketing, logistics, and supply chain challenges. However, they developed various strategies to cope with those challenges and survive in a period of uncertainty. This research suggests a new business model of cross-border e-commerce based on SMEs’ novel practices and configuration strategies to obtain digital transformation. Cross-border e-commerce SMEs should upgrade their marketing, financial, supply chain, and logistics strategies based on the findings of this study. They should leverage technology, diversify their supply chain, adopt online marketing strategies, focus on customer service, optimize their cash flow, and explore new markets.

This paper examines the digital transformation of cross-border e-commerce enterprises in Guangdong Province against the backdrop of the digital economy, which has emerged as a core engine driving national economic growth. As a pivotal hub for China's cross-border e-commerce industry, Guangdong enjoys robust industrial foundations and favorable policy incentives, yet its enterprises still encounter prominent bottlenecks in digital upgrading. By taking Guangdong's cross-border e-commerce firms as research objects, this study clarifies the connotation of the digital economy, reviews the evolutionary trajectory of China's cross-border e-commerce policies, and dissects the business models and industrial chain structure of local enterprises. It further identifies key constraints in supply chain collaboration, digitalization, corporate management, and platform marketing. Accordingly, targeted pathways for transformation and upgrading are proposed from four dimensions: enterprise operation, brand building, government support, and infrastructure construction. The findings aim to facilitate the high-quality development of cross-border e-commerce in Guangdong and offer practical implications for the digital transformation of regional cross-border e-commerce industries nationwide.

The rapid advancement of digital technologies has transformed industries worldwide, with U.S. e-commerce supply chains being no exception. This concept paper presents a comprehensive framework for digital transformation within U.S. e-commerce supply chains, aiming to enhance efficiency, resilience, and scalability in an increasingly competitive market. The framework outlines the integration of cutting-edge technologies, including artificial intelligence (AI), blockchain, Internet of Things (IoT), and big data analytics, to optimize key supply chain operations such as inventory management, logistics, demand forecasting, and customer service. The paper identifies the critical challenges U.S. e-commerce supply chains face, such as fragmented data systems, inefficiencies in real-time decision-making, and vulnerabilities to external disruptions. To address these challenges, the framework proposes a phased approach to digital transformation, prioritizing automation, data integration, and real-time analytics. It emphasizes the importance of adopting cloud-based solutions for enhanced scalability and collaboration between suppliers, distributors, and retailers. In addition to technological solutions, the framework highlights the role of human capital in driving successful transformation, calling for upskilling and reskilling initiatives to prepare the workforce for a data-driven and technology-enabled environment. The paper also considers the regulatory and cybersecurity aspects of digital transformation, offering strategies for ensuring compliance and protecting sensitive supply chain data from cyber threats. By implementing this digital transformation framework, U.S. e-commerce businesses can achieve higher levels of operational efficiency, reduced costs, and improved customer satisfaction. The framework serves as a roadmap for companies to navigate the evolving digital landscape, ultimately positioning U.S. e-commerce supply chains for sustained growth and competitive advantage in the global market.

Under the new situation, cross-border e-commerce has been developing at a rapid pace, confirming

In the rapidly evolving landscape of global e-commerce, businesses are compelled to undergo digital transformations to remain competitive. This study delves into the digital business transformation journey of Shopee, a prominent player in the e-commerce realm, focusing on its integrated strategy amidst the global market. Despite extensive research on digital marketing, there remains a gap in comprehending how digital marketing strategies, customer experience, technological innovation, and digital marketing engagement synergize within the context of Shopee’s digital ecosystem. This study aims to address this gap by analyzing the interplay between these variables and their impact on digital marketing engagement. Employing Structural Equation Modeling (SEM) using SmartPLS version 4, the research scrutinizes key variables, namely Digital Marketing Strategies, Customer Experience, Technological Innovation, and Digital Marketing Engagement. The analysis is supported by insights synthesized from academic literature, industry reports, and empirical data. The findings provide valuable insights into how the integration of digital marketing strategies, technological innovation, and customer experience contributes to strengthening digital marketing engagement within Shopee’s platform. This study offers important implications for practitioners and scholars navigating the complexities of digital business transformation. However, while acknowledging the significance of these findings, it is important to note the study’s limitations, including sample size and potential biases inherent in self-reported data. Nevertheless, this research contributes to the ongoing discourse on digital marketing strategies by offering a nuanced understanding of the multifaceted dynamics shaping the global e-commerce landscape.

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SHEIN, a global B2C fast fashion e-commerce company focused on women's apparel, has expanded its offerings to include men's, children's, and accessories. Founded in 2008, SHEIN has grown rapidly to become one of the world's most popular online fashion retailers, especially among young consumers. By utilizing its flexible supply chain and cross-border e-commerce model, it has achieved significant market share, recently becoming the most visited fashion brand globally in terms of online traffic. This popularity is attributed to a highly flexible, technology-driven supply chain that allows Shein to quickly respond to changing fashion trends through small-volume, high-frequency product releases to meet consumer demand for personalized fashion. In addition, Shein's cross-border e-commerce infrastructure enables it to efficiently deliver products to global customers at competitive prices. Based on the above background, this paper will elaborate on the current cross-border e-commerce environment through the literature analysis method and analyze SHEIN's business model strengths and weaknesses in depth on this basis. For its possible deficiencies in flexible supply chain management, this paper will also propose some feasible solutions, with a view to providing valuable references and lessons for SHEIN and other similar cross-border e-commerce brands.

