Beyond Price Advantage: Shopping Experience and Value Perception in a Malaysian Duty-Free Island

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As an important part of tourist shopping, the study of duty-free shopping experiences is of great value for enhancing economic growth in the travel retail market and improving the image of tourist destinations. However, current research on duty-free shopping has failed to meet these practical requirements. To effectively identify tourists’ shopping needs and develop effective shopping strategies, we conducted a study from the perspective of destination marketing organizations. For comments on duty-free shopping, we used thematic modeling and sentiment analysis. The thematic analysis showed five themes based on the duty-free shopping experience: perceived variety and function, perceived online process, perceived service, perceived environment, and perceived cost. Our study begins with a duty-free shopping tourism experience and expands on relevant research findings to enrich the tourist shopping knowledge system. Through this study, we hope to provide appropriate and targeted recommendations for marketing shopping tourist destinations.

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Purpose This paper aims to extend the knowledge of travelers’ shopping behaviors at airport duty-free stores by investigating the role of multiple quality factors, value dimensions, trust and satisfaction. Moreover, the influence of possible barriers to airport shopping is examined. Design/methodology/approach Quantitative data collection including a survey was used. A structural equation modeling was used for data analysis. Findings The results showed that the proposed conceptual framework provided sufficiently explained travelers’ post-purchase intentions for airport duty-free shopping. Hedonic value and trust in airport duty-free shopping were of greatest importance in determining intentions. The quality of products and physical environment also showed relative importance among cognitive drivers. The findings from the metric invariance test indicated the significant moderating impact of travelers’ perceived barriers to airport shopping. The mediating impact of study variables was also identified. Practical implications Findings help airport practitioners improve their knowledge of travelers’ shopping behaviors at airport duty-free stores and help them to develop efficient methods to facilitate air travelers’ commercial activities at an airport. Originality/value Non-aeronautical business is emerging as a means of revenue maximization in the airport industry, yet there is a lack of understanding about air travelers’ commercial activities at airports. This study filled this void through the development of sturdy framework for air travelers’ non-aeronautical commercial activities at an airport.

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The rising demand for air travel, which is expected to double by 2035, will likely lead to substantial growth in airport duty-free shopping. The IATA estimates that 7.2 billion passengers will travel by air by that time (IATA, 2016). A survey conducted at Lahore International Airport, based on 100 responses, revealed that perceived value, personality, service quality, and satisfaction are significant factors influencing traveler loyalty to duty-free shopping, with satisfaction playing a mediating role. Although this study is limited to one airport with a small sample size, future research should extend to other airports across Pakistan for broader applicability. These findings provide aviation professionals with valuable insights to enhance traveler loyalty and increase non-aviation revenue streams, leading to financial growth and optimization.

Despite its criticality for airport business, duty-free shopping at the retail stores of airports has received scant attention. To overcome this difference, this study explains the complex process via which travelers show their willingness to repurchase in the context of airport retail stores. A quantitative process comprising a field survey is conducted for data collection. The measurement quality is assessed and established through the evaluation of a measurement model. As a result of analyzing the structural equation model, it was found that the perceived performance, utilitarian value, hedonic value, and satisfaction evaluation of airport retail stores play a crucial role in determining traveler willingness to repurchase. The conceptual framework encompassing these concepts also adequately accounts for traveler willingness to repurchase. Moreover, our results from the invariance assessment reveal that the moderating impact of shopping engagement on the hypothesized relationship between utilitarian value and satisfaction evaluation is significant. Overall, the proposed direct associations among theoretical constructs within our framework are well supported. Furthermore, the efficacy of the proposed theoretical framework for a clear understanding of airport shoppers’ post-purchase behaviors is successfully identified.

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Shopping tourism has become significant driver of destination competitiveness, particularly in duty-free island destinations where price advantage and experiential value intersect. This study explores the shopping behaviour and experiences of domestic tourists visiting Langkawi Island using a qualitative approach. Semi-structured interviews with fifteen tourists were analysed using thematic analysis. The findings indicate that affordability, product availability, and supporting facilities significantly influence shopping behaviour, while hedonic factors such as enjoyment and leisure integration enhance overall tourist satisfaction. The study highlights the importance of positioning shopping as a holistic tourism experience to strengthen destination appeal and competitiveness.

Counterfactual thinking is presumed to play a preparatory function in promoting people’s behavioural intentions. This study specifically addresses the impacts of COVID-19 severity, tourists’ counterfactual thinking about the pandemic, and tourists’ perceived duty-free consumption value on the effect of a duty-free policy on travel intentions. Four hundred and ten participants took part in this study, which involved a 2 (duty-free policy: absent vs. present) × 2 (COVID-19 severity: high vs. low) design. Results reveal the following patterns: (a) compared to the absence of a duty-free policy in tourist destinations, enactment of a duty-free policy leads to stronger visit intentions through greater perceived value and (b) the effect of a duty-free policy on travel intention is moderated by tourists’ counterfactual thinking and COVID-19 severity.

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The current research explored the antecedents and consequences of the memorable experiences of Chinese tourists in duty-free shopping. Utilitarian (i.e., savings, quality, and convenience) and hedonic (i.e., value expression, exploration, and entertainment) benefits were proposed to enhance the memorable experiences of these tourists. Unlike previous studies, this study examined the antecedents and consequences of memorable experiences in the field of duty-free shopping for the first time. Based on these theoretical relationships, a research model with 11 hypotheses was developed and the hypotheses tested with data collected from 523 Chinese tourists with shopping experiences at duty-free shops in Korea. The results of structural equation modeling analysis indicated that savings, quality, exploration, and entertainment benefits play important roles in the formation of memorable experiences. Additionally, memorable experiences were found to be an important predictor of brand attitude and brand preference. Moreover, brand preference had a positive influence on WOM.

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본 연구는 공항면세점을 대상으로, 공항면세점 이용객의 혼잡성에 대한 인식수준에 따른 고객행동의 변화를 살펴보 았다. 선행요인으로는 개인적 요소 및 환경적 요소로서 쇼핑성향, 물리적 환경, 사전기대, 관여도 등 4가지를 설정하였 고, 고객의 혼잡도 인식은 인적, 공간적 혼잡의 차원으로 나누었으며 이들 간의 영향에 따른 고객의 감정반응과 행동의 도의 변화를 살펴보았다. 쇼핑성향, 물리적 환경, 사전기대, 관여도 등의 변수들이 고객의 인적, 공간적 혼잡에 영향을 미치고 또한 이러한 혼잡이 고객의 감정반응에 영향을 미치며, 감정반응이 행동의도에 영향을 미칠 것이라는 가설을 세 웠다. 인천공항과 제주공항 등의 공항면세점에서 구매경험이 있는 사람을 대상으로 설문하여 최종 312명을 분석하였 다. 분석 결과 쇼핑성향, 물리적 환경, 사전기대, 관여도가 인적 혼잡에 미치는 영향은 모두 지지되었으며, 공간적 혼잡 에 있어서도 쇼핑성향, 물리적 환경, 사전기대 및 관여도가 유의한 영향을 미치는 것으로 나타났다. 또한 인적, 공간적 혼잡이 감정반응에 미치는 영향은 유의한 것으로 나타났으며, 감정반응이 행동의도에 미치는 영향 관련 가설 또한 지지 되었다. 마지막으로 본 연구 결과를 기반으로 이론적, 실무적 시사점을 논의하였고 연구의 한계점 및 향후 연구방향을 제시하였다.

The objective of this study is to identify the role of Chinese tourists’ shopping values in the formation of their outcome variables. This study more specifically proposes that two dimensions of shopping values, which include utilitarian and hedonic shopping values, positively affect brand prestige. In addition, it was hypothesized that brand prestige helps in regard to enhancing well-being perceptions and brand preference. It was also proposed that well-being perceptions and brand preference have a positive influence on word-of-mouth. This study also hypothesized the moderating role of country image in the proposed model. The survey responses were collected from 634 Chinese duty-free tourists. The data analysis results showed that both utilitarian and hedonic shopping values significantly affect brand prestige. Moreover, brand prestige was found to be a significant determinant of well-being perceptions, and well-being perceptions positively affect brand preference. Brand preference is a critical factor affecting word-of-mouth. Lastly, country image played a moderating role in the relationship between brand prestige and well-being perceptions and brand preference and word-of-mouth.

ABSTRACT This research was an empirical endeavor to better comprehend customers’ post-purchase decision-making process for shopping at airport duty-free stores. A field survey at an international airport in Korea was utilized to collect the data. Overall, our research from the structural model using 293 responses offered an empirical demonstration of the crucial role of shopping value, emotions (positive and negative), and shopping satisfaction in developing customers’ behavioral intentions for airport duty-free shopping. Moreover, while the shopping flow was not a significant moderator, this study demonstrated the essential moderating role of the lack of alternative attractiveness in strengthening the satisfaction–intention relationship.

. Tax free industry refers to the tourism service industry that allows specific retailers to sell duty-free goods to inbound and outbound tourists in order to achieve certain political and economic policies and promote the development of tourism consumption, so it is of great theoretical and practical significance to study the sales model and pricing strategy of duty-free stores. This paper advances its basic hypotheses, explores three sales modes of duty-free stores and heterogeneous consumer decision-making behaviour, constructs equilibrium price and revenue level models under different sales modes, establishes the equilibrium decision-making model of pricing strategies under different sales modes of duty-free stores, and conducts numerical simulation analysis. This analysis reveals that (1) the heterogeneous characteristics of high-value and low-value consumers influence the sales patterns of duty-free stores and have an important impact on their pricing strategies; (2) heterogeneous consumers differ substantially in the perceived value of goods in the market, which influences their purchasing patterns, which also has an important impact on the revenue and market share of duty-free stores; and (3) the market shares of high-value consumers and the difference in initial perceived value determine the sales patterns and pricing strategies of duty-free stores and ultimately affect their revenue levels.

ABSTRACT Shopping in duty-free stores plays an increasingly important role in tourism, but few studies have focused on the impact of tourists’ shopping experience and enjoyment on their satisfaction. This study aims to examine how shopping quality affects the well-being of tourists, with a specific focus on the role of fun experience (including hedonic engagement, sense of liberation, and sense of fun) as a mediator. This research fills a gap in the existing literature by carefully analysing how shopping quality and fun experiences enhance tourists’ well-being. A cross-cultural sample was surveyed using quantitative methods to ensure the results were universally applicable. Based on 514 valid questionnaires, the study uses Structural Equation Modelling to analyse the data and draw several conclusions. First, the study finds that shopping quality positively impacts tourists’ fun experience. Second, it confirms that fun experience is a significant source of well-being for tourists. Third, the study shows that fun experiences mediate between shopping quality and well-being. Finally, the research confirms that hedonic engagement and a sense of liberation are foundational to a sense of fun. These findings offer crucial insights for retail managers and marketers in developing strategies to enhance shopping experiences and improve consumer satisfaction and well-being.

With the increasing significance of travel retail within the global tourism industry, understanding the effects of duty-free shopping experiences on traveler well-being and brand perceptions has become crucial for enhancing customer satisfaction and engagement. This study examines the relationships between duty-free shopping experiences, traveler well-being, and brand perceptions at King Fahd International Airport. Utilizing a quantitative research approach, data were collected from 412 passengers who had recently engaged with duty-free shops. The study incorporated four key experiential dimensions—pragmatic, sociability, hedonic, and usability experiences—alongside well-being, brand engagement, brand experience, and word-of-mouth (WOM) advocacy. The findings indicated positive associations between well-being and pragmatic, hedonic, and usability experiences. Moreover, well-being significantly influenced brand engagement and brand experience, but not WOM. Brand engagement was found to be a significant predictor of brand experience, while it had no significant effect on WOM. Additionally, WOM did not significantly influence brand experience. These insights contribute to a comprehensive understanding of the intricate interplay between shopping experiences, well-being, and brand-related outcomes, providing valuable guidance for airport retailers and marketers to optimize traveler satisfaction and engagement.

The purpose of this study was to explore the antecedents and consequences of travelers’ well-being perceptions in the context of a duty-free shop. For this, data were collected from 742 Chinese tourists who purchased goods at duty free shops while traveling in Korea within the past year using an online survey company’s system in China. The results indicated that pragmatic, hedonic, and sociability experiences have a positive influence on travelers’ well-being perceptions. In addition, travelers’ well-being perceptions aided the enhancement of brand attitude and brand preference, which in turn positively affected word-of-mouth. Novelty is the originality of this study as very few studies on this topic are presented in the extant literature and practical implications are also discussed.

This paper constructs a theoretical model based on the "Choice Set Theory" to explore the impact of Hainan's offshore duty-free shopping policy on tourists' consumption preferences. The study examines six policy dimensions: tourist identity, quota restrictions, sales channels, spatial distribution, output channels, and market supervision. Using questionnaire surveys, 289 valid samples were collected from duty-free shops in downtown Sanya and the airport, with statistical analysis performed using SPSSAU software. The results show that: quota restrictions, sales channels, spatial distribution, and output channels significantly affect tourists' activation set; females prefer offline channels and mail delivery; port output channels are significantly influenced by age; market supervision has a substantial impact on the inert set and exclusion set, with tourists showing high approval of regulatory policies. This study provides theoretical foundations and practical references for optimizing duty-free policies and formulating marketing strategies.

This study attempts to develop a model of shopping experience memory and place attachment, examines the relationship between shopping experience memory and place attachment, with destination familiarity as a mediating variable. Additionally, the study investigates whether these relationships differ based on tourists' gender, educational level, and age. The research involved 421 tourists from the duty-free shops in Sanya, China. Questionnaires were analyzed using SPSS, AMOS to verify the reliability and validity of the survey. The results show that shopping experience memory is positively correlated with place attachment, and destination familiarity plays a mediating role between shopping experience memory and place attachment. Gender and age significantly moderate the relationship between shopping experience memory and tourists' place attachment, while educational does not moderate the relationship between shopping experience memory and place attachment.

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Travelers’ duty-free shopping represents an under-researched consumption behavior with far reaching management and marketing implications. This study explores the extent to which three surface personality traits (impulsiveness, shopping involvement, and escapism) mediated by store atmosphere, store temptation, and shopping enjoyment, lead to buying in duty-free stores. A convenience sample of 163 Israeli adults in Israel’s Ben-Gurion International airport was used. A SEM-PLS model was used to analyze the relationships among the model’s constructs. The model supports the positive impacts of traits impulsiveness, shopping involvement, and escapism on buying behavior in duty-free stores, mediated by store atmosphere and store temptation (shopping enjoyment only affecting store temptation). A post-hoc analysis showed a positive relationship between store atmosphere and store temptation. This paper contributes to the literature by developing and testing an integrative model with important implications for tourism and hospitality industries. Deriving from the findings of this study, it behooves managers of stores and centers to promote the environmental sustainability aspects of the products sold in these stores.  

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This paper investigates the impact of service quality through destination, access, and accommodation quality on customer satisfaction in the tourism industry at Langkawi, Malaysia. The study uses quantitative research by using a method of descriptive research to obtain data. The data were collected from respondents using questionnaires. 300 usable responses were received from tourists vacationing in Langkawi and analysed using correlation analysis. Findings show that destination quality, access quality, and accommodation quality positively correlate with customer satisfaction. Therefore, the findings from this study show that service quality impacts customer satisfaction and plays an important role in tourism destination areas.

The main purpose of this study is to examine the relationship between destination image, food image, and trip quality toward the tourist loyalty in Langkawi, Malaysia. To achieve these goals there are few variables and factors that had been figured out. These variables are destination image, food image, and trip quality. The quantitative research approach was used and 384 respondents that are currently travel in Langkawi; Malaysia were involved in this research. The result revealed that there is a significant effect of destination image, food image, and trip quality toward the tourist’s loyalty whereby tourist’s loyalty was influenced primarily by destination image, followed by food image and trip quality was significantly lower. This study aids tourism industry participants in better understanding the problem and improving their ability to develop and implement more effective promotions that utilize the services and deliver the best possible experience to Langkawi.

Domestic tourism in Malaysia has contributed significantly to the country's economy and made a sustainable impact on the tourism industry. Langkawi is one of the most visited tourists' attractions in Malaysia which is well-known for island tourism and Geotourism. This study explores the relationship of tourists' motivation, destination brand engagement and domestic tourists' revisit intention in Langkawi UNESCO Global Geopark, Malaysia. The study also examined the mediating role of destination brand management and destination trust between tourists motivation and revisit intention. This study used a quantitative approach to explore the relationships among dependent, independent and intervening variables. A total of 300 questionnaires were distributed, and 212 usable questionnaires returned and utilised for further analysis. For analysis purpose, the researchers decided to utilise SPSS version 25.0 for descriptive statistics and PLS-SEM version 3 for inferential analysis. The results found that tourists' motivation significantly influences destination brand engagement and destination trust for a direct relationship. Results also found that destination brand engagement and destination trust significantly affect tourists' revisit intention in Geopark Langkawi, Malaysia.