Cross-border e-commerce (CBEC) is rapidly growing as a global trade engine. Simultaneously, its rapid expansion also poses environmental challenges and worsens supply chain sustainability. Advanced information technology (IT) significantly enhances supply chain visibility and promotes cooperation, thereby improving the efficiency and sustainability of CBEC supply chains. However, the application of IT is accompanied by an increase in service costs, necessitating a comprehensive balance for enterprises. This paper constructs a CBEC supply chain consisting of an overseas supplier and two merchants, where one merchant adopts advanced IT to provide differentiated services. A game-theoretic model is employed to analyze the IT application decisions under price and service competition in supply chain members’ cooperative and non-cooperative scenarios. The results indicate that service differentiation generated by advanced IT is influenced by consumer preferences. Merely applying advanced IT may not necessarily improve competitiveness and efficiency, and may even lead to negative utility. When the products sold are similar and the service cost coefficient is constant, those who apply advanced IT to provide higher service levels can gain competitive advantages and obtain more profits. When the service differentiation between merchants is constant, CBEC supply chains implementing centralized strategies can achieve greater profits.

Cross-border e-commerce transforms global trade by enabling businesses to access international markets while providing consumers with diverse product choices. Significant challenges, such as logistical inefficiencies, high costs, complex regulations, and stakeholder misalignment, hinder this growth. The study identifies these obstacles and explores optimization strategies tailored to SMEs, highlighting their unique resource constraints and operational risks. Supply chain efficiency can improve by leveraging technologies like blockchain, AI, and cloud platforms; fostering strategic collaborations; and addressing regulatory complexities using automation. By adopting these strategies, SMEs can enhance timeliness, reduce costs, and strengthen stakeholder coordination, enabling them to adapt to a competitive global market. The findings provide a comprehensive framework for businesses to streamline operations and achieve sustainable growth within the evolving e-commerce ecosystem. These insights emphasize the importance of integrating innovative solutions to ensure scalability and resilience in supply chains. Additionally, addressing gaps in regulatory compliance and collaboration fosters long-term success for SMEs in cross-border trade.

In the context of the accelerated global carbon neutrality initiative and the formal enactment of the European Union's Carbon Border Adjustment Mechanism (CBAM), the low-carbon transformation of cross-border e-commerce supply chains has become an inevitable trend. This study examines a dual-channel supply chain comprising manufacturers, e-commerce platforms, logistics service providers—including overseas warehouses and direct shipping—and consumers, all constrained by carbon quotas. Considering heterogeneity in consumer preferences for price sensitivity and environmental sustainability, demand functions are developed to differentiate between price-sensitive and green-preference consumers. A three-stage Stackelberg game model is constructed, with the platform as the leader and manufacturers as followers, to analyze optimal pricing and production strategies under carbon quota constraints. The model is solved via backward induction to obtain equilibrium solutions, which are validated through numerical case analysis. The findings indicate that: (1) Carbon quota constraints significantly influence supply chain pricing strategies and channel selection, compelling firms to internalize carbon costs into their decision-making processes; (2) Enhancing consumers' green preferences effectively incentivizes manufacturers to invest in emission reductions and provides a market foundation for platforms to implement green premium strategies; (3) As the leader, the platform's pricing and channel allocation strategies play a decisive role in the overall profitability and carbon emission performance of the supply chain. These insights offer theoretical contributions and strategic guidance for cross-border e-commerce enterprises aiming to optimize economic and environmental outcomes in alignment with the "dual carbon" objectives.

This study investigates the intricate relationship between logistics and supply chain management, consumer trust, and the sustainable growth of cross-border e-commerce enterprises in Shenzhen, China. As a global hub for manufacturing and trade, Shenzhen's cross-border e-commerce sector has experienced exponential growth, yet faces significant challenges in achieving long-term sustainability amidst fierce competition and rising consumer expectations. This paper posits that the operational effectiveness of logistics and supply chain management is a fundamental driver of sustainable growth, not merely through cost and efficiency gains, but more critically, through its role in building consumer trust. Using a quantitative approach, survey data was collected from 350 consumers with recent cross-border purchasing experiences from Shenzhen-based firms. The study measures three core constructs: Logistics and Supply Chain Performance (LSP), Consumer Trust, and Sustainable Growth (measured via customer loyalty and repurchase intentions). Statistical analysis, including descriptive statistics, correlation analysis, and mediation analysis using structural equation modeling, was employed to test the proposed hypotheses. The findings reveal a strong, positive correlation between LSP and sustainable growth. More importantly, the results of the mediation analysis confirm that consumer trust plays a significant mediating role in this relationship. The indirect effect of LSP on sustainable growth via trust is statistically significant, suggesting that the true value of an efficient supply chain lies in its ability to foster a reliable and secure customer experience, which in turn cultivates the loyalty essential for long-term success. This paper contributes to the literature by empirically validating trust as a key mechanism through which operational capabilities are translated into sustainable competitive advantage in the cross-border e-commerce context. The findings offer practical implications for managers, highlighting the need to strategically invest in logistics infrastructure and transparent processes as a means of building brand equity and ensuring enduring growth.