The COVID-19 pandemic has profoundly impacted global tourism, altering travel behaviours and reshaping risk perceptions. This study investigates tourists' perceived risks and travel expectations in the new normal, focusing on Langkawi Island, Malaysia, and Bali, Indonesia, the two prominent Southeast Asian destinations. Using a qualitative approach, in-depth interviews with 60 participants (30 from each destination) revealed three key themes: destination risk, physical equipment risk, and vacation risk. The findings highlight the critical role of health and safety measures, including sanitation practices and digital innovations, in rebuilding tourist confidence. While Langkawi emphasizes family-friendly attractions and local travel bubbles, Bali leverages its cultural heritage and wellness tourism to align with evolving traveller priorities. Recommendations include adopting sustainable tourism practices, enhancing health communication, and integrating contactless technologies to foster resilience in the tourism sector. These insights offer valuable guidance for policymakers and stakeholders in designing adaptive strategies to ensure sustainable growth and competitiveness in the post-pandemic era.

Beach tourism is a recreational activity that is increasingly attracting both international and local tourists in many countries with natural coastal attractions. Beach tourism holds a unique appeal within the industry due to its beautiful natural geographical features, drawing tourists from both domestic and international markets. In Malaysia, beach tourism is no exception in capturing the interest of local tourists, including family tourists. One of the most renowned beaches for this segment is Pantai Cenang, Langkawi Island. This beach is said to possess both natural and man-made features, making it a significant attraction for visitors, particularly family tourists. This paper aims to identify the characteristics and activities of family tourists during their visits to Pantai Cenang, as well as to determine whether their satisfaction is influenced by natural features or man-made elements. The study was conducted using a quantitative approach, based on responses from 350 randomly selected domestic family tourists at Pantai Cenang, Langkawi Island. The theoretical approach adopted to guide this study is the Push and Pull Theory. The results revealed that family tourists visit Pantai Cenang primarily for family vacations. Their visits are filled with recreational activities, such as spending time with children and other family members and bonding activities. Additionally, the findings show that family tourist satisfaction at Pantai Cenang is largely driven by natural features, with an average score of 3.85, compared to man-made features, which scored an average of 3.80. Therefore, various important aspects must be addressed and improved to maintain tourist satisfaction, including ensuring the cleanliness, beauty, and comfort of the beach area, as well as providing adequate facilities throughout the beach experience to encourage repeat visits from tourists.

The main objective of the study is to determine the motives of travelling among the Netherlands tourists and its effect on tourist satisfaction, place attachment and destination loyalty towards the Jewel of Kedah (Langkawi Island). A total of 304 respondents were participated in the questionnaire survey at the Airport. The respondents were selected based on purposive and simple random sampling.Structural Equation Modelling was executed to analyze the data.It was found that tourist satisfaction is acting as a partial mediator between tourist motivation and place attachment relationship. This is relatively a unique contribution because a few studies in the past have tested this mediating effect. The study also found a direct relationship of place attachment on destination loyalty. The study recommends tourism management in Langkawi to address and promote the locals’ culture and lifestyle in order to motivate the Netherlands tourists to visit the destination, which could satisfy and build a strong connection between the tourists and the island. 

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Abstract Kampung Padang Puteh is a village that is located in southwest of Langkawi Island, Malaysia, which has been affected by tourism development since its location is exactly midway between two beach areas of Pantai Tengah and Pantai Cenang, resulting in an ever-expanding number of homestays, motels, hotels, restaurants, and food stalls. The local community is one of the important stakeholders that might be the most affected by this development and it needs to be considered in geopark development. Thus, there is a need to assess the stakeholder's current awareness that contributes to their identification with Langkawi UNESCO Global Geopark. To address this, this study aims to investigate the local community knowledge of geopark; and find out their perception about various stakeholders' roles in assisting well-being through tourism development. Data were collected through a face-to-face questionnaire with 49 household representatives by simple random sampling. The findings indicate that the local community of Kampung Padang Puteh has a moderate level of knowledge of the geopark. More than half of respondents could describe the characteristics of a geopark. However, only 18.4% of them are able to state the geopark concept correctly. They are not sure about the benefits of geopark status to their livelihood. Generally, they perceive that geopark status gives less significant impacts than duty free status on their well-being. In fact, tourists are the most important stakeholders in assisting their well-being through tourism development based on the local's perception. Thus, a good engagement between local community and authorities needs to be enhanced to lead to an increase in their sense of belonging to the area. The locals are perceived as passive in the process, and that their voices should be incorporated so that the geopark better answers to their needs and vision of empowering their role as inhabitants of geopark.

Abstract Consumer shopping behavior in luxury retail stores continues to be a subject of interest among marketing researchers. Such a phenomenon has led us to explore how price image and sugrophobia, a psychological feeling of being taken advantage of, would influence consumers' future behavioural intention in the context of luxury retail store. Informed by a survey of 400 consumers, this study adopts the Stimulus-Organism-Response (S–O-R) model to examine how price image triggers consumer perceptions (i.e., perceived value, trust and attitude) and results in behavioral intention. Sugrophobia is included in the S–O-R model to assess its moderating effect. Data analysis using SEM-PLS demonstrates that a retailer's price image has a positive effect on consumers' perceived value, trust, attitude, and future behavioral intention. Sugrophobia, in turn, is found to weaken the relationship between price image and consumer perceptions. The study thus highlights the relevance of sugrophobia among risk-averse consumers and the necessity to manage sugrophobic consumers effectively in the context of a luxury retail store. Implications of the study are discussed.

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In regards to food consumption in Italy, consumers demonstrate a growing appreciation for Store Brands in their various forms: premium, mainstream and value. While retailing literature has largely been focused on the determinants behind the Store Brand’s success, little attention has been paid to a specific model able to describe and explain the main factors behind the creation of retail brand equity. Drawing on the literature that has analyzed the success of the Store Brand, this paper aims to assess the Italian consumer’s perception of the Store Brand. It is particularly interesting to study the consumers’ comparative evaluations between the two types of Store Brand segments: mainstream and premium. The variables which characterize a Store Brand’s Identity and those which enable it to offer a credible alternative to the leading industrial brands will be the focus of the study. They include: price advantage, perceived quality, level of innovation, ethics and sustainability. Data were collected from a quantitative survey based on a structured questionnaire. The final sample group was made up of approximately 600 Store Brand consumers loyal to the same retailer. Looking at the two Store Brand segments analyzed, results demonstrate that the consumers’ opinions differ in regards to price advantage, while they remain relatively uniform in regards to the other factors. These results lead to important managerial implications as they highlight how important it is to qualify a Store Brand’s distinctive factors, implement communication policies and to understand the final consumers’ expectations in order to increase its overall value.

In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies have not paid much attention to measuring and conceptualising the factors influencing the brand equity of private label brands. Many researches have looked into the consumer based brand equity (CBBE) of national brands only and hence this study was taken up to examine the dimensions of consumer based brand equity for private label brands including the impact of store image on brand equity.An empirical study was done considering survey instrument from previous study of Girard et al. (2017). The data was collected during December 2016 – January 2017 and SPSS and AMOS were used for analysing data.This study found that Brand Awareness, Brand Loyalty, Perceived Image, Perceived Value, Perceived Risk, Store Image and Price are the seven dimensions that build into the brand equity of the private label brands.

As retail competition intensifies and technological advancements drive the growth of e-commerce, traditional grocery stores in Thailand face significant challenges. This study aims to understand consumers' purchasing intentions toward traditional grocery stores with the goal of extending their operational lifespan. The research explores the correlations between store image, customer experience, perceived price, perceived value, and purchase intention. The study distributed questionnaires to a sample of traditional grocery stores in Phra Nakhon Si Ayutthaya, collected 226 valid responses, and analyzed them using SPSS software for regression analyses. The study's results indicate those consumers' perceptions of store image, perceived price, customer experience, and perceived value have a positive influence on their purchase intentions towards traditional grocery stores. Additionally, perceived value acts as a partial mediator in the relationship between the aforementioned variables and purchase intention. This suggests that consumers assess traditional grocery stores comprehensively, taking into account various factors, both positive and negative, which ultimately indirectly affect their purchase intentions.

For China’s omni-channel retailers, retaining customers is of utmost importance. This study identifies the key factors influencing customers repurchase intentions in retail stores. Through omni-channel integration, we propose a framework that explains how social media, store atmosphere, merchandise quality, service quality, and price perception impact repurchase intentions through functional, utilitarian, and hedonic value processing systems. The study utilized an online questionnaire targeting 305 respondents, primarily Chinese consumers, considering age, gender, and income levels to enhance methodological transparency. Data validation encompassed factor analysis, confirmatory factor analysis, and structural equation modeling. The results indicate that factors such as social media, store atmosphere, merchandise quality, service quality, and price perception significantly influence perceived value (serving as mediator variables). These perceived values play a crucial role in enhancing customer satisfaction and brand trust. Furthermore, customer satisfaction and brand trust increase repurchase intentions. The findings of this study offer valuable insights for optimizing customer experience in highly competitive markets like China, enhancing loyalty and repurchase intentions, and promoting the success of omni-channel retail strategies.