: Against the backdrop of heightened global economic uncertainty, cross-border e-commerce supply chains face multiple risks, including geopolitical tensions, logistics disruptions, and demand fluctuations. The rapid evolution of digital technologies, particularly artificial intelligence, has introduced both opportunities and challenges for optimizing supply chain resilience in volatile environments. Meanwhile, the post-pandemic global economic landscape has further accelerated the digital transformation of cross-border trade, making AI-driven solutions increasingly critical for adaptive supply chain management. This paper focuses on the impact mechanism of AI technology on the resilience of cross-border e-commerce supply chains, specifically addressing the unique characteristics of their cross-border nodes and complex structures. Using a theoretical research approach, an analytical framework is constructed from three dimensions: national policies, pandemic impacts, and supply chain integration. By combining case studies and literature reviews, the paper systematically explores the application logic and limitations of AI technology in scenarios such as policy analysis, demand forecasting, and logistics optimisation. The research findings indicate that AI plays a significant role in enhancing the resilience of cross-border e-commerce supply chains, but its effectiveness remains constrained by technical applicability and environmental complexity.

In the context of the continuous expansion and deepening of the global business environment, the e-commerce field has entered a highly competitive situation, and enterprises are facing tremendous market pressure. Against this backdrop, optimizing supply chain management capabilities has become the key for e-commerce enterprises to gain a leading position in the competition. The current supply chain management model is unable to effectively cope with the rapid changes, diversification, and individualization demands of the e-commerce market. Enterprises urgently need to introduce innovative supply chain management methods and tools to enhance the efficiency and flexibility of global operations. Currently, the e-commerce industry is undergoing a transformational impact brought about by digitalization, intelligence, and transparency. The integration and application of advanced technologies such as big data, cloud computing, the Internet of Things, and artificial intelligence provide new opportunities for supply chain management, driving it into a new stage full of innovative potential. These emerging technologies not only significantly enhance the operational efficiency of the supply chain but also significantly improve its adaptability and transparency. With the rapid growth of the industry, the collaboration relationships among different entities such as cross-platform e-commerce, supply chain manufacturers, and logistics companies are developing towards a more precise direction. The resulting synergy is effectively promoting the formation of a more stable and reliable supply chain ecosystem. In this ecosystem, information transmission is more seamless, resource allocation is more precise and efficient, and stakeholders can more effectively achieve value creation and risk sharing, gradually building a sustainable and virtuous development model.

To enhance the operational effectiveness and trade facilitation of cross-border e-commerce supply chain management, this study investigates the impact of digital trade regulation (DTR) practices. The objective is to develop a comprehensive understanding of how digital trade legislation influences cross-border e-commerce supply chains and how supply chain efficiency can be improved through effective management approaches. First, through a systematic literature review, this study examines current global DTR practices, thereby establishing a solid theoretical foundation. Second, through in-depth analysis of real-world cross-border e-commerce supply chain cases, the practical application and challenges of DTR in supply chain management are explored. From a quantitative perspective, a questionnaire survey method is employed, encompassing diverse participants such as cross-border e-commerce enterprises, government regulatory agencies, and logistics service providers. Based on the survey data, a comprehensive evaluation model is constructed to assess the impact of DTR on cross-border e-commerce supply chain management. The study further focuses on key indicators, including time of goods circulation, customs declaration process efficiency, and cost reduction, to comprehensively assess the simulated effects of the model. The results demonstrate that cross-border e-commerce supply chain management is significantly enhanced following the implementation of digital trade legislation. Under the simulation conditions, average time of goods circulation is reduced by 13.60%, customs declaration process efficiency improves by 21.5%, and cost reduction decreases by 5%–10%. Overall, this study provides practical guidance for enterprises operating in compliance within the digital trade environment while offering valuable reference insights for government regulators in policy formulation.

This article investigates how TikTok Shop reproduces the e‐commerce model of Douyin Shop against a backdrop of divergent regulatory challenges and geopolitical distrust. One of the strategic changes we observe in TikTok Shop is the shift of consumer goods suppliers from local merchants to China‐based sellers. The Chinese supply chain is thereby platformized into TikTok's global e‐commerce ecosystem through partnerships with local shipping, warehousing, and international settlements providers. Building on the paradigm shift from location analysis to spatial analysis, as proposed in existing scholarship, we argue that an analytical approach centered on the national origin of platforms obscures the corporate‐led, cross‐border deployment of resources, which scopes value spatially. Although transnational platforms may appear subordinate to state power under which they operate, there is a generative interplay between border‐bound components and borderless intangible assets such as data‐based digital intelligence. This interplay extends digital platforms both geographically and spatially by incorporating territory‐bound business actors into a reconfigured transnational space in pursuit of global profit.

The healthcare industry plays a crucial role in global economic development and public health, but the healthcare cross-border e-commerce supply chain often faces numerous risks due to various disruptive events. We employ panel data from 2013 to 2022 for provincial-level regions in China to investigate the impact mechanisms of the digital economy on supply chain resilience in cross-border healthcare e-commerce. The results indicate that the digital economy significantly enhance supply chain resilience, with reduced reliance on foreign trade, increased export technology complexity, and decreased export concentration being key pathways for this improvement. The impact of the digital economy is stronger in the western regions than in central and eastern areas, and the establishment of comprehensive cross-border e-commerce pilot zones can further empower the supply chain. These findings offer valuable insights for the sustainable development of healthcare cross-border e-commerce supply chain resilience and the digital economy.

The rise of information and communication technology (ICT) tools as well as the emergence of new technologies has provided wider opportunities for business and trade to thrive, not only during but especially in the post-pandemic era. With the global pandemic that began in 2019, there was a greater appreciation of the digital economy. There are new opportunities that have arisen from e-commerce that boost growth and consumer welfare; hence, the opportunities and benefits of cross-border e-commerce are a subject worthy of analysis. The objective of this paper is to make an analysis and utilize SHEIN as a case study to document and benchmark its success stories as it stood out with cross-border e-commerce during the COVID-19 pandemic and even afterward, specifically in the areas of supply chain advantages. Based on the literature, studying Shein can provide experiences, best practices, and lessons for other cross-border e-commerce companies, as well as promote the development of other emerging companies’ e-commerce industries. Findings revealed that the major reasons that contributed to Shein’s remarkable success in cross-border e-commerce operations are its design and trends, production, distribution, supply chain management, and customer feedback. Following Shein’s ultra-fast fashion business model, it is expected that subsequent guidelines that are needed in the way the clothes are produced and how the value chain is shaped may be developed so that its lessons and successes can be well documented for benchmarking purposes.

The accelerated evolution of digital trade has positioned cross-border e-commerce as a transformative force in reshaping global trade structures. This paper investigates the integration between cross-border e-commerce and traditional foreign trade by analyzing four representative enterprise types: platform-based companies, manufacturing firms, trade-oriented enterprises, and individual merchants. Drawing on comparative analysis and case-based evidence, the study explores how enterprises with distinct capabilities respond to integration pressures through strategies in digital transformation, brand localization, sustainable development, and supply chain optimization. The findings reveal differentiated challenges and priorities across enterprise types, yet also identify converging themes such as the adoption of intelligent infrastructure, green logistics, and decentralized governance models. Building on these insights, the paper proposes actionable recommendations to enhance competitiveness, including warehouse digitization, inclusive financial services, and regional brand incubation mechanisms. This study contributes to a more structured understanding of enterprise-level integration logic and offers practical guidance for firms navigating the convergence of digital and traditional trade under conditions of technological acceleration and institutional complexity.

Pinduoduo's overseas version of Temu targets the North American market for the first time, rapidly expanding based on Pinduoduo's accumulated supply chain advantages and the "group low price" model in China. Just two months after its launch, it topped the shopping category on the US app store, surpassing giants such as Amazon and SHEIN. This paper explores the development strategies of Temu, a fast-growing cross-border e-commerce platform backed by PDD Holdings. It examines Temu's product, pricing, logistics, and promotional strategies in the context of global digital commerce trends. The study highlights Temu's aggressive market penetration using AI-driven pricing, supply chain efficiency, and social media marketing. Prospects for Temu involve deeper integration of artificial intelligence, market localization, and expansion into underdeveloped regions. The paper concludes by recommending a shift from low-price competition to value-based strategies, emphasizing localization, ESG compliance, and digital innovation to secure sustainable growth in the global market.

Supply chain resilience is the key for cross-border e-commerce enterprises to continuously obtain competitive advantages. This paper studies the influencing factors of cross-border e-commerce supply chain resilience (CBSCR), so as to further enhance the competitiveness of global supply chain and ensure the safe operation of cross-border e-commerce supply chain. Based on the ternary theory of supply chain resilience, this paper firstly constructs the CBSCR influencing factor system, and then analyzes the comprehensive influence degree, causal relationship and logical hierarchy among the influencing factors by using the fuzzy DEMATEL-ISM method. The results show that: recovery speed of supply chain disruption, response time of supply chain disruption, coordination ability among cross border e-commerce partners, experience sharing among cross-border e-commerce partners, joint planning among cross-border e-commerce partners, establish a good enterprise reputation for fairness, risk management team among partners, and develop a collaborative culture among partners are the key influencing factors of CBSCR. On this basis, it is proposed that the adaptability of supply chain is a top priority, which can be started from strengthening risk management culture, cooperation among partners and construction of supply chain agility.