Temu has become a prominent cross-border e-commerce platform combining low-price positioning, personalized recommendations, and mobile-based shopping, but its platform features may create both perceived value and digital risk concerns. This study examines how perceived price advantage, personalized recommendation quality, and platform usability are associated with Korean Generation Z consumers’ purchase intentions toward Temu through perceived value, trust, platform attitude, perceived manipulation concern, privacy concern, and perceived risk. Survey data were collected from 676 Korean Generation Z consumers between December 2025 and February 2026 and were analyzed using structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA). The SEM results show that perceived price advantage, personalized recommendation quality, and platform usability were positively associated with perceived value. Perceived value was positively associated with trust and platform attitude, and platform attitude was positively associated with purchase intention, whereas perceived risk was negatively associated with purchase intention. However, trust was not directly associated with purchase intention, perceived manipulation concern was not significantly associated with perceived risk, and perceived risk was not significantly associated with platform attitude. The fsQCA identified four configurations for high purchase intention, with overall solution consistency of 0.892 and coverage of 0.642. These configurations particularly involved perceived value, favorable platform attitude, low perceived risk, and recommendation quality. The findings indicate that perceived risk was directly associated with lower purchase intention, whereas manipulation and privacy concerns did not operate through uniformly expected risk mechanisms.

In the increasingly competitive modern retail context, understanding the formation of purchase intentions has become essential. Accordingly, this study aims to explore how purchase intentions are shaped through customer relationship management (CRM), brand equity, and perceived value, while also considering the roles of perceived product quality and price perception among modern retail consumers in Sumatra. To achieve this objective, an exploratory qualitative approach was employed to capture consumers’ experiences and subjective interpretations in the purchase decision-making process. Data were collected through semi-structured in-depth interviews with regular customers of modern retail outlets in Sumatra and subsequently analyzed using thematic analysis to identify recurring patterns and key themes. The findings indicate that purchase intentions are formed through an integrative evaluative process rather than through isolated assessments of product attributes. In this process, CRM fosters trust and emotional comfort, while brand equity reduces perceived risk by providing a sense of consistency and reliability. Furthermore, perceptions of product quality and price are interpreted contextually, shaping consumers’ judgments of fairness and functional value. These elements ultimately converge in perceived value, which acts as a central mechanism linking consumer experiences to purchase intentions. Overall, this study contributes to the marketing literature by offering a more context-sensitive understanding of purchase intention formation and provides practical insights for retailers in developing relationship-oriented and value-based strategies.

This study examines the role of brick-and-mortar retail store attributes (SA) on consumers' brand loyalty and perceived value (PV), which consequently influence repurchase and word-of-mouth (WOM) behavior. Data were collected through a structured survey administered to 374 shoppers at leading physical retail chains. The relationships among key constructs were analyzed using partial least squares-structural equation modeling (PLS-SEM) in SmartPLS, enabling assessment of both direct and mediating effects in the proposed model. Findings revealed that structural equation modeling indicated that store-related attributes had the strongest effect on brand loyalty and PV. Both mediators, in turn, enhanced repurchase and WOM intentions. Subgroup analysis highlighted age-based differences in these pathways. Retail managers can boost customer loyalty and PV by enhancing retail SA. Investing in visual merchandising, staff training, competitive pricing and omnichannel integration leads to higher satisfaction, positive WOM and increased repurchase intentions (RI). Prioritizing these strategies helps retailers build loyal customers and drive business growth. This study provides unique insights into shopper expectations of SA that may be used by global retailers to create consumer brand loyalty and PV and build thriving businesses.

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Packaging design is a crucial tool for strengthening product competitiveness among both in-store and online marketing. Companies are paying attention to improving competitiveness by taking advantage of logos, colors, graphics, and appropriate textual messages on packaging, with an aim to raise their market share relative to other competitors. For tourism entrepreneurs, a well-designed package is a crucial part of the marketing strategy. This can help them to stand out in a crowded market, communicate their local product message, and increase the likelihood of tourists’ decisions to buy. The key purpose of this paper is to bridge a research gap in souvenir packaging design literature by investigating the causal relationships between the souvenir package design elements and perceived value, concerning price fairness and willingness to purchase food-related souvenirs. Data were gathered from a total of 402 respondents to investigate the causal relationships through Structural Equation Modeling analysis (SEM). The findings and implications may make valuable contributions for tourism entrepreneurs and souvenir packaging designers, in establishing the purchasing intentions of new and existing customers, and expanding the knowledge of visual package design theory in the souvenir industry.

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Halal Tourism is crucial to the Muslim Tourists in any destination. A Muslim has met a special need to fulfil his requirements while travelling. This paper aims to uncover the issues encountered on Muslim experiential value for Halal tourist destinations in order to ensure that Muslim tourists are satisfied with the Islamic attributes in a destination. Studies relating to the issues encountered on Muslim experiential value in Tourist destination is very limited within the tourism area. How can tourists be satisfied with their travels if they cannot go about their Muslim traditions as well? There is a need for greater study of Muslim experiential value because a lot of studies are solely conducted on products or shopping malls only. Hence, further research, could be done in order to uncover more issues pertaining to Muslim’s experiential value.  In addition, the present study presents the conceptual framework of Muslim experiential value in halal tourist destinations.

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This study investigates the factors influencing shopping well-being among baby boomers, focusing on fashion orientation, price sensitivity and experiential value. It aims to explore how these constructs interact to shape the shopping experience and enhance well-being in this demographic, with the goal of better meeting the unique needs of this demographic group. The research adopts a quantitative methodology using a survey instrument administered to 311 Canadian respondents born between 1946 and 1964. Constructs such as fashion orientation, shopping involvement, price sensitivity and experiential value were measured through validated scales. Structural equation modeling was employed to test hypotheses and explore relationships between the constructs. The results reveal that shopping involvement significantly impacts all four components of experiential value. The influence of fashion orientation on experiential value components is mixed, with some constructs, such as fashion leadership, showing a significant positive effect on social value, while others exhibit limited significant impact. Hedonic and social values emerged as the strongest predictors of shopping well-being, underscoring the importance of emotional and relational dimensions in the shopping experiences of older adults. This study contributes to the literature on consumer behavior by focusing on the underexplored demographic of older consumers. It integrates the constructs of shopping well-being, fashion orientation and experiential value, providing actionable insights for retailers to enhance satisfaction and loyalty among this age group.

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: Pop-up stores are emerging as key brand communication strategy targeting the MZ generation, now dominant consumer group in the fashion market. Consumer behavior has evolved, shifting from a primary focus on branded products to valuing emotions and experiences alongside purchases. This study examines how the experiential shopping value of fashion pop-up fashion stores influences brand awareness, preference, and consumer behavior. A survey was conducted among 300 Korean men and women from the MZ generation who visited fashion pop-ups. Data analyses were performed using SPSS 27.0. The results indicate that the experiential shopping value of pop-up fashion stores significantly influence brand preferences, awareness, and consumer loyalty. Additionally, brand preference and awareness serve as key mediators in the relationship between experiential shopping value and consumer loyalty. This study also identified variations in experiential shopping value and consumer behavior based on the type of fashion pop-up store. Additionally, significant differences in experiential shopping value and consumer behavior were observed across demographic factors, including gender, age, education level, and income. The findings suggest that fashion companies can enhance their marketing strategies by leveraging pop-up stores more effectively and emphasizing the importance of consumer-centered communication in fashion marketing

Riset yang dilaksanakan berikut bermaksud dalam menganalisa pengaruh destination image, perceived value, dan experiential marketing terhadap revisit intention pada pengunjung Taman Wisata Budaya Land Tanjung Morawa. Pendekatan kuantitatif diterapkan dengan metode survei dengan penyebaran kuesioner pada 97 responden yang pernah mengunjungi destinasi tersebut. Teknik analisa yang dipergunakan yakni regresi linear berganda dibantu dengan software SPSS. Temuan penelitian mengindikasi bahwasanya secara individual, ketiga variabel independen yakni destination image, perceived value, serta experiential marketing berpengaruh positif serta signifikan terhadap revisit intention. Selain itu, hasil uji simultan memperjelas bahwasanya ketiga variabel secara bersamaan berpengaruh signifikan terhadap niat berkunjung ulang, dengan nilai koefisien determinasi (R²) senilai 96,2%. Temuan ini mengindikasi bahwasanya untuk meningkatkan revisit intention wisatawan, pengelola destinasi perlu fokus tidak hanya pada citra dan nilai yang dirasakan, tetapi juga pada pengalaman berkesan yang diberikan selama kunjungan. Riset yang dilaksanakan ini diharap bisa menjadikan panduan untuk perkembangan strategi pemasaran destinasi wisata berbasis pengalaman.

This research aims to determine how the value of tourists' experiences influences authentic happiness and destination image and investigates how destinations participate as mediators. In this research, the independent variable is used Experiential value which consists of 4 dimensions: aesthetics, playfulness, consumer return on investment (CROI), and social value. Destination image as a mediating variable that has 3 dimensions: cognitive image, affective image, unique image, and authentic happiness as an independent variable that includes 3 dimensions: pleasant life, engaged life, and meaningful life. The research used an explanatory survey method with a sample of 302 respondents who had camped at Cozy Land, Green Grass and Tangkal Pinus. Data were analyzed using Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA) to validate the suitability of questionnaire items, model fit and hypotheses used. The research results show that simultaneously there is no significant influence, but partially the value of experience has a significant influence on authentic happiness and destination image. However, destination image does not have a significant effect on authentic happiness, so destination image cannot play a mediating role. Researchers recommend increasing the value of experiences to increase tourists' authentic happiness.

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This study examines how experiential value iconization and affective involvement shape destination loyalty in coastal tourism contexts. Using structural equation modeling with data from 480 domestic tourists visiting Pangandaran, Karanghawu, and Ujung Genteng in West Java, Indonesia, the research develops and validates an integrated model incorporating destination peripheral attributes and tourism motivation as antecedents. Results confirm that destination peripheral attributes (β = 0.623, p < 0.001) and tourism motivation (β = 0.654, p < 0.001) significantly influence experiential value iconization. Experiential value iconization (β = 0.258, p < 0.001) and affective involvement (β = 0.478, p < 0.001) also have significant direct effects on destination loyalty. Because destination peripheral attributes and tourism motivation have no hypothesized direct path to destination loyalty, mediation analysis confirms that experiential value iconization and affective involvement fully mediate the relationships between these antecedent variables and loyalty outcomes. The final structural model explains 91.1% of the variance in destination loyalty, reflecting substantial explanatory power. These findings suggest that emotional attachment and experiential value creation are more critical than peripheral destination attributes in fostering tourist loyalty. The study contributes to destination marketing theory by identifying affective involvement as a comparatively stronger predictor of loyalty formation within this model, offering practical implications for coastal destination management.

ABSTRACT This study investigates the factors influencing heritage food tourists’ behavioural intentions and perceived destination image based on how heritage food consumption and experiential value affect their behavioural intention. A sample of 336 tourists was surveyed in Terengganu, Malaysia. The study hypotheses were investigated using partial-least square-structural equation modelling (PLS-SEM). The results demonstrate that consumption and experiential value significantly predict tourists’ attitudes. In addition, their favourable attitude towards food significantly stimulates their perception of Terengganu's destination image and behavioural intention. This study demonstrates the importance of local food consumption value on tourists’ perceptions and behaviour, which is especially important in the promotion of heritage food tourism. The findings suggest ways for managers and practitioners in the culinary tourism industry to strategically market their offerings in order to increase demand for food tourism.

With the growing demand for experience, technologies such as augmented reality (AR) have been widely adopted across fields to increase individuals’ interactive experiences. In tourism, group package tours have become a common touring approach; however, research in investigating tourists’ journey experiences facilitated by modern technologies such as AR remains rare. This study aims to examine factors affecting tourists’ behavioral intentions to choose group package tours. An extended theory of the planned behavior model with three antecedents—destination image, perceived certainty, and experiential value— is posited to evaluate the potential influence of AR. Using data of 557 survey respondents, the structural equation modeling shows a good fit for the empirical results. The findings reveal that AR gives tourists access to more explicit destination images, increases the certainty of group package tours, and creates experiential value during a trip, thereby enhancing behavioral intentions to opt for a group package tour. The study concludes with theoretical and empirical implications for tourism and related industries.

ABSTRACT This study examines the relationship between the experiential quality of glamping tourism, emotional and functional value, destination image, experiential satisfaction, and revisit intentions, offering valuable insights into the intricate dynamics governing ecotourists’ loyalty behaviour. This cross-sectional survey interview focuses on 453 tourists’ perceptions towards glamping tourism. The study hypotheses were tested using Partial-least Squares-Structural Equation Modeling (PLS-SEM). The study confirms that experiential quality significantly influences ecotourists’ perceived value and subsequently influences the glamping destination image, experiential satisfaction, and revisit intentions towards green outdoor leisure glamping destinations. However, the study also confirms that the physical environment quality of the glamping sites does not influence ecotourists’ emotional value, while interaction quality does not affect their functional value. The findings offer theoretical and practical insights into targeted marketing strategies and innovative offerings for the glamping tourism industry and ecotourists perspectives.

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As well as bringing convenience to consumers, online shopping also represents an enormous business opportunity. In online shopping, the Double 11 shopping festival (hereafter Double 11) organized by China’s Alibaba has set records and has continued to grow rapidly for the last 10 years. To understand this phenomenon, this study adapted self-determination theory to explore customers’ motivation and perceived values with respect to Double 11. This study focused on people who live in China who shopped during the China Double 11 Carnival Shopping Festival in 2018. A total of 399 validated data were collected and then confirmatory factor analysis with structural equation model was conducted. The results of the study show that purchase amotivation is not significantly related to, but extrinsic purchasing motivation is positively related to hedonic value and social value. Moreover, continuance intention to purchase can be positively predicted by hedonic value and social value. With a better understanding of these results, managers operating electronic businesses can use certain approaches to increase customers’ extrinsic motivation and enhance their experiential values to promote their continuance intention to purchase goods on a particular day, for example, by creating more shopping festivals.

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Despite the increasing efforts of e-retailers to develop hedonic shopping atmospheres, a general understanding of the potential effects of specific hedonic strategies on customer value-in-use, leading to customer engagement value for the business, remains elusive. This paper addresses this central question by drawing on the theoretical underpinnings of value-in-use experience and building a model where value is an outcome of three hedonic strategies, aimed at raising recreation, escapism, and local presence. We gathered survey data from 625 online customers and analysed the data using a method that combines partial least squares (PLS) with artificial neural networks (ANNs) in both the measurement model and the analysis of the structural model. This technique is used to test non-linear measurement configurations and causal relationships contributing to customer engagement value. As anticipated, the findings show that the three hedonic strategies considered offer customers avenues to experience value-in-use and lead to customer engagement—which ultimately drives enhanced value for the e-retailer. This study contributes to the literature on hedonic shopping environments and experiential value-in-use and will assist e-retailers in designing effective hedonic strategies throughout the customer journey.

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Article history: Received May 15, 2013 Received in revised format 25 June 2013 Accepted 7 August 2013 Available online August 7 2013 The main objective of this study is to develop and to test a comprehensive model that investigates the effect of shopping environment on consumption emotion, perceived value and behavioral intentions in tourism setting. The proposed model specifies the effect of environment perceptions on consumption emotions (pleasure and arousal), hedonic and utilitarian value, which in turn emotions and values affect tourist’s satisfaction and behavioral intentions. Data were collected through tourists who visited a tourist city by using cluster random sampling method. A total of 410 questionnaires were used for data analysis. Structural equations modeling (SEM) by using LISREL was performed to empirically test the relationships between the constructs of this research . Results show that environment has a positive and significant influence on pleasure and arousal. However, the effect of environment perceptions on behavioral intentions was not significant. In addition, results indicate that pleasure and arousal have positive and significant effects on tourist’s values. Findings also indicate that hedonic and utilitarian values had direct effect on customer satisfaction and the effect of satisfaction on behavioral intention was positive and significant. Finally, it suggests that service providers should focus on components of environment in a way that contributes positively in creating positive emotions in customers, which in turn consumption emotions enhance perceived value and positive behavioral intentions.

Penelitian ini memiliki tujuan untuk mengetahui seberapa besar pengaruh Utilitarian Value, Hedonic Value, dan Social Value terhadap Trust in Product pada pengguna Tiktok Live Shopping di Kota Samarinda. Penelitian ini menggunakan pendekatan kuantitatif dan Teknik pengambilan data dengan menggunakan rumus Lemeshow untuk menentukan sampel yang menghasilkan total seratus tiga pengguna Tiktok di Kota Samarinda yang dipilih secara acak menggunakan metode Simple Random Sampling. Analisis yang digunakan dalam penelitian ini adalah regresi linear berganda dengan menggunakan software SPSS versi 26. Hasil penelitian menunjukan bahwa Hedonic Value, Social Value berpengaruh positif dan signifikan terhadap Trust in Product, sementara itu, Utilitarian Value menunjukan hasil yang tidak memiliki pengaruh positif dan signifikan terhadap Trust in Product.

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There is a growing demand for dietary supplements due to the pandemic and health awareness. This study aims to focus on consumers' buying behaviour of dietary supplements by examining the impact of hedonic value, utilitarian value, and perceived trust among females in Kuala Lumpur. This was an explanatory study based on a deductive approach. A quantitative methodological approach was used, collecting primary data from 184 female consumers through self-administered questionnaires. The data was analysed using SPSS software. The findings revealed that all three predictors—utilitarian value, hedonic value, and perceived trust—significantly influence consumer buying behaviour. Specifically, utilitarian value (practicality/necessity) had the highest impact on the buying behaviour of dietary supplements. This study is among the first to examine these specific factors together for female consumers in the Malaysian context.