With the rapid development of global digital trade, Cross-Border E-Commerce (CBEC) is reshaping the international trade pattern with an average annual growth rate of 20% with its unique business model and technical empowerment. Based on the theoretical framework of value chain, this paper systematically analyzes the alternative impact and co-evolution path of CBEC on traditional foreign trade by combining typical cases such as TikTok live direct selling in Jiangsu Pajama Factory and Anker technology fragmentation order operation in Shenzhen. The research shows that CBEC can reduce the transaction cost by 15%-25% through disintermediation, improve the anti-risk ability by relying on flexible supply chain, and innovate the overseas warehouse mode to reduce the performance limitation to 1/30 of the traditional mode. By building a regional storage center, CBEC can realize the nearest delivery of orders, thus shorten the delivery cycle and optimize the shopping experience of consumers. Promote the transformation of international trade from "chain structure" to "network ecology". Although commodity trade still relies on traditional channels in the short term, in the long run, the integration mode of "mixed batch export + overseas warehouse pre-position" will become the mainstream development direction. This study not only reveals the subversive influence of digital technology on traditional industries but also provides a theoretical basis and practical path for the transformation of Chinas manufacturing to "China Zhizao".

This article focuses on the application and growth mechanism of the low-profit, high-volume sales model on the Temu cross-border e-commerce platform. By analyzing the connotation and applicability of the "thin profit but high sales volume" model, and combining the characteristics and operation mode of the Temu platform, this paper deeply explores how this model can help Temu achieve user scale expansion, market share increase, and brand value construction. Research findings show that the low-profit, high-volume sales model works in synergy with Temu's supply chain advantages, platform positioning, and marketing strategies, jointly driving the platform's continuous growth in the cross-border e-commerce sector.

Against the backdrop of deep integration between global carbon emission reduction efforts and digital trade, the construction of green supply chains in cross-border e-commerce has become a central issue in achieving sustainable development. In the face of challenges such as high carbon emissions, multi-node coordination, and information asymmetry, traditional supply chain models can no longer support the realization of carbon neutrality goals. Centering on green integration pathways oriented toward carbon emission reduction, this paper constructs a three-dimensional research framework encompassing theoretical foundations, collaborative structures, and optimization mechanisms. By analyzing the logic of supply chain restructuring, identifying sources of green pressure, and defining system boundaries, it explores green collaboration mechanisms and carbon data feedback systems. On this basis, it designs resource integration strategies and network optimization models. The study shows that carbon performance-driven approaches and data transparency are key pathways to achieving dynamic optimization of green supply chains, providing theoretical support and strategic guidance for building low-carbon and resilient cross-border e-commerce supply chains.

In recent years, with the rapid development of global economic integration and e-commerce, cross-border e-commerce has become an important growth point in international trade. Fresh food, as a high demand category in cross-border e-commerce, places extremely high demands on the logistics supply chain due to its perishability and strong timeliness. Cold chain logistics, as a core link in ensuring the quality and safety of fresh food, directly affects consumers' shopping experience and the operating costs of enterprises. However, the current cold chain logistics of fresh food in cross-border e-commerce still faces many challenges, such as complex cross-border transportation links, insufficient temperature control technology, high logistics costs, and low efficiency of end of pipe delivery, resulting in high product loss rates and unstable delivery times, which restrict the further development of the industry. At the same time, consumers' demands for the quality, freshness, and delivery speed of fresh food are increasing day by day. In addition, countries are tightening their regulations on food safety and cold chain standards. Enterprises urgently need to optimize their cold chain logistics systems to enhance their competitiveness. In recent years, the application of emerging technologies such as the Internet of Things, big data, and blockchain has provided new solutions for the intelligence and visualization of cold chain logistics. However, how to deeply integrate these technologies with cross-border logistics scenarios and build an efficient, low-cost, and sustainable cold chain logistics network remains a key issue worthy of in-depth research. Therefore, this article focuses on the optimization strategy of cross-border e-commerce fresh food cold chain logistics and conducts systematic research in this field. The research provides theoretical and practical guidance for the development of cross-border fresh cold chain logistics, which is of great significance for promoting high-quality industry development, ensuring food safety, and promoting global fresh trade.

Due to the quick rise in cross-border e-commerce and the expansion of global economic integration, cross-border e-commerce logistics alliances now present new opportunities and potential. Simultaneously, research on risk concerns in cross-border e-commerce in the modern era has drawn interest. This paper considers the special scenario of cross-border e-commerce supply chain disruptions, analyzes the main decision-making behaviors of key entities in the cross-border e-commerce logistics alliance under normal and risk scenarios, and based on this, constructs a tripartite evolutionary game model among cross-border e-commerce platforms, logistics service providers, and overseas merchants. The article analyzes the evolutionary stability of strategy choices for all participants, discusses the impact of various elements on the strategy choices of the three parties, and conducts a simulation analysis of the dynamic game of strategy choices for the three parties under the influence of different parameters using MATLAB 2021a software. The findings of the study demonstrate the following: (1) The reduction in the allocation coefficient for additional total costs of logistics service providers, the increase in the overall losses of the alliance due to customer complaints, and the increase in compensation rulings by the platform for supply chain risks faced by merchants will all encourage logistics service providers to actively pursue service innovation strategies and prompt overseas merchants to actively participate in alliance cooperation. However, an increase in overall risk costs and an increase in opportunity costs for merchants will raise the costs of tripartite alliance cooperation, thus hindering cross-border e-commerce logistics alliance collaboration. At the same time, when logistics service providers receive punishment from the platform and face potentially increased losses due to complaints, this will not only enhance the platform’s control over logistics service providers but also reduce the enthusiasm of logistics service providers to pursue service innovation strategies. (2) As the main body of the alliance, cross-border e-commerce platforms should coordinate the participants, constrain the behaviors of the participating entities within the alliance through setting reasonable reward and punishment mechanisms, and ensure the comprehensive benefits of the cross-border e-commerce logistics alliance through the combined effect of different exogenous variables. Finally, through the analysis, verification, and explanation of the established model and methods, the effectiveness and applicability of the model and methods are confirmed, providing certain strategic support and a development reference for actively establishing cross-border e-commerce logistics alliances to promote cross-border e-commerce trade.

The exponential growth of cross-border e-commerce has fundamentally transformed global retail dynamics, introducing complex challenges in supply chain management, demand forecasting, and personalized marketing. As consumer behaviors diversify across cultural and geographical boundaries, traditional analytical methods often fail to capture the nuanced patterns inherent in multi-jurisdictional transaction data. This paper proposes a comprehensive predictive analytics framework that integrates big data clustering techniques with association rule mining to identify latent market trends and optimize decisionmaking processes. By leveraging K-means clustering, we segment heterogeneous customer bases into distinct behavioral profiles, reducing the dimensionality of the dataset while preserving critical variances. Subsequently, we apply the Apriori algorithm to uncover strong association rules within these clusters, revealing purchasing interdependencies that inform predictive inventory positioning and targeted promotional strategies. The study utilizes a massive dataset comprising transactional records from diverse international markets to validate the model. Our findings demonstrate that this hybrid approach significantly enhances the accuracy of trend prediction compared to standalone methods, providing actionable insights for reducing logistics costs and improving customer satisfaction in the volatile cross-border landscape.

Cross-border e-commerce has evolved from a transactional model into a strategic channel for multinational companies seeking global expansion, brand reputation, and longterm profitability. However, operating across multiple jurisdictions poses complex legal challenges involving taxation, consumer protection, data privacy, product liability, and intellectual property. This study argues that legal compliance is not merely a cost or regulatory obligation, but a strategic instrument that enhances institutional legitimacy, builds consumer trust, and facilitates market access. By examining diverse legal frameworks—civil law, common law, Islamic law, and hybrid systems—the study highlights how compliance requirements vary across jurisdictions. The case of Amazon illustrates how compliance can be transformed from a reactive legal defense into a proactive governance capability through the use of AI monitoring, supply chain traceability, and platform-based risk prevention. These efforts elevate compliance into a source of brand credibility, operational efficiency, and even participation in global rule-making.

Against the backdrop of global economic integration driving the continuous expansion of cross-border ecommerce, although data sharing is the key to improving operational efficiency and optimizing user experience, due to differences in data privacy protection regulations among countries, enterprises face compliance risks and data silos. Therefore, this article focuses on the application of federated learning algorithms in cross-border e-commerce data compliance sharing, constructs a layered architecture, and designs secure aggregation and differential privacy protection mechanisms, combined with supply chain scenario optimization training. The results showed that the experimental group had no data leakage, with an encryption strength of 256 bits (compared to 128 bits in the control group), a 2.7 point increase in access control, and a data integrity rate of 99.8% (3.3% higher), providing an innovative path for the secure circulation of industry data.

With the rapid development of global e-commerce, Amazon, as one of the world's largest online retail and e-commerce platforms, provides numerous enterprises with huge market opportunities. However, against this backdrop, the cross-border e-commerce business of Wenzhou A Eyewear Enterprise on Amazon platform is also facing a series of problems and challenges. By analyzing the operation status of Wenzhou A Eyewear Enterprise on Amazon platform, this paper explores the problems existing in its cross-border e-commerce development, including low brand awareness, single marketing strategy, poor supply chain management and few products. These problems not only restrict the company's business expansion on Amazon platform, but also affect the improvement of its market competitiveness. In view of these problems, this paper puts forward corresponding countermeasures and suggestions, such as increasing brand publicity investment, diversifying marketing channels, optimizing supply chain management processes, and cooperating to develop new products. Through in-depth analysis and research, it aims to provide useful reference and enlightenment for the development of cross-border e-commerce business of Wenzhou A Eyewear Enterprise and similar enterprises on Amazon platform.

In recent years, China has been the world's largest cross border commerce on the internet exporter. This model has not only promoted the transformation of the "going global" paradigm of small and medium-sized enterprises from to branding but also reconstructed the traditional global value chain through "disintermediation". Innovation at every stage of business success has profoundly changed global trade rules. This paper systematically examines the evolution of China's cross border commerce on the internet business model over the past 30 years, taking regulatory policies, supply chain changes, and technological innovation as key dimensions. The study employs a systematic literature review to categorize Chinese and English literature and policy texts from 1994 to 2024, and constructs a "policy-technology-market" (PTM) theoretical framework. The study finds that: Regulatory policies have shaped China's unique innovation path through the "pilot-diffusion" mechanism, and the compliance transformation has increased the profit margin of leading enterprises by 8%-12%; The application of Artificial Intelligence (AI) and blockchain technology has shown a "leverage effect", and enterprises with a technology investment of more than 5% have enjoyed continuous innovation dividends. This study aims to summarize the development pattern of the overall ecosystem of cross border commerce on the internet, study the innovative context of its business model, explore the mutual shaping between it and consumers, and believe that its development has its internal logic.