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The integration of travellers and their interactivity in order to facilitate their integration into the smart community is currently an important lever to strengthen the tourism industry. Despite the crucial role played by hedonic and utilitarian features in tourist value co-creation (TVC), the mechanisms between the two components remain insufficiently documented. The current research provides insights into the value co-creation process in the tourism industry through the direct impacts of hedonic and utilitarian features and the mediating effects of relational trust (RT), tourism service innovation (TSI) and smart technology adoption (STA). The research focused on perceived ease of use (PEU), perceived usefulness (PU), and attitudes towards using technology as main dimensions of smart technology adoption. We applied the Partial Least Square Structural Equation Modeling (PLS-SEM) in the case of 374 tourists visiting Saudi Arabia and after having operated the appropriate pilot test addressed to hotel managers in smart tourism. Our results revealed that hedonic and utilitarian features significantly and positively affect the TVC directly and through the mediating effects exerted by both relational trust and tourist service innovation. Unlike the perceived usefulness and attitude towards using technology which significantly mediate the relationship between hedonic and utilitarian features, and TVC, the dimension specific to smart technology adoption and relative to perceived ease of use does not play any mediating role. The study outcomes serve tourism industry managers, practitioners, and policymakers by proposing a comprehensive value co-creation model integrating key mediating factors of success on the behavioral, socio-psychological, and technical levels.

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This research aims to explain and analyze the factors that influence Repurchase Intention in e-commerce in 5 big cities in Indonesia. This research is also intended to explain the Satisfaction variable that can mediate Utilitarian Shopping Value and Hedonic Shopping Value on repurchase intention. The subjects of this research are Indonesian consumers who shop online for fashion products in 5 cities, which are the cities with main source of ecommerce visitors. In this research, the Likert Scale was used as a research instrument measurement scale to determine the opinions of consumers in 5 city in Indonesia regarding the following three factors: (1) hedonic shopping value is necessary for e commerce in order to encourage users to make a repeat purchase/repurchase intent; (2) Utillitarian shopping value has a positive and significant effect on Repurchase intention; (3) Satisfactory shopping value perceived adventure journey in shopping, for example, to get value added in getting promos or discounts there can lead users to repeat purchases; and (4) Utilian shopping value can increase satisfaction; (5) satisfaction mediates the relationship between the two variables; (6) satisfaction is still able to have a significant influence on the motivation shopping value (Utiliarian and hedonitic) on epurchase intention, even though the nature of the satisfaction variable is partial mediation.

Shopping malls are subjected to a lot of changes during the COVID-19 pandemic, especially in the Philippines. The objective of the study was to evaluate the influence of service quality, hedonic, and utilitarian value of malls on shopping mall goers' behavioral intentions during the COVID-19 pandemic. SERVQUAL five dimensions were utilized to represent the service quality aspect, while utilitarian and hedonic values are used to embody the shopping mall values among Filipino citizens. Additionally, we included convenience and social experience as part of our model, to which relationships were assessed toward the utilitarian and hedonic shopping mall values, respectively. An online survey was distributed and collected 519 valid responses among Filipino shopping mall goers. Using Structural Equation Modeling (SEM), results showed that for service quality aspect, tangibles, empathy, and assurance had significant effects on shopper's shopping mall satisfaction during the COVID-19 pandemic. On the other hand, both shopping mall values present positive effects on shopper's satisfaction on which utilitarian value gave the strongest influence in the overall model, followed by the hedonic value. Convenience and social experience also showed positive effects on utilitarian and hedonic values, respectively. The utilized extended framework from SERVQUAL dimensions and hedonic and utilitarian values to measure satisfaction and behavioral intentions was seen to be applicable to measure human behavior and lifestyle studies. Overall, the satisfaction from both service quality and shopping mall values aspect strongly influences shoppers' behavioral intention in going to the mall.

This study aims to examine the effect of Website quality on impulsive purchases by including two intervening variables, hedonic shopping motivation and utilitarian value. This study uses a quantitative method with a survey approach. The research sample was taken as many as 100 people with a stratified random sampling technique on postgraduate students of Sultan Ageng Tirtayasa University. The data analysis used the SEM-PLS method with the outer model test stages, inner model testing and hypothesis testing. From the research results, it is known that. Website quality is proven to have a positive and significant effect on impulsive purchases; Website quality is proven to hcive a positive and significant infiuence on hedonic shopping motivation; Website quality is proven to have a positive and significant effect on utilitarian value, Hedonic shopping motivation has no effect on impulsive purchases; and Utilitarian value has a positive and significant effect on impulsive purchases, where the higher the utilitarian value, the higher the impulsive purchases of consumers using the Shopee application. From this study, it is known that 48.7% of impulsive purchases are infiuenced by other variables not examined in the model.

Penelitian ini bertujuan untuk menguji pengaruh kualitas website terhadap pembelian impulsive dengan memasukan dua variabel intervening hedonic shopping motivation dan utilitarian value. Penelitian ini menggunakan metode kuantiatif dengan pendekatan survey. Sampel penelitian diambil sebanyak 119 orang dengan teknik stratified random sampling. Adapun analisis data menggunakan metode SEM-PLS dengan tahapan uji outer model, uji inner model dan uji hipotesis. Dari hasil penelitian diketahui bahwa 1) Kualitas website terbukti memberikan pengaruh positif dan signifikan terhadap pembelian impulsive; 2) Kualitas website terbukti memberikan pengaruh positif dan signifikan terhadap hedonic shopping motivation; 3) Kualitas website terbukti memberikan pengaruh positif dan signifikan terhadap utilitarian value; 4) Hedonic shopping motivation tidak berpengaruh terhadap pembelian impulsive; dan 5) Utilitarian value memberikan pengaruh positif dan signifikan terhadap pembelian impulsive. Dari penelitian ini diketahui ada sebesar 48,7% pembelian impulsive yang dipengaruhi oleh variabel lain yang tidak diteliti dalam model.

The sustainable consumption trend is gaining popularity among Gen Z. Guided by the environmental awareness construct, Norm Activation Model, corporate social responsibility paradigm, and shopping value perspective, this study aims to assess how environmental awareness is connected to consumer evaluations of their personal consumption behavior and corporate social responsibility to help explain their sustainable apparel purchase intention, in conjunction with consumer shopping motivation. An online survey was conducted with a group of Gen Z consumers (N = 192). The results from testing the conceptual model indicated that environmental awareness was positively linked to personal norms and CSR expectations, both of which were similarly related to green purchase intentions. While hedonic and utilitarian shopping value was positively associated with CSR expectations, they were both negative predictors of green purchase intentions. This study is the first to integrate environmental ethics, personal ethics, expectations of corporate ethics, and hedonic vs. utilitarian consumption value to better understand the attitude–behavior gap in sustainable apparel purchase decision-making.

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This study aims to examine the influence of Product Diversity, Hedonic Value, and Utilitarian Value on Purchase Decisions of Les Catino bag products in Ponorogo Regency. The development of the fashion industry, particularly in bag products, has driven consumers to consider not only functional aspects but also emotional and social factors in their purchasing decisions. This research employs a quantitative method with a survey approach, utilizing questionnaires distributed to 90 respondents through accidental sampling technique. The data were analyzed using multiple linear regression analysis. The results indicate that all three independent variables Product Diversity, Hedonic Value, and Utilitarian Value have a positive and significant effect on Purchase Decisions. Product variety, enjoyable shopping experiences, and the functional benefits offered are essential factors influencing consumers’ decisions to purchase Les Catino bags. These findings are expected to serve as a reference for companies in formulating more effective marketing strategies to strengthen brand positioning in the local market. Keywords : Product Diversity, Hedonic Value, Utilitarian Value, Purchase Decision

Previous studies have varied in their focus, and there is a lack of research on how shop atmosphere, service quality, and location affect consumers' choices to buy. Furthermore, sales fluctuations at Nugi Bali in Bangli Regency in 2025 were discovered as a study concern, suggesting that customers' purchase choices are still unstable. We want to learn a lot about how shop ambiance, service quality, and location influence customers' final purchases from this research. Using a combination of the strategy and procedure proposed by Hair et al. (2019) and purposive sampling, 102 participants were selected to participate in the study in Bangli Regency. We used multiple linear regression, t-tests, and F-tests to examine the data that came from the surveys. There is a positive and significant relationship between store atmosphere, service quality, and location in terms of customers' purchasing decisions at Nugi Bali. Moreover, the study found that (1) store atmosphere, (2) service quality, and (3) location all have a positive and significant effect on customers' purchasing decisions.