Cross-border e-commerce (CBEC) has become an important trend in global trade development, and Supply Chain (SC) risk management is a crucial link in CBEC operations. This article investigated and collected various variables involved in the risk assessment of CBEC SC; Based on the obtained data, statistical analysis was conducted to screen out key variables related to SC risk and set corresponding weights; this article used the BP (Back Propagation) neural network algorithm to establish a SC risk assessment model, and improved prediction accuracy through training and testing; this article classified and controled SC risks based on the model prediction results, and continuously optimized and adjusted them. When the predicted output was 4.02, the expected output was 4. In summary, this article systematically studied the theoretical basis, operational process, and practical application of the risk assessment method for CBEC SC based on BP neural network, which provided reference for researchers and practitioners in related fields.

In the wave of digital economy, cross-border electronic commerce is becoming a global business leader, promoting the emergence of new business models and operational strategies. The purpose of this paper is to deeply study the opportunities and challenges faced by cross-border electronic commerce in the era of digital economy, and to explore the key factors of its innovative business model. Through the detailed analysis of successful enterprise cases, we reveal the positive role of digital technology in improving user experience, expanding market boundaries and promoting global competition. It is found that emerging technologies, such as big data analysis, virtual reality (VR), augmented reality (AR) and blockchain, not only give cross-border electronic commerce a new business paradigm, but also promote the digitalization of supply chain, personalization of user experience and globalization of market positioning. Successful cross-border electronic commerce enterprises stand out in the competitive environment in the digital age. They not only adapt to the changing market through continuous technological innovation, but also realize the evolution and sustainable development of business model with the support of user-centered, global perspective and strategic cooperation. These research results provide profound enlightenment for enterprises to formulate innovation strategies in the era of digital economy, and also provide useful reference for further research in this field in academic circles.

: This paper discusses the characteristics, existing problems and optimization countermeasures of cross-border e-commerce platform operation and risk management, firstly, it analyzes the operation characteristics of global market coverage, efficient and convenient transaction mode, diversified goods and services and flexible marketing strategy. Then it reveals the legal and regulatory constraints, logistics and supply chain management problems, payment and currency exchange issues, information security and privacy protection and other operational challenges. At last, a series of optimization countermeasures are put forward, it includes strengthening compliance and risk management, improving logistics and supply chain management efficiency, improving payment and currency exchange systems, and strengthening information security and privacy protection mechanisms, it aims to provide guidance for the robust operation of cross-border e-commerce platforms.

With the rapid development of globalization and e-commerce, cross-border e-commerce logistics has become a critical link connecting global markets. Effective logistics management is crucial for ensuring smooth supply chain operations and enhancing customer satisfaction. This research aims to develop an advanced algorithm-based cross-border e-commerce logistics forecasting model to improve logistics efficiency, reduce operational costs, and optimize resource allocation. The study employs various statistical and machine learning algorithms, combined with historical data and real-time market dynamics, to construct a comprehensive forecasting model. The model covers aspects such as predicting goods flow, estimating transportation times, and conducting cost analysis. Through comparative analysis, this research demonstrates the advantages of the proposed model in terms of accuracy and efficiency. The results indicate that the model significantly enhances the accuracy of cross-border e-commerce logistics forecasting, aiding businesses in better planning logistics resources and inventory management. Furthermore, the model provides crucial market insights for decision-makers, helping them navigate the complex and ever-changing international trade environment. This study is of great significance for understanding and optimizing cross-border e-commerce logistics operations, providing an effective decision-making tool for e-commerce companies and logistics service providers, and is expected to have a positive impact in practical applications.

. This paper investigates the impact of cross-border e-commerce pilot zones on the optimization of the industrial structure in the Yangtze River Delta region, a pivotal area for China's economic development. It commences with a review of relevant literature and theoretical underpinnings concerning cross-border e-commerce and its influence on industrial structure. The study then provides a detailed account of the pilot zones' development and the region's current industrial structure, exploring the mechanisms that contribute to structural optimization. Utilizing a multi-period double difference (DID) method on panel data from 41 prefecture-level cities spanning from 2011 to 2020, the research meticulously assesses the impact of the pilot zones. The findings are validated through robustness tests and heterogeneity analyses, yielding significant insights. The study discerns that the establishment of pilot zones significantly bolsters the optimization of the industrial structure in Yangtze River Delta. The impact varies based on city size, administrative level, and the order of establishment. Three principal intermediary mechanisms are identified as catalysts for this optimization: the innovation-driven effect, which stimulates technological progress and innovative business models; the industrial agglomeration effect, which strengthens industry concentration and competitiveness; and the resource allocation effect, which enhances the efficiency of resource distribution across sectors. The article concludes with strategic recommendations to inform policy and institutional innovations, aiming to further refine the regional industrial structure within Yangtze River Delta.