This research aims to identify the influence of store atmosphere, service quality, and social media marketing on purchasing decisions at the Surabaya Metropolitan District Coffee Shop. Using quantitative methods with non-probability sampling techniques through purposive sampling, this research involved 115 respondents aged over 17 years who had bought and visited shops and had social media. Data was collected via Google Form and analyzed using Partial Least Square (PLS). The research results show that store atmosphere, service quality, and social media marketing have a positive influence on purchasing decisions. Consumers consider the design at Kedai Distrik Metropolitan to be quite unique by combining Vintage Chinatown-Sumatra themes. With a unique place and cheap product prices, consumers are happy to visit Kedai Kopi Distrik Metropolitan Surabaya, especially among teenagers.

One business venture proliferating in the globalization era is the coffee shop. It can be seen from the many coffee shops that have sprung up, with differences in interesting concepts and variations from the interior design of the cafe and the products offered. One []coffee shop with a unique idea of selling customized roasted coffee beans is Kedai Dimensi Kopi Trawas, located in Trawas, Mojokerto, Indonesia. This unique concept can drive shop sales by producing up to 150 kg of coffee beans. However, there appears to have been a slowing down of coffee bean production to 100 kg. Based on the pre-research interview with the customers who bought Kedai Dimensi Kopi Trawas’s roasted beans, 60% of them did not intend to repurchase. Therefore, researchers are interested in analyzing Kedai Dimensi Kopi Trawas’s store atmosphere, service quality, and customer satisfaction with repurchase intention. Using purposive sampling, we gathered data from 50 Kedai Dimensi Kopi Trawas’s roast bean customers who have bought coffee beans at least once to fill out a Likert-score type questionnaire through Google Forms. The data analysis used in this study used SEM-PLS analysis with the WarpPLS approach. The results show that store atmosphere has a positive and significant effect on repurchase intention, with a p-value of 0.05. Service quality also positively and significantly affects repurchase intention, with a p-value of 0.01. Likewise, customer satisfaction shows a positive and significant relationship with a p-value <0.01 on repurchase intention. The results of this study indicate that knowing repurchase intention can increase coffee bean sales at Kedai Dimensi Kopi Trawas

The purpose of this study is to examine how customer satisfaction, service quality, word-of-mouth, and store atmosphere affect consumers' decisions to buy at the Global Cell Phone Store in South Labuhanbatu Regency. The research employed observation, documentation, and Likert scale questionnaires as data gathering methods. Customers of the Global Mobile Shop in South Labuhanbatu Regency made up the study's population. There were 110 customer samples in all in this study. Multiple linear regression, assessed using partial (t), simultaneous (F), and coefficient of determination tests, is the analytical tool employed in this study. At the Global Mobile Shop in South Labuhanbatu Regency, partial and concurrent research results demonstrate that customer contentment, shop atmosphere, word-of-mouth, and service quality have a favorable and significant impact on purchase decisions.  

This research was conducted with the aim of examining the effect of Store Atmosphere, Service Quality, Product Quality and Price on Customer Satisfaction on One Pintu Coffee Customers in Bandung. This research uses explanatory research. The population of this research is customers who are or have used One Door services and products with a total of 100 respondents. Data was collected using a survey method with a questionnaire instrument. Data analysis using multiple linear regression analysis. The results of the study show that: (1) Store atmosphere has a positive and significant effect on customer satisfaction. (2) Service Quality has a positive and significant effect on Customer Satisfaction. (3) Product Quality has a positive and significant effect on Customer Satisfaction. (4) Price has a positive and significant effect on customer satisfaction. (5) Simultaneously Store Atmosphere, Service Quality, Product Quality and Price have a significant effect on Customer Satisfaction at One Pintu Coffee.

Penelitian ini dilaksanakan untuk mengetahui pengaruh store atmosphere, service quality dan harga produk terhadap customer loyalty pada Kopi Latar Gondanglegi. Dimana sasaran kegiatan ini adalah para customer loyalty. Menggunakan metode kuantitatif dengan desain penelitian explanatory research melalui observasi, kuesioner dan wawancara. Teknik analisis data yang digunakan adalah analisis regresi linier berganda (probability sampling). Hasil analisanya jika tidak ada store atmosphere, service quality, dan harga produk, maka customer loyalty adalah sebesar -0,167. Setiap kenaikan 1 nilai terhadap store atmosphere, akan meningkatkan customer loyalty sebesar 0,206. Selanjutnya, setiap kenaikan 1 nilai terhadap service quality, akan meningkatkan 0,154 customer loyalty. Terakhir, setiap kenaikan 1 nilai pada harga produk akan meningkatkan 0,335 customer loyalty. dapat dilihat bahwa variabel bebas harga produk mempunyai kontribusi paling besar dibandingkan variabel bebas lainnya dalam penelitian ini. Store atmosphere memiliki pengaruh positif signifikan terhadap customer loyalty di kedai Kopi Latar Gondanglegi. Ketiga variabel x berpengaruh positif signifikan terhadap variabel y di kedai Kopi Latar Gondanglegi secara parsial dan simultan.

Through customer satisfaction at Marinar Café Makassar City, this study aims to analyze the effect of store atmosphere, service quality, and product variants on consumer loyalty. This study uses a quantitative approach to collect data from 100 respondents who are customers of Marinor Café in Makassar City. Participants in this study were all visitors to the Marinor Cafe in Makassar City. Path analysis (Path analysis) is the data analysis method used. The findings show that customer satisfaction at Marinor Café Makassar City is positively and significantly influenced by store atmosphere, service quality, and product variants. Therefore, it can be said that customer satisfaction can mediate the effect of service quality and product variety on customer loyalty, but does not mediate the effect of store atmosphere on customer loyalty.

This study aims to determine the effect of product displays, store atmosphere, and service quality on impulse buying at Hokky Fruit Supermarket Merr Surabaya. The sample in this study amounted to 75 respondents. Methods of data analysis include: validity and reliability test, classic assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing.   Based on the results of data research with SPSS Version 23, it was shown that all statement items for each variable in the questionnaire were declared valid with rcount > rtable of 0.227, all variables were declared reliable with cronbac'h alpha values ​​> 0.60. The results of the P-P Plot Normality Test show that the data used in this study are normally distributed. Multicollinearity test results showed no symptoms of multicollinearity between independent variables in the regression model with tolerance values ​​≥ 0.10 and VIF ≤ 10. Heteroscedasticity test results showed no symptoms of heteroscedasticity in the regression model because there was no clear pattern and there was a distribution of dots above and below the number 0 on the Y axis. The results of the multiple linear regression equation in this study are Y = 3.508 – 0.112 X1 – 0.172 X2 + 1.210 X3, the contribution of Product Display variables, Store Atmosphere, and Service Quality to Impulse Buying at Hokky Fruit Supermarket Merr Surabaya at 37.1% is included in the weak category. The results of the t test analysis show that Product Display and Store Atmosphere have no effect on Impulse Buying while Service Quality has a significant effect on Impulse Buying.

The urgency of this study lies in the need to understand how perceived value, service quality, and store atmosphere influence customers’ repurchase intention at Misoa SLO Restaurant in Surakarta. This study aims to analyze the influence of perceived value, service quality, and store atmosphere on repurchase intention among customers of Misoa Slo Restaurant in Surakarta. This research employed a quantitative approach using primary data. The sampling technique used was non-probability sampling with a purposive sampling method. A total of 122 customers of Misoa Slo Restaurant in Surakarta were selected as respondents. Data were collected through questionnaires. The results of the validity and reliability tests indicated that all questionnaire items measuring perceived value, service quality, store atmosphere, and repurchase intention were valid and reliable. The classical assumption tests showed that the data were normally distributed and free from multicollinearity and heteroscedasticity. Multiple linear regression analysis produced the following regression equation: . The regression results indicated that perceived value (X1), service quality (X2), and store atmosphere (X3) had positive effects on repurchase intention. The t-test results revealed that perceived value and service quality had a positive and significant effect on repurchase intention, while store atmosphere had a positive but insignificant effect on repurchase intention. The F-test results indicated that perceived value, service quality, and store atmosphere simultaneously had a significant effect on repurchase intention. The coefficient of determination test showed an Adjusted R Square value of 0.445, indicating that perceived value, service quality, and store atmosphere explained 44.5% of the variance in repurchase intention, while the remaining 55.5% was explained by other variables not included in this study.