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As a core technological solution for balancing the intermittency of renewable energy, energy storage products play a pivotal role in global energy transition and carbon neutrality initiatives. China, leveraging its competitive advantages in lithium battery technology and integrated supply chains, has established dominance in the global energy storage market. However, escalating trade barriers and diminishing cost advantages are compelling enterprises to seek breakthroughs through cross-border e-commerce. This study focuses on deciphering the online reviews for Chinese energy storage products in B2B cross-border e-commerce markets, addressing three research questions: (1) Sentiment distribution characteristics of B2B users on Alibaba International and Amazon Business platforms; (2) Demand disparities between Regional Comprehensive Economic Partnership(RCEP) and non-RCEP procurement entities; (3) Common pain points reflected in platform user reviews. Employing TextBlob sentiment analysis and Biterm Topic Model (BTM) text mining techniques, the author analyzed 34,073 user reviews from Alibaba International and Amazon Business spanning 20182024. Key findings reveal that Median sentiment scores of 0.457 for Alibaba International and 0.229 for Amazon Business. Non-RCEP buyers prioritize brand reputation and transactional efficiency, while RCEP counterparts emphasize technical specifications and long-term partnerships. Logistics efficiency and product performance emerge as universal concerns globally, with heightened severity in emerging markets due to infrastructure limitations. The study proposes actionable strategies, including differentiated branding frameworks, logistics optimization protocols, and localised innovation pathways, to empower Chinese energy storage enterprises in overcoming trade barriers and enhancing global competitiveness. These insights provide theoretical foundations and practical benchmarks for policymakers and industry stakeholders navigating the evolving B2B cross-border e-commerce landscape.

The Belt and Road Initiative (BRI) has emerged as a major framework shaping regional economic integration and cross-border trade, particularly in China’s globally connected provinces. This study examined the relationship between the extent of BRI implementation and the level of involvement of business enterprises in cross-border e-commerce in Guangdong Province, China. A mixed-methods research design was employed, combining survey data from 180 employees and managers of seven selected enterprises in Guangzhou with focus group discussions involving management and operational staff. Quantitative data were analyzed using descriptive statistics, correlation analysis, and inferential tests, while qualitative data were subjected to thematic analysis. Findings indicate that BRI implementation across key pillars—policy coordination, facilities connectivity, unimpeded trade, financial integration, and people-to-people exchange—was assessed at a moderate level. Enterprise involvement in cross-border e-commerce across B2B, B2C, C2C, and C2B models was likewise moderate. Results further reveal a significant and positive relationship between the extent of BRI implementation and enterprise involvement in cross-border e-commerce, indicating that deeper implementation is associated with higher levels of participation in international digital trade. Key challenges identified include limited policy awareness, infrastructure and logistics constraints, trade and financial barriers, competitive pressures, cross-cultural management issues, and data security concerns. The study underscores the importance of strengthened policy capacity, infrastructure development, financial facilitation, and strategic alignment to enhance enterprise participation in cross-border e-commerce within the BRI framework.

The application of Internet technologies for the conduct of interfirm business transactions has given rise to a boom in business-to-business (B2B) electronic commerce. Yet, although there are many success stories that have been reported over the past several years, the progress of B2B e-commerce has been hindered by unanticipated technical, organizational, economic and legal challenges that diminish value. In this article, we report on a series of interviews with leading academic researchers and industry senior managers who are in a unique position to make sense of key issues and offer useful insights. The respondents provide their views on the efficacy of different business models in B2B e-commerce, the problems associated with B2B technology platform adoption and implementation, new ways of thinking about interorganizational information sharing and e-procurement business process design, investment decision making and financial returns for e-business infrastructure, international and regional issues, and...

Against the backdrop of the digital economy, e-commerce serves as the core engine for Xing’an League to activate regional characteristic industries, boost rural revitalization, and promote the construction of the China-Mongolia-Russia Economic Corridor. The superposition of national vocational education reform and digital economy policy dividends provides strategic guidance for regional e-commerce talent training. However, the practical bottleneck of the shortage of high-quality innovation and entrepreneurship (double innovation) talents severely restricts industrial transformation and upgrading. As an important carrier for regional resource integration, the urban-rural consortium has unique advantages in the reform of e-commerce double innovation practical teaching. Taking the Network Marketing and Live Streaming major of Xing’an Vocational and Technical University as the core research object, this paper introduces the Six Sigma DMAIC model, combines national and Inner Mongolia policy orientations, and bases itself on the development characteristics of Xing’an League and the school’s training foundation. From the five stages of Define, Measure, Analyze, Improve, and Control, it analyzes the practical status, advantages, and shortcomings of the model’s application in core courses, and constructs a reform path of “government-enterprise-school collaboration, deep integration of production and education, and distinct regional characteristics”. This study provides theoretical support and practical reference for improving the quality of talent training and empowering the high-quality development of local industries.