The high level of consumption of Indonesian people regarding coffee consumption has made coffee shops spread throughout the region. This study aims to determine the effect of service quality, price and store atmosphere on purchasing decisions at Vanko Coffee Surabaya. The sample used was 100 respondents. The sampling method uses purposive sampling, namely by taking samples based on whoever happens to meet the researcher. This study uses Structural Equation Modeling (SEM) analysis using Partial Least Square (PLS) as a statistical tool. Data collected with questionnaires that have been tested for validity and reliability. The results showed that: service quality has a positive and significant effect on purchasing decisions; price has a negative and insignificant effect on purchasing decisions; store atmosphere has a negative and insignificant effect on purchasing decisions.Keywords: Consumer characteristics, price, store atmosphere, service quality, purchasing decisions

This research aims to analyze how service quality and store atmosphere impact customer satisfaction, with shopping convenience as an intervening variable in Supermarket customers in Kudus, Indonesia. This research is quantitative, involving hypothesis testing. The sample for this study consisted of 144 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. Data was collected using a questionnaire distributed via Google Forms. The instrument tests conducted include validity tests, reliability tests, and normality tests. The analysis technique used is SEM (Structural Equation Modeling) with AMOS 24 software. The results of this study indicate that service quality does not affect customer satisfaction, store atmosphere has no effect on customer satisfaction, service quality has no effect on shopping convenience, store atmosphere has a positive and significant effect on customer satisfaction, and shopping convenience has a positive and significant effect on customer satisfaction.

This study analyzes the influence of Price Perception, Service Quality, and Store Atmosphere on Customer Satisfaction and Customer Loyalty at Starbucks Reserve Plaza Senayan Jakarta. This study applied a quantitative research design, and the data were collected through structured questionnaires to 290 respondents. This study employed Structural Equation Modeling- Partial Least Squares (SEM-PLS) to test hypotheses empirically. Empirical findings confirm that Service Quality and Price Perception positively and significantly affect Customer Satisfaction, a key driver of Customer Loyalty. Store Atmosphere directly improves customer satisfaction, though with an uncertain statistical correlation with Customer Loyalty. These results emphasize pricing and service differentiation as the most critical factors in keeping a customer, particularly for the rival coffee shop market. This study contributes to the literature by offering implications of consumer behavior in the luxury coffee shop market and supplying managerial recommendations for Starbucks and other luxury coffee brands. The results suggest that firms should focus on value-based pricing and services to promote customer loyalty. The study also indicates the need to conduct further research on the indirect effect of store atmosphere on customer engagement in the long term.

This research aims to explore the correlation among experiential marketing, customer satisfaction, and the likelihood of customers returning in Indonesia. Additionally, the study also examines whether gender acts as a significant moderator in the relationship between these variables. The Surabaya municipal council aims to reopen the popular tourist location as a place to enjoy dining and shopping. The landmark has long been regarded as a symbol of the city. Regrettably, as time passes, it loses popularity. A better understanding of this issue can aid local businesses and municipal government in enhancing Surabaya's tourism and culinary industries, particularly those in the place. We distributed questionnaires via online surveys, and 154 data sets that might be further examined were gathered. Except for the influence of gender as a moderator in the relationship between experiential marketing and customer satisfaction, our analysis confirms the validity of all hypotheses

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Currently, the tourism sector is a central issue in the growth of a country. Researchers have proven the critical role of the tourism sector in increasing state revenues through tourist visits, both domestic and foreign tourists. Several previous studies have shown the part of the destination image in increasing the revisit rates. However, multiple research models have differed variations in explaining the influence of the destination image on the tourists' loyalty to revisit shopping destinations. Therefore, this study aims to determine the effect of destination image on tourist revisit intention towards shopping tours in Bandung. The survey approach is used to answer the research objectives. The results prove there is an influence of the destination image on the tourists' revisit intention to shopping tours with 179 samples carried out simultaneously on several shopping tourist destinations in Bandung. Thus, the proper advice to improve the revisit intention is providing facilities and infrastructure as well as exciting experiences for the tourists.

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This research was conducted with the aim of gathering information on the motivations of female tourists to make repeat visits to Yogyakarta. Women were chosen as respondents because women are considered to have maturity and make better decisions in their families, as well in tourism activities. The research was conducted using a non-probability sampling model on 100 respondents who had finished their trip. The survey was carried out at tourist entry points such as at tourist attraction locations, railway stations and airports. There are three variables tested, namely Perceived Satisfaction of Cultural Attraction (CUL), Perceived Satisfaction of Natural Attraction (NAT), and Perceived Satisfaction of Shopping and Culinary Attraction (ShoC). Using the classic assumption test and multiple linear regression, the results show that female travellers have the intention of making a return visit (RI) because of the satisfaction factor on cultural tourist attraction (CUL) and the satisfaction factor on shopping and culinary attraction (ShoC). The attractiveness of Natural Attraction (NAT) does not significantly influence female travellers having intention to revisit.

No abstract available

ABSTRACT Despite tourism scholars’ growing interest in shopping tourism, little is known about whether a continuous improvement in shopping environments symmetrically improves shopping tourists’ post-visit behaviors. Based on the cognition – affect – behavior model and loss aversion perspective, this study proposed a theoretical framework examining the relationships between shopping destination trust (SDT), destination emotion (DE), place attachment (PA), risk perception (RP), tourist satisfaction (TS), and revisit intention (RI). A total of 786 valid questionnaires were collected from inbound foreign tourists in Taiwan. The structural equation modeling results suggest significant asymmetric positive effects of SDT on DE and PA. Furthermore, the results show that DE and PA mediate the relationship between SDT and RI. Moreover, RP moderates the relationship between SDT and PA, as well as PA and TS.

This study aims to analyze the influence of Destination Image on Revisit Intention, with Memorable Tourist Experience and Tourist Satisfaction as mediating variables in the Karimunjawa Island destination. A quantitative approach was employed, collecting data through online questionnaires distributed to 192 respondents. The data was analyzed using a structural model through the SmartPLS 4.0 application. The results indicate that Destination Image has a positive and significant effect on Memorable Tourist Experience (coefficient 0.840, p < 0.05) and Tourist Satisfaction (coefficient 0.828, p < 0.05). Moreover, Tourist Satisfaction fully mediates the relationship between Destination Image and Revisit Intention (coefficient 0.701, p < 0.05), while Memorable Tourist Experience does not have a significant effect on Revisit Intention (coefficient -0.231, p > 0.05). Based on these findings, the study concludes that destination managers should focus on strengthening the destination image and enhancing tourist satisfaction to increase revisit intention in Karimunjawa.

Tourism that embraces environmentally friendly practices plays a vital role in ensuring nature conservation for future generations. This study aims to examine the influence of green destination image on revisit intention, with green perceived value and tourist satisfaction as mediating variables. Using a quantitative approach and purposive sampling, the research involved 200 tourists who had visited Tiga Warna Beach more than once in the past six months. The findings reveal that an environmentally friendly destination image and tourist satisfaction significantly influence tourists' intention to revisit. Furthermore, both green perceived value and tourist satisfaction act as partial mediators, strengthening the relationship between destination image and revisit intention. These results highlight the importance of building a strong green image and enhancing visitor satisfaction to foster loyalty. Tourism managers at Tiga Warna Beach are encouraged to develop strategies that increase return visits, such as promoting conservation efforts and engaging tourists through personalized communication. This study contributes valuable insights into the green tourism sector and may serve as a reference for future research within the service industry, particularly in developing sustainable tourism models that prioritize environmental preservation.

Fluctuations in tourist visits to Aek Sijorni, the lack of variety in tourism activities, inadequate facilities, limited destination information, and suboptimal social interactions have led tourists to feel that their experiences were neither unique nor satisfying. Therefore, this study aims to analyze the influence of memorable tourism experience on the intention to revisit the Aek Sijorni tourist destination, as well as the role of tourist satisfaction as a mediating variable. This research employs a quantitative approach with a random sampling technique, involving 383 respondents who have visited Aek Sijorni. The analysis method uses Structural Equation Modeling - Partial Least Squares (SEM-PLS) with the aid of WarpPLS 7.0 software. The results show that memorable tourism experience significantly affects both satisfaction and revisit intention. Satisfaction was found to mediate the relationship between memorable tourism experience and revisit intention, emphasizing the importance of experience and satisfaction in building tourist loyalty. The implication is that tourist destinations need to create unique experiences through cleanliness, adequate facilities, and culturally based programs. Proper facility management, friendly service, and positive interaction with the local community can enhance tourist satisfaction and loyalty. Therefore, the government and destination managers need to improve service quality, involve local communities in tourism activities, and develop marketing strategies based on cultural values. Infrastructure support and staff training must also be optimized to ensure tourist comfort and enhance the destination’s competitiveness. The limitations of this study lie in its geographically restricted scope, focusing only on a single tourist destination, Aek Sijorni, which means the findings may not be generalizable to other destinations with different characteristics. Additionally, the data collected are self-reported, which may contain subjective perception biases from the respondents. This study also does not explore external factors such as digital promotion or competition dynamics among destinations that may also influence revisit intention.